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All Journal JURNAL ILMIAH EDUKATIF DEVOSI Foremost Journal ALMUJTAMAE: Jurnal Pengabdian Masyarakat The JOER: Journal of Education Research Karimah Tauhid AL - KAFF: JURNAL SOSIAL HUMANIORA Educational Researcher Journal
Anne Effane
Universitas Djuanda
Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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PEMBERDAYAAN MASYARAKAT KAMPUNG ADAT CIPTARASA BERBASIS ON LINE UNTUK MENINGKATKAN DAYA SAING Mardiah, Mardiah; Aliyyah, Rusi Rusmiati; Suryani, Danu; Gemina, Dwi; Effane, Anne; Apriliasari, Ajeng
DEVOSI Vol 6 No 2 (2025): Devosi: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/devosi.v6i2.10815

Abstract

The community empowerment program in Kampung Adat Ciptarasa, Sukabumi Regency, was implemented through an online-based approach as a form of community service to support the development of household industries. The primary problems identified among the partners included weak institutional governance, low product quality and production capacity, limited market access, and inadequate knowledge of business bookkeeping. The program engaged 20 partners who demonstrated willingness and commitment to participate as assisted partners. The implementation methods consisted of training and mentoring conducted both in person and online, alongside simulations and hands-on practice. The training materials covered: (1) strengthening institutional governance and business management; (2) improving product quality and production capacity; (3) developing business and digital marketing strategies; and (4) practicing simple bookkeeping for household industry actors. The results indicated an improvement in partners’ knowledge and skills in managing their businesses, utilizing digital marketing technology, and keeping financial records in a more organized manner. This program motivated household industry actors to seize market opportunities and optimize local potential. In conclusion, online-based empowerment proved effective in fostering the economic independence of the community, while serving as a concrete implementation of the Tri Dharma of Higher Education by Universitas Djuanda, with direct benefits for the assisted partners’ welfare.
Co-Authors Amelia, Bherta Anggraeni, Syahyuni Anggun Apriliani, Rifka Apriliasari, Ajeng Ashri, Anida Dianika Putri Aulia Dinda Mega Putri Oktavianti Dwi Gemina Fachri Helmanto Farah Anisa Farhany Zahra Qurrata Ainy Fatma, Fatmawati Gugun Gunadi Hanifah Nur Aini Hasanuddin, Nurqadriyanti Helmia Tasti Adri Imawan, Nafisah Putri Mardiah Mardiah Megan Asri Humaira Meliani Putri Nadia Wirdha Sutisna Nur Nisfi Sana Nurhafitri, Izmi Oktaviani, Wida Paulina Agustin Pertiwi Kalsum, Dahlia Rahayu Anggraeni Raihani, Sofi Safiqa Resti Yektyastuti, Resti Rina Feriana Rodriguez, Paula Andrea Rusi Rusmiati Aliyyah Sefhia Naila Seli Damayanti Damayanti Siti Fauziah Siti Nurharirah Siti Sarah, Siti Suryani, Danu Sya, Mega Febriani Wangi Dema Lestari