Article Per Year (5 Year)
p-Index From 2021 - 2026
6.377
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Journal of Consumer Science JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Samudra Ekonomi dan Bisnis Media Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Wacana Ekonomi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal La Bisecoman Jurnal Manajemen ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Padma: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines Jurnal Komputer Bisnis eProceedings of Applied Science BINA CIPTA Moneter : Jurnal Keuangan dan Perbankan Community Service Seminar and Community Engagement (COSECANT) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Donni Junipriansa
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 58 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 58 Documents
Search

 2   3   4   5   6 
Determinants of Green Purchase Behavior of Local Coffee Shop: The Moderating Impact of Price Sensitivity Az-Zahrah, Nadhita; Junipriansa, Donni; Widokarti, Joko Rizkie
Journal of Consumer Sciences Vol. 10 No. 1 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.1.97-117

Abstract

Background: Indonesia has a significant plastic waste problem, despite increasing consumer awareness of environmental issues. This highlights the need for further research into factors influencing green purchase behavior (GPB), especially within the rapidly growing coffee shop sector. As coffee consumption surges, local coffee shops like Point Coffee Yogyakarta have grown substantially. Purpose: This study aimed to examine how Theory of Planned Behavior (TPB) factors influence green purchase intentions at Point Coffee Yogyakarta, while considering the moderating role of price sensitivity in the relationship between intentions and actual green purchasing behavior. Methods: This study used a quantitative approach, with an online survey conducted using Google Forms and a structured questionnaire survey conducted with 201 respondents, who were selected using purposive sampling. The data was analyzed using Structural Equation Modeling (SEM) to understand the relationships between TPB components and green purchase intentions (GPI), with a consideration of how price sensitivity (PS) influences the correlation between GPI and GPB. Findings: The findings indicate that all three components of TPB were significantly and positively correlated with GPI, with green attitudes (GA) playing a dominant role. Moreover, GPI was also a significant factor influencing GPB. The study also reveals that PS had no moderation effect in the relationship between GPI and GPB. Conclusion: Strengthening green attitudes (GA), leveraging subjective norms (SN), and enhancing perceived behavioral control (PBC) can increase coffee purchase intentions in sustainable coffee shops. Greater intentions also increase the adoption of consumer behavior in purchasing coffee products in sustainable coffee shops. Research Implications: Point Coffee Yogyakarta can offer premium products that highlight the environmental value to differentiate itself from competitors, enhancing service and product quality to minimize low consumer sensitivity.
THE INFLUENCE OF LEADERSHIP STYLE ON GROUP MOTIVATION TO INNOVATE DIGITALLY AT COFFEE PUNTANG WANGI BANDUNG DISTRICT Azzahra, Calista Luky; Junipriansa, Donni; Yasmin, Namira Fisilmi
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1491

Abstract

Campakamulya Village, situated at the base of Mount Puntang in Bandung Regency, is a prominent producer of high-quality coffee with a distinctive flavor profile. The Ormawa Membangun Negeri (POMN) Program is strategically positioned to facilitate digital transformation and foster innovation within the Puntang Wangi Coffee group amid the difficulties of the digital age. The Head of the Forest Village Community Institution (LMDH) facilitates this change process by fostering cooperation between students and the coffee group, therefore establishing a pleasant synergy.This research seeks to examine the impact of leadership style on group motivation in the adoption of digital technologies. This research, using a quantitative methodology and data analysis via SPSS software, found that leadership style significantly influences group motivation. The study instrument demonstrated substantial validity and reliability, indicating strong internal consistency.The findings of this research affirm that leaders who proficiently enable cross-group communication may enhance the adaption of digital technologies. Recommendations include enhancing the role of group leaders in facilitating collaboration-oriented digital transformation. Future study should investigate organizational culture variables and intergroup interactions to enhance the durability of digital innovation.
Implementation of Sales Promotion Strategies to Enhance Speed Jersey Sales on Shopee Marketplace Mustaghfiroh, Tsalitsah Alifah; Junipriansa, Donni
Jurnal Wacana Ekonomi Vol 24 No 1 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i1.3980

Abstract

In 2020, Indonesia experienced a major shock due to COVID-19 which resulted in all activities being suspended. This has an impact on many aspects, one of which is the economy. Many businesses experience a decline in sales in a very short period of time. So, they need to carry out various business innovations to survive in difficult times, one of which is by utilizing the internet. The significant decline in Speed Jersey sales is certainly a problem that needs to be handled effectively. One of the marketing strategies used by Speed Jersey in the Shopee marketplace is using Sales Promotion. The research that the author uses is descriptive qualitative research. Based on the results of the interview, it shows that Speed Jersey sales increased due to the implementation of Sales Promotion using coupons and discounts on the Shopee marketplace. It can be drawn meaning that sales are determined by various factors. Sales promotion factors are one of the most important to increase profits in a company. Many promotional media can be done to attract customers, one of which is giving coupons and discounts.
Digitalization of Student Identity Cards at Telkom University Bandung and Its Impact on Student Behavior Nadrata Zikra, Sakhaa; Donni Juni Priansa; Rendy Dwi Purnomo
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalisasi Kartu Tanda Mahasiswa (KTM) Universitas Telkom Bandung dan dampaknya terhadap perilaku mahasiswa menjadi pokok bahasan dalam penelitian ini. Penelitian ini mengkaji bagaimana mahasiswa memandang manfaat dan kemudahan penggunaan teknologi, bagaimana perilaku mereka berubah saat menggunakannya, dan bagaimana teknologi memengaruhi hubungan sosial mereka dengan menggunakan Technology Acceptance Model (TAM). Sebanyak dua puluh pengguna aktif KTM digital berpartisipasi dalam penelitian ini, yang menggunakan metodologi deskriptif-korelasional kuantitatif. Kuesioner yang tervalidasi dan tepercaya digunakan untuk mengumpulkan data, dan teknik statistik termasuk analisis regresi dan korelasi digunakan untuk memeriksa hasilnya. Hasil penelitian menunjukkan bahwa mahasiswa memandang KTM digital sebagai sesuatu yang berguna dan efektif, yang meningkatkan kemampuan mereka untuk mengakses sumber daya universitas. Dengan digitalisasi yang hanya mencakup 4,8% dari varians dan faktor-faktor lain yang mencakup 95,2% lainnya, pengaruh totalnya terhadap perubahan perilaku dapat diabaikan. Temuan ini menunjukkan perlunya penelitian tambahan dengan jumlah sampel yang lebih besar dan variabel yang lebih menyeluruh untuk memahami konsekuensi yang lebih luas dari transisi digital pendidikan tinggi.
The Influence of Personal Selling on Purchase Decisions of Ceuria Batik Garutan Nurhalim, Elgy; Priansa, Donni Juni
Jurnal Wacana Ekonomi Vol 23 No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.2987

Abstract

This research aims to determine the influence of Personal Selling on Purchasing Decisions, and explain the variables related to Personal Selling and Purchasing Decisions using quantitative research methods. Personal Selling is a direct communication activity between salespeople and potential consumers to introduce a product to potential consumers and make consumers understand the product so that they will try to validate it. Based on the results of research conducted by Batik Garutan, this personal mutual influence is needed by conducting surveys and observations in observing and collecting data directly at predetermined times where the sample has been determined. The data analysis method used is simple linear regression analysis. This research was conducted to test the extent of the influence of Personal Selling on purchasing decisions for Batik Ceuria. This research was conducted on Batik Ceuria consumers with a sample size of 100 respondents. This research obtained results where the influence of personal sales greatly influenced purchasing decisions for CeuRia Tulis Batik by increasing sales. Based on the results and discussion, it is explained that personal sales have a significant influence on purchasing decisions with a contribution of 61%, so that the personal sales variable is more influential than capital purchasing decisions, only having an influence of around 42%. on the calculation results of the coefficient of determination test.
The Influence of Tik Tok Content Marketing on Brand Awareness Warung Kihaji, Sumedang City Priansa, Donni Juni; Putra, Yoga Pasha Koswara
Jurnal Wacana Ekonomi Vol 23 No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.3033

Abstract

The use of Content Marketing in businesses that have followed today's times have used a lot of social media in introducing products or services offered by businesses to increase Brand Awareness among consumers at large to increase purchasing power in their businesses. Social media that is now widely used in Content Marketing is Tiktok Social Media which shows short videos widely introducing their business. One of the businesses that uses Content Marketing in running their business is Warung KiHaji which is in Sumedang. This study aims to determine the extent to which Content Marketing made by Warung KiHaji increases Brand Awarness among consumers. This research is quantitative, which is described by descriptive verification. Descriptive is used to explore variables. The population of this study is consumers in Sumedang City who have seen media accounts and promotional videos on Warung KiHaji Social Media accounts with a total sample of 100 samples. This research found that Content Marketing created by Warung KiHaji is in a high category; Brand Awarnees Warung KiHaji is in the sufficient category; and Content Marketing has a significant effect on Brand Awarnees Warung KiHaji with a very strong level of influence classification.
Meningkatkan Loyalitas Pengguna Mobile Banking Bank BPD DIY melalui Layanan, Kepercayaan, dan Kemudahan Penggunaan Irawati, Yuyun Febrian; Ginting, Ginta; Priansa, Donni Juni
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.11120

