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All Journal Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Manajemen Terapan (JIMT) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman Charity : Jurnal Pengabdian Masyarakat International Journal of Community Service Journal of Tourism Economics and Policy Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science Jurnal Ekbis (Ekonomi & Bisnis) Journal Research of Social Science, Economics, and Management BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinasti Information and Technology Journal Development Manecos
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Pengaruh Online Customer Review dalam Platform E-Commerce Shopee Terhadap Tingkat Kepercayaan Konsumen Agung, Reza Tripananta; Junipriansa , Donni
eProceedings of Applied Science Vol. 11 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi mendorongpergeseran perilaku konsumen dari toko fisik ke platform ecommerce, di mana ulasan pelanggan atau online customerreview (OCR) menjadi faktor penting dalam membentukkepercayaan. Shopee sebagai salah satu marketplace terbesarmemfasilitasi interaksi tersebut, termasuk bagi brand lokalErigo yang memiliki jutaan pengikut dan penilaian positif,namun tetap menghadapi ulasan negatif terkait kualitasproduk, deskripsi yang tidak sesuai, dan layanan. TujuanPenelitian ini adalah untuk mengevaluasi pengaruh onlinecustomer review terhadap kepercayaan konsumen pada produkErigo di Shopee. Penelitian ini menggunakan pendekatankuantitatif, dengan survei dilakukan terhadap 100 respondenyang dipilih melalui purposive sampling, sementara datasekunder diperoleh dari literatur dan penelitian terdahulu.Instrumen diuji validitas dan reliabilitas, kemudian dianalisisdengan regresi linear sederhana. Hasil penelitian padapenelitian ini ditemukan bahwa online customer reviewberpengaruh positif dan signifikan terhadap kepercayaankonsumen. Hal ini ditunjukkan oleh nilai signifikansi 0,000dengan koefisien determinasi (R2) sebesar 0,470, yang berartihampir separuh variasi kepercayaan konsumen dapatdijelaskan oleh ulasan pelanggan.Kata kunci— kepercayaan konsumen, marketplace, onlinecustomer review, Shopee, Erigo
Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity Nadhita Az-Zahrah; Donni Junipriansa; Joko Rizkie Widokarti
Journal of Consumer Sciences Vol. 10 No. 1 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.1.97-117

Abstract

Background: Indonesia has a significant plastic waste problem, despite increasing consumer awareness of environmental issues. This highlights the need for further research into factors influencing green purchase behavior (GPB), especially within the rapidly growing coffee shop sector. As coffee consumption surges, local coffee shops like Point Coffee Yogyakarta have grown substantially. Purpose: This study aimed to examine how Theory of Planned Behavior (TPB) factors influence green purchase intentions at Point Coffee Yogyakarta, while considering the moderating role of price sensitivity in the relationship between intentions and actual green purchasing behavior. Methods: This study used a quantitative approach, with an online survey conducted using Google Forms and a structured questionnaire survey conducted with 201 respondents, who were selected using purposive sampling. The data was analyzed using Structural Equation Modeling (SEM) to understand the relationships between TPB components and green purchase intentions (GPI), with a consideration of how price sensitivity (PS) influences the correlation between GPI and GPB. Findings: The findings indicate that all three components of TPB were significantly and positively correlated with GPI, with green attitudes (GA) playing a dominant role. Moreover, GPI was also a significant factor influencing GPB. The study also reveals that PS had no moderation effect in the relationship between GPI and GPB. Conclusion: Strengthening green attitudes (GA), leveraging subjective norms (SN), and enhancing perceived behavioral control (PBC) can increase coffee purchase intentions in sustainable coffee shops. Greater intentions also increase the adoption of consumer behavior in purchasing coffee products in sustainable coffee shops. Research Implications: Point Coffee Yogyakarta can offer premium products that highlight the environmental value to differentiate itself from competitors, enhancing service and product quality to minimize low consumer sensitivity.
Empowering Brand Equity: The Strategic Role of Brand Ambassadors and Beauty Campaigns in the Cosmetic Industry Nur Aysa Azzahra; Donni Junipriansa
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4749

Abstract

Objective: This study aims to examine the strategic role of brand ambassadors and beauty campaigns in enhancing brand equity within the cosmetic industry. Methodology: This study employs a quantitative approach with SEM-PLS. Data were collected through a structured questionnaire distributed to 100 respondents who are familiar with Wardah Cosmetics and its campaigns. The study investigates the relationships between brand ambassadors, beauty campaigns, and brand equity, drawing on relevant marketing theories. Findings: The results reveal that both brand ambassadors and beauty campaigns significantly and positively affect brand equity. Brand ambassadors enhance consumer trust and emotional connection with the brand, while beauty campaigns improve brand visibility and align with consumer values. These factors contribute to higher brand awareness, stronger brand associations, and an improved perception of quality. Conclusion: The study highlights the critical role of brand ambassadors and beauty campaigns in strengthening brand equity. Effective marketing strategies that leverage these elements can create stronger emotional connections with consumers and increase brand recognition, ultimately improving brand equity in a competitive market.
The Role of Content Marketing Implementation at Social Media Instagram @arswama.media Deandra Hudry Rusfan; Donni Junipriansa
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.232

Abstract

Arsana Swastika Prima or with the trademark Arswama Media is a company engaged in inde publishing and printing, in the midst of the unsteady publishing and printing business Arswama Media still maintains its business to help inde writers. So far, Arswama Media still relies on interpersonal promotion and without marketing strategies, plans and programs. This study aims to determine the planning and implementation of content management on Arswama Media's Instagram account. This research uses qualitative descriptive method. By the method of taking tricoagulation data collection. With the collection of data, the study produced Instagram content. Making insights from Arswama Media's Instagram account increase.  
The Impact of Social Media Marketing and Lifestyle on Visit Decisions: The Mediating Role of the Millennial Generation Junipriansa, Donni; Disastra, Ganjar Mohamad
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.24672

Abstract

Research aims: The coffee shop trend in Bandung is growing, with an increasing number of establishments intensifying competition, as many cafes offer unique features to distinguish themselves from competitors. This study examined the interrelationships among social media marketing, lifestyle, the millennial generation, and the decision to visit cafes.Design/Methodology/Approach: This quantitative study collected data from 100 Bandung cafe visitors via Likert-scaled online questionnaires, utilizing simple random sampling. The data were then analyzed using SEM-PLS in SmartPLS 4.Research findings: All proposed hypotheses were supported. The findings indicate that both social media marketing and lifestyle significantly influence the decision to visit cafes. The millennial generation mediates the enhancing effect of social media marketing and lifestyle on visit decisions.Theoretical Contribution/Originality: The millennial generation effectively mediates how social media marketing and lifestyle jointly influence visit decisions. Moreover, this study proposes alternative dimensions for measuring social media marketing, lifestyle, the millennial generation, and visit decisions.Practitioners/Policy Implications: Cafe managers in Bandung should improve the quality of their social media marketing content and develop a deeper understanding of generational lifestyle differences. Such insights can provide a clearer perspective and support the formulation of more effective marketing strategies and tactics.Research Limitations/Implications: This study focused on visit decisions influenced by social media marketing, lifestyle, and the millennial generation. Future research could benefit from incorporating other key factors, such as cafe branding or experiential marketing, to provide a more comprehensive understanding. Future studies should expand their scope to a broader geographic area, such as the provincial level.
Analisis Pengaruh Brand Ambassador dan Online Customer Reviews terhadap Keputusan Pembelian Produk Somethinc di Marketplace Shopee Hanasya Azizah Kirana; Donni Junipriansa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9450

Abstract

This study investigates the influence of brand ambassadors and online customer reviews on consumer purchasing decisions, with particular emphasis on Somethinc, a local beauty brand marketed through the Shopee e-commerce platform. Employing a quantitative methodology, data were gathered through structured surveys and questionnaires to explore patterns in consumer behavior and assess the interrelationships among the key variables. The dataset was analyzed using regression techniques facilitated by SPSS software. The findings reveal that brand ambassadors exert a statistically significant effect on consumer purchase decisions, while online customer reviews serve as pivotal informational cues that shape perceptions of product efficacy and, in turn, influence purchasing behavior. By focusing on a domestic cosmetic brand operating within a digital marketplace, this study advances the broader discourse on digital marketing strategies and highlights the critical roles of influencer endorsement and electronic word-of-mouth in shaping contemporary consumer decision-making processes. These findings offer practical implications for marketers seeking to optimize promotional efforts within the beauty sector.
Analisis Perilaku Tidak Rasional Keputusan Pembelian pada E-Commerce Shopee Ade Tyo Denniswara; Donni Junipriansa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.10189

Abstract

The rapid development of e-commerce in Indonesia has transformed consumer behavior from rational decision-making towards more irrational and emotional tendencies. This study aims to analyze the extent to which irrational behavior, particularly Fear of Missing Out (FOMO) and Herding Behavior, affects purchasing decisions among Shopee consumers in 2025. The research method applied is a descriptive quantitative approach using a Likert scale-based questionnaire as the main instrument. This study is expected to provide insights into the significant role of emotional and social aspects in shaping consumptive and impulsive behavior, as well as contribute to a better understanding of digital consumer behavior.
The Impact of Influencer Marketing and Price Discounts on Consumer Buying Interest in The Erigo Brand Muhamad Nur Faiz; Donni Junipriansa
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5310

