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Realize, Realize
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Pengaruh Kualitas Produk, Promosi dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Marketplace Shopee Reni Sundari; Realize Realize
Jurnal Disrupsi Bisnis Vol 6, No 1 (2023): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i1.28074

Abstract

Tujuan yang dapat diketahui dalam untuk melalukan penelitian ini sebagaimana untuk dapat mengetahui hubungan kualitas produk, promosi dan kepercayaan konsumen secara parsial atau simultan mempengaruhi keputusan pembelian pada marketplace Shopee. Dapat menggunakan jenis penelitian yang berhubungan dengan pendekatan deskriptif untuk penelitian kuantitatif. Karena populasi yang digunakan oleh pembeli atau konsumen marketplace Shopee tidak diketahui secara pasti, dan rumus Jacob-Cohen digunakan sebagai metode ukuran sampel, diperoleh 204 responden dan digunakan untuk mengumpulkan data responden. Metode pengambilan sampel menggunakan non probability sampling serta dengan purposive sampling sebagai metode sampling yang dipergunakan. Pada pengujian melalui uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi berganda, analisis koefisien determinasi (R2), Uji t dan uji f dapat dipergunakan sebagaiman dalam proses analisis data selama berlangsungnya penelitian. Hasil penelitian dapat menunjukkan kualitas produk, promosi serta kepercayaan konsumen dengan dapat secara parsial maupun simultan atau dengan kata lain secara bersamaan dalam mempengaruhi keputusan pembelian marketplace Shopee.
Pengaruh Citra Merek, Kualitas Produk Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada E-Commerce Bukalapak Di Kota Batam Nurhaida; Realize
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.651

Abstract

Bukalapak, which was started on January 10, 2010 by Achmad Zaky, Nugroho Herucahyono, and Muhamad Fajrin Rasjid, is one of the largest e-commerce companies in Indonesia created by the nation's children. Bukalapak is an online marketplace where transactions can be made. Several e-commerce businesses that compete with Bukalapak, such as Shopee, Lazada, and Tokopedia, continue to dominate the Indonesian market competition. The problem with Bukalapak has not been able to compete with other e-commerce brand images, then the quality of the products provided cannot match consumer demand, and there are still many negative reviews given by consumers so that they can influence purchasing decisions. With observable objectives such as brand image, product quality and consumer trust can influence purchasing decisions at e-commerce Bukalapak in Batam City. This study uses a descriptive research strategy based on a quantitative approach. The purpose of this kind of descriptive research is to strengthen the researcher's analysis and final conclusions by providing a clear and concise description of the conditions to be studied, with the help of a literature study. Data analysis techniques that can be used include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis (R2), t test and f test. The results of the study can conclude that brand image, product quality and consumer trust partially and simultaneously can have a positive and significant impact on purchasing decisions at e-commerce Bukalapak in Batam City
PENGARUH ULASAN PRODUK, KEMUDAHAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SHOPEE DI KOTA BATAM Indah Permata Sari; Realize Realize
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1095

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ulasan produk,kemudahan dan promosi, terhadap keputusan pembelian. Penelitian ini dilakukan dengan menggunakan metode deskriptif kuantitatif. Pengumpulan data disajikan dengan metode penelitian kepustakaan dan dokumentasi. Teknik analisis data yang digunakan adalah uji asumsi klasik, analisis regresi linear berganda, uji t, uji f dan uji koefisien determinasi. Analisis dilakukan dengan menggunakan program IBM SPSS Statistic V.26. Hasil penelitian ini dapat disimpulkan sebagai berikut: (1)Dari hasil regresi linear berganda bahwa menyatakan ulasan produk berpengaruh postif dan signifikan secara parsial terhadap keputusan pembelian (2) kemudahan terdapat pengaruh positif signifikan secara parsial terhadap keputusan pembelian (3) bahwasanya promosi terdapat pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian (4) Dari hasi Uji F diketahui bahwa secara simultan ulasan prodik,kemudahan dan promosi berpengaruh signifikan terhadap keputusan pembelian pada Shopee.
EFFECT OF MOTIVATION AND DISCIPLINE ON EMPLOYEES PERFORMANCE OF PT. CIPTA CATUR MAHKOTA wahyu arif sujatmiko; Realize Realize
Jurnal Apresiasi Ekonomi Vol 6, No 3 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.91 KB) | DOI: 10.31846/jae.v6i3.96

Abstract

PT Cipta Catur Mahkota is a sub company from PT Cipta Group. This company start their progress as a general contractor and then lately has become developer company. Now the employee are not only work based on job description, but the employee need to able generate creative and innovative ideas for the development of the organization. It takes the role of active managers in leading, organizing activities and keeping the organization’s environment. Manager must also be able to instil confidence in all members of the organization that they can work together as a synergy in order achieving maximum results. This study aims to describe how the influence of motivation and work discipline on employee performance at PT Cipta Catur Mahkota partially or simultaneously. The object of this research is field employees at PT Cipta Catur Mahkota. Which amounted to 121 respondents, with motivation (X1) and work discipline (X2). Data analysis method used is multiple linear regression analysis, which aims to know the corelation between two variables. Hypothesis testing is done by T Test, F Test and test coefficient of determination ( . Analyzing data using statistical data processing software that is SPSS version 22. The result of this study indicate that motivation has a positive and significant effect on employee performance of PT Cipta Catur Mahkota, work discipline have an effect on to positive and significant to employees performance of PT Cipta Catur Mahkota. The coefficient of determination has a value of 0.753 or 75.3%. This means that motivation variabel and work discipline has an effect through performance which amount is 75.3%.
Pengaruh Gaya Hidup, Promosi, dan Lokasi terhadap Perilaku Konsumen Kedai Kopi di Kota Batam Deviana Deviana; Realize Realize
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 2 (2023): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i2.3557

Abstract

The impact of globalization has made coffee shop business owners continue to innovate so that their business can survive with increasingly fierce competition. Several factors such as giving attractive promotions and competing to find the most appropriate location that can attract consumers. With the spread of franchise coffee shops in Batam, non-franchise coffee shop business owners must start analyzing coffee shop business strategies with existing consumer behaviour so they don't lose out in this industry. The purpose of this experimentation is to understand if there is a connection between lifestyle, promotion and location towards coffee shop consumer behaviour in Batam Island. The experimentation is a quantitative research in which author gathers information by spreading questionnaires to franchised coffee consumer in Batam island. The sample collection technique that has been used is simple random sampling and done by using multiple regression analysis. Through the experiment and the analysis from 385 respondents, the results indicate that there is significant influence between lifestyle towards consumer behaviour, there is significant influence between promotion and consumer behaviour and there is no influence between location and consumer behaviour significantly. Different result shows with three variables involves with consumer behaviours where there is significant influence worth 32.3%. But simultaneously, lifestyle, promotion, and location influence consumer behaviour by 62.02.
Pengaruh Kualitas Produk, Pesan Iklan, Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Kosmetik Marina Ependi, Winda Aprilia; Realize, Realize
Jurnal Bina Manajemen Vol. 12 No. 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.377

Abstract

The purpose of this research is to examine how product quality, advertising messages, and word of mouth partially or simultaneously affect the decision to purchase Marina cosmetics. Can use the type of research related to associative with a quantitative research approach. Due to the fact that the population used by buyers or users of Marina cosmetics is not known with certainty, and the sample size determination technique used was the Jacob-Cohen formula, 204 respondents were obtained which were used to collect respondent data. The sampling technique uses purposive sampling as a targeted sampling method. Validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, analysis of the coefficient of determination (R2), t test and f test can be used in the data analysis process during the research. The results of the study can show that product quality, advertising messages, and word of mouth partially or simultaneously or together can influence the decision to purchase Marina cosmetics
Pelatihan Manajemen Pemasaran Berbasis Transaksi Elektronik melalui Pemanfaatan Market Place untuk Peningkatan Kesejahteraan Masyarakat Komplek Perumahan Graha Mentarau Husna, Lenny; Realize, Realize; Putri, Anggia Dasa
PUAN INDONESIA Vol. 6 No. 1 (2024): Jurnal Puan Indonesia vol 6 no 1 Juli 2024
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v6i1.274

Abstract

This community service aims to introduce and increase the public's understanding of the Graha Mentarau housing complex regarding electronic transaction-based marketing management through the use of the marketplace. In this context, the application of the Information and Electronic Transactions Law (UU ITE) becomes relevant because it regulates legal aspects related to electronic transactions, including consumer protection, data security and online business regulations. This training not only aims to improve practical skills in selling online but also to ensure that these activities comply with applicable legal provisions. Through interactive workshops and direct mentoring, training participants will be equipped with knowledge on how to effectively manage their online business, while understanding the legal responsibilities that must be complied with. It is hoped that the results of this training can make a significant contribution in increasing people's income and economic welfare, as well as strengthening compliance with the ITE Law in the context of marketplace utilization in the current digital era.
Keputusan Pembelian Crispy Chicken Ditinjau Dari Pemasaran Digital, Brand Image, Dan Inovasi Eric, Eric; Realize, Realize
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4192

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital, brand image, dan inovasi produk terhadap keputusan pembelian Honglin Crispy Chicken di Kota Batam. Populasi dalam penelitian ini adalah seluruh konsumen Honglin Crispy Chicken di Kota Batam. Sampel dalam penelitian ini menggunakan teknik Cochran, dengan tingkat kepercayaan 95% atau sama dengan tingkat kesalahan sebesar 5%. Penelitian ini dilakukan menggunakan teknik kuantitatif dan sampel yang digunakan sebanyak 384 responden dengan metode pengumpulan data dengan cara penyebaran kuesioner. Teknik analisis menggunakan uji statistik deskriptif, kualitas data berupa uji validitas dan reliabilitas, uji asumsi klasik berupa normalitas, multikoliniearitas dan heterokedastisitas, uji pengaruh yakni uji regresi linear berganda dan uji koefisien determinasi serta uji hipotesis yang berupa uji t dan uji f. Berdasarkan hasil uji analisis regresi linear berganda untuk variabel pemasaran digital berpengaruh sebesar 0,306 terhadap keputusan pembelian, variabel brand image berpengaruh sebesar 0,578 terhadap keputusan pembelian, variabel inovasi produk berpengaruh sebesar 0,218 terhadap keputusan pembelian. Berdasarkan hasil uji koefisien determinasi, variabel pemasaran digital, brand image dan inovasi produk berpengaruh terhadap keputusan pembelian di Honglin Crispy Chicken di kota Batam sebesar 0,847 atau 84,7%. Berdasarkan uji hipotesis diperoleh lah kesimpulan bahwa variabel pemasaran digital, brand image dan inovasi produk berpengaruh secara parsial dan simultan terhadap keputusan pembelian di Honglin Crispy Chicken di kota Batam.
Pengaruh Kualitas Produk, Citra Merek Dan Promosi Terhadap Keputusan Pembelian Ban Pada PT Adaban Makmur Sukses James, James; Realize, Realize
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.7026

Abstract

Penelitian ini bertujuan untuk memahami bagaimana kualitas produk, citra merek, dan promosi memengaruhi keputusan pembelian ban di PT Adaban Makmur Sukses. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif, dengan populasi penelitian terdiri dari 318 pelanggan PT Adaban Makmur Sukses. Sampel yang digunakan sebanyak 177 responden, yang ditentukan menggunakan rumus Slovin dan dipilih melalui teknik simple random sampling. Berbagai uji statistik dilakukan dalam penelitian ini, termasuk uji kualitas data, uji asumsi klasik, uji pengaruh, dan uji hipotesis. Hasil analisis regresi linier berganda menunjukkan bahwa kualitas produk memberikan kontribusi sebesar 22,4% terhadap keputusan pembelian. Citra merek berkontribusi sebesar 29,1%, sedangkan promosi menyumbang 21,1% dalam mempengaruhi keputusan pembelian. Koefisien determinasi (R²) mengindikasikan bahwa secara kolektif, ketiga variabel tersebut menjelaskan 55,6% variasi dalam keputusan pembelian. Uji t dan uji F yang dilakukan mengonfirmasi bahwa kualitas produk, citra merek, dan promosi secara individual maupun bersama-sama memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian
The Influence Of Task Load, Student Engagement, And New Student Selection On Learning Achievement Of Students At SMP Negeri 63 Batam Prasetyo, Windra; Realize, Realize
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify the influence of task load, student engagement, and new student selection on the learning achievement of students at SMP Negeri 63 Batam. The research method used is quantitative with a survey approach. The population of this study includes of all 220 seventh grade students at SMP Negeri 63 Batam. Data were collected through questionnairesand analyzed using multiple linear regression. The result of the study indicated that task load, student engagement, and new student selection have a positive and significant effect on students learning achievement with an F value of 130.513 > F table value of 2.646 and a significance level of < 0.001. This research is expected to contribute to the improvement of strategies and the quality of education more effectively at SMP Negeri 63 Batam.
Co-Authors AGUNG PRATAMA Algifanri Maulana, Algifanri Amin, Al Andrean, Tomi Andriyani, Baiq Dewi Budianto Sitorus candra, joni eka Deviana Deviana Dewi Patmawati Elin Elin Eni, Eni ENJELI DIVER Ependi, Winda Aprilia Eric, Eric Erwin Sitompul GRACE INGELYN Hananti, Uni Handoko, Koko HENDRA GUNAWAN B11211055 Hotman Panjaitan Husna, Lenny Ida Aju Brahmasari Indah Permata Sari James James, James Jayanto, Ricky JUNITA SARI Kiki Sumanti Kristina, Erin Lature, Agnes Filadelfia Mike Permata Sari NOVITA ANDARWATI SITORUS Novitri, Afridilla Novitri Nurhaida Prasetyo, Windra Putri, M.Kom, Anggia Dasa Reni Sundari Ritmaratri Yola Vernadila Ronald Wangdra Siagian, Gebby Mirayu Siagian, Mauli Simanjuntak, Pastima Sinaga, Deska Audyna Sitorus, Budianto Sudjono Sudjono Sundari, Reni SUSIANA SIMAMORA Syaiful Aswad Syntia, Kartini tukino, tukino wahyu arif sujatmiko Wasiman, Wasiman Yerry Susanto Yvonne Wangdra