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Realize, Realize
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Analisis Faktor-Faktor Yang Dapat Mempengaruhi Kepuasan Serta Loyalitas Pelanggan Di Portal Belanja E-Commerce Yvonne Wangdra; Realize Realize; Kiki Sumanti
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine 1. Effect of Work Discipline on Employee Performance Along with increasing human needs, in the modern era, internet and telecommunication technology are experiencing very rapid development. This is more or less a factor of cultural change in everyday life. In this information age era, electronic media has become an intermediary tool for doing business and communication. Starting from small to large entrepreneurs, many take advantage of the advancement of internet technology as a means of competing for their business. Many new business applications are present due to the internet. The world of electronic commerce (E-Commerce) has a wider scope than ordinary buying and selling transactions. When managing their business, companies usually use the internet as a tool to find information and promote the company. In addition, it can be used as a means of information and promotion, the internet can also be used as a process of buying and selling products, services and information online. The development of electronic commerce has also brought many changes in terms of business activities that have been carried out in the real world. This change is marked by the existence of several business activities that previously could only be carried out in the real world. Judging from the characteristics of the problem, this research includes causal-comparative research because this research has a causal relationship between two or more variables consisting of Customer Perceived Value, Service quality, Trust, and Customer satisfaction which in this case plays a role. as independent and customer loyalty as the dependent variable
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada PT Asia Paramita Indah Batam Realize Realize; Sudjono Sudjono
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8130

Abstract

Increasing economic growth, is expected to be directed to increase public incomes and fulfill daily needs. The purpose of this study is to determine the effect of Variable service quality (X1) price (X2), and promotion (X3) on purchasing decisions In PT Asia Paramita Indah Batam (Y). In this study, the sampling process is done by using non probability sampling which is a sampling technique that does not provide equal opportunities to be selected into the sample, for this sampling of this author using saturated sampling method. Based on the above sampling technique using saturated sampling technique from the total population of 135 people, then taken as sample is 135 people. Data were collected using questionnaires measured by Likert scale. This study uses multiple linear regression analysis with the help of SPSS version 20.0 program. The results of this study indicate that the variable quality of service (X1) price (X2), and promotion (X3) simultaneously affect the purchase decision In PT Asia Paramita Indah Batam. Variable quality of service (X1) price (X2), and promotion (X3) partially influence partially on purchasing decision In PT Asia Paramita Indah Batam.
PERAN GURU DAN BUDAYA SEKOLAH DALAM MEMBENTUK SISWA UNGGUL PADA SEKOLAH SMK HANG NADIM BATAM Wasiman, Wasiman; Realize, Realize; Siagian, Mauli
PUAN INDONESIA Vol. 7 No. 1 (2025): Jurnal PUAN Indonesia Vol. 7 No. 1 Juli 2025
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i1.392

Abstract

Tri Dharma Perguruan Tinggi is the responsibility of every lecturer as a form of contribution to the community as a form of recognition of the knowledge they have so that the role of lecturers can be maximized in an effort to help educate the next generation of the nation. Community service is currently being carried out at SMK Hang Nadim Batam by taking the title The Role of Teachers and School Culture in Forming Excellent Students. The title was chosen because it was inspired by how important teachers are in forming an excellent generation and how school culture includes normative values and ethics that are currently starting to fade in schools and in society. School culture is a bond of norms that must be obeyed by every individual in the school such as the habit of greeting each other, getting used to discipline, getting used to living healthily by maintaining a clean environment, these are good habits that are now starting to fade in schools and society. The role of teachers as good examples is expected to restore the noble values of school culture that are currently starting to disappear, the question is why teachers, yes because teachers are the right figures who are role models in schools and society. School culture with the decreasing level of student discipline in various matters such as doing assignments at school and at home is also the responsibility of teachers assisted by parents of students so that they can work together in disciplining and cultivating students to be responsible for the tasks and work given to them.  
Pengaruh Citra Merek dan Daya Tarik terhadap Loyalitas Produk Nivea di Piayu Kota Batam Siagian, Gebby Mirayu; Realize, Realize
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 5 No 2 (2023): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v5i2.2023.95-104.32313

Abstract

Apabila perusahaan ingin memperoleh loyalitas yang tinggi dari konsumen, maka perusahaan harus mampu bersaing di dunia bisnis. Perusahaan harus mempunyai karakteristik tersendiri agar bisa menciptakan loyalitas pada konsumen terhadap produk yang ditawarkan hingga bisa menciptakan rasa nyaman sehingga konsumen melakukan proses pembelian yang berulang.  Loyalitas konsumen mempunyai beberapa faktor yang bisa mempengaruhinya, diantaranya citra merek dan daya tarik. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan daya tarik terhadap loyalitas Produk Nivea Di Piayu Kota Batam. Perancangan penelitian ini menggunakan desain penelitian dan metode penelitian kuantitatif. Teknik pengumpulan data dengan menyebarkan kuesioner kepada 386 responden yakni konsumen yang menggunakan produk Nivea yang berdomisili di keluarahan Tanjung Piayu kecamatan Sei Beduk. Hasil penelitian ini menunjukkan bahwa citra merek dan daya tarik secara parsial dan secara simultan terhadap loyalitas Produk Nivea Di Piayu Kota Batam. Hasil uji koefisien determinasi menunjukkan bahwa pengaruh citra merek dan daya tarik terhadap loyalitas sebesar 8,9 persen, sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Analysis of the Influence of Social Media Content, Influencer Marketing, and Customer Reviews on Purchase Decisions in TikTok Shop Kristina, Erin; Realize, Realize
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.5041

Abstract

Abstract: This study aims to analyze the influence of social media content, influencer marketing, and customer reviews on purchasing decisions on TikTok Shop, as well as the factor underlying the increase in user transactions on TikTok Shop. This phenomenon is relevant given the high intensity of social media use as a means of promotion and consumer decision-making in the digital era. The study uses a quantitative approach with a survey method by distributing Likert-scale questionnaires to 150 respondents who are active TikTok Shop users in Batam City. Data testing was conducted through validity and reliability tests, classical assumption tests, and multiple linear regression analysis to measure both the simultaneous and partial effects of each independent variable on the dependent variable. The results of the analysis show that all three independent variables have a significant effect on purchasing decisions. Simultaneously, these three variables contribute 57.2% in influencing purchasing decisions. In the digital era, consumers no longer rely on a single source of information, but instead integrate various sources from content and testimonials to public figure opinions to make purchasing decisions. The increase in TikTok Shop usage, reflected in its high Gross Merchandise Value (GMV), can be explained by the significant roles of Social Media Content, Influencer Marketing, and Customer Reviews. These three factors have proven to be important drivers influencing users’ purchasing decisions on the platform. User behavior tendencies that differ by region are also acknowledged as contextual factors that may affect the study's results. Therefore, these findings can serve as a reference for businesses to adjust their digital marketing strategies on TikTok Shop. This study contributes by encouraging TikTok Shop sellers or users to develop creative, informative, and relevant content. Business actors can also collaborate with influencers whose image aligns with their brand and who have strong relationships with their followers. Encouraging customers to provide honest reviews can increase both the quantity and quality of testimonials.
The Influence of Brand Image, Promotion and Product Quality on The Decision to Purchase A Honda Capella Batam Motorcycle Syntia, Kartini; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.25846

Abstract

Need will increasing transportation _ increase open opportunity for industry automotive  specifically sector motorcycle . Many _ vehicle wheel two on the market _ moment This with various models, designs and tempting promotions , as well the price is equivalent with other companies and capable give product quality . Research purposes This is For know influence between variable brand image , promotion , and quality product to decision purchase of a Honda Capella Batam motorbike. Determination technique big sample using non-probability sampling. Data is processed using SPSS version 25. Analysis Method can started after all data from respondents and other sources have collected . With results study show that brand image , promotion and quality product in a way Partial influential positive and significant to decision Purchasing a Honda Capella motorbike, Batam . Based on anova test results with calculated f value > table f and sig < 0.05. Can concluded that variable brand image , promotion and quality product to own influence positive and significant to decision purchase
The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam Andriyani, Baiq Dewi; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.25842

Abstract

Currently, the development of infrastructure such as roads, bridges and other facilities continues to increase along with population growth. This research is based on consumer complaints regarding product quality. The purpose of this study was to determine the effect of product quality, reputation and trust on purchasing decisions at PT Semarak Konstruksi Batam. The object of this research is consumers of PT Semarak Konstruksi Batam. The sampling technique used non-probability sampling. Data processed using SPSS 25. The analysis method used is descriptive statistical test, validity test and reliability test, classical assumption test, influence test and hypothesis testing. Based on the results of the study, it shows that product quality, reputation and trust partially have a positive and significant effect on purchasing decisions at PT Semarak Konstruksi Batam. Based on the anova test with the value of f count> f table and sig <0.05. It can be concluded that the variables of product quality, reputation and trust have a positive and significant influence on purchasing decisions.
The Influence of The Marketing Mix on Educational Decision-Making is a Fascinating Area of Study Sitorus, Budianto; Realize, Realize
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.25339

Abstract

AbstractThis research employs a quantitative approach, utilizing a survey method as its chosen research design to investigate factors influencing students' decisions in choosing private junior high schools in Sekupang Subdistrict, Batam. Through the distribution of questionnaires to 159 students in the specified area, data is collected on various marketing mix components and their correlation with school choice decisions. The collected data undergoes rigorous multilinear regression analysis using the SPSS tool, employing statistical methods to test formulated research hypotheses and establish relationships between marketing mix variables and school choice decisions. The interpretation of results is presented, drawing meaningful conclusions and offering implications and recommendations for further development in the context of private junior high school selection. The final stage encompasses the meticulous creation of a research report adhering to scientific standards, comprehensively detailing the research stages, findings, data analysis, conclusions, and recommendations. This study contributes to a quantitative understanding of the multifaceted factors influencing students' decisions in the specified educational context.
Pengaruh Customer Relationship Management dan Corporate Social Responsibility Terhadap Competitive Advantage di PT Willinton Ciptaprima Kristina, Erin; Realize
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57699

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Customer Relationship Management (CRM) dan Corporate Social Responsibility (CSR) terhadap Competitive Advantage di PT Willinton Ciptaprima. Metode yang digunakan pada penelitian ini adalah pendekatan kuantitatif dan jumlah sampel yang digunakan sebanyak 65 pelanggan di PT Willinton Ciptaprima, dengan menggunakan teknik total sampling. Data diperoleh menggunakan kuesioner yang dibagikan kepada responden. Teknik analisi data menggunakan uji kualitas data, uji asumsi klasik, analisi regresi linear berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa Hipotesis pertama Customer Relationship Management (CRM) memiliki pengaruh positif yang signifikan terhadap keunggulan bersaing. Kemudian Hipotesis kedua Corporate Social Responsibility (CSR) juga berpengaruh positif terhadap keunggulan bersaing. Selanjutanya Hipotesis ketiga Customer Relationship Management (CRM) dan Corporate Social Responsibility (CSR) berpengaruh positif secara simultan terhadap keunggulan bersaing, hal ini menunjukkan bahwa kombinasi kedua strategi tersebut dapat meningkatkan daya saing Perusahaan. Hasil ini menunjukan adanya kesesuaian teori antar variable dan mendukung penelitian terdahulu. Peneliti mengharapkan perusahaan terus mempertahankan nilai perusahaan dengan memberikan perhatian pada kedua variabel tersebut. Hal ini penting untuk menjaga keunggulan kompetitif, kepercayaan pelanggan, serta citra positif perusahaan.
Pengaruh Kualitas Produk, Promosi dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Marketplace Shopee Sundari, Reni; Realize, Realize
Jurnal Disrupsi Bisnis Vol. 6 No. 1 (2023): [Januari-Februari] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.28074

Abstract

Tujuan yang dapat diketahui dalam untuk melalukan penelitian ini sebagaimana untuk dapat mengetahui hubungan kualitas produk, promosi dan kepercayaan konsumen secara parsial atau simultan mempengaruhi keputusan pembelian pada marketplace Shopee. Dapat menggunakan jenis penelitian yang berhubungan dengan pendekatan deskriptif untuk penelitian kuantitatif. Karena populasi yang digunakan oleh pembeli atau konsumen marketplace Shopee tidak diketahui secara pasti, dan rumus Jacob-Cohen digunakan sebagai metode ukuran sampel, diperoleh 204 responden dan digunakan untuk mengumpulkan data responden. Metode pengambilan sampel menggunakan non probability sampling serta dengan purposive sampling sebagai metode sampling yang dipergunakan. Pada pengujian melalui uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi berganda, analisis koefisien determinasi (R2), Uji t dan uji f dapat dipergunakan sebagaiman dalam proses analisis data selama berlangsungnya penelitian. Hasil penelitian dapat menunjukkan kualitas produk, promosi serta kepercayaan konsumen dengan dapat secara parsial maupun simultan atau dengan kata lain secara bersamaan dalam mempengaruhi keputusan pembelian marketplace Shopee.
Co-Authors AGUNG PRATAMA Algifanri Maulana, Algifanri Amin, Al Andrean, Tomi Andriyani, Baiq Dewi Budianto Sitorus candra, joni eka Deviana Deviana Dewi Patmawati Elin Elin Eni, Eni ENJELI DIVER Ependi, Winda Aprilia Eric, Eric Erwin Sitompul GRACE INGELYN Hananti, Uni Handoko, Koko HENDRA GUNAWAN B11211055 Hotman Panjaitan Husna, Lenny Ida Aju Brahmasari Indah Permata Sari James James, James Jayanto, Ricky JUNITA SARI Kiki Sumanti Kristina, Erin Lature, Agnes Filadelfia Mike Permata Sari NOVITA ANDARWATI SITORUS Novitri, Afridilla Novitri Nurhaida Prasetyo, Windra Putri, M.Kom, Anggia Dasa Reni Sundari Ritmaratri Yola Vernadila Ronald Wangdra Siagian, Gebby Mirayu Siagian, Mauli Simanjuntak, Pastima Sinaga, Deska Audyna Sitorus, Budianto Sudjono Sudjono Sundari, Reni SUSIANA SIMAMORA Syaiful Aswad Syntia, Kartini tukino, tukino wahyu arif sujatmiko Wasiman, Wasiman Yerry Susanto Yvonne Wangdra