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All Journal Media Ekonomi dan Manajemen Journal of Consumer Science JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Tik Tok Content Marketing on Brand Awareness Warung Kihaji, Sumedang City Priansa, Donni Juni; Putra, Yoga Pasha Koswara
Jurnal Wacana Ekonomi Vol 23, No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.3033

Abstract

The use of Content Marketing in businesses that have followed today's times have used a lot of social media in introducing products or services offered by businesses to increase Brand Awareness among consumers at large to increase purchasing power in their businesses. Social media that is now widely used in Content Marketing is Tiktok Social Media which shows short videos widely introducing their business. One of the businesses that uses Content Marketing in running their business is Warung KiHaji which is in Sumedang. This study aims to determine the extent to which Content Marketing made by Warung KiHaji increases Brand Awarness among consumers. This research is quantitative, which is described by descriptive verification. Descriptive is used to explore variables. The population of this study is consumers in Sumedang City who have seen media accounts and promotional videos on Warung KiHaji Social Media accounts with a total sample of 100 samples. This research found that Content Marketing created by Warung KiHaji is in a high category; Brand Awarnees Warung KiHaji is in the sufficient category; and Content Marketing has a significant effect on Brand Awarnees Warung KiHaji with a very strong level of influence classification.
Influence of Work Environment and Work Motivation on Employee Performance at CV Britanindo Bandung Putri, Ratna Komala; Priansa, Donni Juni
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1261

Abstract

This research aims to ascertain the work environment, work motivation, and employee performance at CV Britanindo Bandung and to find out how much influence the work environment, work motivation, and employee performance at CV Britanindo Bandung. Since the location is in an industrial area, where the weather is quite hot and there is a high risk of air pollution that can cause illness for employees, CV Britanindo is considered to be inappropriate. The work motivation of the employees at CV Britanindo Bandung tends to be low since the employees get a work environment that follows the amount of production that can be generated and the income earned by the company, so employees feel unmotivated to work. It impacts the achievement of production produced by employees who cannot achieve production targets properly. The research method used is descriptive-verificative. The sample used in this study was all employees of CV Britanindo Bandung. Data processing is conducted using multiple linear regressions, analysis of the coefficient of determination, and hypothesis testing. Based on the results of the study, it can be concluded that influence does emerge in the work environment on employee performance at CV Britanindo Bandung and there is an influence between work motivations on employee performance at CV Britanindo Bandung; and there is a mutual influence between work environment and work motivation on employee performance at CV Britanindo Bandung.
The Implementation Of Content Management On Instagram @Cirengls_Official Social Media Account In 2024 Hafiz, Haifan Azfa Nur; Junipriansa, Donni
Moneter: Jurnal Keuangan dan Perbankan Vol. 12 No. 2 (2024): JULI
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v12i2.910

Abstract

You can use Instagram as a popular promotional tool by uploading photos and videos. It is also an online facilitator, allowing marketing strategies to introduce brands to the public by building social bonds with users. To optimize sales, Cireng LS uses a social media marketing platform. This study aims to investigate the implementation of content management strategies on the Instagram social media accounts @cirengls_official 2024, encompassing aspects such as sharing, optimization, management, and engagement. This study employs a qualitative exploratory research method, focusing on the Cireng LS consumer population, specifically those who follow @Cirengls_Official. The owner of Cireng LS, the managing partner of @cirengls_official's Instagram account, is the sample for this study. We randomly selected two Cireng LS consumers who follow the @cirengls_official Instagram account and expressed their willingness to serve as informants. Data collection techniques include interviews, observations, and documents. The study's findings indicate that digital marketing on Instagram accounts @cirengls_official has a positive impact on company development. It is essential to understand and apply the principles of marketing communication, creative branding, social media, and digital content marketing comprehensively when formulating an effective branding strategy. It can be inferred that digital marketing on Instagram accounts @cirengls_official positively impacts production cost efficiency and enhances marketing performance. Instagram accounts @cirengls_official produce content that is able to build emotional attachment with customers, play a role in sharing information and product updates, optimize branding and advertising, and also serve as a means of communication with consumers.
Pemasaran Digital dan Web dalam Rangka Meningkatkan Kunjungan ke Desa Wisata Lamajang Pangalengan Junipriansa, Donni; Nafrila, Inez; Winantya, Beata; Humaida, Sonia; Harsya Sadin, Muhamad; Lanang Ary Wisana, I Made; Dewi Puspita, Widya; Luthfiyah, Hasna; Samdya Putra, Faisa; Aryakumara, Ganendra; Ustine Yunisa Hasibuan, Putri
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1309

