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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Sains Teh dan Kina Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agro Industri Perkebunan Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Rekayasa Hijau Agro Bali: Agricultural Journal Agri Wiralodra Anjoro : International Journal of Agriculture and Business MARAS : Jurnal Penelitian Multidisplin Society
Lucyana Trimo, Lucyana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Persepsi Penyuluh Pertanian terhadap Cyber Extension (Suatu Kasus pada Penyuluh Pertanian di Kabupaten Bandung Barat) Rosadi, Osad Imron; Hapsari, Hepi; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17798

Abstract

Mastery of various information system technologies in agriculture will greatly support the competence of agricultural extension workers. Extension workers must have competence before conducting counselling, education and training for farmers so that they can strengthen farmers' perceptions of technological innovation. This study aims to: (1) Analyse the level of implementation of cyber extension in West Bandung Regency, (2) Analyse the perception of agricultural extension workers towards cyber extension in West Bandung Regency, (3) Analyse the personal characteristics, motivation and independence of agricultural extension workers in West Bandung Regency, and (4) Analyse the partial and simultaneous effects of personal characteristics, motivation, and independence of agricultural extension workers on the perception of agricultural extension workers towards cyber extension in West Bandung Regency. The research method used is the survey research method. The analytical tool used is multiple linear regression analysis. The results showed that, (1) The level of application of cyber extension in West Bandung Regency was classified as good. Agricultural extension workers often use cyber extension to support their extension activities. (2) Perceptions of agricultural extension workers in West Bandung Regency assess the existence of cyber extension as having an important role in assisting extension activities. (3) The main motivation of agricultural extension workers in West Bandung Regency is to excel. Then the independence of extension workers can be said to be good, both emotionally, intellectually, economically, and socially. (4) Personal characteristics, motivation, and independence of extension agents have a significant influence simultaneously on the perception of agricultural extension agents in West Bandung Regency regarding cyber extension. Partially personal characteristics do not have a significant influence on the perception of agricultural extension workers in West Bandung Regency regarding cyber extension. While the motivation and independence of extension workers partially have a significant influence on the perceptions of agricultural extension workers in West Bandung Regency regarding cyber extension.
Persepsi Konsumen Usaha Bakeri Terhadap Kemasan Plastik dan Green Packaging Berbahan Dasar Kertas Andani, Wily; Deliana, Yosini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12199

Abstract

Green packaging can be a solution to environmental pollution problems caused by plastic waste generation as a result of bakery business packaging. One of them is paper-based packaging which is considered easier to recycle so that it is also automatically more environmentally friendly. However, bakery businesses still don't use green packaging a lot, which indicates low interest in using green packaging. This study aims to describe consumer perceptions of bakery businesses on plastic packaging and paper packaging. The research was conducted in Indramayu Regency from February to May 2023. The results showed that consumers preferred paper-based packaging to plastic packaging, namely 83.00% for bakery products and 68.00% for sponge cake products. Consumers who like plastic packaging have the perception that plastic packaging for bakery products is practical, attractive, inexpensive, and protects the product better. For sponge cake products, consumers consider plastic packaging to be attractive, practical and protect the product better. Meanwhile, consumers who prefer paper-based packaging think that paper packaging as a packaging for bakery products can reduce plastic waste, is practical, attractive, protects products better, is more hygienic and healthy, and is unique. For sponge cake products, consumers consider paper packaging to be attractive, protect the product better, reduce plastic waste, and be practical. The large number of positive perceptions of paper packaging compared to plastic packaging indicates that consumers have started to switch to environmentally friendly habits.
Pengaruh Digital Marketing Terhadap Brand Image dan Brand Awareness Teh Walini Madasansa, Amienda Cahya; Trimo, Lucyana; Utami, Hesty Nurul; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14561

