Articles
<![CDATA[PENGARUH PEMASARAN DIGITAL MENGGUNAKAN METODE SOSTAC TERHADAP KEPUTUSAN MENGGUNAKAN APLIKASI HAI MENTOR ]]>
<![CDATA[Qonita Maharani]]>;
<![CDATA[Donni Juni Priansa]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v12i3.828
<![CDATA[Industrial evolution has brought about major changes in the delivery of education, one of which is the emergence of learning applications. The Hai Mentor learning application is a learning startup platform to increase knowledge and the quality of learning for its users. However, its users still need to be more optimal. For this reason, an appropriate marketing strategy is needed through digital marketing using Sostac so that the Hai Mentor application can increase its users. The research aims to find out how digital marketing is using the Sostac method in the Hai Mentor application, how is the decision to use the Hai Mentor application, and how digital marketing influences the Sostac method on the decision to use the Hai Mentor application. This research is descriptive verification research. Descriptive is used to explore the variables studied, while verification measures the relationship between variables. The population of this study was students in the city of Bandung who had downloaded the Hai Mentor application with a sample size of 100. This research found that digital marketing carried out by the Hai Mentor application was in a high category; The decision to use the Hai Mentor application is in the sufficient category, and digital marketing has a significant effect on the decision to use the hai mentor application with a very strong level of influence classification.Keywords: Digital Marketing, Purchasing Decisions]]>
<![CDATA[Pengaruh Telemarketing Terhadap Keputusan Penggunaan Aplikasi Langit Musik Indihome Bandung Tahun 2023 ]]>
<![CDATA[Nadia Nur Syahfitri]]>;
<![CDATA[Donni Juni Priansa]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i6.3022
<![CDATA[Telemarketing mengacu pada bentuk pemasaran yang dikenal sebagai pemasaran jarak jauh, yang menggabungkan teknologi telekomunikasi di dalam inisiatif pemasaran yang terorganisir dan terstruktur dengan baik. Telemarketing adalah metode komunikasi persuasif yang efektif yang dapat menjangkau audiens yang dituju secara berkelanjutan dan secara efektif mempromosikan barang atau layanan yang disediakan. Selain itu, menggunakan strategi komunikasi pemasaran dapat menciptakan peluang untuk fasilitasi yang saling menguntungkan. Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh Telemarketing terhadap perilaku pembelian konsumen terhadap aplikasi Langit Musik pada tahun 2023. Penelitian ini bersifat kuantitatif dan analisis deskriptif. Teknik analisis data adalah regresi linier. Populasi penelitian adalah calon pengguna aplikasi Langit Musik Indihome Bandung tahun 2023. Hasil penelitian menemukan telemarketing memiliki pengaruh terhadap keputusan penggunaan aplikasi langit musik di Kota Bandung.]]>
<![CDATA[The Role Of Marketing Through Tiktok Social Media In The Context Of Increasing Interest In Buying MSMES Riyani The Label Products ]]>
<![CDATA[Gigta Saskia Prana]]>;
<![CDATA[Donni Juni Priansa]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i6.3135
<![CDATA[Riyani The Label is a Small and Medium Enterprise (MSME) that is currently undergoing a period of business expansion. In response to the evolving landscape, Riyani The Label is endeavouring to include marketing strategies via the TikTok social media platform in order to enhance its visibility within the broader community. The primary objective of this research is to investigate the utilisation of TikTok social media platform for marketing purposes, specifically in relation to the purchasing interest in UMKM Riyani The Label products. The present study was conducted using a quantitative descriptive methodology. The process of data collection involves the utilisation of both field research and literature review. Field research involves the collection of data by direct observation and the distribution of questionnaires, while library research entails the gathering and analysis of diverse references. This study use simple regression as a quantitative data analysis technique. The findings of this study provide an elucidation of the phenomenon of marketing through social media. Specifically, TikTok is categorised as a potent platform in this regard. Furthermore, the study sheds light on the relationship between social media marketing and the inclination to purchase products or services from micro, small, and medium enterprises (UMKM). The products offered by Riyani The Label are categorised as medium. Furthermore, the utilisation of TikTok as a marketing platform has been shown to exert a noteworthy and favourable impact on the consumer's inclination to purchase products from UMKM Riyani The Label. The findings of this study suggest that Riyani The Label should enhance its proficiency and expertise in using the social media platform TikTok. Additionally, further research is warranted to assess various aspects. Keywords: Marketing through social media, TikTok, buying interest]]>
<![CDATA[PELATIHAN DIGITALPRENEURSHIP BAGI KOMUNITAS PERKUMPULAN PENGUSAHA KARSA MANDIRI (PPKM) KABUPATEN BANDUNG ]]>
<![CDATA[Vany Octaviany]]>;
<![CDATA[Dendi Gusnadi]]>;
<![CDATA[Donni Juni Priansa]]>;
<![CDATA[Fanni Husnul Hanifa]]>;
<![CDATA[Rennyta Yusiana]]>;
<![CDATA[Riska Aprilina]]>;
<![CDATA[Sampurno Wibowo]]>;
<![CDATA[Sri Widaningsih]]>
<![CDATA[ BINA CIPTA Vol 2 No 2 (2023): BINA CIPTA ]]>
Publisher : <![CDATA[Politeknik Internasional Bali ]]>
