Article Per Year (5 Year)
p-Index From 2021 - 2026
6.669
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman International Journal of Community Service Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 1   2   3   4   5 
The Implementation Of Content Management On Instagram @Cirengls_Official Social Media Account In 2024 Hafiz, Haifan Azfa Nur; Junipriansa, Donni
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 2 (2024): JULI
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i2.910

Abstract

You can use Instagram as a popular promotional tool by uploading photos and videos. It is also an online facilitator, allowing marketing strategies to introduce brands to the public by building social bonds with users. To optimize sales, Cireng LS uses a social media marketing platform. This study aims to investigate the implementation of content management strategies on the Instagram social media accounts @cirengls_official 2024, encompassing aspects such as sharing, optimization, management, and engagement. This study employs a qualitative exploratory research method, focusing on the Cireng LS consumer population, specifically those who follow @Cirengls_Official. The owner of Cireng LS, the managing partner of @cirengls_official's Instagram account, is the sample for this study. We randomly selected two Cireng LS consumers who follow the @cirengls_official Instagram account and expressed their willingness to serve as informants. Data collection techniques include interviews, observations, and documents. The study's findings indicate that digital marketing on Instagram accounts @cirengls_official has a positive impact on company development. It is essential to understand and apply the principles of marketing communication, creative branding, social media, and digital content marketing comprehensively when formulating an effective branding strategy. It can be inferred that digital marketing on Instagram accounts @cirengls_official positively impacts production cost efficiency and enhances marketing performance. Instagram accounts @cirengls_official produce content that is able to build emotional attachment with customers, play a role in sharing information and product updates, optimize branding and advertising, and also serve as a means of communication with consumers.
Pemasaran Digital dan Web dalam Rangka Meningkatkan Kunjungan ke Desa Wisata Lamajang Pangalengan Junipriansa, Donni; Nafrila, Inez; Winantya, Beata; Humaida, Sonia; Harsya Sadin, Muhamad; Lanang Ary Wisana, I Made; Dewi Puspita, Widya; Luthfiyah, Hasna; Samdya Putra, Faisa; Aryakumara, Ganendra; Ustine Yunisa Hasibuan, Putri
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1309

Abstract

Lamajang Village is a rural settlement located within the Pangalengan region of West Java. The community exhibits promising potential for natural resource-based tourism, encompassing activities such as white water rafting, historical landmarks, museums, and cultural heritage sites. In addition to the aforementioned aspects, this hamlet offers a diverse range of traditional cuisine and gastronomic delights, with a variety of artisanal products. Nevertheless, the village in question has failed to achieve its full potential as a premier tourist destination due to its limited marketing capabilities, particularly in effectively promoting itself as an attractive location for tourists. Consequently, the number of visitors to this tourist hamlet remains relatively low. Hence, it is imperative to conduct outreach and training initiatives pertaining to digital marketing, website development, and tour package management. The event is scheduled to occur on October 8, 2023, with the intention of inviting a total of 30 people from Lamajang tourist Village. The findings of the study indicate that there is a favourable reception from various stakeholders, including the village head, public, tourism actors, and MSMEs. The continuation of this programme is expected to make a significant contribution to the growth of Lamajang Tourism Village
Peningkatan Kompetensi Digital Marketing dan Sumber Daya Manusia dalam Rangka Meningkatkan Kapabilitas Desa Wisata Margamulya, Kecamatan Pasirjambu, Kabupaten Bandung Junipriansa, Donni; Husnul Hanifa, Fanni; Wulandari, Astri
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1419

Abstract

Margamulya Village is a village in Pasirjambu District, Bandung Regency. This village has prominent natural tourism potential, besides that it also has arts potential, such as fire football, reog, karinding, pencak silat and various other attractions. Some of the problems faced by Margamulya Village are limited facilities and infrastructure, limited human resources managing tourist villages, the need for economic empowerment of the surrounding community, both from micro, small, or medium enterprises, and the need to utilize social media as a marketing tool, where a number of these problems need to be solved through training and adaptation of digital marketing, human resources, and increased capabilities. The implementation of the activity took place on June 20, 2024, which was attended by 22 participants who were the target community. The activity received positive appreciation from the community and it is hoped that it can be carried out sustainably.
PENINGKATAN KAPASITAS KELEMBAGAAN PENGELOLAAN DAN PELAYANAN DESA WISATA PATENGAN, KECAMATAN RANCABALI, KABUPATEN BANDUNG Priansa, Donni Juni; Octaviany , Vany; Husnul Hanifa, Fanni
BINA CIPTA Vol 3 No 2 (2024): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v3i2.50

Abstract

Desa Wisata Patengan merupakan contoh pengembangan pariwisata berbasis masyarakat yang dapat memberikan manfaat ekonomi sekaligus melestarikan lingkungan dan budaya lokal. Namun demikian, sejumlah tantangan muncul, yaitu kurangnya sumber daya manusia yang terlatih, infrastruktur yang tidak memadai, dan manajemen yang belum optimal. Kekurangan sumber daya manusia yang terlatih menjadi salah satu masalah serius yang dihadapi desa ini, yang dapat berdampak pada kualitas layanan dan pengalaman wisatawan. Terkait hal tersebut, maka dilakukan kegiatan pengabdian masyarakat pada tanggal 25 Agustus 2024 di Gedung Serbaguna Patengan. Kegiatan ini dihadiri oleh 31 peserta yang terdiri dari berbagai pemangku kepentingan dalam bidang kepariwisataan. Kegiatan ini tidak hanya memperkuat kapasitas kelembagaan dalam pengelolaan desa wisata, tetapi juga meningkatkan pemahaman mereka tentang pentingnya pelayanan berkualitas dan pengelolaan yang berkelanjutan. Diskusi interaktif menghasilkan wawasan baru dan solusi kreatif untuk menghadapi tantangan yang ada dalam pengelolaan desa wisata. Para peserta mendapatkan pengetahuan yang lebih mendalam tentang strategi pengelolaan destinasi wisata, pemasaran, dan pelestarian lingkungan serta budaya lokal. Antusiasme yang tinggi dan keaktifan peserta menunjukkan besarnya kepedulian dan komitmen mereka untuk meningkatkan potensi Desa Wisata Patengan.
Analisis Kepuasan Kerja terhadap Kinerja Karyawan: Studi Kasus pada Indomaret Bandung Junipriansa, Donni; Handaputra, Muhammad Ivan; Dewantara, Erlangga
ARZUSIN Vol 4 No 6 (2024): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i6.4461

Abstract

This study aims to analyse the factors that influence job satisfaction and employee performance at Indomaret Sukabirus, Bandung Regency. Using a qualitative approach, data was collected through in-depth interviews with employees from various divisions. The results showed that job satisfaction is influenced by various aspects, including job characteristics, compensation system, career opportunities, supervisory style, and interaction between colleagues. Although salaries have met the Regency Minimum Wage (UMK) standard, dissatisfaction arises due to high workload, limited opportunities for promotion, and suboptimal internal communication. Factors that influence employee performance include the quality of work, quantity, timeliness, efficiency, and the level of independence in carrying out tasks. This study confirms that job satisfaction contributes significantly to improving employee performance, where satisfied employees tend to show higher loyalty and better initiative in carrying out their duties. The findings provide a new perspective on the relationship between job satisfaction and employee performance in the retail industry, and offer strategic recommendations to improve employee well-being and overall organisational efficiency.
The Impact of Organizational Citizenship Behavior, Employee Engagement, and Managerial Decision-Making on the Microfinance Institutions Performance Junipriansa, Donni; Disastra, Ganjar Mohamad
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5496

Abstract

This study examines the impact of employee organizational citizenship behavior (OCB) and engagement on the performance of microfinance institutions, with a focus on the moderating role of managerial decision-making. Data were collected from 100 key microfinance institutions employees in Greater Bandung, with interviews of 10 experienced staff (>5 years) conducted to refine the questionnaire and ensure alignment with microfinance institutions work conditions. Using Structural Equation Modeling using Partial Least Squares (SEM-PLS) for data analysis, this study finds that both organizational citizenship behavior (OCB) and employee engagement significantly enhance microfinance institutions performance. The results further indicate that managerial decision-making serves as a critical mediator between OCB, employee engagement, and organizational performance. These findings underscore the importance of managerial decision-making in amplifying the effects of OCB and employee engagement on microfinance institutions performance. Furthermore, this research introduces alternative metrics for assessing OCB, employee engagement, managerial decision-making, and organizational performance.
PEMANFAATAN INSTAGRAM DALAM PEMASARAN MEDIA SOSIAL UNTUK MENINGKATKAN BRAND AWARENESS PERCAKAPAN BAHASA INGGRIS INDONESIA (ELC) Zahrudin, Ahmad Baihaqi; Priansa, Donni Juni
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.7482

Abstract

Di era teknologi yang sudah berkembang sampai 5.0 yang dimana sudah semua bidang melakukan digitalisasi sehingga semakin modernnya kehidupan tiap lini masyarakat. Sampai cara masyarakat mendapatkan sebuah informasi pun sudah sangat berbeda dari yang mendapatkan informasi dari koran sampai melihat sebuah promosi suatu brand melalui media social seperti Facebook, Twitter, Instagram, dan media sosial lain. Instagram merupakan platform digital sosial media yang paling banyak memiliki pengguna karena memiliki banyak fitur di dalamnya. Karenanya social media marketing sangatlah penting bagi para pelaku usaha saat ini karena tiap perusahaan harus memiliki brand awareness. ELC Indonesia merupakan penyedia jasa kursus Bahasa Inggris untuk individu maupun untuk sekolah. Penelitian ini bertujuan untuk mengukur kontribusi social media marketing menggunakan Instagram pembangunan kesadaran merek ELC Indonesia. Pendekatan penelitian yang digunakan bersifat deskriptif kuantitatif. Hasil penelitian memperoleh temuan bahwa social media marketing menggunakan Instagram berpengaruh positif dan signifikan terhadap keterkenalan merek sebesar 70%. Dengan demikian maka pemanfaatkan Instagram perlu dioptimalkan karena terbukti dapat meningkatkan kesadaran merek.
OPTIMALISASI KUALITAS PELAYANAN DALAM RANGKA MENINGKATKAN KEPUASAN PELANGGAN CAFÉ TEDUH TERRA Permatasari, Fani Rahmadany; Priansa, Donni Juni
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.7523

Abstract

Kafe Teduh Terra mengupayakan kualitas pelayanan terbaik bagi konsumen yang menjadi target pasarnya agar menjadi puas yang berkelanjutan. Kepuasan terkait kinerja Kafe Teduh Terra yang diberikan serta harapan dari pelanggan Kafe Teduh Terra. Namun demikian kafe Teduh Terra belum mampu sepenuhnya memenuhi kepuasan dan harapan pelanggan. Dengan demikian, maka tujuan penelitian ini terkait dengan optimalisasi kualitas pelayanan dalam rangka meningkatkan kepuasan pelanggan Kafe Teduh Terra. Penelitian ini menggunakan pendekatan kuantitatif untuk memperoleh data melalui survei, serta melakukan analisis terhadap data-data survei yang dikaitkan dengan hasil penelitian terdahulu. Sampel penelitian yang digunakan merupakan 100 pelanggan yang telah berkunjung pada Kafe Teduh Terra. Teknik analisis yang digunakan regresi sesuai dengan jumlah variabel yanbg digunakan. Temuan penelitian menujukkan dimensi kualitas pelayanan berada pada rerata kategori yang tinggi sementara kepuasan pelanggan berada pada rerata yang cukup. Terbukti juga dalam penelitian ini bahwa optimalisasi kualitas pelayanan mampu memberikan pengaruh yang positif dan signifikan terhadap aspek-aspek yang terkait kepuasan pelanggan. Implikasi peneltiian ini adalah perlunya Kafe Teduh Terra mengoptimalkan kualitas pelayanan serta adanya dukungan untuk melakukan penelitian yang lebih mendalam dengan melibatkan variabel yang lain.
THE INFLUENCE OF LEADERSHIP STYLE ON GROUP MOTIVATION TO INNOVATE DIGITALLY AT COFFEE PUNTANG WANGI BANDUNG DISTRICT Azzahra, Calista Luky; Junipriansa, Donni; Yasmin, Namira Fisilmi
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1491

Abstract

Campakamulya Village, situated at the base of Mount Puntang in Bandung Regency, is a prominent producer of high-quality coffee with a distinctive flavor profile. The Ormawa Membangun Negeri (POMN) Program is strategically positioned to facilitate digital transformation and foster innovation within the Puntang Wangi Coffee group amid the difficulties of the digital age. The Head of the Forest Village Community Institution (LMDH) facilitates this change process by fostering cooperation between students and the coffee group, therefore establishing a pleasant synergy.This research seeks to examine the impact of leadership style on group motivation in the adoption of digital technologies. This research, using a quantitative methodology and data analysis via SPSS software, found that leadership style significantly influences group motivation. The study instrument demonstrated substantial validity and reliability, indicating strong internal consistency.The findings of this research affirm that leaders who proficiently enable cross-group communication may enhance the adaption of digital technologies. Recommendations include enhancing the role of group leaders in facilitating collaboration-oriented digital transformation. Future study should investigate organizational culture variables and intergroup interactions to enhance the durability of digital innovation.
Implementation of Sales Promotion Strategies to Enhance Speed Jersey Sales on Shopee Marketplace Mustaghfiroh, Tsalitsah Alifah; Junipriansa, Donni
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.3980

Abstract

In 2020, Indonesia experienced a major shock due to COVID-19 which resulted in all activities being suspended. This has an impact on many aspects, one of which is the economy. Many businesses experience a decline in sales in a very short period of time. So, they need to carry out various business innovations to survive in difficult times, one of which is by utilizing the internet. The significant decline in Speed Jersey sales is certainly a problem that needs to be handled effectively. One of the marketing strategies used by Speed Jersey in the Shopee marketplace is using Sales Promotion. The research that the author uses is descriptive qualitative research. Based on the results of the interview, it shows that Speed Jersey sales increased due to the implementation of Sales Promotion using coupons and discounts on the Shopee marketplace. It can be drawn meaning that sales are determined by various factors. Sales promotion factors are one of the most important to increase profits in a company. Many promotional media can be done to attract customers, one of which is giving coupons and discounts.
Co-Authors Ade Tyo Denniswara Agung, Reza Tripananta Agustin, Amelia Putri Amaturrahman, Roihanah Andrieta Shintia Dewi Ardiansyah, Rangga Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Ati Mustikasari Aulia, Mayzahra Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Cahyani, Denisa Putri Deandra Hudry Rusfan Dendi Gusnadi Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Disastra, Ganjar Mohamad Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Hanasya Azizah Kirana Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Jonathan, Denny Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Luthfiyah, Hasna Mohamad Disastra, Ganjar Muhammad Kemal Mumtaz Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Samdya Putra, Faisa Sampurno Wibowo Soraya Hanif Rachman Sri Widaningsih Syakira, Nayla Ustine Yunisa Hasibuan, Putri Vany Octaviany Wibowo Wibowo Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi