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<![CDATA[PENGARUH BRAND IMAGE DAN PRODUCT QUALITY TERHADAP LOYALITAS PELANGGAN SEMEN DYNAMIX DI KOTA BATAM ]]>
<![CDATA[NOVITA ANDARWATI SITORUS]]>;
<![CDATA[REALIZE .]]>
<![CDATA[ JURNAL ILMIAH KOHESI Vol 4 No 3 (2020): JURNAL ILMIAH KOHESI ]]>
Publisher : <![CDATA[LP2MTBM MAKARIOZ ]]>
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<![CDATA[This research aims to find out empirically about the influence of brand image, and product quality on customer loyaltyDynamix cement simultaneously. In addition to knowing the effect of brand image and product quality on customer loyalty,this research was conducted at PT Solusi Bangun Indonesia Tbk Batam. The number of samples used in this study was 183.The instrument used to collect data was a questionnaire. The sampling technique used is Purpose sampling where thesample is taken based on predetermined criteria. By using validity and reliability tests to test data quality, linear analysis anddetermination coefficients (R) are used to experiment with classical assumptions and to test their effects, while using t testsand F tests to test hypotheses with the help of SPSS version 25. The coefficient determination results ( R2) shows that brandimage and product quality affect 38.3% of customer loyalty. Meanwhile it can be seen that brand image affects 17.2% andproduct quality affects 44.2% in customer loyalty from multiple linear regression. The conclusion based on the results of thisresearch and discussion is that brand image has a positive and significant influence on customer loyalty, product quality hasa positive and significant effect on customer loyalty and simultaneously brand image and product quality have a significanteffect on customer loyalty.]]>
<![CDATA[PENGGUNAAN WEBSITE SEBAGAI MEDIA PROMOSI HOME INDUSTRY PADA TIM PENGGERAK PKK ]]>
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<![CDATA[Tukino Tukino]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Multidisiplin Vol 2 No 2 (2019): Februari ]]>
Publisher : <![CDATA[LPPM Universitas Abdurrab ]]>
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DOI: 10.36341/jpm.v2i2.702
<![CDATA[Home industry production results are only traditionally managed as promoted by word of mouth, and sometimes rely solely on the number of visitors to the sales place of the product, so the product takes a long time to increase sales volume. Now with capitalize a set of computers or smartphones that have been equipped with the Internet network can be used as a tool or media to publish all activities / promotional activities undertaken by the domestic business actors. In this activity, business activists will be given material about what the website, especially weblog and its benefits, how to make it, and how to use and manage it properly to support and improve the ability in promoting the product. This is not without reason, because almost all citizens who already have a household business is less understand the use of the internet let alone use the Internet media as one of the media to promote household products that they produce. The main target in the implementation of community service activities is to improve the ability of the community in the utilization of the Internet as a powerful medium as a partner of the government in moving the economic factors.]]>
<![CDATA[PENGARUH PENGGUNAAN SISTEM LAYANAN PENGADAAN SECARA ELEKTRONIK (LPSE) TERHADAP MINAT CALON PENYEDIA DI BATAM ]]>
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<![CDATA[ Computer Based Information System Journal Vol. 1 No. 2 (2013): CBIS Journal ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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<![CDATA[Perkembangan teknologi yang semakin pesat mendorong berbagai instansi untuk melakukan perubahan dalam pemberian pelayanan. Begitu juga pada Pemerintah Kota Batam, khususnya Unit Layanan Pengadaan secara Elektronik (LPSE). LPSE memanfaatkan website sebagai media penyebaran informasi dan monitoring untuk setiap proses pengadaan barang dan jasa dengan tetap menerapkan prinsip-prinsip pengadaan barang dan jasa yakni efisiensi, efektifitas, persaingan sehat, terbuka, adil atau tidak diskriminatif dan akuntabel. Minat calon penyedia sangat bergantung pada kualitas informasi, kualitas sistem, kualitas pelayanan dan kepuasan pengguna. Uji validitas, uji reliabilitas, dan uji pengaruh digunakan untuk mengukur besarnya pengaruh yang diberikan oleh Layanan Pengadaan secara Elektronik terhadap minat para calon penyedia. Hasil yang diperoleh dari pengujian ini membuktikan bahwa Layanan Pengadaan secara Elektronik mempunyai pengaruh yang signifikan terhadap minat calon penyedia.]]>
<![CDATA[PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PENGGUNA AIR BERSIH MASYARAKAT KAMPUNG AIR BATAM CENTER ]]>
<![CDATA[Syaiful Aswad]]>;
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<![CDATA[Ronald Wangdra]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 6 No 2 (2018): JIM UPB Volume 6 No 2 2018 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v6i2.681
<![CDATA[Natural resources are an asset for life that is very valuable and must be managed properly in order to membeikan good life. This study is based on frequent occurrence of dead water and consumer complaints that are less responded by managers. This study aims to determine the effect of price and service quality on user satisfaction of clean water users from the community of Batam Community Health Center. The object of this research is water users. The purpose of research to determine whether there is partial and simultaneous influence between independent variables tehadap dependent variable. Sampling technique using non-probability sampling method, the number of research samples as much as 111 respondents. Technical analysis using multiple linear regression analysis. Based on the results of research on the results of t test, t arithmetic for price and service quality is greater than t table, it can be concluded there are some positive influence and significant price on customer satisfaction, there is a positive and significant effect of service quality customer satisfaction. F test results are larger F table. Then it can be concluded that the variables price and service quality simultaneously have a positive and significant influence on.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Promosi Terhadap Kepuasan Pelanggan pada PT Stainlessindo Anugrah Karya di Kota Batam ]]>
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<![CDATA[ JURNAL PUNDI Vol 2, No 2 (2018) ]]>
Publisher : <![CDATA[AKBP-STIE "KBP" PADANG ]]>
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DOI: 10.31575/jp.v2i2.78
<![CDATA[Business competition in the Batam city nowadays can be said to be very strict because of the growing knowledge, culture and technology so that more competitors are opening a business in the same field. To overcome the tight competition in the marketing of stainless steel and iron work, one of the efforts must be done by the company is to implement the strategy of service quality and promotion to improve customer satisfaction. The purpose of this study is to determine the influence of service quality and promotion on customer satisfaction at PT Stainlessindo Anugrah Karya in Batam city individually and at the same time. This study method is by using descriptive analysis, data quality test, classical assumption test, multiple linear regression analysis, and hypothesis test. The results of this study indicate that the variable of service quality and promotion individually and simultaneously have a positive value and significance below the alpha level that has been assigned on customer satisfaction variable which the coefficient value of service quality has the most dominant contribution, so it can be concluded that the variable of service quality and promotion have positive and significant influence on customer satisfaction variable individually and simultaneously.]]>
<![CDATA[SISTEM PAKAR MENDIAGNOSA PENYAKIT OSTEOPOROSIS PADA LANSIA MENGGUNAKAN METODE FORWARD CHAINING BERBASIS WEB ]]>
<![CDATA[Mike Permata Sari]]>;
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<![CDATA[ JURNAL ILMIAH INFORMATIKA Vol 7 No 01 (2019): Jurnal Ilmiah Informatika (JIF) ]]>
Publisher : <![CDATA[Teknik Informatika ]]>
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DOI: 10.33884/jif.v7i01.906
<![CDATA[Osteoporosis is a disease characterized by reduced bone mass and a change in the microarchitecture of bone tissue resulting in decreased bone strength and increased bone fragility and the risk of fractures. The difficulty of handling cases of osteoporosis due to lack of attention to handle osteoporosis, lack of income, so do not have the cost of consulting a doctor or the public do not have spare time to go to consult a doctor about osteoporosis. Therefore, the study was conducted based on the need for tools for people to diagnose osteoporosis. The tool is a web-based expert system using forward chaining method. Based on the test results, the expert system works quite well with the value of the system accuracy reached 83.3%. This expert system in its consultation can be run by answering each question with yes or no, all responses are tailored to the patient's perceived complaints. The output of this system is the name of disease, symptoms, description and solution.]]>
<![CDATA[PEMBINAAN ADMINISTRASI DAN DOKUMENTASI DENGAN MEMANFAATKAN SOFTWARE APPLICATION ]]>
<![CDATA[Pastima Simanjuntak]]>;
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<![CDATA[Koko Handoko]]>
<![CDATA[ Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 2, No 2 (2019): Juli 2019 ]]>
Publisher : <![CDATA[STMIK Royal ]]>
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DOI: 10.33330/jurdimas.v2i2.335
<![CDATA[Abstract: The guidance on the use of application software for administration and documentation aims to ensure that organizational managers and members of the Hanglekir Batam Center Housing PKK in Riau Islands can understand and utilize the application software and find out how to use the application software in the future. Therefore, the development of this application software will be very necessary for organizers and PKK members who are interested in learning it. The main target of this coaching can be to produce people who can technology and understand the use of the application software. The type and capacity of the application program required will certainly be different from each other. Not a few people use the application program as an ingredient to obtain search results from a subject matter. These applications can be done in various ways including computerized systems that aim to improve the quality and quality of an application, the results provide solutions and make decisions for some organizational managers and PKK members who do not understand the use of computer applications and use computer applications for administration and documentation. The method used by guiding the management and PKK members with two meetings for a month. The results of this coaching are administrators and members of the Batam Hanglekir Housing PKK who already know how to use and use software applications. Keywords: Coaching, Software, Application, Administration, Documentation Abstrak: Pembinaan pemanfaatan software aplikasi untuk administrasi dan dokumentasi ini bertujuan agar pengurus organisasi dan anggota PKK Perumahan Hanglekir Batam Center Kota Batam Kepri bisa memahami dan memanfaatkan software aplikasi tersebut dan mengetahui cara penggunaan software aplikasi di kemudian hari. Oleh karena itu, pembinaan software application ini akan sangat dibutukan bagi pengurus Organisasi dan anggota PKK yang berminat untuk mempelajarinya. Target utamanya dari pembinaan ini bisa menghasilkan masyarakat yang bisa akan teknologi dan memahami penggunaan Software aplikasi tersebut. Jenis dan kapasitas program aplikasi yang diperlukan tentu akan berbeda satu sama lain. Tidak sedikit orang menggunakan program aplikasi sebagai bahan untuk memperoleh hasil pencarian dari suatu pokok permasalahan. Pengaplikasian tersebut dapat dilakukan dengan berbagai cara diantaranya adalah sistem terkomputerisasi yang bertujuan untuk meningkatkan mutu dan kualitas suatu aplikasi, hasilnya memberikan solusi serta mengambil keputusan untuk beberapa pengurus organisasi dan anggota PKK yang belum mengerti pemanfaatan aplikasi komputer serta menggunakan aplikasi komputer untuk administrasi dan dokumentasi. Metode yang digunakan dengan melakukan pembinaan pada pengurus dan anggota PKK dengan dua pertemuan selama sebulan. Hasil dari pembinaan ini adalah pengurus dan anggota PKK Perumahan Hanglekir Batam Kepri sudah mengetahui cara penggunaan dan pemanfaatan software application. Kata kunci: Pembinaan, Software, Aplication, Administrasi, Dokumentasi]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Minat Beli Konsumen pada PT Ndexindo Mandiri Indonesia ]]>
<![CDATA[Yerry Susanto]]>;
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<![CDATA[ eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss ]]>
Publisher : <![CDATA[Komunitas Dosen Indonesia ]]>
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DOI: 10.32877/eb.v5i2.459
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui seberapa pengaruh kualitas pelayanan dan kualitas produk terhadap minat beli konsumen pada PT Ndexindo Mandiri Perkasa dengan teknik pengambilan sampling cochran yaitu jumlah sampel 385 responden. Metode pengumpulan data yaitu dengan kuesioner yang di sebarkan melalui google form. Uji kualitas data dalam penelitian ini menggunakan uji validitas dan uji reliabilitas, uji asumsi klasik dan uji pengaruh dalam penelitian ini menggunakan analisis regresi linear berganda dan analisis koefisien determinasi (R2), sedangkan uji hipotesis dalam penelitian ini menggunakan (uji t) dan (uji F) dengan menggunakan software program SPSS versi 25. Hasil Koefisien determinasi (R2) yang diperoleh adalah variabel kualitas pelayanan dan kualitas produk berpengaruh 54,9% terhadap minat beli konsumen. Dari hasil uji t dan uji f, maka dapat di simpulkan bahwa secara parsial kualitas pelayanan dan kualitas produk berpengaruh signifikan terhadap minat beli konsumen, serta secara simultan kualitas pelayanan dan kualitas produk berpengaruh signifikan terhadap minat beli konsumen.]]>
