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All Journal LEX PRIVATUM Jurnal Natapraja : Kajian Ilmu Administrasi Negara Jurnal Sains dan Teknologi Pangan Journal of Governance and Public Policy JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) ARISTO BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Jurnal Fish Protech Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Amalee: Indonesian Journal of Community Research & Engagement Bubungan Tinggi: Jurnal Pengabdian Masyarakat Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Surya Masyarakat Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian Al Hikmah: Journal of Education International Journal of Social Service and Research Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Prosiding Seminar Nasional Program Pengabdian Masyarakat Warta LPM International Journal of Research and Community Empowerment Empiris Jurnal Pengabdian Pada Masyarakat (EJPPM) Empowering Humanity
Sakir Sakir, Sakir
Dosen Ilmu Pemerintahan Univeristas Muhammadiyah Yogyakarta
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Journal : Prosiding Seminar Nasional Program Pengabdian Masyarakat

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Menuju Desa Mandiri Budaya: Penguatan Promosi dan Branding Melalui Integrasi Potensi Wisata dan UMKM di Kalurahan Wirokerten Zahra, Amila Safwah; Solihah, Sayidah Ummul; Hidayah, Dina Laelatul; Setyonugroho, Bagas; Namira, Syaakira Aulia; Zahra, Bryliant Putri; Havid, Fachrezi; Sakir, Sakir
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1370

Abstract

Wirokerten Tourism Village, located in Banguntapan District, Bantul, Yogyakarta, is a tourist destination that combines cultural richness, culinary diversity, and natural beauty with an authentic tourism concept. This study aims to analyze the role of the community in developing an independent, culture-based tourism village. The method used is Asset-Based Community Development with four stages: preparation stage, implementation stage, monitoring and evaluation, follow-up plan. The research employs a descriptive qualitative approach through literature studies, interviews, and observations to understand community involvement in tourism village management. The results indicate that the community actively participates in various aspects, such as managing Pasar Blumbang Mataram, preserving local arts and culture, providing homestays, and promoting micro, small, and medium enterprises (MSMEs). Additionally, community participation is evident in institutional development, cultural preservation, and economic activities. However, some key challenges include a lack of coordination among stakeholders and limited promotion of local products. With support from various stakeholders, Wirokerten Tourism Village has significant potential to become an independent, competitive, and sustainable tourism destination. This study highlights that the success of tourism village management depends not only on its existing potential but also on community involvement and external support. Through institutional strengthening, digital promotion, and synergy between the community, academics, and government, Wirokerten Tourism Village can develop into a leading cultural and sustainable tourism destination
Penguatan Kelembagaan Desa: Optimalisasi Kelembagaan Desa Budaya Wirokerten melalui Legalitas dan Branding Putri, Nazwa Amalia; Asfahanny, Salwa Keinda; Tyas, Dian Restuning; Tsabita, Aida Fathya; Abdurrahman, Abdi; Elantri, Aulia Rahmawati; Akbar, Muhammad Bintang; Sakir, Sakir
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1379

