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All Journal JURNAL PENDIDIKAN TAMBUSAI JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat JUDICIOUS: Journal of Management Jurnal Ekonomi Efektif JURNAL LENTERA AKUNTANSI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Nusantara Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi Mamangan Social Science Journal Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Riset dan Inovasi Manajemen Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan Jurnal Mahasiswa Kreatif Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Harmoni Pendidikan: Jurnal Ilmu Pendidikan Jurnal Ekualisasi Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Moh. Tahang
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALYSIS OF MARKETING STRATEGIES IN INCREASING THE NUMBER OF STUDENTS OF MARKAZ TAHFIZH TODDLERS AND CHILDREN (MATABA) DAARUL HUFFAZH IN THE CITY  SERANG BANTEN Nurasih, Umi; Hidayatullah, Syarif; Tahang, Moh.
Journal Of Applied Multidisiplinary Studies Vol 1 No 1 (2024): November 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition between tahfizh schools in Indonesia is getting tighter, especially with the emergence of various tahfizh institutions for toddlers and children. This study aims to analyze the marketing strategy used by Markaz Tahfizh Toddlers and Children (MATABA) Daarul Huffazh in Serang Banten in increasing the number of students. The purpose of this research is to analyze MATABA's marketing strategy, how segmentation and positioning are carried out, as well as the obstacles faced in the marketing process. The research uses a descriptive qualitative approach with case studies. Data collection was carried out through observation, interviews, and document review. The results of the research by analyzing the ongoing marketing strategy, namely direct and indirect marketing strategies, STP and 7P marketing mix show that MATABA's marketing strategy is unique through the Tabarak and Tahsin Tilawati tahfidz methods with learning program innovations designed by the curriculum team which is a differentiation so that it has its own attractiveness, even though there is no special marketing team that is an obstacle in expanding Promotional reach. Customers are generally satisfied with the services and programs offered by MATABA, but a more structured marketing strategy is needed to increase the number of students on a sustainable basis.  
Edukasi Ketrampilan, Minat dan Bakat untuk Meningkatkan Perekonomian Generasi Bangsa di Pondok Pesantren Baitul Quro Tohiroh Tohiroh; Adhy Firdaus; Joned Ceilandra Saksana; Firmansyah Firmansyah; Putri Noor Ramayanti; Cinta Rahmi; M. Tafsiruddin; Syarif Hidayatullah; Rasmawati AR; Moh. Tahang; Aep Saefullah; Hilda Fariha; Khoirul Anam; M. Islah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 2 (2021): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i2.3894

Abstract

This community service aims to identify and develop the skills, interests, and talents of students at the Baitul Quro Islamic Boarding School as an effort to improve the economy of the nation's generation. This activity was held in May 2020. The methods used in this study include an initial survey to identify the interests and talents of students, skills training relevant to the survey results, and periodic evaluations to measure the development and effectiveness of the program. The training provided includes entrepreneurial skills, information technology, handicrafts, and creative arts. The results of the activity showed a significant increase in the skills and abilities of students which was measured through an increase in practical exam scores and individual projects. The implication of this activity is to increase the ability of students to create independent business opportunities that contribute positively to the local economy. The success of this program shows that skills education that suits individual interests and talents can be one of the effective solutions in improving the economic welfare of the community.
Sosialisasi Peningkatan Kinerja Kasir Pada PT Kitita Alami Propertindo Adinda Putri Aulia; Aep Saefullah; Tetti Nur Intan Rifia; Joned Ceilandra Saksana; Rahman Upe; Moh Tahang; Haria Saputri; Ibah Misbah; M Khairul Umam; Sartika Aini; Adam Samsudin Noor
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 1 No. 4 (2021): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v1i4.3922

Abstract

PT Kitita Alami Propertindo, Bekasi, faces challenges in managing efficient and accurate cashier transactions, which have an impact on customer satisfaction and daily operations. This activity aims to improve cashier performance through structured training and the use of appropriate technology. The program will be implemented during December 2021. The methods used include theoretical and practical training regarding the use of POS (Point of Sale) systems, time management and customer service. In addition, cashiers are given direct guidance in the field to apply the knowledge gained. Results show significant improvements in transaction efficiency and accuracy, with average transaction times reduced by 20% and error rates reduced by 15%. Customer satisfaction has also increased, as can be seen from surveys showing an increase in satisfaction scores from 75% to 85%. Activity Implications: Improving cashier performance not only improves daily operations but also increases customer trust and satisfaction. Implementation of more efficient POS technology and ongoing training are recommended to ensure continued performance improvements.
Co-Authors A.R, Rasmawati Abas, Farhat Abdul Kohar Abdul Kohar Adam Samsudin Noor Adam Samsudin Noor Adhy Firdaus Adi Wicaksono Adinda Putri Aulia Aep Saefullah Afandi Rachman Ahmad Fadli Ahmad Fadli Andry Roesliana Putra AR, Rasmawati Arda, Devid Putra Budi Prajogo Cinta Rahmi Dea Widya Anggraeni Delima Indah Permatasari Dwilaksana, Jidan Elvira Sitna Hajar Fahri Fahri Fahri Fahri Firmansyah Firmansyah Firmansyah Firmansyah Fisy Amalia Fuad Gagarin Siregar Fuad Siregar Hajarudin Hajarudin Hakim, Melati Puspita Halim Tjiwidjaja Haria Saputri Haris Sarwoko Hendra Candra Hilda Fariha Ibah Misbah Ibah Misbah Ichsan Gaffar Idrisi Raliya Putra Ika Agustina Imelda Krisanti Joned C Saksana Joned C. Saksana Khairul Anam Khoirul Anam M Khairul Umam M. Islah M. Tafsiruddin Melati Puspita Hakim Melati Suci Anjar Kusuma Moh. Islah Muhammad Arief Noor MUTIARANI MUTIARANI Novita Ali Nurasih, Umi Nurhakim, Rahman Nurhayati Nurhayati Putera, Idrisi Raliya Putra, Idrisi Raliya Putri Noor Ramayanti Raden Mohamad Herdian Bhakti Rahman Upe Rahmanu, Ichwan Ramadani Pardian Ramayanti, Putri Noor Rasmawati A. R. Rasmawati, Rasmawati Ridwan Fahrozi Rita Rita, Rita Sartika Aini Siska Dwi Rahayu Siti Asmanah Sitohang, Rony Marthin Sitti Aliyah Azzahra Solehudin Solehudin Sukardi Sukardi Sutariyono Sutariyono Sutariyono Sutariyono Syamsiar, Syamsiar Syarif Hidayatullah Syarif Hidayatullah Tetti Nur Intan Rifia Tetty Nur Intan Rifia Tohiroh Tohiroh Tohiroh, Tohiroh WICAKSONO, ADI Yanti Apriyani Zainuddin, Zulkifli