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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Sains Teh dan Kina Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agro Industri Perkebunan Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Rekayasa Hijau Agro Bali: Agricultural Journal Agri Wiralodra Anjoro : International Journal of Agriculture and Business MARAS : Jurnal Penelitian Multidisplin Society
Lucyana Trimo, Lucyana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Analisis Produksi dan Pendapatan Petani Usahatani Padi yang Menggunakan Metode Salibu dan Konvensional di Kecamatan Pariangan Kabupaten Tanah Datar Provinsi Sumatera Barat Fadhilah, Miftahul; Rochdiani, Dini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13510

Abstract

Rice is one of the main commodities in Indonesian society. To increase production and income, various methods and technologies can be used. One method that can be applied is the rice salibu method. This research aims to: Identify factors that influence farmers in implementing salibu method in Pariangan District. This research uses logistic regression analysis techniques. The results of the research show that the factors that influence farmers in implementing salibu method are frequency of presence of farmers in farmer group activities and farmer income.
Tingkat Kepuasan Konsumen Terhadap Kedai Kopi Lo.Co Collaborative Space di Kecamatan Coblong Kota Bandung Syah, Mohamad Haikal Febrian; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14097

Abstract

Lo.Co Collaborative Space has been established for 3 years, starting from 2021 until now. In conducting its business, Lo.Co Collaborative Space is expected to endure competition with other competitors by focusing on customer orientation. This research aims to analyze consumer satisfaction. The population of this study is all consumers of Lo.Co Collaborative Space, and the sample selection in this research uses purposive sampling technique with 100 respondents. The research design used is a quantitative design with a descriptive survey research approach. Data analysis employs descriptive statistics, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The research results indicate that the majority of Lo.Co Collaborative Space consumers are aged 21-24 years, male, have completed high school education, and they are students, with an income of Rp2,500,000 - Rp5,000,000. The Customer Satisfaction Index (CSI) value is 85.44% or 0.854, indicating high satisfaction among consumers, while Importance Performance Analysis (IPA) shows that coffee flavor, clear communication, and store color or paint in line with the cafe concept are the main priorities for improvement to enhance consumer satisfaction.
Model Pengembangan Usaha Tahu (Studi Kasus Pada UMKM HNJ Kota Bekasi) Setiyadi, Indira Sekar; Trimo, Lucyana; Charina, Anne; Renaldi, Eddy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13626

Abstract

HNJ Tofu Factory is one of the processing industry sectors that produces raw white tofu made from soybeans. The appearance of several problems faced, such as improper business strategy management and tends to be monotonous has resulted into inconsistencies in tofu production and sales which are less significant. The purpose of this research is to optimize the development of business potential by providing HNJ Tofu Factory business model strategy so it can create new value to maintain its business. In this study, the author uses the Business Model Canvas approach to map the business model of the HNJ Tofu Factory and evaluates it using SWOT analysis. The method used in this research is a case study method with a qualitative method and data collection techniques are carried out using observation, interviews and documentation. Based on the research results HNJ Tofu Factory must: (1) Maintaining the price, quality and taste of the tofu products sold, (2) Improving the service and relationships provided to regular and potential customers, (3) Increasing the number of variations of tofu products sold, (4) Increasing the value selling by adding brand labels and packaging, (5) Improving operational management in the business, (6) Adding promotional activities via social media, (7) Improving good and stable pricing strategies, (8) Maintaining good relationships with distributors and customers, (9) Increasing the effectiveness and efficiency of business processes, (10) Increasing sales with website and e-commerce services, (11) Establishing cooperative relationships with government.
Manajemen Persediaan Green bean Sebagai Bahan Baku Kopi Untuk Memenuhi Kebutuhan Konsumen (Studi Kasus pada KTH Giri Senang Kabupaten Bandung) Marshell, Christhoper; Trimo, Lucyana; Tridakusumah, Ahmad Choibar; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14539

Abstract

KTH Giri Senang is one of the largest coffee production centers in Cilengkrang District, Bandung Regency. However, the inventory management of green beans at KTH Giri Senang is still inefficient, often experiencing shortages. This study aims to analyze how the inventory management of green beans at KTH Giri Senang can be optimized. The methods used in this study include Economic Order Quantity (EOQ), Reorder Point, safety stock, and total inventory cost. This research employs a case study method with a qualitative approach, and data collection techniques include observation, interviews, and documentation. Based on the research results, the calculations are as follows: EOQ is 54,068 kg, optimal ordering frequency is 2 times per year, total inventory cost is Rp. 9,830,614, safety stock is 1,902 kg, and Reorder Point is 3,002 kg. However, KTH Giri Senang cannot directly implement the EOQ method calculations due to capital constraints. Therefore, KTH needs to improve cash flow, increase sales and marketing, expand partnership networks, and provide training to members on inventory management. The implementation of these strategies is expected to help KTH Giri Senang address inventory management issues, allowing coffee production operations to run more efficiently and reducing the risk of green bean shortages in the future.
KESEJAHTERAAN RUMAH TANGGA PETANI PADI ORGANIK Subikha, Ikha; Saidah, Zumi; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13251

Abstract

This research was conducted on organic rice farmers in Krasak Village, which is an organic rice production center in Indramayu that has been certified by INOFICE. The hope of improving the welfare of organic rice farmers is often not fully achieved due to various factors, including cultivation methods that depend on chemicals and challenges in expanding farmers' knowledge and insight. The aim of this research is to evaluate the welfare of organic rice farmer households in Krasak Village, with a focus on aspects of basic needs, psychology, family development and self-actualization. This research used quantitative methods with a survey approach, conducted in Krasak Village, Jatibarang District, Indramayu Regency, West Java. Data were analyzed using descriptive analysis with a Likert scale, which involves the use of a criteria scale to determine scores based on a score level formula. It was found that organic rice farmers had quite positive perceptions regarding fulfilling basic family needs, psychological needs, family development and self-actualization. They have adequate access to food sources, clothing, decent housing conditions, and health services. However, there are challenges in maintaining good health and earning a stable income. Perceptions about family development and self-actualization show that there is room for improvement, especially in the aspects of social contribution and participation in society.
Efisiensi Teknis Usahatani Kentang di Desa Sarimukti Kecamatan Pasirwangi Kabupaten Garut Ashillah, Regita Cahyani Putri; Rachmawati, Erna; Rochdiani, Dini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14557

Abstract

Garut Regency was main centers of potato production in West Java however potato productivity tended to be low because the potential productivity of potatoes was not achieved. The aims of this study were to; 1) analyze the effect of production factors on potato farming production, 2) analyze the level of technical efficiency of potato farming. The sample size was 59 farmers and taken using simple random sampling from a population of 69 farmers. The analytical method used was the stochastic frontier Cobb-Douglas production function. This research was conduct at Sarimukti Village, Pasirwangi Subdistrict as the one of potato production center in Garut District using a survey method. The result showed that; 1) the production factors of land area and seeds had a positive and significant effect on potato farming production, 2) the value of technical efficiency of potato farming tended to be low at 69%. To increase technical efficiency, it was important to implement efficiency-based potato farming activities in accordance with the technical guidelines for potato cultivation.
Pengaruh Co-Branding terhadap Minat Beli Followers Instagram Kedai Kopi FC Hilman, Nasywa Khairunnisa; Rachmawati, Erna; Utami, Hesty Nurul; Wiyono, Sulistyodewi Nur; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14500

Abstract

FC is one of the coffee shop businesses that actively promotes its products on Instagram. However, in terms of the number of followers and brand equity, FC is still far below several other local coffee shops, which has an impact on the lack of purchase intention. To strengthen the brand and increase purchase intention, FC also actively carries out a co-branding strategy and promotes it on Instagram. The purpose of this study is to gain an understanding of the perceptions of FC’s Instagram followers towards the application of co-branding at FC and to determine the effect of co-branding on the purchase intention of FC’s Instagram followers. This study uses a quantitative design with 70 respondents who were selected using simple random sampling technique. The data analysis technique applied is quantitative descriptive analysis and simple linear regression analysis. The results of this study found that (1) Overall, the perception of FC’s Instagram followers towards co-branding is in the very good category. (2) Co-branding has a significant and positive effect on the purchase intention of FC’s Instagram followers. Suggestions for companies that they can add other promotional strategies that can attract consumers to always make repeat purchases at FC, and for further research can add other independent variables that can be studied at FC.
CONSUMER PREFERENCE TOWARDS THE ATTRIBUTES OF AQUAPONICS PRODUCTS AT PT. TANIKOTA Tedjalaksana, Viorensa; Deliana, Yosini; Trimo, Lucyana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 1 (2024): March 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i1.16725

Abstract

The increasing awareness of healthy lifestyle among the public has made consumers more selective in choosing their food, particularly vegetables. Aquaponic vegetable products, which are free from pesticides, have emerged as an alternative for health-conscious consumers. This study aimed to identify the characteristics of consumers who purchase aquaponic vegetables based on product attributes at PT. Tanikota and to determine the ranking of attributes of aquaponic vegetables according to consumer preferences. The research method employed in this study was a case study, using a whole population of 70 aquaponic vegetable consumers at PT. Tanikota as the respondents. Data were analyzed using descriptive analysis of frequency distribution. The results of the study revealed that the characteristics of consumers who buy aquaponic vegetables at PT. Tanikota were generally women aged 26-35 years, holding an undergraduate degree, with 3 family dependents, employed in private sectors, and having an income range of 2,600,000-Rp 5,200,000/month. The attributes of aquaponic vegetables at PT. Tanikota were ranked based on consumer preferences, with the level of freshness of vegetables, variety of vegetables, color of vegetables, method of payment, method of purchase, physical form of vegetables, vegetable size, distance, vegetable packaging, and the price of vegetables, respectively. The lower rank of price attributes can be attributed to the lack of aquaponic vegetable cultivation in the city of Bandung, which makes it difficult for consumers to compare the prices offered by PT. Tanikota with those offered by other companies.
The Influence of Program Effectiveness on the Sustainability of the Farmer Food Corporation (KPP) Business at PT. XYZ Widi, Riantin Hikmah; Karyani, Tuti; Hapsari, Hepi; Trimo, Lucyana
Agro Bali : Agricultural Journal Vol 7, No 2 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i2.1698