Abstract

Lamajang Village is a rural settlement located within the Pangalengan region of West Java. The community exhibits promising potential for natural resource-based tourism, encompassing activities such as white water rafting, historical landmarks, museums, and cultural heritage sites. In addition to the aforementioned aspects, this hamlet offers a diverse range of traditional cuisine and gastronomic delights, with a variety of artisanal products. Nevertheless, the village in question has failed to achieve its full potential as a premier tourist destination due to its limited marketing capabilities, particularly in effectively promoting itself as an attractive location for tourists. Consequently, the number of visitors to this tourist hamlet remains relatively low. Hence, it is imperative to conduct outreach and training initiatives pertaining to digital marketing, website development, and tour package management. The event is scheduled to occur on October 8, 2023, with the intention of inviting a total of 30 people from Lamajang tourist Village. The findings of the study indicate that there is a favourable reception from various stakeholders, including the village head, public, tourism actors, and MSMEs. The continuation of this programme is expected to make a significant contribution to the growth of Lamajang Tourism Village
Peningkatan Kompetensi Digital Marketing dan Sumber Daya Manusia dalam Rangka Meningkatkan Kapabilitas Desa Wisata Margamulya, Kecamatan Pasirjambu, Kabupaten Bandung Junipriansa, Donni; Husnul Hanifa, Fanni; Wulandari, Astri
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1419

Abstract

Margamulya Village is a village in Pasirjambu District, Bandung Regency. This village has prominent natural tourism potential, besides that it also has arts potential, such as fire football, reog, karinding, pencak silat and various other attractions. Some of the problems faced by Margamulya Village are limited facilities and infrastructure, limited human resources managing tourist villages, the need for economic empowerment of the surrounding community, both from micro, small, or medium enterprises, and the need to utilize social media as a marketing tool, where a number of these problems need to be solved through training and adaptation of digital marketing, human resources, and increased capabilities. The implementation of the activity took place on June 20, 2024, which was attended by 22 participants who were the target community. The activity received positive appreciation from the community and it is hoped that it can be carried out sustainably.
PENINGKATAN KAPASITAS KELEMBAGAAN PENGELOLAAN DAN PELAYANAN DESA WISATA PATENGAN, KECAMATAN RANCABALI, KABUPATEN BANDUNG Priansa, Donni Juni; Octaviany , Vany; Husnul Hanifa, Fanni
BINA CIPTA Vol 3 No 2 (2024): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v3i2.50

Abstract

Desa Wisata Patengan merupakan contoh pengembangan pariwisata berbasis masyarakat yang dapat memberikan manfaat ekonomi sekaligus melestarikan lingkungan dan budaya lokal. Namun demikian, sejumlah tantangan muncul, yaitu kurangnya sumber daya manusia yang terlatih, infrastruktur yang tidak memadai, dan manajemen yang belum optimal. Kekurangan sumber daya manusia yang terlatih menjadi salah satu masalah serius yang dihadapi desa ini, yang dapat berdampak pada kualitas layanan dan pengalaman wisatawan. Terkait hal tersebut, maka dilakukan kegiatan pengabdian masyarakat pada tanggal 25 Agustus 2024 di Gedung Serbaguna Patengan. Kegiatan ini dihadiri oleh 31 peserta yang terdiri dari berbagai pemangku kepentingan dalam bidang kepariwisataan. Kegiatan ini tidak hanya memperkuat kapasitas kelembagaan dalam pengelolaan desa wisata, tetapi juga meningkatkan pemahaman mereka tentang pentingnya pelayanan berkualitas dan pengelolaan yang berkelanjutan. Diskusi interaktif menghasilkan wawasan baru dan solusi kreatif untuk menghadapi tantangan yang ada dalam pengelolaan desa wisata. Para peserta mendapatkan pengetahuan yang lebih mendalam tentang strategi pengelolaan destinasi wisata, pemasaran, dan pelestarian lingkungan serta budaya lokal. Antusiasme yang tinggi dan keaktifan peserta menunjukkan besarnya kepedulian dan komitmen mereka untuk meningkatkan potensi Desa Wisata Patengan.
Analisis Kepuasan Kerja terhadap Kinerja Karyawan: Studi Kasus pada Indomaret Bandung Junipriansa, Donni; Handaputra, Muhammad Ivan; Dewantara, Erlangga
ARZUSIN Vol 4 No 6 (2024): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i6.4461

Abstract

This study aims to analyse the factors that influence job satisfaction and employee performance at Indomaret Sukabirus, Bandung Regency. Using a qualitative approach, data was collected through in-depth interviews with employees from various divisions. The results showed that job satisfaction is influenced by various aspects, including job characteristics, compensation system, career opportunities, supervisory style, and interaction between colleagues. Although salaries have met the Regency Minimum Wage (UMK) standard, dissatisfaction arises due to high workload, limited opportunities for promotion, and suboptimal internal communication. Factors that influence employee performance include the quality of work, quantity, timeliness, efficiency, and the level of independence in carrying out tasks. This study confirms that job satisfaction contributes significantly to improving employee performance, where satisfied employees tend to show higher loyalty and better initiative in carrying out their duties. The findings provide a new perspective on the relationship between job satisfaction and employee performance in the retail industry, and offer strategic recommendations to improve employee well-being and overall organisational efficiency.
The Impact of Organizational Citizenship Behavior, Employee Engagement, and Managerial Decision-Making on the Microfinance Institutions Performance Junipriansa, Donni; Disastra, Ganjar Mohamad
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5496

Abstract

This study examines the impact of employee organizational citizenship behavior (OCB) and engagement on the performance of microfinance institutions, with a focus on the moderating role of managerial decision-making. Data were collected from 100 key microfinance institutions employees in Greater Bandung, with interviews of 10 experienced staff (>5 years) conducted to refine the questionnaire and ensure alignment with microfinance institutions work conditions. Using Structural Equation Modeling using Partial Least Squares (SEM-PLS) for data analysis, this study finds that both organizational citizenship behavior (OCB) and employee engagement significantly enhance microfinance institutions performance. The results further indicate that managerial decision-making serves as a critical mediator between OCB, employee engagement, and organizational performance. These findings underscore the importance of managerial decision-making in amplifying the effects of OCB and employee engagement on microfinance institutions performance. Furthermore, this research introduces alternative metrics for assessing OCB, employee engagement, managerial decision-making, and organizational performance.
PEMANFAATAN INSTAGRAM DALAM PEMASARAN MEDIA SOSIAL UNTUK MENINGKATKAN BRAND AWARENESS PERCAKAPAN BAHASA INGGRIS INDONESIA (ELC) Zahrudin, Ahmad Baihaqi; Priansa, Donni Juni
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.7482

Abstract

Di era teknologi yang sudah berkembang sampai 5.0 yang dimana sudah semua bidang melakukan digitalisasi sehingga semakin modernnya kehidupan tiap lini masyarakat. Sampai cara masyarakat mendapatkan sebuah informasi pun sudah sangat berbeda dari yang mendapatkan informasi dari koran sampai melihat sebuah promosi suatu brand melalui media social seperti Facebook, Twitter, Instagram, dan media sosial lain. Instagram merupakan platform digital sosial media yang paling banyak memiliki pengguna karena memiliki banyak fitur di dalamnya. Karenanya social media marketing sangatlah penting bagi para pelaku usaha saat ini karena tiap perusahaan harus memiliki brand awareness. ELC Indonesia merupakan penyedia jasa kursus Bahasa Inggris untuk individu maupun untuk sekolah. Penelitian ini bertujuan untuk mengukur kontribusi social media marketing menggunakan Instagram pembangunan kesadaran merek ELC Indonesia. Pendekatan penelitian yang digunakan bersifat deskriptif kuantitatif. Hasil penelitian memperoleh temuan bahwa social media marketing menggunakan Instagram berpengaruh positif dan signifikan terhadap keterkenalan merek sebesar 70%. Dengan demikian maka pemanfaatkan Instagram perlu dioptimalkan karena terbukti dapat meningkatkan kesadaran merek.
OPTIMALISASI KUALITAS PELAYANAN DALAM RANGKA MENINGKATKAN KEPUASAN PELANGGAN CAFÉ TEDUH TERRA Permatasari, Fani Rahmadany; Priansa, Donni Juni
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.7523

Abstract

Kafe Teduh Terra mengupayakan kualitas pelayanan terbaik bagi konsumen yang menjadi target pasarnya agar menjadi puas yang berkelanjutan. Kepuasan terkait kinerja Kafe Teduh Terra yang diberikan serta harapan dari pelanggan Kafe Teduh Terra. Namun demikian kafe Teduh Terra belum mampu sepenuhnya memenuhi kepuasan dan harapan pelanggan. Dengan demikian, maka tujuan penelitian ini terkait dengan optimalisasi kualitas pelayanan dalam rangka meningkatkan kepuasan pelanggan Kafe Teduh Terra. Penelitian ini menggunakan pendekatan kuantitatif untuk memperoleh data melalui survei, serta melakukan analisis terhadap data-data survei yang dikaitkan dengan hasil penelitian terdahulu. Sampel penelitian yang digunakan merupakan 100 pelanggan yang telah berkunjung pada Kafe Teduh Terra. Teknik analisis yang digunakan regresi sesuai dengan jumlah variabel yanbg digunakan. Temuan penelitian menujukkan dimensi kualitas pelayanan berada pada rerata kategori yang tinggi sementara kepuasan pelanggan berada pada rerata yang cukup. Terbukti juga dalam penelitian ini bahwa optimalisasi kualitas pelayanan mampu memberikan pengaruh yang positif dan signifikan terhadap aspek-aspek yang terkait kepuasan pelanggan. Implikasi peneltiian ini adalah perlunya Kafe Teduh Terra mengoptimalkan kualitas pelayanan serta adanya dukungan untuk melakukan penelitian yang lebih mendalam dengan melibatkan variabel yang lain.
Co-Authors Agung, Reza Tripananta Agustin, Amelia Putri Amaturrahman, Roihanah Andrieta Shintia Dewi Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Ati Mustikasari Aulia, Mayzahra Az-Zahrah, Nadhita Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Cahyani, Denisa Putri Dendi Gusnadi Denniswara, Ade Tyo Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Disastra, Ganjar Mohamad Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Joko Rizkie Widokarti Jonathan, Denny Kirana, Hanasya Azizah Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Luthfiyah, Hasna Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Rusfan, Deandra Hudry Samdya Putra, Faisa Sampurno Wibowo Soraya Hanif Rachman Sri Widaningsih Syakira, Nayla Ustine Yunisa Hasibuan, Putri Vany Octaviany Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi