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Strategies for Sustainable Mangrove Tourism Development in Bulu Cindea Maghrifa, Nurul; Malik, Abdul; Yusuf, Muhammad; Musyawarah, Rahma
GEOGRAPHIA : Jurnal Pendidikan dan Penelitian Geografi Vol. 6 No. 2 (2025): Desember
Publisher : Jurusan Pendidikan Geografi Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/gjppg.v6i2.12729

Abstract

This study explores the potential and challenges of developing mangrove tourism in Bulu Cindea South Sulawesi Province Indonesia within the framework of the blue economy The research assesses the feasibility of leveraging the region s natural beauty and strategic location to promote sustainable tourism while addressing existing weaknesses and threats Using a SWOT analysis the study identifies key strengths such as the area s scenic vistas accessibility and broad mangrove ecosystems alongside weaknesses including inadequate promotion limited professional expertise and insufficient community involvement Growth opportunities include economic development strategic location community support and social media marketing while threats involve facility damage competition pollution and declining tourist interest The research employs qualitative and quantitative methods to evaluate these factors offering strategic recommendations to enhance the management and promotion of mangrove tourism These recommendations include improving promotional strategies upgrading infrastructure developing professional skills involving local communities and implementing effective environmental protection measures The findings contribute to sustainable tourism by demonstrating how targeted interventions can address barriers to development and align with blue economy principles ensuring economic benefits and ecological preservation This study provides valuable insights for policymakers local stakeholders and tourism developers seeking to foster sustainable tourism practices in similar environmental contexts < em>< p>
Edukasi Pemasaran Produk Olahan Diversifikasi Jagung Berbasis Digital Bagi Masyarakat Kelompok Tani Desa Congko Kabupaten Soppeng Rauf, Bakhrani A.; Nyompa, Sukri; Sahade, Sahade; Nusri, Andi Zulkifli; Nasrul, Nasrul; Sandi, Sandi; Musyawarah, Rahma; Nur, Medar M
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 1 (2026): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i1.993

Abstract

Pemanfaatan teknologi digital dalam pemasaran produk lokal menjadi peluang strategis dalam memperkuat ekonomi desa, khususnya di tengah keterbatasan akses pasar konvensional. Program ini bertujuan untuk meningkatkan literasi digital masyarakat Desa Congko, Kabupaten Soppeng, melalui edukasi dan pelatihan pemasaran produk olahan jagung secara daring. Metode pelaksanaan terdiri atas tiga tahapan: sosialisasi dan identifikasi kebutuhan mitra, pelatihan dan praktik digital marketing, serta pendampingan implementasi. Hasil kegiatan menunjukkan bahwa masyarakat mengalami peningkatan signifikan dalam kemampuan menggunakan platform digital seperti WhatsApp Business dan media sosial untuk promosi produk. Sebagian masyarakat berhasil membuat akun bisnis, mendokumentasikan produk, hingga menerima pesanan dari luar desa. Program ini juga menghasilkan kelompok usaha digital berbasis komunitas sebagai bentuk keberlanjutan. Secara umum, kegiatan ini menunjukkan bahwa pendekatan edukatif dan partisipatif berbasis praktik dapat memperkuat kemandirian masyarakat dalam memasarkan produk lokal secara digital.