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Pengaruh Word of Mouth, Persepsi Konsumen dan Kepercayaan terhadap Kepuasan Konsumen Pengguna Jasa Gojek Sinaga, Deska Audyna; Realize, Realize
Jurnal Disrupsi Bisnis Vol. 6 No. 2 (2023): [Maret-April] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i2.28107

Abstract

Transportasi adalah suatu hal yang sangat penting peranannya dalam pertumbuhan ekonomi di Indonesia saat ini. Semakin bertambahnya jumlah penduduk maka semakin banyak pula diperlukannya transportasi untuk melakukan segala aktifitas sehari-hari. Tujuan dari penelitian ini adalah untuk mengetahui word of mouth, persepsi konsumen, dan kepercayaan terhadap kepuasan konsumen pengguna jasa Gojek di Batam. Penelitian ini dilakukan dengan menggunakan teknik kuantitatif dengan sampel penelitian 100 responden yakni pengguna aplikasi Gojek dengan menggunakan rumus Lemeshow. Teknik analisis yang digunakan meliputi uji statistik deskriptif, uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Hasil regresi linier berganda, word of mouth, persepsi konsumen, dan kepercayaan berpengaruh terhadap kepuasan konsumen dengan sig. 0,00 < 0,05. Selain itu, word of mouth, persepsi konsumen, dan kepercayaan berpengaruh terhadap konsumen pengguna jasa Gojek di Batam sebesar 61,8. Hasil uji hipotesis didapatkan bahwa word of mouth, persepsi konsumen, dan kepercayaan secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen pengguna jasa Gojek di Batam.
Pengaruh Citra Perusahaan, Kualitas Pelayanan, Kepuasan Pelanggan dan Perilaku Pelanggan terhadap Loyalitas Pelanggan pada PT Singa Abadi Sukses Beby Sinsanto; Realize, Realize
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 7 No 2 (2025): Jurnal Ilmiaf Feasible (JIF): Bisnis, Kewirausahaan, dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v7i2.2025.175-185.56474

Abstract

Penelitian ini bertujuan menganalisis pengaruh citra perusahaan, kualitas pelayanan, kepuasan pelanggan, dan perilaku pelanggan terhadap loyalitas pelanggan PT Singa Abadi Sukses. Penelitian menggunakan pendekatan kuantitatif dengan teknik probability sampling terhadap 250 responden dari 667 pelanggan (rumus Slovin, α=5%). Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan SPSS versi 25. Hasil uji validitas dan reliabilitas menunjukkan semua instrumen valid dan reliabel (Cronbach's Alpha >0,70). Hasil uji t menunjukkan citra perusahaan (t=1,971; p=0,048), kualitas pelayanan (t=2,533; p=0,012), kepuasan pelanggan (t=3,749; p=0,000), dan perilaku pelanggan (t=2,440; p=0,015) berpengaruh signifikan terhadap loyalitas pelanggan. Uji F menunjukkan keempat variabel secara simultan berpengaruh signifikan (F=32,058; p=0,000) dengan kontribusi 33,3% (Adjusted R²=0,333). Penelitian ini merekomendasikan peningkatan citra perusahaan, optimalisasi kualitas pelayanan, dan pengelolaan kepuasan pelanggan untuk mempertahankan loyalitas dalam industri remitansi yang kompetitif.
The Effect Of Facilities, Price, And Service Quality On Customer Satisfaction At Formosa Hotel Batam Beby Sinsanto; Realize
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.1123

Abstract

This study aims to determine the effect of facilities, prices and service quality on Formosa Hotel Batam customer satisfaction. In this study the population is all customers in Formosa Batam Hotel in June 2018 which amounted to 1455 customers. The sampling technique used is Probability Sampling, where sampling is calculated using Slovin formula with a problem level of 5% and get the results of 314 respondents and used as a sample in this study. Data collection techniques in this study used a questionnaire. The data collected were analyzed using multiple linear regression analysis with the help of SPSS (Product and Service Solution) calculation tool version 21. The results in this study indicate that from the results of the T-test, it is known that for independent variables namely facilities significantly influence customer satisfaction, prices have a significant effect on customer satisfaction, and service quality has a significant effect on customer satisfaction. The F test results of 27.482 are greater than f table of 3.02 with a significant value of 0.000 which is smaller than the value of α 0.05 indicating that facility variables, price variables and service quality variables jointly influence customer satisfaction.
PERAN REMAJA DALAM MENGURANGI SAMPAH PLASTIK DI LINGKUNGAN SEKOLAH Wasiman; Husein, Alice Erni; Realize, Realize; Siagian, Mauli; Saputra, Asron
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.474

Abstract

Community Service is an obligation that must be carried out by a lecturer as a form of responsibility for the knowledge they have so that they can share knowledge with the community. The implementation of community service with the title The Role of Teenagers in Reducing Plastic Waste in Schools is an invitation to live a clean culture from an early age and cleanliness is a shared responsibility that must always be instilled from an early age. Instilling cleanliness at an early age will shape the culture and character of adolescents in life at school or in society and is a reflection of a form of concern for a clean environment so as to provide awareness in a clean environment. The role of adolescents in creating a clean environment, namely: 1) Throwing trash in the place provided by the school, 2) inviting other school friends to maintain the cleanliness of the school, 3) Providing education about the importance of clean living in the school environment, 4) the principles of Reduce (Reducing waste) Reuse (Reusing) and Recycle (Recycling) and explaining to students about separating waste according to its type. A clean school culture is also the responsibility of all parties in the school and this reflects a shared awareness that must always be considered and always educated to all students so that a clean environment becomes an absolute must for all parties.