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SUSTAINABLE MARKETING: BALANCING PROFIT AND PLANET IN MODERN BUSINESS PRACTICES Bunga Aditi; Eko Tama Putra Saratian; Marwan Effendi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14274

This research explores the impact of sustainable marketing strategies on corporate image and business profitability at The Body Shop Pekanbaru. Using a quantitative research design, this study used random sampling techniques to collect data from 250 consumers. The analysis used was structural equation modeling using SmartPLS to evaluate the relationship between variables. The findings indicate a significant positive correlation between the implementation of sustainable marketing strategies and corporate image, which in turn affects business profitability. However, the results show that customer satisfaction does not have a significant direct impact on profitability when mediated through sustainable marketing strategies. These insights suggest that while improving a company's image through sustainability efforts is critical to financial success, customer satisfaction alone cannot guarantee profitability without strategic integration with sustainability initiatives. This study highlights the importance of ethical branding and responsible practices in the beauty industry, offering implications for brands looking to align themselves with modern consumer values.

Restructuring for Sustainability: How Organizational Culture Drives Green Strategic Initiatives Saratian, Eko Tama Putra; Akbar, Taufik; Suparno; Mukhtar, Saparuddin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1132

Organizational restructuring for sustainability is increasingly recognized as a strategic imperative rather than a compliance-driven adjustment. This study employs a Systematic Literature Review (SLR) using the PRISMA framework to analyze peer-reviewed research from Scopus, Web of Science, and ScienceDirect, focusing on publications between 2015 and 2025. The findings emphasize that organizational culture acts as a catalyst in sustainability transitions, influencing leadership effectiveness, employee engagement, and the adaptability of structural changes. Companies that integrate environmental values into their corporate culture demonstrate higher success rates in implementing green strategies, while cultural resistance often impedes restructuring efforts. Leadership plays a crucial role in shaping sustainable practices by fostering ecological responsibility and guiding transformation processes. The study underscores the importance of aligning cultural frameworks with structural adaptations to ensure long-term sustainability success. Future research should focus on empirical validation, particularly in assessing the role of mid-level leadership in executing sustainability strategies.

AHP and CLD as Pre-Research Tools for Strategic ESG-Based Competency Models: A Resource-Based View in Action Saratian, Eko Tama Putra; Akbar, Taufik; Suparno; Mukhtar, Saparuddin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1158

This study proposes an integrated pre-research framework using the Analytic Hierarchy Process AHP and Causal Loop Diagrams CLD to model strategic ESG-based competencies within the context of Islamic banking, grounded in the Resource-Based View RBV. As ESG considerations increasingly become critical to organizational performance and competitive advantage, especially for value-driven institutions such as Islamic banks, early-stage modeling is essential for identifying key resources and dynamic interactions. AHP is employed to prioritize critical competencies such as crisis response, ESG integration, and innovation based on expert judgment, while CLD is used to visualize feedback structures linking these competencies to sustainable competitive advantage and strategic business performance. The findings demonstrate how AHP and CLD can complement each other in refining theoretical frameworks by combining quantitative prioritization with qualitative system dynamics. This hybrid approach not only enhances conceptual clarity and model robustness but also serves as a diagnostic foundation before empirical validation. The framework offers significant implications for strategic planning in ESG-sensitive industries, contributing methodologically to RBV applications and practically to ESG adoption in Islamic banking.

Restructuring for Sustainability: How Organizational Culture Drives Green Strategic Initiatives Saratian, Eko Tama Putra; Akbar, Taufik; Suparno; Mukhtar, Saparuddin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1132

Organizational restructuring for sustainability is increasingly recognized as a strategic imperative rather than a compliance-driven adjustment. This study employs a Systematic Literature Review (SLR) using the PRISMA framework to analyze peer-reviewed research from Scopus, Web of Science, and ScienceDirect, focusing on publications between 2015 and 2025. The findings emphasize that organizational culture acts as a catalyst in sustainability transitions, influencing leadership effectiveness, employee engagement, and the adaptability of structural changes. Companies that integrate environmental values into their corporate culture demonstrate higher success rates in implementing green strategies, while cultural resistance often impedes restructuring efforts. Leadership plays a crucial role in shaping sustainable practices by fostering ecological responsibility and guiding transformation processes. The study underscores the importance of aligning cultural frameworks with structural adaptations to ensure long-term sustainability success. Future research should focus on empirical validation, particularly in assessing the role of mid-level leadership in executing sustainability strategies.

AHP and CLD as Pre-Research Tools for Strategic ESG-Based Competency Models: A Resource-Based View in Action Saratian, Eko Tama Putra; Akbar, Taufik; Suparno; Mukhtar, Saparuddin
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1158

This study proposes an integrated pre-research framework using the Analytic Hierarchy Process AHP and Causal Loop Diagrams CLD to model strategic ESG-based competencies within the context of Islamic banking, grounded in the Resource-Based View RBV. As ESG considerations increasingly become critical to organizational performance and competitive advantage, especially for value-driven institutions such as Islamic banks, early-stage modeling is essential for identifying key resources and dynamic interactions. AHP is employed to prioritize critical competencies such as crisis response, ESG integration, and innovation based on expert judgment, while CLD is used to visualize feedback structures linking these competencies to sustainable competitive advantage and strategic business performance. The findings demonstrate how AHP and CLD can complement each other in refining theoretical frameworks by combining quantitative prioritization with qualitative system dynamics. This hybrid approach not only enhances conceptual clarity and model robustness but also serves as a diagnostic foundation before empirical validation. The framework offers significant implications for strategic planning in ESG-sensitive industries, contributing methodologically to RBV applications and practically to ESG adoption in Islamic banking.

Corporate Tax Planning Strategies: The Role of Shell Companies in Tax Havens and Their Impact on Emerging Markets Saratian, Eko Tama; Murtopo, Purno; Yulianto, Imam Dwi; Pahala, Indra; Handaru, Agung Wahyu
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4461

This study examines tax planning strategies employed by multinational corporations, focusing on the role of shell companies in tax havens and their impact on emerging markets. Using a systematic literature review approach, the research explores various tax planning techniques such as transfer pricing, profit shifting, and the utilization of international tax treaties to optimize tax liabilities. The findings indicate that these practices contribute to significant tax revenue losses in emerging economies, affecting fiscal stability and economic growth. Despite the implementation of international regulations such as the OECD’s Base Erosion and Profit Shifting (BEPS) initiative to curb tax avoidance, multinational corporations continue to adapt with new strategies. This study recommends enhancing tax transparency, strengthening international cooperation, and reforming tax policies in emerging markets to mitigate the adverse effects of corporate tax avoidance.

Fractional Reserve Banking System and Money Multiplier Effect: A Proposed Scheme from Sharia Banking Saratian, Eko Tama Putra; Irfan, Mohammad
International Journal of Integrative Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i12.12938

This study analyzes the effects of implementing the fractional reserve requirement banking system, its impact on the money multiplier, and the solutions offered by Sharia banking. The world community is starting to care about the dangers of the three pillars and their impact on the economy. Interest, fiat money, and fractional reserves are requirements in the banking system. This must be studied deeply to return the economy and monetary system to a usury-free system. This research uses a mixed method with a systematic literature review (SLR) method to identify, evaluate, and synthesize the findings of various studies regarding questions or research topics surrounding fractional reserves, their macroeconomic impact, and solutions from the perspective of Sharia banks. The quantitative approach is also used to support the counting of money multiplier effect. We suggest the consequence of requiring scheme and product development in Sharia banks, one of which is an investment banking scheme with a Mudharabah Muqayyadah product

FAMILY COMPETITIVE ECONOMIC PERFORMANCE WITH FINANCIAL LITERACY: COMMUNITY SERVICE IN PONDOK AREN Wahyono, Tri; Perkasa, Didin Hikmah; Karyatun, Subur; Supryadi, Didy Ika; Kuswibowo, Christian; Putra Saratian, Eko Tama; Soelton, Mochamad
Jurnal Pengabdian Teratai Vol. 5 No. 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1354

PKM Partners is Pondok Aren District in the Department of Cooperatives & UMKM located on Jl. Graha Raya Bintaro No.1, Parigi Baru, Tangerang, South Tangerang City, Banten 15228. Pondok Aren District is growing quite rapidly, with a population of around 294,996. This is directly proportional to the number of MSMEs reported based on the SKDU document of around 1,373. Currently, the government, through the Financial Services Authority (OJK), is calling on the public to continue to encourage the progress of the Sharia Financial Industry which has grown rapidly in the last five years both in terms of the number of players and sharia financial assets in banking, capital markets and IKNB [1]. In Indonesia, family entrepreneurship has begun to emerge and this can be seen from various franchise businesses such as fast food franchises, retail store franchises to service businesses and so on. With the problems above, the community service team held business plan outreach activities in creating family entrepreneurship. The development of family entrepreneurship can also support economic growth in countries such as the United States where 90 percent of the 15 million companies are family companies and have contributed 40% of the GNP of the United States, while with an understanding of Business Planning in developing family entrepreneurship, it can prevent disagreements and conflict occurs in the company, so that in the end it can reduce poverty levels and improve community welfare. Family economic problems can be overcome by carrying out various family-based entrepreneurial activities. Family-based entrepreneurship can be developed to reduce dependence on work from companies both government and private.

PENGELOLAAN BANK SAMPAH DAN TEKNOLOGI KOMPOSTER PADA LEMBAGA KESEJAHTERAAN SOSIAL ANAK AL-UMMI CIANJUR, JAWA BARAT Soelton, Mochamad; Putra Saratian, Eko Tama; Golwa, Gian Villany; Thoullon, Muhammad Shirhan; Migdad, Abian
Jurnal Pengabdian Teratai Vol. 5 No. 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1601

Yayasan Surya Al-Ummi merupakan Lembaga Kesejahteraan Sosial Anak (LKSA) di Kota Cianjur Jawa Barat, dengan jumlah anak asuhan berjumlah 103 orang, permasalahan sampah menjadi kondisi yang membutuhkan penanganan tepat. Sampah dapur organik maupun anorganik yang diperkirakan mencapai 1 ton kubik sampah per harinya. Sampah-sampah tersebut dapat bernilai ekonomis apabila dikelola dengan manajemen bank sampah dan didaur ulang menjadi barang seni kerajinan bernilai ekonomis, barang rongsok yang bermanfaat maupun diolah menjadi pupuk organik yang dapat menambah pendapatan. Pengabdian kepada masyarakat ini bertujuan, penyuluhan pengelolaan bank sampah, pemisahan sampah organik dan anorganik, penerapan pengolahan limbah sampah organik dengan menggunakan alat komposter untuk memproduksi pupuk organik. Dengan memberikan seperangkat mesin komposter yang dapat digunakan ketika penyuluhan dan pelatihan berlangsung serta dapat dimiliki sebagai hibah aset untuk dimanfaatkan sebagai menambah nilai ekonomis pengelolaan panti tersebut. Berdasarkan evaluasi kegiatan dengan diikuti sebanyak 70 peserta menyatakan puas terkait adanya kegiatan pengelolaan sampah organik menjadi pupuk cair. Tingkat pemahaman peserta terhadap topik mencapai 75%, yang menunjukkan bahwa sebagian besar peserta dapat memahami prinsip-prinsip dan praktik produksi pupuk. Kegiatan mampu memberikan edukasi efektif kepada jajaran pengurus dan anak-anak panti. Hasil produksi sampah organik saat ini sedang proses produksi dan diperkirakan akan menghasilkan 100 liter per minggu.

PEMANFAATAN TEKNOLOGI ARTIFICIAL INTELEGENCE (AI) DALAM MENINGKATKAN PENJUALAN DAN SUSTAINABILITY BISNIS UMKM Arief, Harefan; Oktaviar, Chairiel; Saratian, Eko Tama; Nuryadi, Hasan; Stephani, Suzan Bernadetha
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/mgjxst31

Teknologi kecerdasan buatan saat ini berkembang pesat dari waktu ke waktu, namun banyak UMKM yang belum sepenuhnya memanfaatkan teknologi ini untuk kemajuan bisnis mereka. Para pemilik UMKM beranggapan bahwa teknologi kecerdasan buatan atau AI hanya dapat digunakan oleh industri yang mumpuni dengan teknologi serta bisnis kreatif dan digital. Pemilik usaha UMKM di wilayah Jakarta Barat, khususnya di Kelurahan Srengseng, terpantau masih menggunakan cara-cara tradisional dalam berbisnis dalam artian masih belum memanfaatkan teknologi digital internet secara efektif. Selama ini teknologi digital yang digunakan oleh para pelaku usaha adalah teknologi digital dasar seperti menawarkan produknya melalui SMS atau media sosial seperti Facebook, Instagram, dan Whatsapp. Hal ini dikarenakan keterbatasan pengetahuan dan sumber daya manusia yang mampu mengelola bisnis dengan menggunakan teknologi digital. Berdasarkan permasalahan yang telah diuraikan di atas, sebagai lembaga pendidikan dimana perguruan tinggi memiliki tanggung jawab kepada masyarakat untuk memberikan solusi yang akan dilakukan seperti memberikan pelatihan kepada masyarakat mitra UMKM dalam meningkatkan pengetahuan dan literasi serta peningkatan keterampilan dalam teknologi digital yang lebih canggih yaitu dengan pemanfaatan artificial intelligence atau kecerdasan buatan dan membantu memastikan implementasi teknologi ArtificiaI Intelligence yang dapat dimanfaatkan dalam rangka meningkatkan inovasi baik inovasi produk, inovasi promosi sehingga akan dapat meningkatkan penjualan yang pada akhirnya bertujuan untuk keberlanjutan usaha (sustainable).

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