<![CDATA[The Effecr Of Motivation And Competency Toward Performance OF Employee On PT BPR Dana Nagoya ]]>
<![CDATA[Elin Elin]]>;
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<![CDATA[ JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 20, No 1 (2022): Vol 20, Nomor 1, Tahun 2022 ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen FE Unsri ]]>
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DOI: 10.29259/jmbs.v20i1.13149
<![CDATA[Abstract: The aspect of human resources has a significant influence on the success of a company. If a company has a good quality human resources performance, it will support the company in achieving the desired target. This research is to test and analyze the problems of Motivation and Competence on Employee’s Performance at PT BPR Dana Nagoya. The technique used in this study is saturated or census sample with 108 respondents. The analytical method used is multiple linear regression. The data quality test in this study uses the validity test and the reliability test, the classic assumption test in this study uses the normality test, multicollinearity test and heteroscedasticity test and the effect test using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis test in this study using t test and F test with the help of SPSS 25 statistical software. Based on the results of the study, showed that motivation and competence had a positive and significant effect on employee’s performance from t calculate > t table and significant value <0,05 and motivation and competence together have a positive and significant effect on employee’s performance from f calculate > f table and significant value <0,05.Abstrak: Aspek sumber daya manusia berpengaruh cukup signifikan terhadap keberhasilan suatu perusahaan. Apabila suatu perusahaan memiliki kualitas kinerja sumber daya manusia yang baik maka akan mendukung sebuah perusahaan dalam mencapai target yang diinginkan. Penelitian ini bertujuan untuk menguji dan menganalisa masalah Motivasi dan Kompetensi terhadap Kinerja Karyawan pada PT BPR Dana Nagoya. Teknik yang digunakan dalam penelitian ini adalah sampel jenuh atau sensus dengan jumlah 108 responden. Metode Analisis data dilakukan dengan menggunakan analisis regresi linear berganda. Uji kualitas data dalam penelitian ini menggunakan uji validitas dan uji realibilitas, uji asumsi klasik dalam penelitian ini menggunakan uji normalitas, uji multikolinearitas dan uji heteroskedastisitas dan uji pengaruh menggunakan analisis regresi linear berganda dan analisis koefisien determinasi (R2), sedangkan uji hipotesis dalam penelitian ini menggunakan uji t dan uji F dengan bantuan software statistik SPSS 25. Berdasarkan hasil penelitian, menunjukkan bahwa motivasi dan kompetensi berpengaruh secara positif dan signifikan terhadap kinerja karyawan dari thitung > ttabel dan nilai signifikan < 0,05 serta motivasi dan kompetensi secara bersama-sama memiliki pengaruh positif dan signifikan terhadap kinerja karyawan dari fhitung > ftabel dan nilai signifikan < 0,05.]]>
<![CDATA[UTILITARIAN VALUE AND HEDONIC VALUE ANALYSIS OF CUSTOMER SATISFACTION AT PT SUMBER ALFARIA TRIJAYA TBK (ALFAMART) ]]>
<![CDATA[Erwin Sitompul]]>;
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<![CDATA[ Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[The purpose of this research was to determine: 1). Utilitarian Value an affects on customer satisfaction, 2). Hedonic Value has an effect on customer satisfaction. 3) To find out whether Utilitarian Value and hedonic value affect on customer satisfaction. 4) To measure how much influence the Utilitarian Value and hedonic value have on customer satisfaction. This research is quantitative descriptive. The technique of collecting data using a questionnaire. The population in this study were the customers of PT Sumber Alfaria Trijaya TBK (Alfamart) in Batam. The sampling method using the Slovin formula, then taken as many as 423 respondents. The results of this study were obtained: the results of the t test variable Utilitarian Value (X1) on customer satisfaction (Y) obtained t value of 5.905 which is greater than the t table (5.905 > 1.9719) with a significance of less than 0.05 ( 0.000 <0.05). In the hedonic variable value (X2) to customer satisfaction (Y), the value of t arithmetic 136,479 which is greater than t table (136,479 > 1.9719) with a significance of less than 0.05 (0.000 <0.05). The Multiple linear regression equation Y = (-1.351) + 0.413 (X1) + 0.674 (X2) + e. The conclusion of this study is it is known that the Utilitarian Value and Hedonic Value variabels that influence customer satisfaction of PT Sumber Alfaria Trijaya TBK (Alfamart) in Batam]]>
