Article Per Year (5 Year)
p-Index From 2021 - 2026
6.404
P-Index
This Author published in this journals
All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu Komunikasi Journal of Consumer Science Kanal : Jurnal Ilmu Komunikasi ETTISAL Journal of Communication JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MetaCommunication; Journal Of Communication Studies Jurnal Noken: Ilmu-Ilmu Sosial JMM (Jurnal Masyarakat Mandiri) JURNAL EDUCATION AND DEVELOPMENT Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Koneksi Jurnal Riset Komunikasi Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Communication JURNAL LENSA MUTIARA KOMUNIKASI INFOKUM Jurnal Abdidas Kalijaga Journal of Communication Jurnal Pewarta Indonesia International Journal of Social Service and Research Jurnal Info Sains : Informatika dan Sains Communio: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Ranah Research : Journal of Multidisciplinary Research and Development JAMAS: Jurnal Abdi Masyarakat Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Audiens Kajian Administrasi Publik dan ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Aminah Swarnawati
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 49 Documents
Search

 1   2   3   4   5 
GOOGLE MEET SEBAGAI MEDIA KOMUNIKASI PADA KOMUNITAS VOICE OVER DUBBER ANNOUNCER INDONESIA Elly Suryani; Aqil Aulia Wafda Amin; Poetut Ariyotejo Pamungkas; Bulan Khairati Wilti; Zulfikar Ali Husen; Aminah Swarnawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1687

Abstract

Good communication is essential to the effectiveness of any group or organization or community. One of the communities that continues to carry out activities during the pandemic through virtual meet is the Indonesian Voice Over Dubber Announcer Community (KVDAI). One of the digital platforms used in the regular weekly gathering entitled “Kopdar Virtual” is Google Meet. Furthermore, this research conducted to find out the use of google meet as an organizational communication medium at KVDAI. This research is qualitative research with descriptive data results. This research was conducted around Jakarta with two main informants, namely the Governor of KVDAI Regional 1 for the Jabodetabek and Banten regions,and Head of Public Relations and Community Cooperation, also one supporting informant the Founder of KVDAI. Based on in-depth interview results with the informants, it is clear that Google Meet as one of the conference applications is very helpful for the KVDAI Community. The community program is still working good  during the pandemic. Even though there is some minor problems,tThere are relatively no barriers while using this application as the community communication media.
Manajemen Penyiaran Berita di Radio Dakta Bekasi dalam Pemenuhan Informasi Pendengar Intan Ikhtiarti Wilti; Aminah Swarnawati
Jurnal Ilmu Komunikasi Vol 21, No 3 (2023): Desember 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i3.8314

Abstract

Proses penyiaran berita di radio tidak terlepas dari pelaksanaan manajemen penyiaran. Radio Dakta merupakan radio yang presentasenya paling tinggi dalam menyiarkan jenis informasi sebanyak 60%. Radio Dakta merupakan radio yang turut berperan aktif dalam bekerjasama dengan pemerintah serta instansi lainnya untuk menyajikan berbagai informasi ter-uptodate. Penelitian ini bertujuan untuk mengetahui manajemen penyiaran berita di radio Dakta dalam pemenuhan informasi pendengar serta faktor pendukung dan penghambat. Pendekatan penelitian adalah kualitatif. Metode yang digunakan adalah deskriptif. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Teknik analisis data penelitian yaitu reduksi data, penyajian data, penarikan kesimpulan. Penelitian ini menggunakan triangulasi sumber. Hasil penelitian ini menunjukkan bahwa manajemen penyiaran berita radio Dakta dilakukan dengan baik. Proses manajemen penyiaran berita radio Dakta dilakukan perencanaan yang meliputi pencarian berita, penyusunan berita, pembagian berita, pelaksana penyiaran berita, tujuan penyiaran berita dan menentukan sasaran. Pengorganisasian meliputi departemenlisasi radio dan pembagian kerja. Pengarahan dan memberikan pengaruh yang meliputi motivasi, komunikasi, kepemimpinan dan pelatihan. Pengawasan yang meliputi evaluasi yang dilakukan internal dan external. Kontribusi penelitian ini memberi pemahaman cara manajemen penyiaran di sebuah radio terkait penyajian informasi-informasi yang sesuai kaidah dalam pemenuhan informasi pendengar.
Peran Account Executive dalam Proses Perencanaan Iklan di Era Digital: Perspektif dan Tantangan Disa Prihantini Kusuma; Aminah Swarnawati
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 2 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Januari
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i2.814

Abstract

The advertising industry is experiencing rapid development, with advertisements that were originally only present in conventional media such as television, radio, and print media, now expanding to digital media. Advertising is a dynamic field and always keeps up with the times according to market preferences. Account executives are responsible for the advertising communication system, so in planning advertisements, they must understand the process of persuasion and effective communication. This research uses the literature study method as the main approach to conduct research that aims to investigate the role of Account Executives (AEs) in the advertising planning process in the digital era. The results show that the role of the account executive (AE) in the advertising industry has undergone a profound transformation along with the rapid development of digital technology. The challenges faced by AEs in carrying out their role in the digital era are not small. They must be able to deal with various technological and algorithmic changes that occur rapidly, as well as respond to increasingly fierce competition in the advertising industry.
Iklim Komunikasi Organisasi Responsif Dalam Gaya Kepemimpinan Transaksional: Analisis Bibliometrik Ferdi Ferdi; Paulina Ipa Kromen Betan; Aminah Swarnawati
Jurnal Audiens Vol. 5 No. 3 (2024): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i3.473

Abstract

Penelitian ini bertujuan untuk mengkaji hubungan antara gaya kepemimpinan transaksional dengan iklim komunikasi organisasi yang adaptif. Fokus utama adalah mengeksplorasi bagaimana kepemimpinan transaksional, yang umumnya dikaitkan dengan struktur dan kontrol, dapat mendukung terciptanya komunikasi yang adaptif dalam lingkungan organisasi yang kompleks. Berdasarkan teori komunikasi dan model kepemimpinan, penelitian ini berupaya memperluas pemahaman teoritis tentang peran kepemimpinan dalam dinamika komunikasi organisasi. Metode yang digunakan adalah tinjauan literatur komprehensif yang mencakup analisis 555 dokumen dari database Scopus, dengan fokus pada artikel, makalah konferensi, dan bab buku dari berbagai disiplin ilmu, terutama manajemen dan farmasi. Hasil penelitian menunjukkan bahwa kepemimpinan transaksional dapat secara signifikan berkontribusi terhadap penciptaan iklim komunikasi yang terstruktur namun responsif, yang sangat penting untuk pencapaian tujuan strategis organisasi. Temuan ini memiliki relevansi lintas disiplin, dengan implikasi praktis khususnya pada sektor-sektor yang membutuhkan kepemimpinan adaptif seperti perawatan kesehatan dan konstruksi. Kesimpulannya, meskipun kepemimpinan transaksional tetap relevan dalam konteks tertentu, penerapannya harus berkembang seiring dengan tuntutan lingkungan organisasi yang semakin dinamis.
ANALYSIS OF THE EMOTIONAL USER EXPERIENCE ON NETFLIX INDONESIA'S EMOTIONAL BRANDING THROUGH INSTAGRAM ACCOUNTS Agatha, Sheilla Claudy; Swarnawati, Aminah
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 8, No 1 (2024): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.8.1.67-76

Abstract

The rise of Over the Top (OTT) internet content services like Netflix has revolutionized the entertainment industry. Netflix Indonesia employs emotional branding through the Instagram account @netflixid. The research aims to describe user experiences with Netflix Indonesia's emotional branding on Instagram and analyze it through the @netflixid account based on user experiences. Using marketing communication theory, specifically emotional branding, the qualitative descriptive research with a phenomenological approach involved four purposively selected informants. Results reveal an emotional bond between users and the Netflix brand through the @netflixid Instagram account. This emotional experience involves feelings, emotions, and psychological reactions during interactions with content uploaded by Netflix Indonesia on its account, @netflixid. Netflix's Instagram content, encompassing relationship elements, sensory experiences, imagination, and vision, is crucial in emotional branding. Additionally, the study discovered that posts featuring behind-the-scenes content, user-generated content, and interactive polls further strengthened the emotional connection between users and Netflix. This research highlights the connection between user emotional experiences and Netflix Indonesia's emotional branding through the @netflixid Instagram account. The study underscores the importance of leveraging social media platforms to enhance brand loyalty and user engagement. Moreover, it suggests that continuous engagement and timely responses to user comments on Instagram posts significantly contribute to the emotional bond between the brand and its audience. By understanding and implementing these strategies, Netflix Indonesia can further solidify its position in the competitive OTT market, ensuring long-term success and sustained user satisfaction
STRATEGI KOMUNIKASI LINGKUNGAN DALAM KAMPANYE MINIM SAMPAH Swarnawati, Aminah; Yuningsih, Siska; Purnamasari, Oktaviana; Nurhayati, Eti Sri
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 1 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.1.77-88

Abstract

Penelitian mengenai strategi komunikasi lingkungan yang terkait dengan minim sampah/zero waste ini menggambarkan bagaimana bank sampah sebagai agen perubahan menjalankan fungsinya dalam mendiseminasikan gaya hidup minim sampah, yang bisa dimulai dengan rumah minim sampah. Bagaimana bank sampah mengajak masyarakat umum untuk memiliki kepedulian terhadap lingkungan hidup dengan fokus pada gaya hidup minim sampah.  Studi ini mendasarkan diri pada kajian komunikasi lingkungan, di mana masalah sampah adalah masalah lingkungan hidup yang perlu dikomunikasikan secara kontinyu. Kampanye dan sosialisasi mengenai sampah perlu dilakukan secara masif dan lintas generasi. Peduli sampah sebagai bagian kepedulian akan perubahan iklim. Tujuan penelitian ini adalah: mengetahui bagaimana strategi komunikasi lingkungan yang dijalankan oleh bank sampah dalam mengkampanyekan gaya hidup minim sampah. Penelitian dilakukan di kota Tangerang Selatan pada tahun 2022. Pendekatan penelitian adalah kualitatif, bersifat deskriptif.. Pengumpulan data melalui  observasi akun instagram bank sampah dengan daerah operasi di Tangerang Selatan, wawancara kepada pengurus bank sampah yang tergabung dalam Bank Sampah Tangerag Selatan, informan penelitian diambil secara purposive, triangulasi  dilakukan wawancara dengan warga yang menjadi nasabah bank sampah. Hasil penelitian menunjukkan bahwa langkah-langkah dalam strategi komunikasi lingkungan dijalankan oleh bank sampah di Tangsel, walaupun pelaksanaannya tidak selalu formal dan terstruktur.
Publisitas Politik Aceng Aziz Muslim Menuju Pemilihan Umum 2024 di Facebook Muldani, Trisno; Swarnawati, Aminah; Muksin, Nani Nurani; Harmonis, Harmonis
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.4287

