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LEXICAL MEANING AND CULTURAL ADAPTATION ON THE PRODUCT OF NESTLE DANCOW I Gusti Agung Istri Aryani; Sri Widiastutik
Aksara Vol 29, No 1 (2017): Aksara, Edisi Juni 2017
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v29i1.106.131-146

Abstract

AbstractCommonly, an amazing and attractive advertisement intends to hypnotize their target consumer in seeing, reading, or even hearing the ads continually. Besides, the power of persuading and motivating in messages from the way of informing product benefit could also give impact to buyer in deciding to buy the product. This research discusses the contexts of advertising found on packages of two Nestle products, especially Nestle Dancow Actigo and Nestle Dancow Enrich. These products were analyzed based on pictures or symbols and text found on packages. It is aimed at finding out the context of discourse advertising on those packages. Data were collected from analysis of text, including pictures or symbols and additional questionnaires distributed to 50 respondents located at Denpasar and Gianyar. Urban society were used to evaluate concerning on their understanding of English even though Indonesian language mostly applied on packages of products. Method used in analyzing data is descriptive qualitative and quantitative with simple statistics and explanation. It showed that connotation and denotation meanings highlighted lexical items and its cultural adaptation using process of copy adaptation to fit the culture of their targeted consumers. Means found 6 words or phrases of English from 10 of them on packages understood by 50 respondents as of: 35 for Full Cream as highest score and 16 respondents for FortiGro as the lowest score. In addition, brand name, symbol and images showed producer seemed to have close relationship with consumer and able to attract target   consumer attention as majority of findings. It can be concluded that ads on packages of Nestle Dancow had succeeded to be understood by the society through the messages implied. 
Translation Procedures in Subtitles of Back To The Outback Movie Ni Luh Arintya Sumertiasih; I Nyoman Aryawibawa; I Gusti Agung Istri Aryani
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 2 (2025): Agustus : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i2.6119

Abstract

This research aims to analyze the translation procedures applied in the English-Indonesian subtitles of the animated film Back to the Outback, with a particular focus on how these procedures contribute to conveying meaning appropriately across languages and cultures. Using a descriptive qualitative approach, the study examines utterances and sentences from both the English and Indonesian subtitle versions, which were sourced from the Subscene platform, a site where users collaboratively translate films into various languages. Data collection involved watching the film while observing the subtitles in both languages, followed by identifying and categorizing the translation procedures based on Peter Newmark’s theoretical framework. The findings reveal that the subtitles employ ten out of Newmark's nineteen translation procedures: couplet, modulation, paraphrase, reduction, literal translation, cultural equivalent, transfer, functional equivalent, naturalization, and transposition (shift). These procedures reflect the translator’s efforts to retain meaning, tone, and cultural nuance, making the film accessible and relatable to Indonesian audiences. Furthermore, the study concludes that the target audience of Back to the Outback includes viewers of all age groups, supported by the universal and comprehensible nature of the subtitle translation.
Maxim of Politeness in “Spies In Disguise” Movie Sakti, Anak Agung Bagus Wahana; Aryani, I Gusti Agung Istri; Putra, I Komang Sumaryana
LITERA : Jurnal Bahasa Dan Sastra Vol. 9 No. 2 (2023): LITERA: Jurnal Bahasa dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v9i2.3086

Abstract

This study entitled Maxim of Politeness in “Spies In Disguise” Movie. This study focusses on the find out the types of politeness maxim applied by the character’s conversation in the “Spies In Disguise” movie. The aim is to identify the type of maxim used in the conversation that occurs with the characters in the movie "Spies In Disguise". Documentation approach and note-taking strategy is used to collected the data and the data was qualitatively analyzed. The theory proposed by Leech (1983) is used to analyse what type of politeness maxims used are applied in the movie.
ECRANISATION OF SETTING IN ALWAYS AND FOREVER, LARA JEAN NOVEL INTO THE MOVIE Wibawa, I Kadek Agus Ari; Aryani, I Gusti Agung Istri; Putra, I Komang Sumaryana
LITERA : Jurnal Bahasa Dan Sastra Vol. 11 No. 2 (2025): LITERA: Jurnal Bahasa dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v11i2.3734

Abstract

This study aimed to explain the changes in setting that occur in the ecranisation process of ‘Always and Forever’, Lara Jean novel into ‘To All the Boys: Always and Forever movie’. Moreover, this study was conducted by using a qualitative method. Document analysis and note-taking techniques were used in collecting data and then applied the ecranisation theory proposed by Eneste (1991) to analyze the data. The study results showed that the setting has undergone 37 reductions, eight additions, and seven variations. The changes that occurred during the adaptation are most likely because of the technical and time limitations of the movie production, the insignificance of the particular parts of the novel, and the importance of the particular part to be displayed in the movie.
The Analysis of Language Style Used by Characters in Cars Movie Massing, Matthew Alexander Jovanca; Matradewi, Ni Ketut Widhiarcani; Aryani, I Gusti Agung Istri
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.3343

Abstract

Language style is the use of language based on speech relationships with listeners to communicate with the conditions experienced in social interaction. The analysis is based on the five language styles using Martin Joos' theory. Namely frozen style (oratorical style), formal style (deliberative style), consultative style, casual style and intimate style. This style of language can be identified through the situation when the speaker is speaking, whether formal or casual, public or private, who listens to us when we speak, whether it's our friends, parents, or strangers. Because the data in this study are film dialogues that are transcribed into textual form, the researcher uses a qualitative method where data is collected by watching movies then finding out conversations that contain language styles in communication, then classifying based on the types of language styles found in the film, then find the dominant type of language style.
Category Shift in the Story of the First Day of World’s Creation on Genesis Yesia Kristadella; Ni Ketut Alit Ida Setianingsih; I Gusti Agung Istri Aryani
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i1.4315

Abstract

This paper is made in order to analyze the structure shifts in the story of the first day of world’s creation on Genesis. Category shifts refer as a grammatical or structural components change during translation between a source language (SL) and a target language (TL). This research aimed to find what type of category shift used and how the category shift implied in the story of the first day of world’s creation on Genesis.  The study revealed that all types of category shifts were used in total of 25 occurrences.  Structure shift was found occurring 20% (5 times), class shift was found occurring 36% (9 times), unit shift was also found occurring 36% (9 times) including 8% of low to high unit shift (2 occurrences) and 28% of high to low unit shift (7 occurrences), and intra-system shift was found occurring 8% (2 times). Class shifts and unit shifts were the most frequently occurring while intra-system shift were the least.   Keywords: Translation, Category Shift, Biblical Text  
FOREIGNIZATION AND DOMESTICATION STRATEGIES OF INDONESIAN CULTURAL SPECIFIC TERMS IN A PERFECT FIT MOVIE SUBTITLE Astari, Ni Made Monica; Aryawibawa, INyoman; Aryani, I Gusti Agung Istri
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.37498

Abstract

Penelitian ini bertujuan mengeksplorasi strategi penerjemahan asing dan domestikasi pada istilah-istilah khusus budaya Indonesia dalam subtitle film “A Perfect Fit” Dengan mengkategorikan istilah-istilah khusus budaya ke dalam kelompok-kelompok berbeda seperti ekologi, budaya material, budaya sosial, dan organisasi. adat istiadat, kegiatan, prosedur, gagasan, sikap dan kebiasaan. Penelitian ini bertujuan untuk menganalisa kategori pada istilah budaya dan juga teknik terjemahan yang digunakan dalam menerjemahkan istilah-istilah budaya tertentu. Metode pengumpulan data yang digunakan adalah analisis isi kualitatif, Penelitian ini mengidentifikasi lima jenis istilah budaya dan enam teknik penerjemahan, termasuk peminjaman, penerjemahan literal, adaptasi, modulasi, transposisi, dan kesetaraan, untuk menganalisis bagaimana strategi ini menjaga keaslian budaya atau mengadaptasi konten untuk audiens sasaran. Temuan ini menekankan pentingnya menghormati kekhususan budaya sambil memastikan aksesibilitas, menawarkan wawasan berharga tentang proses menerjemahkan nuansa budaya dalam subtitle film.
The Utilization of Communicative Translation Principles in Translating The Gojek Application Into English Dharma, I Nyoman Surya; Indrawati, Ni Luh Ketut Mas; Aryani, I Gusti Agung Istri
International Journal of Linguistics and Discourse Analytics Vol 7 No 1 (2025): IJOLIDA Vol. 7 No. 1, September 2025
Publisher : Denpasar Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52232/ijolida.v7i1.160

Abstract

In the digital era, applications have become essential tools for daily activities, particularly in Indonesia. As local apps like Gojek expand into international markets, translation is not only a matter of transferring language but also of ensuring that messages are effectively communicated to target users. This study analyzed the application of Newmark’s communicative translation principles in the English version of the Gojek app. Using a descriptive qualitative approach, the research examined data from Gojek version 5.18.0, collected through screenshots of the Indonesian and English user interfaces. The analysis focused on three principles: naturalness, equivalent effect, and information accuracy. Findings from seven data samples indicated that these principles were consistently applied. Naturalness was reflected in language that read smoothly and was easily understood. The equivalent effect was maintained through the preservation of vocative and informative functions. Information accuracy, particularly in technical terminology, enhanced user comprehension. Overall, applying communicative translation principles improves user experience and supports global market accessibility while offering guidance for translators and UX writers.
LEXICAL MEANING AND CULTURAL ADAPTATION ON THE PRODUCT OF NESTLE DANCOW I Gusti Agung Istri Aryani; Sri Widiastutik
Aksara Vol 29, No 1 (2017): Aksara, Edisi Juni 2017
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v29i1.106.131-146

Abstract

AbstractCommonly, an amazing and attractive advertisement intends to hypnotize their target consumer in seeing, reading, or even hearing the ads continually. Besides, the power of persuading and motivating in messages from the way of informing product benefit could also give impact to buyer in deciding to buy the product. This research discusses the contexts of advertising found on packages of two Nestle products, especially Nestle Dancow Actigo and Nestle Dancow Enrich. These products were analyzed based on pictures or symbols and text found on packages. It is aimed at finding out the context of discourse advertising on those packages. Data were collected from analysis of text, including pictures or symbols and additional questionnaires distributed to 50 respondents located at Denpasar and Gianyar. Urban society were used to evaluate concerning on their understanding of English even though Indonesian language mostly applied on packages of products. Method used in analyzing data is descriptive qualitative and quantitative with simple statistics and explanation. It showed that connotation and denotation meanings highlighted lexical items and its cultural adaptation using process of copy adaptation to fit the culture of their targeted consumers. Means found 6 words or phrases of English from 10 of them on packages understood by 50 respondents as of: 35 for Full Cream as highest score and 16 respondents for FortiGro as the lowest score. In addition, brand name, symbol and images showed producer seemed to have close relationship with consumer and able to attract target   consumer attention as majority of findings. It can be concluded that ads on packages of Nestle Dancow had succeeded to be understood by the society through the messages implied. 
THE PLOT OF THE CHARACTERS IN ALL THE BRIGHT PLACES/KARAKTER DALAM ALUR CERITA ALL THE BRIGHT PLACES Patricia Dharma Widyantara; I Gusti Agung Istri Aryani; Ni Luh Nyoman Seri Malini
Aksara Vol 32, No 2 (2020): AKSARA, Edisi Desember 2020
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v32i2.564.259-274