Abstract

Tea (Camellia sinensis) is a commodity that is the mainstay of the plantation subsector. One of the tea brands managed by PT Perkebunan Nusantara I Regional 2 is Walini Tea. Walini Tea is a tea that has advantages over other brands, such as high quality tea, processed by itself, and has many flavors. In its marketing activities, Teh Walini utilizes digital marketing, especially through social media to introduce its products by expanding its market reach. The purpose of this research is to find out the characteristics of Teh Walini consumers and analyze how digital marketing (X) affects brand image (Y1) and brand awareness (Y2). Quantitative research with an online survey method to 200 consumers of Teh Walini who use social media is the approach in this research. In analyzing primary data, the method used in this research is SEM-PLS utilizing SmartPLS 4 software. The results obtained are the effect of digital marketing on brand image and brand awareness is positive and significant.
Analisis Perbandingan Produksi Cabai di Kabupaten Ciamis Subagja, Syukur; Wulandari, Eliana; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13079

Abstract

Ciamis Regency is one of the main areas for horticultural agriculture in West Java for chili commodities, where there are five sub-districts as the main contributors to chili production, including Sukamantri, Panumbangan, Panjalu, Cihaurbeuti and Panawangan sub-districts. The aim of this research is to see whether there are significant differences in chili production and evaluate the production levels of the five sub-districts in Ciamis Regency during the period 2018 to 2022. The data collection method uses library research using secondary data taken from BPS Ciamis Regency. One Way ANOVA test was carried out to test the proposed hypothesis. The results of the research show that there are significant differences in chili production between Sukamantri sub-district and four other sub-districts, namely Panjalu, Panumbangan, Cihaurbeuti and Panawangan sub-districts. However, there are no significant differences between the four sub-districts, so it is assumed that the average production output is almost the same.
Pengendalian Kualitas Panen Berorientasi Good Agricultural Practices (GAP) Pada Kelapa Sawit (Elaeis guineensis Jacq.) Trimo, Lucyana; Hidayat, Syarif
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12643

Abstract

One of the important activities in oil palm cultivation is harvesting. This activity is very important because it is directly related to the yields quantity and quality, which will affect the farmer's income. In the Regulation of Agriculture Minister of the Republic of Indonesia No. 131/Permentan/OT.140/12/2013 concerning the Guidelines for Good Palm Oil Cultivation, states that farmers must implement Good Agriculture Practices (GAP). The aim of this research is to analyze the implmentation of GAP in oil palm harvesting activities by the Sukabumi II Farmers Group, the problems faced by farmers in implementing  GAP, and find out the right solution. The research was carried out using a qualitative approach, and the research technique was a case study at the Sukabumi II Farmers Group in Lubuk Gaung Village, Sungai Sembilan Subdistrict, Dumai Municipality, Riau Province. Informants were selected purposively, namely: heads of farmer groups, Field Agricultural Extension, staff of related agencies, community leaders, and harvest workers. Data were analyzed descriptively and using the Causal Loop Diagram tool. The results of the research show that only around 25 percent of farmers in the Sukabumi II Farming Group carry out oil palm harvesting activities in accordance with the GAP. The problems faced by farmers in implementing GAP are: the narrow area of oil palm plantations, low knowledge about good harvest methods, have another more profitable jobs, and the merchant do not pay attention to the yields quality. The solution to the problems above are continuous coaching on the benefits of using the correct harvest method so as to increase the selling value of the harvest, and strengthening farmers' bargaining position through implementing a one-stop sales system.
Pengaruh Kegunaan, Kemudahan, dan Kepercayaan Terhadap Perilaku Pengguna Aplikasi Electronic Marketplace Agree Mart Natalia, Sora Maria; Sadeli, Agriani Hermita; Natawidjaja, Ronnie Susman; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11544

Abstract

Advancements in technology and information drive changes in economic activity, one of which is marked by the emergence of electronic marketplace applications. Electronic marketplace applications specifically for food products are not growing rapidly compared to other electronic marketplace applications, including Agree Mart. This study extends the Technology Acceptance Model (TAM) theory and user trust to determine the behavior of Agree Mart application users. This study aims to describe the behavior of users of the Agree Mart electronic marketplace application. This study uses a quantitative method assisted by the application of SMART PLS 4 with descriptive analysis techniques and simple random sampling techniques. The respondents of this study were 72 respondents who were users of the Agree Mart application. The results showed that the level of acceptance of electronic marketplace technology for food products was in a good category.
Usaha Gula Aren Ditinjau dari Pendapatan dan Faktor-faktor yang Memengaruhi Pengrajin Melakukan Usaha Gula Aren di Desa Ciranggem Kecamatan Jatigede Kabupaten Sumedang Rochdiani, Dini; Charina, Anne; Deliana, Yosini; Trimo, Lucyana; Pardian, Pandi; Supyandi, Dika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12766

Abstract

Palm sugar is a processed product from palm trees (nira) which is cultivated by many craftsmen, especially UMKM craftsmen. Activity of UMKM is an effort to increase income for palm sugar craftsmen. However, there are still obstacles in its development, namely the difficulty of obtaining raw materials in the form of nira because it is related to tradition and the low selling price of palm sugar. This low price results in the craftsmen's income being low. Generally, craftsmen never take into account production costs in detail, so that the income they earn cannot be calculated with certainty. The aim of this research is to calculate the costs and income of palm sugar craftsmen, as well as the factors that influence craftsmen to run a palm sugar business. The research method used is a case study in Ciranggem Village, Jatigede District, Sumedang Regency by taking 10 palm sugar craftsmen with census. The research results show that for one palm sugar production process, the average cost incurred is Rp. 164,000 and produces 10 kg of palm sugar. The selling price for palm sugar is Rp. 20,000/kg, so the income earned is Rp. 36,000/one production process. The R/C for palm sugar is 1.22, meaning that the palm sugar business is worth pursuing. The factors that most influence craftsmen to cultivate palm sugar are to increase family income.
Preferensi Konsumen Terhadap Kopi Kemasan Siap Minum di Kecamatan Tambun Selatan, Kabupaten Bekasi Putri, Tajwina Ulya; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14162

Abstract

In this modern era that demands everything to be fast and convenient, Ready-to-Drink Packaged Coffee emerges to support the modern lifestyle where convenience influences people's purchasing decisions. When consuming a product, consumers will choose products according to their preferences to maximize individual satisfaction, thus requiring consumer preference research. The aim of this research is to identify consumer characteristics, understand consumer preferences regarding taste attributes, flavor variants, price, packaging, and volume, as well as to determine the attribute sequence of the product based on its importance to consumers of ready-to-drink packaged coffee in Tambun Selatan Sub-District, Bekasi Regency. The research design used in this study is quantitative descriptive with survey techniques using questionnaires. There are 120 respondents in total which are residents of Tambun Selatan Sub-District aged 15 and above who have purchased and consumed ready-to-drink packaged coffee. The data analysis techniques used are Chi-square test and Fishbein multi-attribute analysis. The research findings reveal that the preferred ready-to-drink packaged coffee among consumers in Tambun Selatan Sub-District is creamy flavor, caffe latte flavor variant (milk coffee), priced between Rp 3,000 – Rp 8,500, packaged in plastic bottles, and medium-sized, ranging from 200 ml – 250 ml. The sequence of attribute importance for ready-to-drink packaged coffee according to consumers is taste, price, volume, flavor variants, and packaging.
Pengembangan Biodiesel Kelapa Sawit Indonesia dalam Mencapai Target Bauran Energi Baru Terbarukan Tahun 2025 Salsabila, Nisa; Ernah, Ernah; Trimo, Lucyana; Suminartika, Eti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13453