Abstract

PT. XYZ is one of the Farmer Food Corporations (KPP) in Ciamis Regency, providing services ranging from production facilities to facilitating credit capital applications. This farmer corporatization program benefits farmers by increasing their income, thus necessitating the sustainability of PT. XYZ. Therefore, it is crucial to examine the effectiveness of the PT. XYZ program, its sustainability level, and the impact of its effectiveness on business sustainability. This study employs an integrated (mixed method) approach with a dominant quantitative design. The population comprises rice farmers who are members of the Farmer Food Corporation in Ciamis Regency under PT. XYZ. A sample size of 51 respondents was selected using a simple random sampling method to ensure equal representation. The effectiveness of the PT. XYZ program was analyzed descriptively through a descriptive statistical analysis approach, and the Partial Least Square (PLS) Structural Equation Model (SEM) analysis was performed to understand the influence of program effectiveness on PT. XYZ's business sustainability. The research results indicate that all variables influence the effectiveness of the PT. XYZ programs are constructed by real manifests, with contributions ranging from medium to high. The five manifest variables constructing effectiveness are program objectives, real change, program socialization, precision, and monitoring. The sustainability variable is constructed by market, workplace, environment, and community variables. The program's effectiveness has a significant influence on PT. XYZ's business sustainability. In conclusion, the PT. XYZ program effectively enhances farmers' income and contributes significantly to the sustainability of PT. XYZ's business. Continuous improvement in program implementation and monitoring is essential to maintain and enhance these benefits.
Menuju Desa Cerdas: Studi Kasus Pembangunan Desa Genteng di Sumedang, Jawa Barat, Indonesia Fatimah, Sri; Judawinata, Mochamad Gunardi; Barkah, Mochamad Nursiyam; Trimo, Lucyana; Deliana, Yosini
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.264

Abstract

This research aims to identify the prospects and challenges for implementing smart villages using a case study of Genteng Village in West Java, Indonesia, according to the sustainable development perspective and the enabler factors of socio-economic factors, village’s technology, and environmental aspects. This research uses a qualitative approach to assess the potencies and challenges from social, economic, environmental, and infrastructure perspectives. This research conducts a field survey with in-depth interviews and observation in Genteng Village, Sukasari Sub-district, Sumedang Regency, West Java Province to tap the information needed. Interviews with stakeholders were conducted with informants representing the rural stakeholders consisted of village official government, village local champion/leader, and farmer group representatives. Researcher involvement in nearly two years in regular visits and observations before this research has enriched and validated the information obtained. This research found prospective local social capital components and economic potencies to develop using the smart village framework. Environment and infrastructure are relatively still the challenges to be overcome towards the smart village. This research concludes that Genteng Village is on the right track, though early-stage to develop as a smart village. External factors, mainly information and communication technology, will be one of the main driving factors for optimism in implementing a smart village in Genteng Village.
Co-Authors Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ana, Septi Andani, Wily Anne Charina Argandi, Syaeful Ashillah, Regita Cahyani Putri Bajrah, Muhammad Rian Bobby Rachmat Saefudin Dini Rochdiani Eddy Renaldi Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah, Ernah Eti Suminartika Fadhilah, Miftahul Fisabilillah, Al Fattaah Muhammad Syah Gema Wibawa Mukti Hepi Hapsari Hesty Nurul Utami Hidayati, Syarif Hilman, Nasywa Khairunnisa Iis Nurafifah, Iis Insani, Fitrah Rahmah Iwan Setiawan Judawinata, Mochamad Gunardi Madasansa, Amienda Cahya Marshell, Christhoper Mochamad Nursiyam Barkah Natalia, Sora Maria Nursidiq, Aji Omar, Natasha Margaretha Wiryawan Pandi Pardian Patimah, Lusi Permadi, Nida Fathi Putri, Tajwina Ulya Ramadhina, Sarah Ronnie S. Natawidjaja Rosadi, Osad Imron Salsabila, Nisa Setiawan, Perdi Setiyadi, Indira Sekar Sopian, Shaliha Taqiya Sri Fatimah Subagja, Syukur Subikha, Ikha Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syah, Mohamad Haikal Febrian Syarif Hidayat Tammah, Siti Utami Tedjalaksana, Viorensa Tomy Perdana Trisna Insan Noor Tuti Karyani Vidya, Dinda Vergy Widi, Riantin Hikmah Yayi Suryo Prabandari Yosini Deliana Zumi Saidah