Abstract

Abstract Nowadays, plot within characters with mental health issues still a sensitive issue to be discussed by most people. Some parents often avert their children from the exposure of the topics in the purpose to protect them suffering the same illness. It is important to discuss on this topic since intend to show the reality of individuals’ feeling as mentioned in the plot of this study. The novel of All the Bright Places managed to succeed in delivering the message through interesting plot development where two main characters get together and share their perspectives to carry out the story. Hence, this study aims to investigate how Niven as a story writer structured her story with the plot. The results of this study showed a progressive kind of plot where plot elements are chronologically arranged within the mental health issues. These were found from the language in the plot including their point of views and symbols used as the elements of ction shown in the exposition, complication, crisis, climax, falling action, and resolution. It seemed that there were connection between characters supported with the language use and events covered inside the plot. These re ected to the whole part of patterns inside the story that give personal touchs to their readers from the events. Keywords: ction, literature, mental illness, novel, plot Abstrak Dewasa ini, pembahasan alur cerita dengan karakter-karakter yang memiliki masalah kejiwaan masih dianggap sensitif bagi kebanyakan orang. Beberapa orang tua masih sering menghindarkan anaknya dari paparan topik tersebut demi alasan keamanan supaya tidak terkena penyakit yang sama. Pengangkatan topik ini penting sebab berusaha mengungkapkan perasaan seseorang secara nyata dalam alur cerita seperti kajian ini. Pada novel “All the Bright Places” berhasil menyajikan pembahasan yang memberikan alur cerita menarik melalui sudut pandang kedua tokoh utama yang secara berdampingan dibagikan dalam memandu perkembangan alur cerita. Studi ini bertujuan untuk mengetahui bagaimana cara Niven sebagai penulisnya mengemas alur ceritanya. Hasil penelitian membuktikan bahwa Niven mengadaptasi tipe alur cerita progresif karena urutan alur yang tersusun secara kronologis dengan permasalahan kejiwaan di dalamnya. Temuan berupa penggunaan bahasa termasuk sudut pandang dan simbol-simbol sebagai unsur-unsur dalam alur cerita yaitu ekposisi, komplikasi, krisis, klimak cerita, penurunan klimak dari alur cerita, dan resolusi. Keterkaitan antara karakter-karakter, bahasa dan kejadian-kejadian yang ada turut mendukung alur cerita itu. Hal ini mere eksikan bahwa pola-pola kejadian yang ada mengalir di dalam cerita sehingga dapat memberikan sentuhan mendalam kepada pembacanya. Kata kunci: fiksi, kesusastraan, masalah kejiwaan, novel, alur cerita
Co-Authors Aldila Tania Agatha Anak Agung Megantari Putri Anak Agung Surya Pradhana Aryawibawa, INyoman Astari, Ni Made Monica Bail, Regina Veronica Piga Barus, Elsika Br. Dharma, I Nyoman Surya Duriga, Talitha Sevrilla Eka Putri, A.A. Sg. Istri Adisti Evi Wahyu Citrawati, Putu Galuh Febri Putra I Gusti Agung Ayu Ningrat Mayura Putri I Gusti Ayu Gede Sosiowati I Komang Sumaryana Putra I Made Suastra I Nengah Sudipa I Nyoman Arya Wibawa I Nyoman Aryawibawa I Wayan Mulyawan I WAYAN PASTIKA I Wayan Putrawan I Wayan Suardiana Ida Ayu Febi Dwi Sangastu Ida Bagus Dwitiya Prajnyawedanta Ida Bagus Putra Yadnya Imada Aulia Syafitri Luh Putu Mayla Cempaka Artatik Made Detriasmita Saientisna Maharani, Ni Made Dinda Massing, Matthew Alexander Jovanca Matradewi, Ni Ketut Widhiarcani Ni Kadek Diah Darmayani Ni Kadek Suantari Ni Kadek Udianti Ni Ketut Alit Ida Setianingsih Ni Ketut Widhiarcani Matradewi Ni Luh Arintya Sumertiasih Ni Luh Ketut Mas Indrawati Ni Luh Nyoman Seri Malini Ni Luh Putu Krisnawati Ni Luh Putu Listyari Ni Made Dhanawaty Ni Made Dhanawaty Nindita Ratri Patricia Dharma Widyantara Pita, Yul Fulgensia Rusman Pramesti, Ni Kadek Pramudhea Ayu Putra, I Komang Sumaryana Putrawan, I Wayan Putu Amanda Gayatri Putu Dyan Safira Tarayanti Putu Lirishati Soethama Putu Weddha Savitri Rico Yulianto Putro Sakti, Anak Agung Bagus Wahana Santi Indriani, Ketut Siswahyudianto Sri Widiastutik Sri Widiastutik Valeria Made Dwi Susanti Wayan, Mulyawan Wibawa, I Kadek Agus Ari Widhiarcani Matradewi, Ni Ketut Yesia Kristadella