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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Profesi Pendidikan Dasar Manajemen Pendidikan Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Metodik Didaktik Jurnal Ilmiah Didaktika : Media Ilmiah Pendidikan dan Pengajaran ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Aqlam: Journal of Islam and Plurality Pendas : Jurnah Ilmiah Pendidikan Dasar Cetta: Jurnal Ilmu Pendidikan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah MENDIDIK: Jurnal Kajian Pendidikan dan Pengajaran Lectura : Jurnal Pendidikan Jurnal Basicedu Journal of Educational Research and Evaluation Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah GEMA EKONOMI JPGMI (Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Multazam) Jurnal Ilmiah Edunomika (JIE) Sakina: Journal of Family Studies Al-Syakhsiyyah : Journal of Law and Family Studies Journal of Islamic Law Soeropati: Journal of Community Service Ideguru: Jurnal Karya Ilmiah Guru MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Journal of Food Technology and Health LANGUAGE: Jurnal Inovasi Pendidikan Bahasa dan Sastra Journal of Education Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Basicedu Prosiding University Research Colloquium Electronic Journal of Education, Social Economics and Technology Euclid Cendikia Pendidikan Conference Proceedings International Conference on Education Innovation and Social Science Psycho Aksara Jurnal Penelitian Psikologi USRATUNA: Jurnal Hukum Keluarga Islam ijces
Achmad Fathoni, Achmad
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Journal : GEMA EKONOMI

 1 
PENGARUH HARGA, KUALITAS PRODUK DAN KUALTIAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI UKM L.A MANYAR GRESIK: Price, Product Quality, Decision Decision mochamad -; Fathoni, Achmad
GEMA EKONOMI Vol 10 No 1 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Prices are all forms of monetary costs sacrificed by consumers to obtain, having utilized a number of combinations of goods and services of a product. A product is anything that can be offered to the market to get attention, use, or be consumed that can make up your desire or needs. Quality of service is a crucial issue for every company regardless of product form. The purpose of this study is to determine the effect of price, the effect of product quality and service quality on purchasing decisions. This population is consumers in L.A. Small and Medium Enterprises as many as 200 consumers in December 2019 and 135 samples were taken using theintintintal sampling model using the Slovin formula. The analysis technique uses multiple linear regression. The results showed that the price, product quality, service quality partially and simultaneously had a positive and significant effect on purchasing decisions. The results of each test as follows, the validity test r table 0.169, cronbach alpha reliability test 0.6, linearity test sig. Linearity of 0,000 and the value of deviation from linearity are 0.209, normality test with residual value of 0.381, autocorrelation test with DW value of 1.946, multicollinearity test of 0.934, heterocedasticity test of greater than 0.05 (5%), linearity test of 0.397, t-test of 0.934, F-test of 0.934, test of multicollinearity of 0.934, heterocedasticity test of greater than 0.05 (5%) 31,404.   Keywords: Price, Product Quality, Decision Decision
PENGARUH HARGA, KUALITAS PRODUK DAN KUALTIAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI UKM L.A MANYAR GRESIK: Price, Product Quality, Decision Decision mochamad -; Fathoni, Achmad
GEMA EKONOMI Vol 10 No 1 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Prices are all forms of monetary costs sacrificed by consumers to obtain, having utilized a number of combinations of goods and services of a product. A product is anything that can be offered to the market to get attention, use, or be consumed that can make up your desire or needs. Quality of service is a crucial issue for every company regardless of product form. The purpose of this study is to determine the effect of price, the effect of product quality and service quality on purchasing decisions. This population is consumers in L.A. Small and Medium Enterprises as many as 200 consumers in December 2019 and 135 samples were taken using theintintintal sampling model using the Slovin formula. The analysis technique uses multiple linear regression. The results showed that the price, product quality, service quality partially and simultaneously had a positive and significant effect on purchasing decisions. The results of each test as follows, the validity test r table 0.169, cronbach alpha reliability test 0.6, linearity test sig. Linearity of 0,000 and the value of deviation from linearity are 0.209, normality test with residual value of 0.381, autocorrelation test with DW value of 1.946, multicollinearity test of 0.934, heterocedasticity test of greater than 0.05 (5%), linearity test of 0.397, t-test of 0.934, F-test of 0.934, test of multicollinearity of 0.934, heterocedasticity test of greater than 0.05 (5%) 31,404.   Keywords: Price, Product Quality, Decision Decision
Co-Authors Abdul Mukti Thabrani Adi Gunaryo, Sindu Adna, Khansa Fawwazy Agung Kurniawan Ahmad Muhibbin Ahmad, Davin Anezta Aini, Hariyanti Nur Alfiana Alfiana Alqudsi, Zainab Ambawani, Cettra Shandilia Latunusa Amelia Anggraini, Amelia Anam Sutopo Anatri Desstya Annisa Luthfi Azzahra Arfianto, Andi Aristina, Untoro Adi Arsita, Sofia Inov Putri Azza, Irine Irchamillah Bambang Sumardjoko Bambang Sumarjoko, Bambang Darwanti, Asri Dewi, Sagita Avinia Kusuma Djalal Fuadi Endang Fauziati Ernawanto, Yoni Hakim, Bilqis Rahmanda Harsono Harsono Hartan, Rafiq Hidayah, Okhtafiana Nor Hikmah, Maziyyatul Imam Ghazali Indra Gunawan Intan Nurul Azni Itang Enrico Pradana Mahardhika Karim, Melania Farikha Kusuma, Thitha Meista Mulya Kusumastuti, Nofi Animah Latunusa Ambawani, Cettra Shandilia Mahardhika, Itang Enrico Pradana Mardiyana, Tina Markhamah Marlinawati, Heni Maryadi Maryadi Minsih mochamad - Muhamad Taufik Hidayat Muhammad Abduh Muhammad Iqbal Muhammad Taufik Hidayat Mulya Kusuma, Thitha Meista Murfiah Dewi Wulandari Murtianingsih, Febriana Noviasari, Amalia NOVITASARI, Ayu Nugroho, Aditya Dwi Pradana, Jauhari Achmad Prasetyo, Widodo Wiji Prihantoro, Puthut Puspasari, Afrin Putra, Anggit Fadilah Putri, Salsabila Anindya Qashdi, Moh. Rabbani, Khafidh Fardan Rahayu, Desti Rahayu, Suwasti Rahmawati, Laili Etka Risqiyanti, Hesti Romandhoni, Viona Nova Rosya Arumi Zuharo Rosyadi, Ajib Sabar Narimo Sabariman, Mohammad Saputra, Irwan Sari, Atika Mayang Sigit Haryanto Siti Aminah Siti Fatimah Soffy Balgies Sofyan Anif Subadi, Tjito Sulistiyawan, Sulistiyawan Sumardi . Surtikawati, Erma Sutama Utami, Vinandita Putri velayati, naili Wahyudi, Kalvin Edo Walidain, Muhammad Rafi Widhayanti, Andina Widiasari, Fajar Oktavia Widiyasari, Choiriyah Wijaya, Ahmad Yahya wiwin kurniyanti Zachary, Muhammad Ezar