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DOI: 10.46837/binacipta.v2i2.18
<![CDATA[Saat ini kita dihadapkan dengan era digital yang semakin berkembang. Penerapan digitalisasi dan teknologi informasi juga mencakup banyak aspek, salah satunya pada aspek ekonomi dan kewirausahaan. Saat ini aktivitas ekonomi telah banyak melibatkan platform digital guna menunjang pencapaian tujuan, misalkan pemanfaatan media digital sebagai sarana promosi bisnis dan menjaring networking. Sektor UMKM juga mengalami perkembangan yang cukup signifikan. Hal tersebut juga didukung dengan adanya penerapan digitalisasi bagi sektor UMKM. Guna semakin meningkatkan harmonisasi dan kolaborasi kinerja dengan sinergi UMKM dan digitalisasi, maka di adakan pelatihan dengan menggandeng para pelaku UMKM. Pelatihan ini bertema Digitalpreneurship, guna pemberdayaan teknologi informasi bagi para pelaku UMKM. Diharapkan dengan adanya pelatihan ini dapat semakin meningkatkan literasi digital bagi para pelaku UMKM guna semakin meningkatkan pemberdayaan digitalisasi dan kesejahteraan masyarakat dalam aspek ekonomi dan kewirausahaan.]]>
<![CDATA[The Pengaruh Content Marketing Terhadap Keputusan Pembelian Produk Fashion UMKM Kisa Gallery ]]>
<![CDATA[Donni Juni Priansa]]>;
<![CDATA[Dinda Annisa]]>
<![CDATA[ Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING) ]]>
Publisher : <![CDATA[Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE) ]]>
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DOI: 10.31539/costing.v7i3.7077
<![CDATA[The company's marketing strategy now incorporates social media, particularly for content marketing. This study investigates the impact of content marketing strategies on millennials' fashion purchasing decisions. Through an online survey, a quantitative approach was utilised in this investigation. This study's participants are customers of UMKM Kisa Gallery at Bandung. The data analysis method employs basic linear regression. This study determined that the effect of marketing content on fashion purchasing decisions was 0.646, and the R Square value was 0.411, indicating a classification of strong influence. This research implies that UMKM Kisa Gallery must improve marketing content through interesting, informative, and relevant content. UMKM Kisa Gallery must also design a more comprehensive and effective marketing strategy considering other factors influencing purchasing decisions.]]>
<![CDATA[STRATEGI PENINGKATAN KUNJUNGAN WISATAWAN MELALUI OPTIMASI PEMASARAN WEBSITE DESA WISATA LAMAJANG DI KABUPATEN BANDUNG ]]>
<![CDATA[Beata Winantya]]>;
<![CDATA[Donni Junipriansa]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v%vi%i.13327
<![CDATA[Website Marketing is a marketing strategy that uses a site to introduce products and services owned by a business. Lamajang Tourism Village, one of the villages in Pangalengan District, Bandung Regency, utilizes the website www.desawisatalamajang.com for strategic marketing of village tourism potential through website marketing management. This research aims to find out how the marketing website management process in the Lamajang Tourism Village is a marketing strategy for the village's potential. This research uses a qualitative research design with a case study approach.. Data was collected through a process of observation, in-depth interviews, and documentation and then analyzed using the Miles, Sadana, and Huberman techniques The website marketing helped Lamajang Tourism Village to show its existence and gained more tourist than they had before. The management of website marketing is held by the special team which are consisting of IT Team and Tourism Awareness Group or called Pokdarwis. Website marketing help the tourist to find a lot of informations regarding the village and help them to decide better. Keywords : Website Marketing, Tourism Village.]]>
<![CDATA[Cost-Plus Pricing Strategy at Hanif Jaya Motor Workshop Jatibarang-Indramayu ]]>
<![CDATA[Soraya Hanif Rachman]]>;
<![CDATA[Donni Junipriansa]]>
<![CDATA[ Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman ]]>
Publisher : <![CDATA[Newinera Publisher ]]>
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DOI: 10.37899/journallabisecoman.v5i4.1323
<![CDATA[The work aims to evaluate the applied pricing policies in the Indonesia automotive repair market to analyse the decision making of Hanif Jaya Motor Workshop which is an SME company. The research is centered on the effects of intuition pricing on the price determination, issues of cost control and the role of competition in pricing. Investigating the use of informal experience-based judgment and intuitive decision making at the workshop, as expected, has its advantages of flexibility, but the research findings show that they are dangerous for long-term profit making. The study draws public attention to these weaknesses, the most significant being the inability to capture cost increases and market dynamics and set suboptimal price to ruin the financial sustainability of service provision. The research also brings to light that the management of costs also poses a challenge at the workshop; efforts to offer competitive prices by increasing the internal costs have been associated with compromise on the strength of the products. Alas, this is quite dangerous not only for customer satisfaction but also for the degradation of a business’s reputation. Moreover, the study shows the negative impact of involvement in price concussion and portends that SMEs could proposed for better results by moving to value-based rather than cost-based pricing strategies.xThe implication for SMEs such as Hanif Jaya Motor Workshop is that it will be advantageous if cost based and value based elements are well structured and include more regularly data. They would help in the achievement of a closer fit with customers’ perceived value, improved competitiveness and business viability.]]>
<![CDATA[The Influence of Personal Selling on Purchase Decisions of Ceuria Batik Garutan ]]>
<![CDATA[Nurhalim, Elgy]]>;
<![CDATA[Priansa, Donni Juni]]>
<![CDATA[ Jurnal Wacana Ekonomi Vol 23, No 1 (2023): Jurnal Wacana Ekonomi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Garut ]]>
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DOI: 10.52434/jwe.v23i1.2987
<![CDATA[This research aims to determine the influence of Personal Selling on Purchasing Decisions, and explain the variables related to Personal Selling and Purchasing Decisions using quantitative research methods. Personal Selling is a direct communication activity between salespeople and potential consumers to introduce a product to potential consumers and make consumers understand the product so that they will try to validate it. Based on the results of research conducted by Batik Garutan, this personal mutual influence is needed by conducting surveys and observations in observing and collecting data directly at predetermined times where the sample has been determined. The data analysis method used is simple linear regression analysis. This research was conducted to test the extent of the influence of Personal Selling on purchasing decisions for Batik Ceuria. This research was conducted on Batik Ceuria consumers with a sample size of 100 respondents. This research obtained results where the influence of personal sales greatly influenced purchasing decisions for CeuRia Tulis Batik by increasing sales. Based on the results and discussion, it is explained that personal sales have a significant influence on purchasing decisions with a contribution of 61%, so that the personal sales variable is more influential than capital purchasing decisions, only having an influence of around 42%. on the calculation results of the coefficient of determination test.]]>
<![CDATA[The Influence of Tik Tok Content Marketing on Brand Awareness Warung Kihaji, Sumedang City ]]>
<![CDATA[Priansa, Donni Juni]]>;
<![CDATA[Putra, Yoga Pasha Koswara]]>
<![CDATA[ Jurnal Wacana Ekonomi Vol 23, No 1 (2023): Jurnal Wacana Ekonomi ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Garut ]]>
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DOI: 10.52434/jwe.v23i1.3033
<![CDATA[The use of Content Marketing in businesses that have followed today's times have used a lot of social media in introducing products or services offered by businesses to increase Brand Awareness among consumers at large to increase purchasing power in their businesses. Social media that is now widely used in Content Marketing is Tiktok Social Media which shows short videos widely introducing their business. One of the businesses that uses Content Marketing in running their business is Warung KiHaji which is in Sumedang. This study aims to determine the extent to which Content Marketing made by Warung KiHaji increases Brand Awarness among consumers. This research is quantitative, which is described by descriptive verification. Descriptive is used to explore variables. The population of this study is consumers in Sumedang City who have seen media accounts and promotional videos on Warung KiHaji Social Media accounts with a total sample of 100 samples. This research found that Content Marketing created by Warung KiHaji is in a high category; Brand Awarnees Warung KiHaji is in the sufficient category; and Content Marketing has a significant effect on Brand Awarnees Warung KiHaji with a very strong level of influence classification.]]>
<![CDATA[Influence of Work Environment and Work Motivation on Employee Performance at CV Britanindo Bandung ]]>
<![CDATA[Putri, Ratna Komala]]>;
<![CDATA[Priansa, Donni Juni]]>
<![CDATA[ Jurnal Maksipreneur Vol 13 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Proklamasi 45 ]]>
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DOI: 10.30588/jmp.v13i1.1261
<![CDATA[This research aims to ascertain the work environment, work motivation, and employee performance at CV Britanindo Bandung and to find out how much influence the work environment, work motivation, and employee performance at CV Britanindo Bandung. Since the location is in an industrial area, where the weather is quite hot and there is a high risk of air pollution that can cause illness for employees, CV Britanindo is considered to be inappropriate. The work motivation of the employees at CV Britanindo Bandung tends to be low since the employees get a work environment that follows the amount of production that can be generated and the income earned by the company, so employees feel unmotivated to work. It impacts the achievement of production produced by employees who cannot achieve production targets properly. The research method used is descriptive-verificative. The sample used in this study was all employees of CV Britanindo Bandung. Data processing is conducted using multiple linear regressions, analysis of the coefficient of determination, and hypothesis testing. Based on the results of the study, it can be concluded that influence does emerge in the work environment on employee performance at CV Britanindo Bandung and there is an influence between work motivations on employee performance at CV Britanindo Bandung; and there is a mutual influence between work environment and work motivation on employee performance at CV Britanindo Bandung.]]>
