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All Journal SEIKO : Journal of Management & Business AGROMIX Jurnal Pengabdian Magister Pendidikan IPA Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Community Service Jurnal Peternakan Lokal Tarjih: Agribusiness Development Journal Jurnal Teknologi dan Manajemen Industri Terapan Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Accounting and Finance West Science Interdisciplinary Studies West Science Social and Humanities Studies El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Agro Journal of Applied Agriculture, Health and Technology Journal of Ekonomics, Finance, and Management Studies Senadika
Dyah Ayu Suryaningrum
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Journal : West Science Agro

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Strategies to Increase Added Value of Agricultural Products through Local Agribusiness Development Suryaningrum, Dyah Ayu; Lestari, Putu Fajar Kartika
West Science Agro Vol. 3 No. 03 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i03.2182

Abstract

This study explores strategies for increasing the added value of agricultural products through the development of local agribusiness. A qualitative approach was employed, involving in-depth interviews with five key informants, including farmers, an agribusiness practitioner, a cooperative representative, and a local government official. The findings reveal that enhancing product value requires an integrated strategy encompassing product processing and diversification, branding and marketing innovation, technology adoption, farmer empowerment, and policy and institutional support. Farmers’ capacity building, supported by cooperatives and government programs, plays a crucial role in sustaining value-added initiatives. The study concludes that the development of local agribusiness not only increases the competitiveness and marketability of agricultural products but also contributes to rural economic growth and improved community welfare.
Co-Authors -Chi Huang, When Adi Masliardi Agung Zulfikri Ainil Mardiah Ainun Najib Alisyahbana, Andi Naila Quin Azisah Alwi Shahab, Mohammad Andy Rustandy Bagaskara, Bernardus Firman Baiq Rika Ayu Febrilia Bambang Amir Alhakim Christine Riani Elisabeth Clora Widya Brilliana Clora Widya Brilliana Darmawan Listya Cahya Dedi Mardianto Dendi Zainuddin Hamidi Dewanti, Rizki Puspita Dewi Zulaikhah, Dewi Didik Supriyanto Donny Juliandri Prihadi Endang Setia Muliawati Erwin Setiawan, Erwin Eva Desembrianita Eva Yuniarti Utami Fatimah Abdillah Hardian Ningsih, Hardian Hayu Lusianawati Hertini , Etty Sri Hugo Prasetyo Winotoatmojo Hugo Prasetyo Winotoatmojo I Gusti Ngurah Aryawan Asasandi If'all, If'all Ina Marwantina Indriyani Indriyani Indriyani Ivonne Ayesha Judijanto, Loso Khotimah, Suci Nurul Loso Judijanto Lusianawati, Hayu Machzumy, Machzumy Marcellino, Kevin Joushua Masani, Sab'ul Mega Herlina Puspitasari, Herlina Muh. Aniar Hari Swasono Muh. Rasyidin Muhammad Hazmi Muhammad Lucky P Muti'ah, Nurul Najdah Thalib Nasution, Ade Rezkika Nindy Puspitasari Nurdin, Fadilah Nurjanna Ladjin Oktarina P, Muhammad Lucky Paryanto, Edi Pratama, Maulana Aldi Puspitasari, Nindy Putri Asyari, Mutiah Dwi Putu Fajar Kartika Lestari Rachmadhan, Aditya Arief Rachmawanti Affandi, Dian Raden Kunto Adi, Raden Kunto Rahayu, Silvia Raisa, Daeva Mubarika Rizki Puspita Dewanti Rysca Indreswari Sab’ul Masani Silvia Rahayu Silviani Joice Lengah Siske Tontong Sri Mulyawati Susiang1?, Maria Imelda Novita Swarli, Yousf Bellin Thalib, Najdah Tontong, Siske Tribowo Rachmat Fauzan Tribowo Rachmat Fauzan Umarie, Iskandar Utami, Eva Yuniarti Utami, Sri Wira wahyuni wahyuni Widyaningrum, Marita Nur Wilda Sumarsyah Wulandari, Devita Endah Yulistiyono, Agus Yuni Kurniawati, Dyah Zainal Arifin Zulaekah Zulaekah