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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Pemberdayaan Masyarakat Madani (JPMM) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Entrepreneur dan Entrepreneurship SULTANIST: Jurnal Manajemen dan Keuangan FIRM: Journal of Management Studies International Journal of Business, Law, and Education Journal of Applied Business, Taxation and Economics Reseach Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pendidikan Administrasi Perkantoran (JPAP) Economics and Business Journal Nusantara Economics and Entrepreneurships Journals Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
AMELIA SETYAWATI, AMELIA
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : FIRM: Journal of Management Studies

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Analysis of Increasing The Competitiveness of MSME Business through Entrepreneurial Competence, Entrepreneurial Orientation, and Customers Relationship Management Sembiring, Lenny Dermawan; Setyawati, Amelia; Indajang, Kevin; Doloksaribu, Winda Sri Astuti; Sudirman, Acai
FIRM Journal of Management Studies Vol 8, No 2 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i2.4575

Abstract

MSME actors are starting to be concerned about management governance and trying to improve their abilities by participating in several competency-based training held by the central government and regional governments. Even so, only some MSMEs can develop their business competitiveness. This study mainly aims to analyze the increase in the competitiveness of MSME businesses through entrepreneurial competence, entrepreneurial orientation, and customer relationship management. This study used a library and field research design with a causal associative approach. This study used a total sample of 170 samples. Data analysis confirms that entrepreneurial competence, orientation, and customer relationship management significantly affect MSME Competitiveness. The implications of this research highlight the importance of developing entrepreneurial competencies for SMEs. The implication is that MSMEs must invest time and resources in training and developing entrepreneurial skills to increase brand competitiveness. Furthermore, the importance of customer relationship management (CRM) in increasing the competitiveness of MSMEs. Furthermore, MSMEs need to pay attention to relationship management with their customers. They must understand customer needs, provide quality service, and build long-term customer relationships.
Co-Authors Abdurohim Abdurohim, Abdurohim Acai Sudirman Adelia Rahma Aini, Alvia Nur Anggreani, Jenni Annisa, Rosalina Nur B.S.M, Dama Rio Laksamana Binti Mohd Mustamil , Norizah Christina Yanita Setyawati, Christina Yanita Chusnu Syarifa Diah Kusuma Deara Shinta Lestari Dian Anita Nuswantara Dimas Putri Mega Pratesa Djoewita Doloksaribu, Winda Sri Astuti Efendi Efendi Eka Yudhyani, Eka Eko Juni Wahyudi Eny Lestari Widarni Eva Mufidah Farij Ibadil Maula Fatimah Febrina, Reni Feni Azadilah Fitria Halim Hadikusumo, Reina A. Hariyanto, Bintang Cahya Herning Indriastuti Ibadil Maula, Farij Irianto Uripan, Koen Juan Anastasia Putri Kevin Indajang Lenny Dermawan Sembiring Ludi Wishnu Wardana Mahdi, Ahmad Syakban Alfian Maula, Farij Maula, Farij Ibadil Maulana, Ifan Rachmad Mirando, Uditha Mustikarini, Carolina Novi Nani Nani Ni Luh Putu Sri Purnama Pradnyani Nishantha, Busige Novaretha , Adinda Yosa Novi Trisnawati Nurika Restuningdiah Nyuherno Aris Wibowo Ogunjemilua, Emmanuel Makanjuola P.S, Icha Sukma Puspo Dewi Dirgantari Putri, Amanda Olivia Putri, Fira Desika Rahma, Adelia Rahman, Iradah Raya Sulistyowati Rayyan Sugangga Seseli, Eka Merdekawati Imelda Setiyawami Setiyawami Sholichah, Fatmawati Soehartatiek, Soehartatiek Sudarjo Sugangga , Amelia Sugangga, Amelia Sugangga, Faisal Sugangga, Rayyan Susantiningrum SUTOMO Sutoyo Syahar Banu, Syahar Syamsuddin Syamsuddin Wahid, Moehammad Nasri Abdoel Wahyuningtyas, Rizkha Asih Wakhyuni, Emi Wea, Maria Angelia Zukhruf, Ratu Dintha Insyani Zulkifli, Faizal