Articles
<![CDATA[Television News Production Training in Improving Soft Skills of Students of the Communication Studies Program, University of Muhammadiyah Jakarta ]]>
<![CDATA[Fachri Septian]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[LPPM Universitas Muhammadiyah Tasikmalaya ]]>
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DOI: 10.35568/abdimas.v5i2.2452
<![CDATA[Soft skills are abilities possessed by an individual naturally which include intelligence, both emotional and intellectual, communication, to socialization with other individuals. Higher education can be used as a forum to prepare students to face changes in social, cultural, world of work and rapid technological advances. The purpose of television news production training is to improve students' soft skills. The target of this training is students of the Communication Studies Program, University of Muhammadiyah Jakarta. The activity was carried out from March 24 to June 20, the stages of activity were research, preparation, implementation, evaluation and reporting. The result of the activity is that the soft skills of the participants are increased. Participants' knowledge of the technicalities of television news production and journalism increased after the discussion, and the enthusiasm of the participants increased after the short video production competition was held.]]>
<![CDATA[Edukasi Masyarakat untuk Meningkatkan Kepedulian Pengelolaan Sampah Rumah Tangga ]]>
<![CDATA[Bustanul Mubarok]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022 ]]>
Publisher : <![CDATA[LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia ]]>
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DOI: 10.31004/jptam.v6i2.5047
<![CDATA[Semakin bertambahnya perumahan berpenghuni mendorong volume sampah meningkat akibat bertambahnya konsumsi rumah tangga. Begitu pula di Jalan Anugrah Gang Jelita RT 10 Desa Makmur Jaya Kecamatan Satui Kabupaten Tanah Bumbu dimana fenomena tersebut juga terjadi. Pengelolaan sampah rumah tangga oleh masyarakat sekitar masih tergolong rendah. Penelitian pengabdian masyarakat ini bertujuan untuk membangun kesadaran dan kepedulian masyarakat di Desa Makmur Jaya Kecamatan Satui Kabupaten Tanah Bumbu dalam mengelola sampah rumah tangga. Strategi Komunikasi dilakukan dengan menggunakan model perencanaan komunikasi lima langkah. Hasil menunjukkan Edukasi dalam membangun kepedulian masyarakat terhadap pengelolaan sampah rumah tangga berjalan dengan baik dan cukup efektif dalam meningkatkan pengetahuan masyarakat. Dari hasil angket yang diisi warga rumah tangga sebanyak 61% berpendapat, dari kegiatan yang diikuti, mereka dapat memahami materi yang disampaikan. 65% menyebutkan materi yang disampaikan sangat bermanfaat. 57% setuju bahwa kegiatan efektif dan sesuai sasaran, serta sebanyak 65% warga sepakat menjalankan pengelolaan sampah rumah tangga sesuai materi yang disampaikan.]]>
<![CDATA[Penyuluhan Pengendalian Hama Terpadu di Kelompok Wanita Tani Belimbing, Ciledug, Kota Tangerang, Banten ]]>
<![CDATA[Dahlia Nauly]]>;
<![CDATA[Helfi Gustia]]>;
<![CDATA[Rosdiana Rosdiana]]>;
<![CDATA[Aminah Swarnawati]]>;
<![CDATA[Samidi Samidi]]>;
<![CDATA[Agil Ghifari Radya Aziz]]>;
<![CDATA[Nadzira Mauldiansyah]]>
<![CDATA[ Jurnal Abdidas Vol. 3 No. 6 (2022): December Pages 944 - 1124 ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/abdidas.v3i6.705
<![CDATA[Budidaya sayuran merupakan salah satu usaha yang dilakukan oleh kelompok wanita tani Belimbing. Salah satu masalah yang dihadapi oleh petani di kelompok ini adalah adanya serangan hama. Pengendalian Hama Terpadu (PHT) merupakan cara untuk mengatasi hal tersebut. PHT dapat meminimalisir risiko gagal panen akibat serangan hama. Kegiatan ini bertujuan untuk meningkatkan pengetahuan, kemampuan, dan keterampilan petani di kelompok wanita tani Belimbing dalam menanggulangi serangan hama. Metode yang dilakukan adalah penyuluhan, demonstrasi, dan evaluasi. Penyuluhan dilakukan dengan menggunakan metode ceramah. Materi yang diberikan terkait cara mengidentifikasi hama dan penanggulangannya dan cara pembuatan pestisida nabati. Demonstrasi dilakukan untuk meningkatkan keterampilan para petani dalam membuat pestisida nabati. Hasil evaluasi menunjukkan bahwa dari kegiatan ini petani mendapatkan tambahan pengetahuan terkait pengendalian hama terpadu dan pembuatan pestisida nabati.]]>
<![CDATA[ANALYSIS OF THE INFLUENCE OF MARKETING PUBLIC RELATIONS AND COMPANY IMAGE ON VISIT DECISIONS TO MEKASARARI FRUIT GARDEN ]]>