Abstract

General elections (elections) are one of the routine agendas that characterize a democratic country like Indonesia. Ahead of the 2024 elections, political actors and their parties are competing to introduce themselves in advance, including through political publicity activities. Likewise, Aceng Aziz Muslim plans to run for the Tasikmalaya Regency Legislative Council in Election District 7 (Dapil 7) and the media chosen for these activities is Facebook. This study aims to determine the political publicity of Aceng Aziz Muslim on Facebook, as well as what are the supporting and inhibiting factors. The research results show that Aceng Aziz Muslim's political publicity in Indonesia has reached a significant level of attention throughout his career. He managed to build a strong social network in cyberspace, allowing him to gain wide access to various audiences on Facebook. His ability to identify issues relevant to the community and create creative content has also sustained public interest and support over the long term. The use of social media platform analytics tools has also been beneficial in measuring the impact of his publications. However, Aceng Aziz Muslim also faced a number of challenges in his efforts to build his political publicity on Facebook.
EDUKASI PENCEGAHAN BULLYING MELALUI PELATIHAN KETERAMPILAN BERKOMUNIKASI ASERTIF BAGI SISWA DI SDN PAMULANG INDAH KOTA TANGERANG SELATAN: Bullying Prevention Education Through Assertive Communication Skills Training For Students At Sdn Pamulang Indah Selatan Tangerang City Yuningsih, Siska; Rosmi, Fitria; Sumarni, Lilik; Swarnawati, Aminah; Muksin, Nani Nurani
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 3 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v1i3.47

Abstract

Kegiatan pengabdian kepada masyarakat dilaksanakan pada siswa Sekolah Dasar Negeri Pamulang Indah Tangerang Selatan. Dilaksanakannya kegiatan ini adalah melihat semakin meningkatnya pada kasus Bullying yang sering terjadi pada siswa dilingkungan sekolah. Saat ini kasus perundungan atau bullying masih menjadi permasalahan cukup serius yang harus menjadi perhatian siapapun, dampaknya akan memberikan pengaruh yang negatif dengan kurun waktu yang cukup panjang bukan hanya kepada korban, tetapi juga kepada para pelaku, dampak yang terjadi pada korban secara fisik maupun mental. Tujuan kegiatan ini adalah untuk meningkatkan pengetahuan serta keterampilan berkomunikasi secara asertif yang baik bagi siswa kepada teman, guru maupun orangtua. Program pengabdian kepada masyarakat ini dilaksanakan dengan menggunakan metode (1) pendampingan; (2) pelatihan; (3) motivasi; dan (4) evaluasi. Diharapkan siswa yang telah melaksanakan pelatihan komunikasi asertif memiliki pengetahuan serta mampu meminimalisir dampak yang terjadi di sekolah.
Pengaruh Personal Branding Raisa Andriana Terhadap Keputusan Pembelian Produk Raine Beauty: Survei Pada Followers Instagram @Officialrainebeauty Annisa Az-Zahra Rahmawati; Aminah Swarnawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.909

Abstract

For a public figure, personal branding needs to be considered to build credibility and have self-value, one of which is Raisa Andriana who started her career as a singer to enter the business in the cosmetics industry. The personal branding he does can be an attraction to indirectly market Raine Beauty products. Based on the said, the purpose of this research is to find out Raisa Andriana's personal branding, the purchase decision on Instagram followers @officialrainebeauty and the influence of personal branding "Raisa Andriana" on the decision to buy Instagram followers @officialrainebeauty. The theory used is Personal Branding which includes the Roles, Standards, Style and Purchase Decision dimensions which include the Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post Purchase Behaviour dimensions. This research approach is quantitative with the explanatory survey method. Data collection technique with the distribution of questionnaires to 134 respondents Instagram followers @officialrainebeauty. This research uses probability sampling techniques for sampling with the random sampling method. Overall, the results of this study show that the influence of Raisa Andriana's Personal Branding on the product Purchase Decision, respondents responded in agreement (good) in the research questionnaire from all Y variable statements and the magnitude of the influence of Personal Branding Raisa Andriana has a strong and positive relationship with the product Purchase Decision of 0.779 with the percentage of Personal Branding Raisa Andriana affecting the Purchase Decision of Raine Beauty products by 60.7% while the remaining 39.3% are influenced by other factors.
Strategi Komunikasi Pemasaran dalam Meningkatkan Kepercayaan Konsumen pada PT Albis Nusa Wisata di Jakarta Muhammad Reza Pahlevi; Aminah Swarnawati
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 4 (2024): November : TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i4.1322

Abstract

In competitive business competition, every company needs to develop an effective marketing communications strategy to attract potential consumers. This research aims to determine the marketing communication strategies that have been implemented by PT Albis Nusa Wisata Jakarta in increasing consumer trust. The theory used in this research is Marketing Communication theory; Marketing Communication Strategy; Consumer Confidence; Hajj and Umrah. This research methodology uses a qualitative approach with descriptive methods. Data collection techniques through in-depth interviews, observation, analysis and documentation. The technique for determining informants used purposive sampling, 2 informants were interviewed. Data analysis techniques are 1) data reduction; 2) data presentation; 3) drawing conclusions. Test the validity of the data using source triangulation. The results of this research found that PT Albis Nusa Wisata implemented 7 marketing communication strategy steps, such as determining marketing communication objectives, identifying target audiences, determining effective messages, choosing communication channels, managing marketing communication budgets, implementing and managing communication campaigns, and conducting evaluations and adjustment. In its implementation, there are several more prominent points in its implementation, namely determining communication objectives; determine effective messages; selection of communication channels, implementing and managing the campaign final evaluation and adjustments. However, there are aspects that need to be improved in PT Albis Nusa Wisata's marketing communications strategy. Target audience identification needs to be improved to be more targeted, and marketing communications budget settings need to be optimized.
Co-Authors Abd. Gani, Ahmad Yani Achmad Shidqi Pratama Buana Firdaus Adawiyah, Sa'diyah El Adhara Putri Prasanty Agatha, Sheilla Claudy Agil Ghifari Radya Aziz Agung Priyo Sembodo Agus Hermanto Ahmad Thufail Alya Salsabilla Amiruddin Saleh Annisa Az-Zahra Rahmawati Aqil Aulia Wafda Amin Arif Satria Ati Kusmawati Basita Ginting Bulan Khairati Wilti Bustanul Mubarok Cahyo Wibowo Dahlia Nauly Dea Zhafira Widya Ningsih Dhiyyaul Hagi Diah Andika Sari Disa Prihantini Kusuma Dzulfikar Mahmud Eka Indri Widarti Elly Suryani Endriatmo Soetarto Eti Sri Nurhayati Eti Sri Nurhayati Fachri Septian Fadh Fawaz Fauzalia, Dian Ferdi Ferdi Harmonis Helfi Gustia Hendra Hidayat Inasa Ori Sativa Indriyani Idris Intan Ikhtiarti Wilti Intan Ikhtiarti Wilti Irfan Naufal El Hassan Istisari Bulan Lageni jamiah, muhimin KN, Jamiati Lilik Sumarni Lisa Anggraini M Ridha Makroen Sanjaya Muhammad Reza Pahlevi Muldani, Trisno Nadzira Mauldiansyah Nani Nurani Muksin Nurhayati, Eti Sri Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Paulina Ipa Kromen Betan Poetut Ariyotejo Pamungkas Priyono, Wahyu Joko Rahma Ismianti Rahman Djalun Renaldo Aswansyah Putera Renaldo Aswansyah Putera Ridwan Noor Riandi Robby Milana Rosdiana Rosdiana Rosmi, Fitria Saiful Amir Salma Laila Qodriyah Samidi Samidi Sami’an Sami’an Sembodo, Agung Priyo Sinta Purnama Sari, Sinta Purnama Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Taofik Hidayat Tengku Faisal Topan Perkasa Hamudya Tria Patrianti Trisno Muldani Umbara, Asep Rahman Velda Ardia Wardatul Jannah Wilti, Intan Ikhtiarti Yarnis, Yarnis Yusuf, Alfiyah Syadza Zahra Khoerunnisa Zulfikar Ali Husen Zulfikar Ali Husen