Abstract

This research tends to examine the impactt of influencer marketing and price discounts on consumer purchase intention toward the Erigo brand. The background of this study is derived from the increasing use of digital marketing strategies, particularly through collaborations with influencers and the implementation of discounts to attract consumer attention. Erigo, as a local fashion brand, actively utilizes both strategies, making it a relevant object of study. A quantitative paradigm was employed through a structured survey, obtaining data from 100 followers or consumers of the Erigo brand, which were subsequently analyzed using multiple linear regression analysis. The outcomes indicate that both influencer marketing and price discounts have a significant and positive influence on purchase intention, both partially and simultaneously. These findings underscore the critical imperative of adopting strategically aligned marketing interventions to optimize consumer purchasing decisions, with particular salience for indigenous fashion enterprises such as Erigo.
Understanding How User-Generated Content and Viral Marketing Drive Tumblers Purchase Decisions Among Gen Z: The Mediating Role of Sustainable Marketing Arsyva Levina; Donni Junipriansa; Alma Syifa Maulidina
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6680

Abstract

This study aims to analyze the influence of user-generated content and viral marketing on Generation Z’s purchasing decisions regarding Stanley tumblers in Indonesia, with sustainable marketing as a mediating variable. This study is done based on the increasing role of social media in shaping consumption behavior and the importance of sustainability values in purchasing decisions. A quantitative approach is applied using a cross-sectional design and purposive sampling technique involving 100 respondents who had been exposed to Stanley tumbler content on TikTok. The data collected through questionnaire and analyzed by using statistical analysis techniques. The results indicate that user-generated content and viral marketing have a positive and significance influence on purchasing decisions, both directly and through sustainable marketing. Furthermore, sustainable marketing strengthen the relationship between digital marketing stimuli and purchading decisions. This study conclude that the integration of digital content and sustainalbility values is a key factor in influencing Gen Z consumers’ purchasing decisions.
Decoding Greenwashing: The Interplay of Consumer Behavior, Consumer Knowledge, and Sustainable Purchasing Among Generation Z Vanya Rayi Alrizma; Donni Junipriansa
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.150

Abstract

Background: This study examines the impact of greenwashing on sustainable purchasing decisions among Generation Z, emphasizing the roles of consumer behavior and consumer knowledge. Given the increasing prevalence of misleading environmental claims, understanding how consumers respond to such tactics is crucial for fostering responsible consumption.Purpose: The research aims to analyze how awareness of deceptive environmental claims influences purchasing choices and to determine the extent to which consumer knowledge can mitigate the negative effects of greenwashing. Design/methodology/approach: This study employs a quantitative approach, collecting data from 180 Generation Z consumers in the Bandung Metropolitan Area. Hypothesis testing was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to examine the relationships between greenwashing, consumer knowledge, and sustainable purchasing behavior.Findings/Result: The results indicate that consumer knowledge positively influences sustainable purchasing behavior. Conversely, greenwashing negatively affects consumer trust and purchasing decisions, demonstrating the detrimental impact of deceptive sustainability claims.Conclusion: The study highlights the importance of increasing consumer awareness and education on sustainability claims to prevent misleading practices. Businesses should adopt transparent sustainability practices, while policymakers should enforce stricter regulations to combat greenwashing.Originality/value (State of the art): This research contributes to a deeper understanding of consumer responses to corporate sustainability claims, particularly within Generation Z. It provides valuable insights for businesses and policymakers on promoting responsible consumption and combating greenwashing. Additionally, the study suggests directions for future research, including exploring additional factors influencing sustainable purchasing decisions and broader demographic influences to enhance generalizability. Keywords: consumer behavior, consumer knowledge, greenwashing, sustainable purchasing decisions, generation z
Co-Authors Ade Tyo Denniswara Agung, Reza Tripananta Agustin, Amelia Putri Alfalah Zeni Maureno Ibrahim Alma Syifa Maulidina Alphino Pradifta Nugraha Amaturrahman, Roihanah Andrieta Shintia Dewi Arsyva Levina Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Astri Wulandari Ati Mustikasari Aulia, Mayzahra Axel Adam Permana Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Bimo Almas Jauza Cahyani Cahyani Cahyani, Denisa Putri Deandra Hudry Rusfan Dendi Gusnadi Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Dinda Febdinayu Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Hanasya Azizah Kirana Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Heru Nugroho Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Joko Rizkie Widokarti Joko Rizkie Widokarti Jonathan, Denny Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Leni Cahyani Leni Cahyani Leni Siti Khoirunnisa Lesi Prima Putri Luthfiyah, Hasna M. Jeril Mutawari Mochamad Ihsan Muhamad Nur Faiz Muhamad Yusuf Ramadhan Muhammad Kemal Mumtaz Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadhita Az-Zahrah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nur Aysa Azzahra Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Rangga Ardiansyah Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Riska Aprilina Robbi Hendriyanto Roihan Ahmad Takholi Ryan Permana Sidik Samdya Putra, Faisa Sampurno Wibowo Shine Pintor Siolemba Patiro Soraya Hanif Rachman Sri Widaningsih Sugondo Hadiyoso Syakira, Nayla Tajalla , Muhammad Berrin Ustine Yunisa Hasibuan, Putri Vany Octavianny Vany Octaviany Vanya Rayi Alrizma Wibowo Wibowo Widaningsih , Sri Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi