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All Journal Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman International Journal of Community Service Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Personal Branding Dan Perceived Credibility Influencer Tasya Farasya Terhadap Minat Pembelian Pada Skincare Somethinc Melalui Media Sosial Tiktok Aulia, Mayzahra; Junipriansa, Donni
eProceedings of Applied Science Vol. 11 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Applied Science

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Abstract

Abstrak — Penelitian ini membahas peran media sosial sebagai platform pemasaran digital yang berpengaruh dalam membentuk perilaku konsumen, dengan fokus pada TikTok sebagai media utama. Influencer Tasya Farasya dipilih sebagai objek penelitian karena memiliki pengaruh signifikan dalam industri skincare, khususnya pada produk Somethinc. Personal branding dan perceived credibility dianggap sebagai faktor penting yang mampu membangun kepercayaan konsumen dan mendorong minat pembelian. Kepercayaan ini berperan sebagai penghubung antara citra pribadi influencer dan keputusan pembelian audiens. Tujuan penelitian adalah untuk menganalisis pengaruh personal branding dan perceived credibility terhadap minat beli melalui media sosial. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada pengguna TikTok yang mengikuti Tasya Farasya, serta analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa personal branding dan perceived credibility berpengaruh positif signifikan terhadap minat beli, baik secara langsung maupun melalui media sosial. Kata Kunci: Personal Branding, Perceived Credibility, Tasya Farasya, Minat Pembelian, Media Sosial TikTok, Produk Skincare Somethinc
Pengembangan Konten Pada Media Sosial Instagram Autoretro Lumens Light Tahun 2024 Nasution, Leonardo; Sastika, Widya; Priansa, Donni Juni
eProceedings of Applied Science Vol. 11 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Applied Science

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Abstrak — Autoretro Lumens Light merupakan industri modifikasi otomotif di Kota Bandung yang memanfaatkan Instagram @autoretro_lumens_light sebagai media pemasaran digital. Penelitian ini bertujuan untuk mengetahui proses perancangan, penerapan, dan evaluasi konten media sosial dalam upaya meningkatkan penjualan pada tahun 2024. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa strategi konten media sosial melalui tahapan perencanaan, pelaksanaan, dan evaluasi memberikan dampak positif terhadap interaksi konsumen dan penjualan. Terdapat lima faktor utama yang memengaruhi efektivitas konten marketing, yaitu design, current event, the reading experience, timing, dan tone. Insight Instagram menunjukkan bahwa promosi melalui media sosial berhasil menarik minat konsumen terhadap produk Autoretro Lumens Light. Kata kunci— Pemasaran, Media Sosial, Instagram, Autoretro lumens light
Analisis Pengaruh Brand Ambassador dan Online Customer Reviews terhadap Keputusan Pembelian Produk Somethinc di Marketplace Shopee Hanasya Azizah Kirana; Donni Junipriansa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9450

Abstract

This study investigates the influence of brand ambassadors and online customer reviews on consumer purchasing decisions, with particular emphasis on Somethinc, a local beauty brand marketed through the Shopee e-commerce platform. Employing a quantitative methodology, data were gathered through structured surveys and questionnaires to explore patterns in consumer behavior and assess the interrelationships among the key variables. The dataset was analyzed using regression techniques facilitated by SPSS software. The findings reveal that brand ambassadors exert a statistically significant effect on consumer purchase decisions, while online customer reviews serve as pivotal informational cues that shape perceptions of product efficacy and, in turn, influence purchasing behavior. By focusing on a domestic cosmetic brand operating within a digital marketplace, this study advances the broader discourse on digital marketing strategies and highlights the critical roles of influencer endorsement and electronic word-of-mouth in shaping contemporary consumer decision-making processes. These findings offer practical implications for marketers seeking to optimize promotional efforts within the beauty sector.
Analisis Perilaku Tidak Rasional Keputusan Pembelian pada E-Commerce Shopee Ade Tyo Denniswara; Donni Junipriansa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.10189

Abstract

The rapid development of e-commerce in Indonesia has transformed consumer behavior from rational decision-making towards more irrational and emotional tendencies. This study aims to analyze the extent to which irrational behavior, particularly Fear of Missing Out (FOMO) and Herding Behavior, affects purchasing decisions among Shopee consumers in 2025. The research method applied is a descriptive quantitative approach using a Likert scale-based questionnaire as the main instrument. This study is expected to provide insights into the significant role of emotional and social aspects in shaping consumptive and impulsive behavior, as well as contribute to a better understanding of digital consumer behavior.
Visual Storytelling and Narrative Marketing in a UNESCO Global Geopark: A Strategic Branding Intervention For Hanjeli Tourism Village Mohamad Disastra, Ganjar; Junipriansa, Donni; Ardiansyah, Rangga
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.957

Abstract

The global tourism landscape is witnessing a significant paradigm shift toward authentic, meaningful, and sustainable experiences. In response, Community-Based Tourism (CBT) has emerged as a vital strategic framework. Hanjeli Tourism Village, situated within the Ciletuh-Palabuhanratu UNESCO Global Geopark, offers a distinctive Unique Value Proposition (UVP) through the cultivation of Coix lacryma-jobi L. (Hanjeli)—a nutrient-dense functional food deeply embedded in local cultural heritage. Despite this potential, the destination faces critical branding and digital promotion deficits, resulting in a strategic misalignment between its intrinsic brand identity and its perceived image among prospective travelers. This study examines a strategic marketing intervention leveraging narrative marketing and visual storytelling via promotional videos. By transforming Hanjeli’s core tangible and intangible assets into a cohesive brand narrative, this approach aims to enhance brand awareness and stimulate visit intentions. Beyond marketing objectives, the intervention is designed to catalyze positive socio-economic and socio-cultural outcomes for the local community, fostering long-term resilience and sustainability.
The Role of Content Marketing Implementation at Social Media Instagram @arswama.media Deandra Hudry Rusfan; Donni Junipriansa
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.232

Abstract

Arsana Swastika Prima or with the trademark Arswama Media is a company engaged in inde publishing and printing, in the midst of the unsteady publishing and printing business Arswama Media still maintains its business to help inde writers. So far, Arswama Media still relies on interpersonal promotion and without marketing strategies, plans and programs. This study aims to determine the planning and implementation of content management on Arswama Media's Instagram account. This research uses qualitative descriptive method. By the method of taking tricoagulation data collection. With the collection of data, the study produced Instagram content. Making insights from Arswama Media's Instagram account increase.  
The Impact of Social Media Marketing and Lifestyle on Visit Decisions: The Mediating Role of the Millennial Generation Junipriansa, Donni; Disastra, Ganjar Mohamad
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.24672

Abstract

Research aims: The coffee shop trend in Bandung is growing, with an increasing number of establishments intensifying competition, as many cafes offer unique features to distinguish themselves from competitors. This study examined the interrelationships among social media marketing, lifestyle, the millennial generation, and the decision to visit cafes.Design/Methodology/Approach: This quantitative study collected data from 100 Bandung cafe visitors via Likert-scaled online questionnaires, utilizing simple random sampling. The data were then analyzed using SEM-PLS in SmartPLS 4.Research findings: All proposed hypotheses were supported. The findings indicate that both social media marketing and lifestyle significantly influence the decision to visit cafes. The millennial generation mediates the enhancing effect of social media marketing and lifestyle on visit decisions.Theoretical Contribution/Originality: The millennial generation effectively mediates how social media marketing and lifestyle jointly influence visit decisions. Moreover, this study proposes alternative dimensions for measuring social media marketing, lifestyle, the millennial generation, and visit decisions.Practitioners/Policy Implications: Cafe managers in Bandung should improve the quality of their social media marketing content and develop a deeper understanding of generational lifestyle differences. Such insights can provide a clearer perspective and support the formulation of more effective marketing strategies and tactics.Research Limitations/Implications: This study focused on visit decisions influenced by social media marketing, lifestyle, and the millennial generation. Future research could benefit from incorporating other key factors, such as cafe branding or experiential marketing, to provide a more comprehensive understanding. Future studies should expand their scope to a broader geographic area, such as the provincial level.
The Impact of Influencer Marketing and Price Discounts on Consumer Buying Interest in The Erigo Brand Faiz, Muhamad Nur; Junipriansa, Donni
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5310

Abstract

This research tends to examine the impactt of influencer marketing and price discounts on consumer purchase intention toward the Erigo brand. The background of this study is derived from the increasing use of digital marketing strategies, particularly through collaborations with influencers and the implementation of discounts to attract consumer attention. Erigo, as a local fashion brand, actively utilizes both strategies, making it a relevant object of study. A quantitative paradigm was employed through a structured survey, obtaining data from 100 followers or consumers of the Erigo brand, which were subsequently analyzed using multiple linear regression analysis. The outcomes indicate that both influencer marketing and price discounts have a significant and positive influence on purchase intention, both partially and simultaneously. These findings underscore the critical imperative of adopting strategically aligned marketing interventions to optimize consumer purchasing decisions, with particular salience for indigenous fashion enterprises such as Erigo.
Co-Authors Ade Tyo Denniswara Agung, Reza Tripananta Agustin, Amelia Putri Amaturrahman, Roihanah Andrieta Shintia Dewi Ardiansyah, Rangga Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Ati Mustikasari Aulia, Mayzahra Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Cahyani, Denisa Putri Deandra Hudry Rusfan Dendi Gusnadi Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Disastra, Ganjar Mohamad Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Hanasya Azizah Kirana Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Jonathan, Denny Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Luthfiyah, Hasna Mohamad Disastra, Ganjar Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Samdya Putra, Faisa Sampurno Wibowo Soraya Hanif Rachman Sri Widaningsih Syakira, Nayla Ustine Yunisa Hasibuan, Putri Vany Octaviany Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi