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All Journal Media Ekonomi dan Manajemen Journal of Consumer Science JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN PEMBUATAN LAPORAN BUSINESS PLAN BAGI PELAKU UMKM DI DESA PANYOCOKAN CIWIDEY KABUPATEN BANDUNG Fanni Husnul Hanifa; Widya Sastika; Donni Juni Priansa; Krishna Kusumahadi; Muhammad Muslih; Kurnia Kurnia
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.086 KB) | DOI: 10.25124/cosecant.v2i2.18625

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu bagian penting dari perekonomian di Indonesia, karena selain berperan dalam pertumbuhan ekonomi dan penyerapan tenaga kerja, juga berperan dalam pendistribusian hasil-hasil pembangunan. Permasalahan UMKM di Indonesia antara lain berkaitan dengan aspek pemasaran, modal dan pendanaan, inovasi dan pemanfaatan teknologi informasi, pemakaian bahan baku, peralatan produksi, penyerapan dan pemberdayaan tenaga kerja, rencana pengembangan usaha, dan kesiapan menghadapi tantangan lingkungan eksternal. Kendala-kendala tersebut di atas, terutama yang berkaitan dengan permodalan, pengembangan produk dan pemasaran, seharusnya dapat dikurangi jika pelaku bisnis memiliki perencanaan bisnis (business plan) yang dapat membantu mengarahkan bisnis sesuai dengan tujuan yang ingin dicapai. Dokumen perencanaan bisnis diperlukan oleh pihak-pihak investor perbankan yang potensial, konsultan, staf karyawan, pemasok barang dan bahkan konsumen. Desa Panyocokan merupakan salah satu desa yang terletak di Kecamatan Ciwidey, Kabupaten Bandung Selatan, Provinsi Jawa Barat. Berada di Kecamatan Ciwidey yang dikenal sebagai daerah pariwisata, ternyata mata pencaharian masyarakat Desa Panyocokan bukan berasal dari sektor pariwisata. Berdasarkan hasil wawancara dengan pihak desa, sebagian besar masyarakat memiliki latar belakang Pendidikan SMA dengan sumber mata pencaharian utama pada sektor pertanian, sektor peternakan dan UMKM. Sektor UMKM yang ada di Desa Panyocokan diantaranya adalah kerajinan golok, kerajinan bambu, olahan kerupuk, olahan keripik singkong. Kegiatan abdimas ini berupaya untuk membantu pemilik bisnis dalam mengembangkan business plan pada usaha mereka. Kegiatan abdimas ini penting dilaksanakan untuk membantu UMKM untuk mengelola dan mengembangkan bisnisnya. Bentuk kegiatan yang akan dilakukan terbagi menjadi 3 bagian yaitu: pengumpulan data, Pelatihan dari berbagai bidang ilmu dan Pendampingan pembuatan business plan itu sendiri. Kegiatan pengabdian kepada masyarakat di Desa Panyocokan dilakukan pada hari Sabtu, 26 November 2022, pukul 09.00 – selesai, dilaksanakan di Aula Kantor Desa Panyocokan Kegiatan ini dihadiri 25 orang perwakilan dari UMKM. Pada kegiatan ini, narasumber memberikan terlebih dahulu mengenai materi dan penjelasan mengenai modul perencanaan bisnis (business plan), lalu dilakukan pendamping kepada setiap UMKM dalam mengisi modul perencanaan bisnis (business plan).Kata Kunci: UMKM, Business Plan, Desa Panyocokan
DESTINATION MARKETING, HOSPITALITY MOTIVATION, DAN PENGELOLAAN KEUANGAN DALAM RANGKA MENINGKATKAN KUNJUNGAN KE NAGARA PUNTANG DI KAWASAN GUNUNG PUNTANG KABUPATEN BANDUNG Donni Juni Priansa; Fanni Husnul Hanifa; Ratna Gema Maulida; Widya Sastika; Andrieta Shintia Dewi; Vaya Juliana Dillak; Ganjar Mohamad Disastra
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 2 (2022)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.941 KB) | DOI: 10.25124/cosecant.v2i2.18622

Abstract

Gunung Puntang merupakan gunung yang berada di Desa Cimaung Kabupaten Bandung, merupakan salah satu destinasi wisata potensial yang menyediakan keindahan alam di Provinsi Jawa Barat. Gunung Puntang adalah rangkaian dari pegunungan Malabar. Potensi yang dimiliki Gunung Puntang selain wisata alam adalah radio malabar yang merupakan peninggalan pada masa penjajahan Belanda. Sejumlah persoalan dihadapi oleh pengelola kawasan Gunung Puntang, terutama di NagaRa Puntang sebagai salah satu pengelola kawasan di Gunung Puntang. Masalah tersebut terkait belum optimalnya tingkat kunjungan yang disebabkan belum diterapkannya konsep destination marketing, peningkatan motivasi untuk keramahtamahan, dan pengelolaan keuangan yang belum profesional. Pengabdian masyarakat ini dilaksanakan dengan tujuan untuk mengembangkan destination marketing, hospitality motivation, dan pengelolaan keuangan bagi pengelola Wana Wisata Gunung Puntang. Kegiatan pengabdian masyarakat dilaksanakan pada 12 Desember 2022, bertempat di Venue Wisata Gunung Puntang yang dihadiri oleh 25 orang peserta dari pengelola Wana Wisata Gunung Puntang. Hasil feedback dari pengelola Wana Wisata Gunung Puntang selaku target pengabdian masyarakat menunjukkan bahwa kegiatan ini mampu memberikan kontribusi positif, kesegaran, dan wawasan kemampuan baru bagi pengelola Wana Wisata Gunung Puntang untuk meningkatkan kunjungan wisatawan dan mengelola keuangan dengan optimal. Kata Kunci: Destination Marketing, Hospitality Marketing, dan Pengelolaan Keuangan
PENGARUH PEMASARAN DIGITAL MENGGUNAKAN METODE SOSTAC TERHADAP KEPUTUSAN MENGGUNAKAN APLIKASI HAI MENTOR Qonita Maharani; Donni Juni Priansa
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.828

Abstract

Industrial evolution has brought about major changes in the delivery of education, one of which is the emergence of learning applications. The Hai Mentor learning application is a learning startup platform to increase knowledge and the quality of learning for its users. However, its users still need to be more optimal. For this reason, an appropriate marketing strategy is needed through digital marketing using Sostac so that the Hai Mentor application can increase its users. The research aims to find out how digital marketing is using the Sostac method in the Hai Mentor application, how is the decision to use the Hai Mentor application, and how digital marketing influences the Sostac method on the decision to use the Hai Mentor application. This research is descriptive verification research. Descriptive is used to explore the variables studied, while verification measures the relationship between variables. The population of this study was students in the city of Bandung who had downloaded the Hai Mentor application with a sample size of 100. This research found that digital marketing carried out by the Hai Mentor application was in a high category; The decision to use the Hai Mentor application is in the sufficient category, and digital marketing has a significant effect on the decision to use the hai mentor application with a very strong level of influence classification.Keywords: Digital Marketing, Purchasing Decisions
Pengaruh Telemarketing Terhadap Keputusan Penggunaan Aplikasi Langit Musik Indihome Bandung Tahun 2023 Nadia Nur Syahfitri; Donni Juni Priansa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3022

Abstract

Telemarketing mengacu pada bentuk pemasaran yang dikenal sebagai pemasaran jarak jauh, yang menggabungkan teknologi telekomunikasi di dalam inisiatif pemasaran yang terorganisir dan terstruktur dengan baik. Telemarketing adalah metode komunikasi persuasif yang efektif yang dapat menjangkau audiens yang dituju secara berkelanjutan dan secara efektif mempromosikan barang atau layanan yang disediakan. Selain itu, menggunakan strategi komunikasi pemasaran dapat menciptakan peluang untuk fasilitasi yang saling menguntungkan. Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh Telemarketing terhadap perilaku pembelian konsumen terhadap aplikasi Langit Musik pada tahun 2023. Penelitian ini bersifat kuantitatif dan analisis deskriptif. Teknik analisis data adalah regresi linier. Populasi penelitian adalah calon pengguna aplikasi Langit Musik Indihome Bandung tahun 2023. Hasil penelitian menemukan telemarketing memiliki pengaruh terhadap keputusan penggunaan aplikasi langit musik di Kota Bandung.
The Role Of Marketing Through Tiktok Social Media In The Context Of Increasing Interest In Buying MSMES Riyani The Label Products Gigta Saskia Prana; Donni Juni Priansa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3135

Abstract

Riyani The Label is a Small and Medium Enterprise (MSME) that is currently undergoing a period of business expansion. In response to the evolving landscape, Riyani The Label is endeavouring to include marketing strategies via the TikTok social media platform in order to enhance its visibility within the broader community. The primary objective of this research is to investigate the utilisation of TikTok social media platform for marketing purposes, specifically in relation to the purchasing interest in UMKM Riyani The Label products. The present study was conducted using a quantitative descriptive methodology. The process of data collection involves the utilisation of both field research and literature review. Field research involves the collection of data by direct observation and the distribution of questionnaires, while library research entails the gathering and analysis of diverse references. This study use simple regression as a quantitative data analysis technique. The findings of this study provide an elucidation of the phenomenon of marketing through social media. Specifically, TikTok is categorised as a potent platform in this regard. Furthermore, the study sheds light on the relationship between social media marketing and the inclination to purchase products or services from micro, small, and medium enterprises (UMKM). The products offered by Riyani The Label are categorised as medium. Furthermore, the utilisation of TikTok as a marketing platform has been shown to exert a noteworthy and favourable impact on the consumer's inclination to purchase products from UMKM Riyani The Label. The findings of this study suggest that Riyani The Label should enhance its proficiency and expertise in using the social media platform TikTok. Additionally, further research is warranted to assess various aspects. Keywords: Marketing through social media, TikTok, buying interest
PELATIHAN DIGITALPRENEURSHIP BAGI KOMUNITAS PERKUMPULAN PENGUSAHA KARSA MANDIRI (PPKM) KABUPATEN BANDUNG Vany Octaviany; Dendi Gusnadi; Donni Juni Priansa; Fanni Husnul Hanifa; Rennyta Yusiana; Riska Aprilina; Sampurno Wibowo; Sri Widaningsih
BINA CIPTA Vol 2 No 2 (2023): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v2i2.18

Abstract

Saat ini kita dihadapkan dengan era digital yang semakin berkembang. Penerapan digitalisasi dan teknologi informasi juga mencakup banyak aspek, salah satunya pada aspek ekonomi dan kewirausahaan. Saat ini aktivitas ekonomi telah banyak melibatkan platform digital guna menunjang pencapaian tujuan, misalkan pemanfaatan media digital sebagai sarana promosi bisnis dan menjaring networking. Sektor UMKM juga mengalami perkembangan yang cukup signifikan. Hal tersebut juga didukung dengan adanya penerapan digitalisasi bagi sektor UMKM. Guna semakin meningkatkan harmonisasi dan kolaborasi kinerja dengan sinergi UMKM dan digitalisasi, maka di adakan pelatihan dengan menggandeng para pelaku UMKM. Pelatihan ini bertema Digitalpreneurship, guna pemberdayaan teknologi informasi bagi para pelaku UMKM. Diharapkan dengan adanya pelatihan ini dapat semakin meningkatkan literasi digital bagi para pelaku UMKM guna semakin meningkatkan pemberdayaan digitalisasi dan kesejahteraan masyarakat dalam aspek ekonomi dan kewirausahaan.
The Pengaruh Content Marketing Terhadap Keputusan Pembelian Produk Fashion UMKM Kisa Gallery Donni Juni Priansa; Dinda Annisa
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7077

Abstract

The company's marketing strategy now incorporates social media, particularly for content marketing. This study investigates the impact of content marketing strategies on millennials' fashion purchasing decisions. Through an online survey, a quantitative approach was utilised in this investigation. This study's participants are customers of UMKM Kisa Gallery at Bandung. The data analysis method employs basic linear regression. This study determined that the effect of marketing content on fashion purchasing decisions was 0.646, and the R Square value was 0.411, indicating a classification of strong influence. This research implies that UMKM Kisa Gallery must improve marketing content through interesting, informative, and relevant content. UMKM Kisa Gallery must also design a more comprehensive and effective marketing strategy considering other factors influencing purchasing decisions.
STRATEGI PENINGKATAN KUNJUNGAN WISATAWAN MELALUI OPTIMASI PEMASARAN WEBSITE DESA WISATA LAMAJANG DI KABUPATEN BANDUNG Beata Winantya; Donni Junipriansa
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v%vi%i.13327

Abstract

Website Marketing is a marketing strategy that uses a site to introduce products and services owned by a business. Lamajang Tourism Village, one of the villages in Pangalengan District, Bandung Regency, utilizes the website www.desawisatalamajang.com for strategic marketing of village tourism potential through website marketing management. This research aims to find out how the marketing website management process in the Lamajang Tourism Village is a marketing strategy for the village's potential. This research uses a qualitative research design with a case study approach.. Data was collected through a process of observation, in-depth interviews, and documentation and then analyzed using the Miles, Sadana, and Huberman techniques The website marketing helped Lamajang Tourism Village to show its existence and gained more tourist than they had before. The management of website marketing is held by the special team which are consisting of IT Team and Tourism Awareness Group or called Pokdarwis. Website marketing help the tourist to find a lot of informations regarding the village and help them to decide better. Keywords : Website Marketing, Tourism Village.
Cost-Plus Pricing Strategy at Hanif Jaya Motor Workshop Jatibarang-Indramayu Soraya Hanif Rachman; Donni Junipriansa
Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i4.1323

Abstract

The work aims to evaluate the applied pricing policies in the Indonesia automotive repair market to analyse the decision making of Hanif Jaya Motor Workshop which is an SME company. The research is centered on the effects of intuition pricing on the price determination, issues of cost control and the role of competition in pricing. Investigating the use of informal experience-based judgment and intuitive decision making at the workshop, as expected, has its advantages of flexibility, but the research findings show that they are dangerous for long-term profit making. The study draws public attention to these weaknesses, the most significant being the inability to capture cost increases and market dynamics and set suboptimal price to ruin the financial sustainability of service provision. The research also brings to light that the management of costs also poses a challenge at the workshop; efforts to offer competitive prices by increasing the internal costs have been associated with compromise on the strength of the products. Alas, this is quite dangerous not only for customer satisfaction but also for the degradation of a business’s reputation. Moreover, the study shows the negative impact of involvement in price concussion and portends that SMEs could proposed for better results by moving to value-based rather than cost-based pricing strategies.xThe implication for SMEs such as Hanif Jaya Motor Workshop is that it will be advantageous if cost based and value based elements are well structured and include more regularly data. They would help in the achievement of a closer fit with customers’ perceived value, improved competitiveness and business viability.
The Influence of Personal Selling on Purchase Decisions of Ceuria Batik Garutan Nurhalim, Elgy; Priansa, Donni Juni
Jurnal Wacana Ekonomi Vol 23, No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.2987

Abstract

This research aims to determine the influence of Personal Selling on Purchasing Decisions, and explain the variables related to Personal Selling and Purchasing Decisions using quantitative research methods. Personal Selling is a direct communication activity between salespeople and potential consumers to introduce a product to potential consumers and make consumers understand the product so that they will try to validate it. Based on the results of research conducted by Batik Garutan, this personal mutual influence is needed by conducting surveys and observations in observing and collecting data directly at predetermined times where the sample has been determined. The data analysis method used is simple linear regression analysis. This research was conducted to test the extent of the influence of Personal Selling on purchasing decisions for Batik Ceuria. This research was conducted on Batik Ceuria consumers with a sample size of 100 respondents. This research obtained results where the influence of personal sales greatly influenced purchasing decisions for CeuRia Tulis Batik by increasing sales. Based on the results and discussion, it is explained that personal sales have a significant influence on purchasing decisions with a contribution of 61%, so that the personal sales variable is more influential than capital purchasing decisions, only having an influence of around 42%. on the calculation results of the coefficient of determination test.
Co-Authors Agung, Reza Tripananta Agustin, Amelia Putri Amaturrahman, Roihanah Andrieta Shintia Dewi Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Ati Mustikasari Aulia, Mayzahra Az-Zahrah, Nadhita Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Cahyani, Denisa Putri Dendi Gusnadi Denniswara, Ade Tyo Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Disastra, Ganjar Mohamad Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Joko Rizkie Widokarti Jonathan, Denny Kirana, Hanasya Azizah Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Luthfiyah, Hasna Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Rusfan, Deandra Hudry Samdya Putra, Faisa Sampurno Wibowo Soraya Hanif Rachman Sri Widaningsih Syakira, Nayla Ustine Yunisa Hasibuan, Putri Vany Octaviany Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi