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All Journal Jurnal Mirai Management Seminar Nasional FISIP Unila Economics and Digital Business Review Buguh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis dan Manajemen (JBM) International Journal of Education, Social Studies, And Management (IJESSM) Journal of Social And Economics Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Jurnal Pemberdayaan Ekonomi International Journal of Business and Applied Economics (IJBAE) Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Nusantara Mengabdi Journal of Business Management and Economic Development JEBD Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Digital Innovation : International Journal Of Management Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Economics, Business and Innovation Research journal of social and economic research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ilmiah Manajemen Dan Kewirausahaan Journal of Social Sciences and Technology for Community Service Journal Of Community Service for Economics and Business (JCSEB)
Yuniarti Fihartini
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Empowering Housewives through Digital Branding on Social Media in Pasaran Island, Bandar Lampung Fihartini, Yuniarti; Ambarwati, Dwi Asri Siti; Andriani, Lis; Putri, Lidya Ayuni; Hj Zaiton , Siti Nurul 'ain
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1592

Abstract

Pasaran Island in Bandar Lampung City has high local economic potential through home-based small businesses, particularly in the seafood processing sector. However, most business owners have not yet utilized digital technology and social media optimally as tools for promotion and branding. The lack of digital literacy and limited understanding of digital branding strategies are the main challenges. Through this community service program, training and mentoring were provided to housewives as the primary actors of family-based MSMEs to strengthen their digital capacity, particularly in building business image and marketing through social media. This program aims to enhance the competitiveness of local products, expand market reach, and promote women's economic independence in coastal areas. The activities were designed in the form of technical training, digital branding education, practical management of business social media accounts, and evaluation of digital engagement outcomes.
The Impact of Electronic Service Quality Dimensions and Promotion on Consumer Purchase Decisions in Online Shopping Through Shopee E-Commerce Marlita, Maya; Fihartini, Yuniarti
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.1041

Abstract

Where practicality and efficiency are top priorities, particularly in the online shopping phenomenon. This has fueled the exponential growth of e-commerce in Indonesia, with Shopee as one of the platforms dominating the market. Despite its success, Shopee faces significant challenges related to the complexity of its interface design, personal data security concerns, and the effectiveness of promotions that are perceived as intrusive or too short-lived. This study aims to analyze the influence of e-service quality dimensions—consisting of website design, customer service, security/privacy, and fulfillment—and promotional variables on consumer decisions. The research method used was quantitative with a causal approach. Data were obtained through purposive sampling of 130 respondents residing in Bandar Lampung City. Data analysis was conducted using multiple linear regression using IBM SPSS Statistics 27.0 software, supplemented by a coefficient of determination (R2) test and a partial t-test. The results showed that website design, customer service, security/privacy, fulfillment, and promotions partially had a positive and significant influence on consumer decisions. Simultaneously, these variables explained 81.1% of the variation in consumer decisions. The implications of this study suggest that to improve purchasing decisions, Shopee needs to optimize ease of navigation, improve the integrity of product condition upon arrival, and strengthen data security assurance to build sustainable consumer trust.
The Implementation of Digital Marketing As A Marketing Strategy for MSMEs in Bandar Lampung : Buonopasta: Pasta With Local Flavor Ledi Sibuea; Dewiana Sari Utami; Mahrinasari Mahrinasari; Yuniarti Fihartini; Elvin Agustian-da; Farhatun Fitriyana Sofa
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.7

Abstract

Buonopasta MSME was established in 2016 in Bandar Lampung by developing digital-based marketing. This business produces a various types of pasta with distinctive local flavors, which adds to the uniqueness of the business. However, along the way, Buonopasta faced challenges, especially in term of market market expansion due to limited knowledge about digital marketing. Therefore, we carried out community service activities, including digital marketing training, promotional video production, and assistance in implementing online marketing strategies. Through this program, Buonopasta learned to leverage social media platforms like Instagram and TikTok to reach a wider consumer bases. This has result in improved understanding of digital marketing the owners, increased content creation, and social media followers. This community service uses interview, observation, and documentation techniques with Buonopasta's owner. This program shows that practical training and mentoring significantly help MSMEs adapt to the digital era and improve competitiveness. Keywords : MSME, Digital Marketing, Pasta, Community Service, Social Media
Utilization of Technology In Developing Digital Marketing for MSMEs at Sate Taichan Geh Bang Nut in Bandar Lampung City Selin Faradina; Febiola Efriani; Nelly Fitria; Vindi Millenia Putri; Rica Sherly Permatasari; Yuniarti Fihartini
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.8

Abstract

The Industrial Revolution 4.0 era has encouraged MSMEs players to adopt digital marketing to reach the market. The purpose of the research is to optimize digital marketing in Sate Taichan Geh Bang Nut MSMEs in Bandar Lampung through the provision of Instagram-based social media-based marketing strategies. The method used is qualitative descriptive with observation, interviews, and documentation. The results show that the main challenges faced include suboptimal content design, engagement, and social media planning. To overcome this, the service program is designed with a debriefing on content design using Canva, creating a social media calendar, and effective hashtag strategies. The impact of this program has increased the number of Instagram account followers, the quality of interaction with the audience has increased, and the brand positioning is stronger. A planned digital marketing strategy is an important step to support the competitiveness of MSMEs in the digital era.
Product Marketing to Increase Knowledge and Skills of ME Smoothies MSMEs in Bandar Lampung Intan Lidiya Widuri; Mahrinasari MS; Yuniarti Fihartini; Khairunnisaa Khairunnisaa; Sri Hartati; Afrida Jayanti; Ranti Dwi Octaviani
Journal Of Community Service for Economics and Business Vol. 1 No. 1 (2025): June
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jcseb.v1i1.10

Abstract

The purpose of this paper is to explore the impact of community service activities in the form of product marketing digitalization on increasing the knowledge and skills of ME Smoothies MSME players in Bandar Lampung. This study aims to assist MSME players in utilizing digital media to increase competitiveness and expand market reach. The approach used is a participatory approach through a series of activities in the form of needs analysis, intensive training, and mentoring in the use of digital technologies such as social media, e-commerce, and marketing software. This activity involves MSME participants who are actively running their businesses and is evaluated through observation, interviews. The findings show that this program succeeded in improving the ability of participants in managing social media accounts and digital platforms, creating promotional content, and registering their products on food delivery services. Within one month, partners experienced a 30% increase in sales turnover as well as a significant increase in digital interactions. This study is still limited to one MSME partner and does not include a long-term evaluation of the sustainability of the use of digital technology. Nevertheless, this activity provides a real picture of the importance of digital education to improve the competitiveness of MSMEs. This program directly contributes to the empowerment of MSMEs through applicable digitalization strategies. The results of the activity can be used as a training model for other MSMEs that have limited access to technology and marketing. This activity encourages the economic independence of MSME actors and strengthens the community's adaptation to technological changes in the digital era. This approach also strengthens the position of MSMEs as drivers of the local economy. Keywords Digitalization, Product Marketing, MSMEs
Co-Authors Afrida Jayanti Ahmad Surya Fadilah Aida Sari Aldiyana, Wayan Alfido Rafif Hapris Amanda Hajidah Felisha Ambarwati, Dwi Asri Siti Andriyani, Lis Angelia Putri Kesuma Angga Febrian Anisa Safitri Ariani, Rizki Okti Aulia Shalsha Saharani Bangun, Sanjaya Cahya Nur Imani Dera Nandia Dewiana Sari Utami Dorothy RH. Pandjaitan Dorothy Rouly H. Pandjaitan Dwi Asri Siti Ambarwati Dwi Nugroho Dwischa Ade Kinanti Dzaki Oktarian Ekaputra, Rismoyo Elvin Agustian-da ERLINA, R.R. Farhatun Fitriyana Sofa Febiola Efriani Febrianto, Denni Fitria, Nanda Hani Santika Hj Zaiton , Siti Nurul 'ain Huzaimah, RA. Fiska Intan Lidiya Widuri Jaya Sironi, Alifya Zahra Khairunnisaa Khairunnisaa Ledi Sibuea Lidya Ayuni Putri Lis Andriani Lis Andriani, Lis M Ghatan Dinata M. Daffa Ilhamsyah Mahrinasari Mahrinasari Mahrinasari MS Marlita, Maya Maulia Putri Muhammad Amar Nuurahdien Aji Muhammad Dhaffa Adz Zidqy Muji Rahmat Ramelan Mutiasari Nur Wulan Mutiasari Nur Wulan Nelly Fitria Nurul Husna Nuzul Inas Nabila Nuzul Inas Nabila, Nuzul Inas Octaviana, Nadhila Permana, Yoga Pujian S, Andreas Purbasari, Niken Putra, Joni Putri, Lidya Ayuni Qalbina Rifka Indraputri Raghid D, M Marshall Rahel Bela Krisna Br. Situmorang Rahmah, Prima Qonitha Ramelan, Mudji Rachmat Rangga Syatria Ranti Dwi Octaviani Realita, Reza Rica Sherly Permatasari Rinaldi Bursan Saputra, Rangga Aldiansyah Satria Bangsawan Selin Faradina Sri Asmirani Sri Hartati Subing, Anjhely Mahera Aryan Syifa Hera Assegaf Tuti Adawiyah Vindi Millenia Putri Vivi Vivi Yeni Nurpitasari Yolanda Bintang