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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu Komunikasi Journal of Consumer Science Kanal : Jurnal Ilmu Komunikasi ETTISAL Journal of Communication JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MetaCommunication; Journal Of Communication Studies Jurnal Noken: Ilmu-Ilmu Sosial JMM (Jurnal Masyarakat Mandiri) JURNAL EDUCATION AND DEVELOPMENT Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Koneksi Jurnal Riset Komunikasi Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Communication JURNAL LENSA MUTIARA KOMUNIKASI INFOKUM Jurnal Abdidas Kalijaga Journal of Communication Jurnal Pewarta Indonesia International Journal of Social Service and Research Jurnal Info Sains : Informatika dan Sains Communio: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Ranah Research : Journal of Multidisciplinary Research and Development JAMAS: Jurnal Abdi Masyarakat Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Audiens Kajian Administrasi Publik dan ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Aminah Swarnawati
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Konsentrasi Kepemilikan Media: Dampaknya Terhadap Pembatasan Keragaman Perspektif Publik di Masyarakat Modern Indonesia Abd. Gani, Ahmad Yani; Aminah Swarnawati; Makroen Sanjaya; Saiful Amir
Jurnal Pewarta Indonesia Vol 7 No 1 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i1.188

Abstract

Media ownership is a discussion that has always existed at any time. It is interesting to discuss because the theory is related to economics and politics. The diversity of perspectives is valuable as a bridge to society in consuming media information. Of course, it should be given freedom of space and access to concrete facts, instead of being confronted with the interests of power through capital owners to regulate the rotation of media issues according to the ruler's goals. The study in this research will discuss the influence of media ownership on the diversity of information and public perspectives in modern Indonesian society. The concentration of media ownership focuses on limiting the diversity of perspectives in a modern society that is instantaneous to obtain information, restrictions for reasons of political and industrial interests, the tendency of media ownership will be seen as domination. Using a qualitative approach and literature study, this research will analyze data from various sources to identify the impact of concentration of media ownership on access to public information, representation of the interests of various groups, and the role of the media as an information bridge. The results show that the concentration of media ownership creates a less diverse and less representative media ecosystem. This has a negative impact on the quality of democracy and people's ability to make rational decisions. By limiting the diversity of perspectives, concentration of media ownership creates a narrower and less inclusive public sphere.
Creating Public Service Announcements to Enhance Social Support for Children with Autism: Perancangan Iklan Layanan Masyarakat untuk Mempromosikan Dukungan Sosial pada Anak Autis Oktaviana Purnamasari; Diah Andika Sari; Aminah Swarnawati; Ati Kusmawati
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i2.1845

Abstract

Semakin bertambahnya penderita autis di Indonesia dan juga di seluruh dunia membutuhkan dukungan semua pihak guna mengkomunikasikan apa itu autisme, seperti apa gejalanya serta bagaimana penanganannya. Dukungan sosial (social support) juga sangat diperlukan untuk anak autis, tidak hanya dari keluarga namun juga lingkungan terdekatnya dan bahkan seluruh elemen masyarakat. Tidak seharusnya anak dengan autisme mendapatkan perlakuan buruk dari lingkungannya seperti bullying, hanya karena pemahaman tentang autisme yang kurang dari lingkungan. Dalam penelitian ini komunikasi dilakukan melalui perancangan pembuatan Iklan Layanan Masyarakat (ILM) guna memberikan pemahaman kepada masyarakat tentang autisme sehingga masyarakat mau memberikan dukungan sosial kepada anak autis. Tujuan dari penelitian ini adalah untuk 1) Menentukan pesan komunikasi guna mempromosikan dukungan sosial untuk anak autis 2) Merancang ILM sebagai bentuk promosi dukungan sosial untuk anak autis 3) Memproduksi ILM dukungan untuk anak autis dalam bentuk e-poster. Penelitian ini menggunakan pendekatan kualitatif. Teknik pengumpulan data dengan wawancara pada informan kunci yang memahami apa itu autisme dan langkah-langkah dukungan sosial untuk anak autis. Tahapan penelitian diawali dengan wawancara kepada para informan kunci, selanjutnya hasil wawancara dianalisis dan dilakukan reduksi data serta disajikan dalam bentuk hasil penelitian. Uji keabsahan data dilakukan dengan triangulasi sumber melalui wawancara dengan praktisi periklanan yang telah berpengalaman memproduksi ILM. Hasil penelitian menunjukkan bahwa Pesan komunikasi yang penting untuk disampaikan guna memberikan dukungan sosial untuk anak autis adalah dengan mengajak semua orang jadi bagian dari lingkungan inklusif dengan menitikberatkan bahwa semua anak adalah unik dengan potensinya masing-masing, termasuk anak autis.
Pengaruh Konten Instagram Dear Me Beauty Terhadap Minat Beli Konsumen (Survei pada Followers Instagram @Dearmebeauty) Wardatul Jannah; Aminah Swarnawati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2532

Abstract

The advancement of technology and the internet has driven the use of social media, including Instagram, as a communication and marketing tool. Dear Me Beauty utilizes Instagram to promote products and engage with consumers. This study aims to analyze the Instagram content of @dearmebeauty, examine consumer purchase interest, and measure the influence of Instagram content on purchase interest. A quantitative research method was employed using a survey of 91 active followers selected through Simple Random Sampling. Data was collected via an online questionnaire and analyzed using simple linear regression. The results indicate that Dear Me Beauty’s Instagram content significantly influences consumer purchase interest. This is evidenced by the t-value exceeding the t-table value, indicating a positive effect. The R Square value of 62.4% suggests that Instagram content contributes to purchase interest, while 37.6% is influenced by other factors not examined in this study. These findings highlight the crucial role of engaging Instagram content in shaping consumer purchase interest and provide insights for businesses to optimize their digital marketing strategies.
Pengaruh Konten Instagram Crosl.Store (Crsl.Store) terhadap Minat Beli Dhiyyaul Hagi; Aminah Swarnawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 2 (2025): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i2.1670

Abstract

In attracting consumers, every company has various strategies, including creating Instagram content with good ideas and visualisation to increase sales. One example of a fashion company that does this is crosl.store (crsl. store). Discovering the Instagram content at Crsl.Store, the buying interest of Crsl.Store consumers, and the extent to which Crsl.Store Instagram content influences buying interest are the main objectives of this study. According to this theory, Instagram posts (including Content Type, Stories, and Profile) and buying interest (including Attention, Interest, Desire, and Action) are the inputs. Using a descriptive survey method, this research takes a quantitative approach. In order to gather this information, we sent out surveys to all 77 people who followed the @crsl.store Instagram account. Methods of sampling based on the probability of occurrenceThat method of sampling is known as random sampling. From all statements of variable Y in the research questionnaire, it was found that the overall effect of Crsl.Store Instagram Content was well-received (agreed) by respondents. Additionally, respondents agreed with the overall effect of Instagram Content on Buying Interest. The magnitude of the influence of Crsl.Store Instagram Content was found to have a positive and strong relationship of 0.759 with the buying interest of Instagram followers @crsl.store as a percentage of Instagram Content.
Manajemen Redaksi pada Media Daring Inews.Id dalam Pemberitaan Pemilu 2024 Zulfikar Ali Husen; Aminah Swarnawati
Jurnal Pendidikan Indonesia Vol. 6 No. 4 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i4.7648

Abstract

Di era digital Indonesia, media daring seperti iNews.id memainkan peran krusial dalam membentuk opini publik selama pemilu. Namun, manajemen redaksional liputan pemilu, khususnya untuk edukasi publik, masih kurang diteliti. Studi ini menganalisis perencanaan, pengorganisasian, dan evaluasi alur kerja redaksi iNews.id dalam meliput Pemilu 2024, dengan fokus pada dampaknya bagi edukasi publik. Menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara tidak terstruktur dengan informan kunci (e.g., Redaktur Pelaksana, wartawan) dan analisis dokumen. Triangulasi dan analisis tematik diterapkan. Penelitian mengungkap proses redaksional terstruktur, termasuk perencanaan setahun sebelum pemilu, mobilisasi wartawan lintas rubrik, dan pengawasan hierarkis. Sumber daya MNC Group dan komunikasi berbasis WhatsApp meningkatkan efisiensi, sementara jurnalisme "Cover Both Sides" mengurangi bias. Tantangan termasuk narasumber yang tidak kooperatif. Penelitian berkontribusi pada literatur manajemen media dengan menekankan praktik inovatif dalam peliputan pemilu dan pentingnya transparansi media milik konglomerat.
Social Media Marketing pada UMKM dengan Memanfaatkan E-Commerce : (Studi pada 3 UMKM di Tangerang Selatan) Achmad Shidqi Pratama Buana Firdaus; Aminah Swarnawati
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Juni: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i2.377

Abstract

Social media marketing is a form of marketing using social media that utilizes target markets that participate as social media users. Currently, many MSMEs use social media marketing by using e-commerce as a liaison between sellers and buyers. Based on this, the purpose of this study is to describe social media marketing for MSMEs that use e-commerce and the advantages of social media in promoting products carried out by MSMEs. Using the Gunelius 2011 theory, namely Social Media Marketing which includes indicators of Content Creation, Content Sharing, Connecting, Community Building. The approach to this study is qualitative with descriptive methods. The data collection techniques used are interviews and observations. Overall, the results obtained in this study indicate that social media marketing provides easy access to using social media as a means of promoting a product, by making content as attractive as possible, it can provide more interest in consumers for products distributed through social media, in other words, the distribution of content also provides a sense of awareness to consumers for the products offered, coupled with the existence of e-commerce that can provide reviews and reviews of products purchased, providing support for MSMEs who use social media as a means of promotion. By making connections and building communities, it also provides WOM to MSME actors and there is an exchange of ideas between MSME actors and consumers.
Pengaruh Brand Awareness Safi White Natural Terhadap Keputusan Pembelian: Survei Pada Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Jakarta Angkatan 2021-2022 Dea Zhafira Widya Ningsih; Aminah Swarnawati
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 2 (2025): Mei : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i2.309

Abstract

This study aims to analyze the effect of brand awareness on purchasing decisions for Safi White Natural products among female Communication Science students of Universitas Muhammadiyah Jakarta, batch 2021-2022. This study uses a survey method to collect data from respondents. The population in this study were all female Communication Science students of UMJ, batch 2021-2022, with a sample of 77 respondents taken using simple random sampling techniques and calculated using the Slovin formula. The results showed that the level of brand awareness of Safi White Natural was in the high category, with an average value of 3.52 on the Likert scale. Respondents stated that they recognized Safi products through various media, including social media, television advertisements, and personal usage experiences. In addition, purchasing decisions showed good results, with an average value of 3.50, where the majority of respondents considered Safi products to be in accordance with their skincare needs. Simple linear regression analysis showed that brand awareness had a significant influence on purchasing decisions, with a correlation coefficient value (
Pengaruh Kredibilitas Green Advertising dan Sales promotion Starbucks terhadap Keputusan Pembelian : Survei pada Followers Instagram @starbucksindonesia Alya Salsabilla; Aminah Swarnawati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3276

Abstract

Starbucks is one of the brands committed to sustainability by combining sales promotions with sustainability messages to attract the attention of environmentally conscious consumers as a marketing strategy. This study aims to determine the credibility of green advertising, determine sales promotions, determine purchasing decisions, measure the influence of green advertising credibility, measure the influence of sales promotions, measure the influence of green advertising and sales promotions credibility on purchasing decisions. The theories used in this study are the credibility of green advertising Verleye and De Ryuck (2023), sales promotions Kotler and Armstrong (2020), and purchasing decisions Kotler and Armstrong (2020). This study uses a quantitative approach with a survey method, and questionnaires are distributed as data collection instruments. The sample in this study was 126 respondents from Instagram followers @starbucksindonesia who were determined using the Slovin formula, then the sample was drawn using a simple random sampling technique. The results of this study indicate that respondents responded in agreement with the credibility of green advertising (X1), respondents responded in agreement with sales promotions (X2), respondents responded in agreement with purchasing decisions (Y), and the credibility of green advertising and sales promotions has an influence on purchasing decisions. This study shows that simultaneously the credibility of Starbucks' green advertising and sales promotions has a significant influence on purchasing decisions.
COMMUNICATION STYLE AND CONFLICT MANAGEMENT AT SMK SCIENCE TECHNOLOGY AND BUSINESS DEPOK Sri Rejeki Sulistiyowati; Aminah Swarnawati
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 5 (2025): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i5.625