Abstract

This article aims to describe the institutional strengthening of Wirokerten Cultural Pilot Village through supervision of the establishment of identity and legality, as well as the branding of Cultural Pilot Village arts. This program was implemented in three main stages, namely problem identification, program conceptualization, and program implementation. Based on the results of the identification, three main problems were found: first, the absence of legality or legal umbrella, such as the making of the legality of the Arts Identification Number (NIK); second, the absence of a clear identity in each art of Wirokerten Village; third, the absence of art branding causes a lack of massive promotion of art in Wirokerten Village. From the data collection results, it is known that problems related to culture are the most dominant, with a percentage reaching 62% of Wirokerten people not knowing the exact number of regional arts. The service method used is the community assistance method. At the conceptualization stage, the proposed program includes supervision of making the legality of the Arts Identification Number (NIK) and promoting the culture of Wirokerten Village. The supervision was carried out by involving eight heads of hamlets in Wirokerten Village. The main objective of this supervision is to ensure that every art form in Wirokerten Kalurahan has a legality letter that serves to protect local culture and gain official recognition. In addition, this program aims to create a clear and distinctive identity for village culture, optimize promotion through social media, and increase the institutional capacity of village officials. The results of the program show that institutional strengthening through legality and art branding can increase public awareness of the importance of cultural preservation. This is evidenced by the registration of 33 arts whose legality has been submitted to the Auxiliary Culture Office and the Instagram account @desabudaya.wirokerten as a forum for branding Wirokerten village arts. This success can be the basis for further service with a focus on integrating the Wirokerten Village Cultural Pilot in the context of broader and sustainable cultural development. Thus, the strengthening of culture-based village institutions is expected to become a model for the development of other villages that have similar potential
Co-Authors ABDU RAHMAN BACO, ABDU RAHMAN Abdurrahman, Abdi Abhipraya, Fairuz Arta Adhianty Nurjanah adi pratama, setiawan Afisa, Afisa Akbar, Muhammad Bintang Andleeb, Naima Anwar Kholid, Anwar Aprilius, Silvius Arissy Jorgi Sutan Asfahanny, Salwa Keinda Asranudin Asranudin, Asranudin Astuti, Laras Aswad Ishak, Aswad Awaliyah, Sitti Hajjah Budi Setianingrum, Reni Dewi, Kaamiliaa DWI SURYANTO Dyah Mutiarin Dyah Mutiarin, Dyah Elantri, Aulia Rahmawati Fahria Nadiryati Sadimantara Fajar, Ridwan Kurnia Fathani, Aqil Teguh Fatimah, Shalawatun Amaliah Fauziah, Fida Nur Febty, Inggi Miya Gumilang, Raden Galih Teja Gusti Walinegoro, Bhakti Habibullah, Akhmad Hakim, Rosyid Annafi' Handoyo, Asmarawati Havid, Fachrezi Heri Purnomo Hidayah, Dina Laelatul I Nyoman Sujana Isamu, Kobajashi T L, Mariani La Karimuna La Rianda Lingganingrum, Laras Maulana, Said Firman Mita Gebriella Inthe Muchamad Zaenuri, Muchamad Muhammad Eko Atmojo, Muhammad Eko Muhammad Khozin Muhammad Rivai Muhammad, Yekim Muttaqien, Muhammad Mu’jizat, Poppy Namira, Syaakira Aulia Nangi, Laode Jumadil Nur Aisyah, Ayu Nursetiawan Pratama, Yoga Adit Budi Primayudi, Kadek Putri, Nazwa Amalia Putri, Shelsa Aurelia Gunawan Putriyana, Sendri Rahmawati Husein, Rahmawati Rahmawati, DE Ramadhani Ramadhani Ramailis, Nurfadni Ramailis, Nurfadni - Rhenislawaty, Rhenislawaty Rhenislawaty, Rhenislawaty Rhenyslawaty, Rhenyslawaty Ridho Al-Hamdi Riska Sarofah, Riska Rofi, Muhammad Naufal Rofi sadimantara, muhammad syukri Sadimantara, Muhammad Syukri Salis Irvan Fuadi Saputra, Rivaldi Alan Sarinah Sarinah Setyonugroho, Bagas Solihah, Sayidah Ummul Supriyani Supriyani Suwarjoyowirayatno, Suwarjoyowirayatno Suwarjoyowirayatno, Suwarjoyowirayatno Suwarjoyowirayatno, Suwarjoyowirayatno Swastiani Dunggio Syahrial Shaddiq Tanto Lailam Titik Sunarti Widyaningsih Tsabita, Aida Fathya Tyas, Dian Restuning Ulung Pribadi, Ulung Wahyuni, Herpita Walinegoro, Bhakti Gusti Wati, Erni Wibisono, Supri Yuriati, Elva Zahra, Amila Safwah Zahra, Bryliant Putri Zohrahayaty