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Segmentation of Teachers Using Gower-Based Hierarchical Clustering Kaloka, Tesdiq Prigel; Yudhistira, Danang Bagus; Mariyam, Mariyam; Azzahra, Hurul A’ini Sekar; Widagdo, Muhammad Rudito
Jurnal Varian Vol. 9 No. 1 (2026)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/varian.v9i1.5903

Abstract

The core issue addressed in this study is the reliance of teacher development and welfare policies on aggregated indicators that obscure variations in teachers’ demographic, professional, and economic conditions. This research aims to identify teacher profiles across multiple educational levels. The method used in this research is hierarchical clustering utilizing Gower distance applied to mixed-type survey data collected from 376 teachers across all educational levels. The analysis incorporates demographic, professional, and socioeconomic variables, including age, education, years of service, income, economic class, number of dependents, income satisfaction, and interest in technology. The analysis identifies two distinct teacher clusters. The first cluster is characterized by more experienced teachers with longer service periods, relatively stable financial conditions, and higher income satisfaction, while the second cluster comprises younger teachers with shorter teaching experience, lower income levels, and lower financial satisfaction. These findings highlight substantial heterogeneity among teachers and suggest that teacher development and welfare policies should be formulated in a differentiated manner by considering career stages and economic conditions, thereby enabling more targeted and data-driven policy interventions.  
Analisis Karakteristik Pribadi terhadap Kebiasaan Belanja Online pada Generasi Z Pengguna Shopee Marhusin, Marhusin; Maryamah, Siti; Mariyam, Mariyam; Syofrin, Nadila Deryza
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6148

Abstract

Penelitian ini bertujuan untuk menganalisis peran signifikan karakteristik pribadi dalam menentukan pola, preferensi, dan kecenderungan perilaku belanja online pada Generasi Z (Gen Z) pengguna platform Shopee. Menggunakan pendekatan kualitatif melalui wawancara mendalam, analisis dalam studi ini diperkuat dengan berbagai justifikasi teoritis seperti model Stimulus-Organism-Response (S-O-R), motivasi hedonis, Fear of Missing Out (FoMO), dan prinsip Social Proof. Hasil penelitian mengungkapkan bahwa perilaku belanja Gen Z sangat responsif terhadap stimulus eksternal berupa harga kompetitif dan program promosi agresif, yang menjadi pendorong utama aktivitas transaksi mereka. Karakteristik pribadi yang meliputi motivasi hedonis, seperti upaya self-reward atau mencari hiburan untuk mengatasi kebosanan, terbukti memicu pembelian impulsif yang tinggi. Selain itu, keputusan pembelian sangat dipengaruhi oleh Social Proof, di mana mayoritas responden memprioritaskan ulasan dan rating produk sebelum bertransaksi. Meskipun tingkat kesadaran psikologis terhadap FoMO beragam di antara responden, kemudahan akses teknologi dan frekuensi promosi harian yang terstruktur mendorong munculnya perilaku konsumtif yang berlebihan. Dampak negatif berupa pemborosan dan sifat impulsif ini diakui secara universal oleh seluruh responden. Kesimpulannya, interaksi antara karakteristik internal individu dengan fitur-fitur inovatif platform menjadikan Shopee bukan sekadar tempat belanja, melainkan ruang digital yang membentuk rutinitas harian Gen Z. Oleh karena itu, penguatan literasi keuangan sangat diperlukan agar kelompok ini dapat mengelola dorongan belanja secara lebih bijak dan bertanggung jawab.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kudus , Wahid Aden, Christine Agustin, Desi Aldri Frinaldi Ambalika, Ni Komang Ayu Diah Amin Samiasih Andriani, Selvy Anitra, Rien Apit Priatna Apriescha, Yolanda Arif Maulana Yusuf Azzahra, Hurul A’ini Sekar Budiana, Angela Catur Buyung Buyung, Buyung Citra Utami, Citra Dera Alfiyanti Desi Ariyana Rahayu Dumila, Sri Muliati Eka, Maharani Elok Nuradita Emi Sulistri, Emi Eni Hidayati Erni Purwani Fajar Tri Waluyanti Fifin Nazilah, Fanis Hayat, Nurul Ilya Krisnana, Ilya Indah Febriani, Indah Indah Pranata, Teofilus Jeni, Patrisia Kartida, Lusiani Kedaton, Adinda Kusumaning Lestari, Nika Arista Ayu Luh Titi Handayani, Luh Titi Lusi Fatmawati Mafulatun, Siti Marhusin , Maryamah, Siti Muti'ah, Ana N, Andriyani Mustika N, Andriyani Mustika Nadila Deryza Syofrin Nur Sofia Madani, Nadea Nurhayati Nurhayati Nursalam Nursalam Nurul Husna Nuryati, Eka Oktavian, Muhammad Noer P, Nindy Citroresmi Pandiangan, Sefti Yollanda Uli Pawestri, Pawestri permita ayundana, permita Prihatiningtyas, Nindy Citro Prihatiningtyas, Nindy Citroresmi Resy Nirawati, Resy Riana, Elva Rika Wahyuni Rinadiantika, Septy Rini Setyowati, Rini Riu, Silvia Dewi Mayasari Rosmaiyadi Rusmini, Sri S.Pd., M.Pd , Dewi Mariana, S.Pd., M.Pd , Mertika, S.Pd., M.Pd Sari, Nadia Nila Silvia, Canda Sri Mulyani Sumarli Sumarli, Sumarli Suprana, Okky Wijaya Tesdiq Prigel Kaloka Ulhaq Mahfudzoh, Dhiya’ Umi Rahmawati Utami, Minarti Dyan Vivi Yosafianti Pohan Widagdo, Muhammad Rudito Yartati, Rosmini Yeni Rustina Yudhistira, Danang Bagus Zina, Anggelia