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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Jurnal Pendidikan Indonesia Ekuitas: Jurnal Pendidikan Ekonomi Jurnal PENA : Penelitian dan Penalaran JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Jurnal Kewirausahaan dan Bisnis Indonesian Journal of Learning Education and Counseling Jurnal Basicedu International Journal of Social Science and Business Jurnal EDUTECH Undiksha EQIEN - JURNAL EKONOMI DAN BISNIS Economic Education and Entrepreneurship Journal Soedirman Economics Education Journal Ideas: Jurnal Pendidikan, Sosial dan Budaya PINISI Discretion Review JEKPEND Jurnal Ekonomi dan Pendidikan Jurnal Dedikasi International Journal of Business, Law, and Education Daengku: Journal of Humanities and Social Sciences Innovation Business and Accounting Education Journal Indonesian Journal of Social and Educational Studies Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu HUMAN: South Asian Journal of Social Studies Transformasi: Journal of Economics and Business Management Indonesian Journal of Contemporary Multidisciplinary Research SOCIETIES: Journal of Social Sciences and Humanities INSIGHT: Indonesian Journal of Social Studies and Humanities Jurnal Pengabdian Masyarakat Bangsa Indonesian Journal of Pedagogical and Social Studies West Science Business and Management Seminar Nasional Hasil Penelitian LP2M UNM West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Economics, Entrepreneurship, and Innovation Micronic: Journal of Multidisciplinary Electrical and Electronics Engineering Student Research Journal Intisari: Jurnal Inovasi Pengabdian Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi KARYA: Journal of Educational Community Service Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM
Muhammad Ihsan Said Ahmad
Universitas Negeri Makassar
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Journal : PINISI Discretion Review

 1 
The Effect Of Online Consumer Review And Prices On Online Purchase Decisions Nur Aisyah Buana Putri; Agus Syam; Mustari Mustari; Muhammad Dinar; Muh. Ihsan Said; Muhammad Jufri
PINISI Discretion Review Volume 6, Issue 1, September 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i1.40715

Abstract

This study aims to determine the effect of online consumer reviews and prices on online purchasing decisions for students of the Faculty of Economics and Business, Makassar State University. The research method used is the quantitative method with the method of collecting data, namely through observation, questionnaires and documentation. In this survey, the majority of respondents are students who have made online purchases, and overall there are 97 respondents. The data collection methodology used a questionnaire instrument that was compiled based on a Liker scale and had gone through validation and reliability procedures. The analysis was then performed using multiple linear regression analysis. The results showed that: 1) Partially the online consumer review variable had a positive and significant effect on online purchasing decisions for students of the Faculty of Economics and Business, Makassar State University. 2) Partially, the price variable has a positive and significant effect on online purchasing decisions for students of the Faculty of Economics and Business, State University of Makassar. 3) Simultaneously online consumer reviews and prices have a positive and significant effect on online purchasing decisions for students of the Faculty of Economics and Business, State University of Makassar.
Co-Authors Agung Zulfikri Agus Syam Ahmad Fadhil Imran Amri, A. Dhiya Iradah Andi Hikmah Dewi Sriyanti Andi Kurniawati Andi Mimi Nurhizah Andi Tenri Ampa Andi Tenri Ampa Anisa Muawanah Azzahra Annisa Rezki Ramadhani Anto, Muhammad Ansar Anugrawati, A. Arfawati Arfawati Asmi Asmi Asriani Asriani Balki, Syarifah Citra Ayni Kamaruddin Dianta Mustofa K. Dinar, Muhammad Dwi Ayu Sarah esso, andi sawe ri Fatmawati Fausiy, Muhammad Fazlih Ferry Arfiansyah Fitriani Fitriani Hadi Nasbey Hajerah Hasmawaty, Hasmawaty Hikmayani Subur Ilham Thaef Ilham Thaief Inanna Karin Riska Febriani Kartina Kartina Latifah Asmil Fauzi Lusiana Lusiana Marhawati Mega Krisdayani Miranda Miranda Miranda Mitra Amalia Gama Moehamad Satiadharma Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ikram Idrus Muhammad Iqbal Usman Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Jufri Muhammad Rakib Muhammad Rakib Muhammad Rakib Muhammad Rijal Shafar Muhammad Yamin Mukarramah Mukarramah Mustari Mustari Mustari Mustari Mustari Mustari Muti Almuna Nudiana, Nudiana Nur Ainun Syafri Nur Aisyah Buana Putri Nur Arisah Nur Asni Aulia Nur Dian Wahyuni Nur Samsul Bahri Nur Samsul Bahri Nur Samsul Bahri, Nur Samsul Bahri Nur Shofa Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah NURLIANA NURLIANA Putri Ayu Annisa Raden Mohamad Herdian Bhakti Rafika Kaharuddin Rahmatullah Rahmatullah Rahmatullah Rahmatullah Rahmatullah Ratnah Ratnah Ratnah S Regal Vedrian Riesso, Andi Sawe Rifka Pratiwi Salamun Pasda Sanriani Nur Shafar, Muhammad Rijal Sitti Rapika St. Fatmah Hiola St. Reski Amalia Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsuardi Saodi Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir Tisan Tisan Tuti Supatminingsi Tuti Supatminingsih zulitsnayarti syam