Abstract

Communication and conflict management are crucial elements in educational leadership. This study aims to analyze the communication and conflict management styles of leaders at SMK Science Technology and Business Depok. A descriptive qualitative research method was employed, with data collected through in-depth interviews, observation, and documentation studies of six key informants. The findings reveal that the leader does not employ a single, dominant communication style. The identified communication styles were relinquishing and equalitarian, characterized by openness to input and delegation of authority, yet their application was conditional and restricted to an inner circle. Conversely, a withdrawal style was also prominent, demonstrated through avoidant and neglectful behavior towards responsibilities. In managing conflict, the leader primarily applied obliging (accommodating subordinates' interests) and compromising (finding a middle ground) styles. However, the frequent use of an avoiding style led to numerous unresolved conflicts and organizational dysfunction. This study concludes that leadership effectiveness is determined not only by authority but also by the ability to foster collaboration, trust, and functional conflict resolution. The practical implications of this research highlight the need for leadership coaching, structural communication reforms, and the implementation of clear conflict management protocols to improve the school's organizational health.
Co-Authors Abd. Gani, Ahmad Yani Achmad Shidqi Pratama Buana Firdaus Adawiyah, Sa'diyah El Adhara Putri Prasanty Agatha, Sheilla Claudy Agil Ghifari Radya Aziz Agung Priyo Sembodo Agus Hermanto Ahmad Thufail Alya Salsabilla Amiruddin Saleh Annisa Az-Zahra Rahmawati Aqil Aulia Wafda Amin Arif Satria Ati Kusmawati Basita Ginting Bulan Khairati Wilti Bustanul Mubarok Cahyo Wibowo Dahlia Nauly Dea Zhafira Widya Ningsih Dhiyyaul Hagi Diah Andika Sari Disa Prihantini Kusuma Dzulfikar Mahmud Eka Indri Widarti Elly Suryani Endriatmo Soetarto Eti Sri Nurhayati Eti Sri Nurhayati Fachri Septian Fadh Fawaz Fauzalia, Dian Ferdi Ferdi Harmonis Helfi Gustia Hendra Hidayat Inasa Ori Sativa Indriyani Idris Intan Ikhtiarti Wilti Intan Ikhtiarti Wilti Irfan Naufal El Hassan Istisari Bulan Lageni jamiah, muhimin KN, Jamiati Lilik Sumarni Lisa Anggraini M Ridha Makroen Sanjaya Muhammad Reza Pahlevi Muldani, Trisno Nadzira Mauldiansyah Nani Nurani Muksin Nurhayati, Eti Sri Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Paulina Ipa Kromen Betan Poetut Ariyotejo Pamungkas Priyono, Wahyu Joko Rahma Ismianti Rahman Djalun Renaldo Aswansyah Putera Renaldo Aswansyah Putera Ridwan Noor Riandi Robby Milana Rosdiana Rosdiana Rosmi, Fitria Saiful Amir Salma Laila Qodriyah Samidi Samidi Sami’an Sami’an Sembodo, Agung Priyo Sinta Purnama Sari, Sinta Purnama Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Taofik Hidayat Tengku Faisal Topan Perkasa Hamudya Tria Patrianti Trisno Muldani Umbara, Asep Rahman Velda Ardia Wardatul Jannah Wilti, Intan Ikhtiarti Yarnis, Yarnis Yusuf, Alfiyah Syadza Zahra Khoerunnisa Zulfikar Ali Husen Zulfikar Ali Husen