<![CDATA[Renaldo Aswansyah Putera]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022 ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[Marketing public relations is a major factor in the tourism industry in Indonesia for tourist attractions experiencing issues and crises to try to bounce back from adversity. This quantitative study aims to obtain information on marketing public relations and corporate image at Mekarsari Fruit Park and to determine its influence on the decision to visit the community after the Covid-19 pandemic. This study involved 1,376,734 people selected by random sampling as many as 94 respondents from a questionnaire that had been distributed using a survey, where the data obtained was analyzed using the SPSS statistical application. The results of this study are that marketing public relations and corporate image influence the decision to visit the community at Mekarsari Fruit Park. Following up on the findings of this research, marketing public relations needs to be carried out in the tourism industry where entrepreneurs and the government collaborate to develop sustainable programs in the hope that the tourism creative economy will grow again]]>
<![CDATA[PELATIHAN PENGGUNAAN DIGITAL MARKETING DALAM PENGEMBANGAN PEMASARAN BAGI KELOMPOK WANITA TANI PERUMAHAN PURI PAMULANG DI ERA ]]>
<![CDATA[Jamiati KN]]>;
<![CDATA[Aminah Swarnawati]]>;
<![CDATA[Velda Ardia]]>
<![CDATA[ RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 6, No 2 (2022) ]]>
Publisher : <![CDATA[Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo ]]>
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DOI: 10.35906/resona.v6i2.918
<![CDATA[Tujuan PKM ini merupakan buat menanggulangi kasus mitra dengan metode aplikasi penjualan digital( digital marketing) alhasil produk KWT bisa menjangkau sasaran pasar dengan cara besar. Lewat pendekatan partisipatif, penerapan aktivitas pada golongan Wanita tani dengan cara bersama- sama bekerja sama mencari pemecahan memafaatkan tata cara penjualan digital. Indonesia serta semua bumi tengah mengalami masa- masa berat. Hal ini karena wabah COVID-19 terus merajalela sehingga masayarakat mengalamai penurunan dalam hal pendapatan. Oleh karena itu, harus bisa memahami banyaknya keringanan serta peranan dari pemakaian alat digital, mendesak warga ataupun wiraswasta, buat mempergunakan alat digital pada tiap aktivitas. Peranan lain dari pemakaian alat digital merupakan melaksanakan advertensi. Perkembangan digital marketing pula mempengaruhi kepada kemajuan di aspek advertensi produk. Buat menggapai tujuan itu metode yang digunakan adalah diskusi yang dikemas dengan pelatihan secara langsung pada Kelompok Wanita Tani. Metode ini dinilai sesuai dengan tujuan pengabdian ini dengan senantiasa mempraktikkan aturan kesehatan, jaga jarak serta memakai masker. Dengan terdapatnya aktivitas ini, warga diharapkan hendak lebih menguasai berartinya pemakaian digital marketing buat tingkatkan energi saing usaha. Beberapa besar anggota membagikan asumsi positif kepada penerapan aktivitas ini. Abstract. This PKM's goal is to solve partner issues through the application of digital marketing (digital marketing), allowing KWT products to reach a large target market. The Women Farmers group implements activities using a participative approach to work together to discover solutions using digital marketing techniques. The rest of the globe and Indonesia are going through a difficult moment. This is due to the COVID-19 outbreak's ongoing spread, which has caused a fall in people's income. To encourage the general public or business owners to use digital media in all of their endeavors, one must be able to comprehend the various benefits and features of using them. The use of digital media for promotion is another purpose. The emergence of digital marketing has an impact on how product promotion has evolved. The Women Farmers Group's conversation is used in conjunction with direct training to accomplish this goal. This approach is regarded as being in line with the goals of this service because it continues to follow safety precautions, keep a safe distance, and wear masks. With this activity, it is hoped that the general people would gain a greater understanding of the value of employing digital marketing to boost corporate competitiveness. The majority of the participants responded well to the execution of this activity.]]>
<![CDATA[ENDORSE EFFECT ADE GOVINDA'S SELEBGRAM AND INSTAGRAM POST @ BM.ORIGINAL ACCOUNT FOR FOLLOWERS ' INTEREST IN BUYING SNEAKERS SHOES ]]>
<![CDATA[Renaldo Aswansyah Putera]]>;
<![CDATA[Nani Nurani Muksin]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ Jurnal Multidisiplin Sahombu Vol. 2 No. 1 (2022): Jurnal Multidisiplin Sahombu, July 2022 ]]>
Publisher : <![CDATA[Sean Institute ]]>
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DOI: 10.58471/jms.v2i1.1003
<![CDATA[The purpose of the theme adopted from the title above is to find out the influence of Ade Govinda's celebrity Endorsements and @ BM.ORIGINAL's Instagram account posts on Followers regarding their interest in buying Sneakers. This research method uses a quantitative approach by distributing questionnaires to the 98 follower respondents mentioned above, then the results of the data are processed with the help of the SPSS 25 application. The population of this study is all Instagram social media users who follow the @ BM. Original account with the sample used random sampling. The results of the data processing carried out are that the Endorse Selebgram variable partially has an influence on buying interest, the results obtained are t-count > t-table and sig < 0.05 (2,800 > 1.985 and 0.016 < 0.05), the social media the Instagram variable partially has an influence on buying interest, the test results are t-count > t-table and sig < 0.05 (2.372 > 1.985 and 0.020 < 0.05), and the Endorse Selebgram variable and Instagram social media simultaneously have an influence on SPSS buying interest The results of the F test are F-count > F-table and sig < 0.05 (4.981 > 3.090 and 0.009 < 0.05]]>
<![CDATA[THE ROLE OF PUBLIC RELANTIONS PT. GARUDA TBK INDONESIA IN MAINTAINING CORPORATE IMAGE DURING THE COVID 19 PANDEMIC ]]>
<![CDATA[Renaldo Aswansyah Putera]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ INFOKUM Vol. 11 No. 02 (2023): April, Engineering, Computer and Communication ]]>
Publisher : <![CDATA[Sean Institute ]]>
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<![CDATA[A crisis can be called a public relations crisis if the crisis results in damage to the image of the company or organization in the public eye. The rise of coverage in the mass media regarding news about air transportation services will have an impact on the public who will judge the image of a company. The purpose of this study is to find out how the role of public relations in maintaining the image of PT Garuda Indonesia Tbk; To understand the crisis that occurred at PT Garuda Indonesia Tbk. This study uses a qualitative methodology using the theory of Timothy Coombs (2006) Situational Crisis Communication Theory . The results of this study are that Garuda Indonesia's debt is very large due to changes in the recognition of obligations where the operational lease (aircraft lease) was previously recorded as an opex so debt besides that there is no good communication with stakeholders in this case creditors or investors. The conclusion of this study is the inability to manage the crisis that caused this airline to experience multiple losses due to the series of crises that followed. If only Garuda Indonesia could manage its finances properly and communication between divisions/departments was well established, this could be minimized. Going forward, Garuda Indonesia's management needs to properly improve their internal and external communications, especially when facing a crisis related to investor relations.]]>
<![CDATA[Gerakan Sehat Bersama Koemang (Kulit Manggis) di Desa Batu Mekar ]]>
<![CDATA[Rahman Djalun]]>;
<![CDATA[Adhara Putri Prasanty]]>;
<![CDATA[Zahra Khoerunnisa]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ Communio: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): COMMUNIO: Jurnal Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Literasi Nusantara Publisher ]]>
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<![CDATA[Koemang is a type of herbal medicine that is processed from mangosteen rind which is rich in benefits. Mangosteen rind extracted from selected mangosteen fruit from Batu Mekar village, West Nusa Tenggara province. Koemang is one of the healthy living movement programs that utilize local plant-based food products that we can use as herbal medicines that have various benefits. One of them is maintaining immunity, maintaining immunity, and many more. We from group 8 class H of Development Communication created this movement with the aim of informing and educating how we as Indonesians are healthy by utilizing local fruit products. The implementation method used in service activities consists of planning where in planning activities there is team coordination, timing of activities, and coordination with partners. Furthermore, for the implementation of training and mentoring and ending with an evaluation. The results of the implementation are related to marketing not only with direct marketing but partners need to do online marketing using the simplest way by using social media as a container. Here we use two social media as a forum for campaigning information related to the importance of a healthy lifestyle and providing educational campaigns about how important it is to change a healthy lifestyle by utilizing local products as supporting materials. The social media that we use as a platform for campaigns are Instagram and Facebook as platforms. We can adjust this in relation to the target market we are aiming for as our target.]]>
<![CDATA[Representasi Kecantikan Rambut Perempuan Dalam Iklan YouTube Dove Indonesia Versi “Rambutku Mahkotaku†]]>
<![CDATA[Rahma Ismianti]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 4 (2023): November TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora ]]>
Publisher : <![CDATA[Sekolah Tinggi Agama Buddha Nalanda ]]>
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DOI: 10.47861/tuturan.v1i4.494
<![CDATA[Women often lose confidence in their appearance. Dove Indonesia, through the "My Hair My Crown" version of the advertisement on YouTube, seeks to support women to be confident by recounting experiences of hair bullying in the form of negative comments. The aim of the research is to understand the construction of social reality and reveal meaning in advertising using Charles Sanders Peirce's semiotics analysis. The method used is content analysis of advertising texts with the unit of analysis in the form of scenes that refer to the research object. The results of the research show that the construction in the Dove Indonesia YouTube advertisement version "my hair is my crown" is contrary to advertisements in general, in this advertisement women are depicted as having self-esteem and confidence in the beauty of their diverse hair by expressing the meaning that the diversity of women's hair will slowly shift the concept beautiful on ideal hair. The existence of advertisements like this will be persuasive and encourage people, especially women, to be themselves and not force themselves to achieve beauty standards. So advertisements in Indonesia must highlight subjective beauty through visual images and the messages conveyed.]]>
<![CDATA[FENOMENA BEKERJA DI COWORKING SPACE PADA ERA DIGITAL ]]>
<![CDATA[Aminah Swarnawati]]>;
<![CDATA[Agus Hermanto]]>;
<![CDATA[Istisari Bulan Lageni]]>
<![CDATA[ Jurnal Riset Komunikasi Vol 14, No 1 (2023) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.31506/jrk.v14i1.21293
<![CDATA[Penelitian mengenai ruang kerja bersama ini dilatarbelakangi oleh maraknya ruang kerja bersama di seputar Jakarta dan Tangerang Selatan dan beberapa kota besar lainnya di Indonesia. Fenomena ini menarik, karena merupakan gejala baru dari cara bekerja orang-orang pada masa kini, khususnya pekerja milenial. Kehadiran coworking space beriringan dengan munculnya stars up. Tujuan dari penelitian adalah: 1) Mengidentifikasi tipe-tipe Coworking Space 2) Menganalisis nilai-nilai yang ada pada coworking space. dan 3) Menganalisis nilai-nilai dalam coworking space. Konsep dan teori yang mendukung adalah mengenai tipe-tipe coworking space dan nilai-nilai yang ada pada coworking space yang berkaitan dengan pentingnya komunikasi dan kolaborasi. Penelitian dengan pendekatan kualitatif dengan metode fenomenologi ini dilakukan dengan teknik pengumpulan data melalui wawancara mendalam dengan tiga orang informan dan dua informan pembanding sebagai triangulasi sumber, serta teknik observasi dan dokumentasi. Teknik analisis adalah analisis data kualitatif. Hasil penelitian menunjukkan bahwa tipe yang paling sering dijumpai adalah tipe infrastruktur dan jaringan dan Model coworking space yang banyak dikenal adalah model kolaborasi internal (internal collaboration Nilai-nilai Dalam nilai-nilai CWS, Keenam unsur nilai-nilai ada dalam CWS, sangat bergantung pada kebutuhan dan waktu dari para coworkers pada saat bekerja di CWS. ]]>