Abstract

Indonesia is experiencing a deficit in crude oil, necessitating the country to import oil from other nations. In response to this, the government has issued policies to replace fossil fuels with biodiesel, especially from palm oil. Palm oil biodiesel is identified as a crucial component in achieving the renewable energy blend targets set by the government. This research employs a descriptive qualitative method with a case study approach to analyze the factors influencing the development of palm oil biodiesel. The results of the analysis of internal and external factors indicate that palm oil biodiesel has the strength to enhance the value-added of palm oil products. However, there are weaknesses related to uneven fuel supply storage. The most significant opportunities lie in a promising market due to the consistently high demand for fuel, but threats arise from palm oil production prioritized for export. Through a SWOT analysis, six strategies are derived to ensure the sustainability of biodiesel production, enhance the quality of operational facilities, and provide transparent information to the public. Subsequently, the SMART Goals analysis sets specific, measurable, achievable, realistic, and timely targets for the new renewable energy blend through the specific development of palm oil biodiesel. This research focuses on concrete strategies and steps that can be implemented to optimize the role of palm oil biodiesel in achieving new renewable energy targets in Indonesia.
Mitigasi Penyebab Risiko Usahatani Kopi Arabika (Studi Kasus pada Kelompok Tani Hutan Giri Senang, Kampung Legok Nyenang, Kecamatan Cilengkrang, Kabupaten Bandung) Omar, Natasha Margaretha Wiryawan; Djuwendah, Endah; Trimo, Lucyana; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14630

Abstract

The Giri Senang Forest Farmer Group (KTH) has experienced a significant decline in arabica coffee production over the past few years. This indicates the existence of risks that need to be addressed immediately. The research was conducted with the aim of identifying the causes of risks in arabica coffee farming, understanding the mitigation actions that have been taken by KTH Giri Senang, and proposing mitigation actions that can be implemented to overcome these problems. The research was carried out using descriptive qualitative analysis with a case study research technique. The causes of risk were identified using a Fishbone Diagram and analyzed with the Failure Mode and Effect Analysis (FMEA) method. Based on the results of the research, there are 7 priority risk causes out of 26 total causes: unfavorable weather, leaf rust disease, insufficient or excessive rainfall, leaf spot disease, coffee berry borer pests, weather changes due to the La Nina-El Nino phenomenon, and lack of pruning. Mitigation actions that have been taken include making a holding pond, using pesticides, traps, pest control agents, harvesting spoils, and sanitation to eradicate pests and diseases, as well as forming a Pest Control Team. Proposed mitigation actions that can be implemented include organizing agricultural insurance, subsidizing insurance premiums, making holes or roraks, switching to organic farming, using spare harvest bags, collaborating with educational or research institutions, holding discussion forums for farmers, and creating video tutorials and educational content as alternative extension activities.
Co-Authors Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ana, Septi Andani, Wily Anne Charina Argandi, Syaeful Ashillah, Regita Cahyani Putri Bajrah, Muhammad Rian Bobby Rachmat Saefudin Dini Rochdiani Eddy Renaldi Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah, Ernah Eti Suminartika Fadhilah, Miftahul Fisabilillah, Al Fattaah Muhammad Syah Gema Wibawa Mukti Hepi Hapsari Hesty Nurul Utami Hidayati, Syarif Hilman, Nasywa Khairunnisa Iis Nurafifah, Iis Insani, Fitrah Rahmah Iwan Setiawan Judawinata, Mochamad Gunardi Madasansa, Amienda Cahya Marshell, Christhoper Mochamad Nursiyam Barkah Natalia, Sora Maria Nursidiq, Aji Omar, Natasha Margaretha Wiryawan Pandi Pardian Patimah, Lusi Permadi, Nida Fathi Putri, Tajwina Ulya Ramadhina, Sarah Ronnie S. Natawidjaja Rosadi, Osad Imron Salsabila, Nisa Setiawan, Perdi Setiyadi, Indira Sekar Sopian, Shaliha Taqiya Sri Fatimah Subagja, Syukur Subikha, Ikha Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syah, Mohamad Haikal Febrian Syarif Hidayat Tammah, Siti Utami Tedjalaksana, Viorensa Tomy Perdana Trisna Insan Noor Tuti Karyani Vidya, Dinda Vergy Widi, Riantin Hikmah Yayi Suryo Prabandari Yosini Deliana Zumi Saidah