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All Journal Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Representamen JOURNAL OF SCIENCE AND APPLIED ENGINEERING JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Inter Komunika: Jurnal Komunikasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Ekonomi Innovative: Journal Of Social Science Research Gudang Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat Indonesian Journal of Innovation Multidisipliner Research Riwayat: Educational Journal of History and Humanities Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Indonesian Journal of Innovation Multidisipliner Research Journey: Journal of English Language and Pedagogy
Nur’annafi Farni Syam Maella
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Journal : JOURNAL OF SCIENCE AND APPLIED ENGINEERING

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Content Commodification in the Digital Age : Implications and Challenges Erri Kartika Purnama Putri; Zulaikha Zulaikha; Dhimam Abror; Nur Annafi Farni Syam Maella
JOURNAL OF SCIENCE AND APPLIED ENGINEERING Vol 7, No 1 (2024): JSAE
Publisher : Widyagama University of Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jsae.v7i1.6119

Abstract

This research aims to explore the phenomenon of content commodification in the digital age, focusing on the economic, social, and cultural implications and challenges faced by content creators and digital platforms. Offers an original contribution to understanding how content commodification impacts various aspects of digital life. By highlighting key implications and challenges, it provides useful insights for content creators, platform managers, and policymakers. A qualitative approach was used in this research, involving in-depth interviews with content creators and policy analysis of digital platforms. Data was also obtained through a review of current literature from the last five years to support the research findings. Research limitations include limitations in sample size and diversity, time constraints, and participant and researcher bias. These limitations affect the generalizability of the results and highlight the need for further research with a wider scope and more diverse methods. The results show that content commodification provides significant economic opportunities for content creators, but also brings challenges such as income instability, copyright issues, and pressure to create viral content. Digital platform algorithms affect the visibility and sustainability of content. Social and cultural implications include changes in consumption patterns and social interactions, as well as cultural diversification influenced by platform algorithms. This research concludes that overcoming the challenges of content commodification requires diversifying sources of income, increasing copyright awareness, and developing fairer algorithms. Cooperation between creators, digital platforms, and policy makers is essential to create a more equitable and sustainable ecosystem in the creative industry and digital economy.
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Alfian Alfian Amalo, Vicoas Trisula Bhakti Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Erri Kartika Purnama Putri Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Irmia Fitriyah Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammad, Yuzril Fadhil Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Norhusin, David Nurchaerani, Meiyanti Paojan, Ahmad Paskalino Solossa, Amos Michael Ivano Pertiwi, Amalia Pramitasari, Angel Prasetyo, Iwan Joko Prihatiningsih, Witanti R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah, Riduansyah Roy Bigwanto Sanhari Prawiradiredja Sanusi Sasongko, Prio Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Slow, Ahmadi SRI ASTUTIK Suntoro Suntoro Tony S Soekrani Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih Yenny Yenny YENNY YENNY Yohanes Jefrinus Bessy Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha