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All Journal The Indonesian Journal of Communication Studies JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat JURNAL PENDIDIKAN TAMBUSAI Journal on Education Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JOURNAL OF INFORMATICS AND COMPUTER SCIENCE Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST Jurnal Telangke Ilmu Komunikasi (Telangke) At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Journal of Administrative and Sosial Science (JASS) Journal of Educational and Cultural Studies Jurnal InterAct Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Lencana: Jurnal Inovasi Ilmu Pendidikan Journal of Management and Creative Business Journal of Communication Studies and Society Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Student Research Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Malikussaleh Mengabdi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Mahasiswa Antropologi dan Sosiologi Indonesia(JuMASI) Jurnal Bincang Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Civilia: Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Ulil Albab Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Jurnal Cakrawala Akademika
KN, Jamiati
Universitas Malikussaleh
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Journal : COMMICAST

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The creativity of the J3K version of the Gojek advertisement in the covid 19 pandemic era Untari Salsabila, Kania; Waliya Hamima, Naila; KN, Jamiati
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.5109

Abstract

In the middle of the covid pandemic people are required to stay at home and also sosial distancing, according to government policy about transportation control made gojek provide a new service namely J3K. The purpose of this research to analyze the creativity of gojek advertisement both in terms of appearance and content. To make customer feeling more safe and comfortable, in creative way to promote their service they use an animation for advertisements. In this case researcher uses a case study approach with qualitative and descriptive for describe, analyze, and interpret the J3K Gojek advertisement. The result of this search based on observation, literature study (books, journals, and websites), and documentation, Gojek succeeded get the attention of the public from their creativity advertisement can gather the trust of their users especially the Indonesia citizen
The meaning of Laurier’s Advertising Message version #ThisistheGirlsway comfortable be yourself! on Youtube : (Charles Shanders Pierce Semiotic Analysis) nuzhatussholehah, Nuzhatussholehah; Jamiati, Jamiati KN
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5947

Abstract

Laurier's ad version of #ThisIsTheGirlsWay Comfortable Being Yourself takes a problem that often occurs in today's environment, and of course it is related to the Brand. This non-commercial advertisement is "soft-selling", that is, selling images (image-selling) instead of selling products (hard-selling/product selling). The meaning of the message in an advertisement like this can be expressed through understanding and interpreting the signs used in the advertisement. This study aims to determine the meaning of the message contained in the Laurier advertisement version of #ThisIsTheGirlsWay Comfortable Being Yourself. The theory in this study is the theory of marketing communication, verbal and non-verbal communication, advertising theory and advertising elements, message appeal, and Charles Shanders Pierce's semiotic theory. The research approach used is descriptive qualitative. Data collection techniques were carried out using interviews and literature studies. The results of the research obtained through women as objects have highlighted their character by visualizing clothing, expressions, and gestures as signs or so-called signs which are demonstrated according to the labels worn, so that all signs can reveal results or are called interpretants in the form of very meaningful messages. related to the signs that have been used. Thus expressing the meaning of the message that this advertisement invites women throughout Indonesia to be confident and not fixate on the labels that have been given by the surrounding community. Also, don't think that the word PMS is a negative thing, because PMS is a natural thing experienced by women. Be yourself and love yourself.
Co-Authors Abdul Aziz Pamungkas Agung Firmansyah Akmal, Fitria Amanda Zafira Wijaya Aminah Swarnawati Ananda Devina Putri Andhika Prasetya Tamtama Putra Andika Arief Rachman Suharyadi Andriyani, Lusi Anjeli, Najwa Asa Afifatun Nazma Ashri Lutfia Ayu Putri Mungkasih Bias Agprisyanda Putri Daniel Handok Darma Tri Putra Darma Tri Putra Della Fitria Deni Arya Saputra Depita Kardiati Dewi Suryaningsih Dinda Nuraini Divania Yovina Putri Doni Fransiska Dwi Saputra Elmalia Putri Fajarini, Sri Dwi Farhan Yut Wijaya Fina Abiyya Agustin Mubarokah Firyal Aqila Fitria Rosmi Hafiz, Abdul Hamzali, Said Handoko, Daniel Harinawati Hasanah Hasanah Hasna, Sofia Hawa Arofah Qudsy Himas Alhani Iga Desara Indradewa, Rhian Indriawan, Indriawan Ismail, Muchlis Ismianti, Rahma Kamaruddin Hasan Kurnia Fadhillah, Sarrah Lailynisa Fadilla Iswadi Lilik Sumarni Lilik Sumarni Luqman Hakim Lutfia, Ashri Maretha Azzuhriyah Maura Azzakiyah Basya Maysya Tri Putri Mirna Kamisabila Muchlis, Muchlis Mufidatunnisa, Nisrina Muhammad Badri, Muhammad Muhammad Naufal Zundan Muhammad Nevo Bizaro Muhammad Rizky Ramadhan Muslem Muslem Muzhaffar Shidqi, Raihan Nadira Rachmadina Naila Waliya Hamima Nazma, Asa Afifatun Nida Handayani Nida Nabila Putri NUR HAMIDAH Nur, Fauziah Nurpahmi, Siti nuzhatussholehah, Nuzhatussholehah Oktaviana Anggraini Oktaviana Anggraini Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Prihastuti, Apsari Putri, Ananda Devina Putri, Elmalia Qorie Isnaen Fadilla Rahim, Norhayati Rafida Abdul Rahman Djalun Rianti julianah Rima Damayanti Rivan Rio Saputra Sabrina Humaira Darmawy Said Hamzali Salsabila Sarah Jovita Sarrah Kurnia Fadhillah Satrio Pambudi Sayed Ludhfi Selfiana Khoirunnisa Setia Amelia Shafa Khoirunnisa Sheilla Claudy Agatha Simbolon, Mario Kristian Siti Hafnidar Harun Siti Nur Afina Syamsiar, Syamsiar Syarifah Chairunnisak Syifa Astasia Utari Syifa Astasia Utari Tarisya Utami Putri Taufiqqurahman, Muhammad Theofanny Trinita Aulia Zahra Untari Salsabila, Kania Uus Khusnul Khotimah Velda Ardia Velda Murdiana Vinca Melati Wadkhulli Jannati Priyoko Waliya Hamima, Naila Widya Maulya Winarsih Winarsih Winda Dwi Astuti Zebua Yuli Santri Isma YULIA RAHMAWATI Yurika Dita Pratiwi Zakiyyah Tsurayya Salim