Abstract

The Indonesian banking industry continues to grow with the introduction of m-banking technology. As a regional bank, Bank BPD DIY must maintain customer loyalty amidst competition with national banks. This study aims to analyze the effect of service quality, trust, and ease of use on the satisfaction and loyalty of BPD DIY mobile banking application users. This study uses a quantitative method with a structural equation modeling (SEM) approach involving 383 respondents of BPD DIY m-banking users and analyzed with PLS software. Measurements use a Likert scale. The results of the study indicate that service quality, trust, and ease of use have a significant effect on satisfaction and loyalty. Satisfaction also mediates between independent variables and loyalty. The implication of this study is that regional banks, especially BPD DIY, must further improve the quality of their digital services and build customer trust through ease of use to maintain customer loyalty in the digital era.
Analisis Aktivitas Pemasaran Melalui Media Sosial Instagram @cyberacademy.id Pada Pt. Global Inovasi Siber Indonesia Tahun 2023-2024 Nafrila, Inez; Junipriansa, Donni
eProceedings of Applied Science Vol. 10 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Global Inovasi Siber Indonesia is engagedin the field of Cyber Security which introduces innovativetechnology and innovative strategies to address emerging threats andemerging challenges. Involves reorganizing existing practices andexisting practices and methodologies to adapt to evolving threats and effectively protect digital systems, digitalevolving threats and effectively protect digital systems,networks, and data from cyber threats. PT Global InovasiSiber Indonesia has products namely Bug Bounty Platform,Automated Security Testing Platform, Ransomware Attack,Simulator, Cyber Security Labs, and Hiring Platform. PT GlobalCyber Innovation Indonesia opens a course called CyberAcademy where there are Cyber Security Education andCorporate Training. According to the interview results from informantssuch as the CEO, COO, and digital marketing director show that social media, especially Instagram, plays an important role.that social media, especially Instagram, plays an important role inin building brand awareness and positively impactingcustomer sales. Although sales are not solelyfrom Instagram, the platform still plays a role inattracting prospective students and expanding brand reach.A structured marketing approach, such as the use ofeducational content and targeted promotions, as well as the measurement ofperformance measurement through OKRs (Objectives and Key Results), havehelped the company achieve their goals and continue toexpand their marketing strategy.The purpose of this study is to determinemarketing strategies that are suitable and can increase sales of CyberAcademy and analyze the obstacles that occur inconducting marketing strategies.The result of the research is a marketing strategy through socialInstagram that has been done so far turns out toaffect sales, although there are many platforms from other socialother social media platforms but Instagram can communicate two-way betweenfollowers and the company. The content used nowhas been consistent every week there is some content uploaded.uploaded. Keywords: Marketing Strategy, Marketing, Sales, Social MediaSocial Media, Instagram
Implementasi Manajemen Konten Pemasaran Pada Akun Media Sosial @Tokomasberkahckr Tahun 2024 Agustin, Amelia Putri; Mustikasari, Ati; Junipriansa, Donni
eProceedings of Applied Science Vol. 10 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Applied Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak— Digital marketing saat ini sangat penting bagi pemasar untuk melihat perkembangan pasar, maka denganteknologi yang saat ini meningkat dengan cepat sangat berpengaruh pada peningkatan suatu brand. UMKM Toko MasBerkah saat ini menggunakan pemasaran tradisional dan digital marketing namun tidak secara konsiten dalammelakukan digital marketing terutama pada media sosial. Media sosial saat ini menjadi salah satu sarana digitalmarketing untuk meningkatkan penjualan, pangsa pasar ataupun brand awerness. Dalam kegiatan digital marketing dimedia sosial diperlukannya sebuah konten untuk menjadi alat komunikasi dengan audiens agar mengetahui produk atau jasayang dijual. Tujuan dari penelitian adalah melakukan perencanaan konten, penerapan konten dan evaluasi dalampembuatan konten marketing pada media sosial Instagram sebagai media untuk memasarkan produk dan meningkatkanbrand awerness pada akun UMKM Toko Mas Berkah. Metode penelitian yang dipakai pada penelitian ialah metode kualitatif,pengumpulan data berlangsung melalui kombinasi teknik observasi, dokumentasi, wawancara. Hasil dari penelitian iniadalah perancangan konten marketing pada media sosialInstagram berupa konten informatif mengenai produk yangditawarkan yang sesuai dengan kebutuhan pelanggan, penerapan konten yang dibuat sesuai dengan rancangan danberisikan informasi detail mengenai produk, melakukan interaksi dengan membuat caption menarik hingga hastag yangrelevan, dan melakukan evaluasi dengan analilis menggunakanfitur-fitur Instagram berupa insight. Berdasarkan insight hasilmelakukan penerapan dan perencanaan konten marketingpada akun UMKM Toko Mas Berkah yaitu adanya peningkatandalam pengikut akun Instagram sebanyak 13 akun dan akunyang dijangkau sebanyak 4.597 akun selama satu bulan. Kata Kunci : digital marketing, brand awerness, konten marketing, Instagram, media sosial.Kata kunci— Kata kuncisedapat mungkin menjelaskan isi tulisan, dan ditulis dengan huruf kecil, kecuali akronim. Kata kunci tidak lebih dari 6 kata
Analisis Pengaruh Brand Ambassador dan Online Customer Reviews terhadap Keputusan Pembelian Produk Somethinc di Marketplace Shopee Kirana, Hanasya Azizah; Junipriansa, Donni
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9450

Abstract

This study investigates the influence of brand ambassadors and online customer reviews on consumer purchasing decisions, with particular emphasis on Somethinc, a local beauty brand marketed through the Shopee e-commerce platform. Employing a quantitative methodology, data were gathered through structured surveys and questionnaires to explore patterns in consumer behavior and assess the interrelationships among the key variables. The dataset was analyzed using regression techniques facilitated by SPSS software. The findings reveal that brand ambassadors exert a statistically significant effect on consumer purchase decisions, while online customer reviews serve as pivotal informational cues that shape perceptions of product efficacy and, in turn, influence purchasing behavior. By focusing on a domestic cosmetic brand operating within a digital marketplace, this study advances the broader discourse on digital marketing strategies and highlights the critical roles of influencer endorsement and electronic word-of-mouth in shaping contemporary consumer decision-making processes. These findings offer practical implications for marketers seeking to optimize promotional efforts within the beauty sector.
Co-Authors Agung, Reza Tripananta Agustin, Amelia Putri Amaturrahman, Roihanah Andrieta Shintia Dewi Aryakumara, Ganendra Aslama, Davan Surya Astri Wulandari Ati Mustikasari Aulia, Mayzahra Az-Zahrah, Nadhita Azzahra, Calista Luky Azzahra, Nur Aysa Beata Winantya Bertha Musty Bethani Suryawardani Cahyani, Denisa Putri Dendi Gusnadi Denniswara, Ade Tyo Dewantara, Erlangga Dewi Puspita, Widya Dillak, Vaya Juliana Dinda Annisa Disastra, Ganjar Mohamad Faiz, Muhamad Nur Fanni Husnul Hanifa Febrianto, Noor Ariefandie Ganjar Mohamad Disastra Gigta Saskia Prana Ginta Ginting, Ginta Hafiz, Haifan Azfa Nur Handaputra, Muhammad Ivan Harsya Sadin, Muhamad Humaida, Sonia Husnul Hanifa, Fanni Ihtia, Nawla Irawati, Yuyun Febrian Joko Rizkie Widokarti Jonathan, Denny Kirana, Hanasya Azizah Krishna Kusumahadi Kurnia Kurnia Lanang Ary Wisana, I Made Leni Cahyani Luthfiyah, Hasna Muhammad Muslih Mustaghfiroh, Tsalitsah Alifah Nadia Nur Syahfitri Nadrata Zikra, Sakhaa Nafrila, Inez Nasution, Leonardo Nurhalim, Elgy Nurhaniya, Anindya Nabila Octaviany , Vany Permatasari, Fani Rahmadany Putra, Yoga Pasha Koswara Putra, Yunior Prassetia Putri, Fitri Ayu Triana Qonita Maharani Rahma, Dinda Ratna Gema Maulida Ratna Komala Putri Rendy Dwi Purnomo Rennyta Yusiana Riska Aprilina Rusfan, Deandra Hudry Samdya Putra, Faisa Sampurno Wibowo Soraya Hanif Rachman Sri Widaningsih Syakira, Nayla Ustine Yunisa Hasibuan, Putri Vany Octaviany Widya Sastika Winantya, Beata Yasmin, Namira Fisilmi Zahrudin, Ahmad Baihaqi