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Ganefri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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INOVASI TEKNOLOGI DAN DAMPAKNYA TERHADAP PERTUMBUHAN KEWIRAUSAHAAN DI ERA INDUSTRI 4.0 Mhd Safiq Adzkia; Asmar Yulastri; Ganefri
EDU RESEARCH Vol 5 No 4 (2024): EDU RESEARCH
Publisher : IICLS (Indonesian Institute for Corporate Learning and Studies)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47827/jer.v5i4.445

Abstract

Era Industri 4.0 telah membawa perubahan signifikan dalam dunia kewirausahaan, terutama melalui adopsi inovasi teknologi seperti Internet of Things (IoT), kecerdasan buatan (AI), big data, dan platform digital. Penelitian ini bertujuan untuk menganalisis dampak inovasi teknologi terhadap pertumbuhan kewirausahaan, baik dari segi peningkatan efisiensi operasional, pertumbuhan omzet, maupun perluasan pasar. Dengan menggunakan metode mixed methods, data dikumpulkan melalui survei terhadap 120 wirausahawan yang telah mengadopsi teknologi serta wawancara mendalam dengan 15 responden terpilih. Hasil penelitian menunjukkan bahwa inovasi teknologi memiliki pengaruh signifikan terhadap pertumbuhan kewirausahaan. Secara kuantitatif, penggunaan teknologi berkontribusi pada peningkatan omzet rata-rata sebesar 12% per tahun dan efisiensi operasional hingga 30%. Secara kualitatif, wawancara mengungkapkan bahwa teknologi mendorong terciptanya model bisnis baru, seperti personalisasi produk dan layanan berbasis data, meskipun masih menghadapi tantangan seperti kesenjangan keterampilan dan risiko keamanan data. Penelitian ini menyimpulkan bahwa inovasi teknologi merupakan katalisator utama dalam mempercepat pertumbuhan kewirausahaan di era digital. Namun, keberhasilan adopsi teknologi membutuhkan dukungan dari kebijakan pemerintah, pengembangan keterampilan digital, dan peningkatan kesadaran wirausahawan terhadap potensi teknologi. Penelitian ini memberikan wawasan penting bagi wirausahawan, pembuat kebijakan, dan akademisi dalam memanfaatkan peluang yang ditawarkan oleh Industri 4.0
The Influence of Tutorial-Based Learning Model on Information and Communication Technology (ICT) Subjects at Junior High School Painan Helmiza; Ganefri; Ambiyar; Irfan, Dedy
The Indonesian Journal of Computer Science Vol. 12 No. 3 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i3.3242

Abstract

This study aims to determine the effect of learning outcomes using a tutorial-based learning model in Information and Communication Technology (ICT) subjects at Junior High School 02 Painan. This study uses a quasi-experimental research method. The population in this study were students of class VIII Junior High School 02 Painan. The sample in this study used a random sampling technique with students in class VIII A as the experimental class and VIII B as the control class with 30 students in class A and 25 students in class B. The research instrument used was objective questions which were tested for validity, reliability, discriminatory power, and level of difficulty. Data were analyzed with parametric statistics including normality test, homogeneity test and hypothesis testing. As well as to test the activity and response of the research instrument used was a questionnaire which was validated by three lecturers who are experts in learning evaluation and the results of effectiveness were analyzed based on classical completeness and based on the Gain Score. The results of this study revealed that student learning outcomes using the tutorial-based learning model with an average score of the experimental class was 78.933 better than ordinary learning with an average score of the control class was 69.76 in the final test analysis where the tcount was 9.484 and ttable is 1.68 with a significance level of 95% so that tcount > ttable and the research hypothesis is accepted. As well as seen from the activeness and response of students, the average result of activity is 80.9% with a very good classification and for the average student response result is 87.4% with a very good classification result. The effectiveness of learning using a tutorial-based learning model in the effectiveness trial, obtained 87% of students scored ≥ 70 which stated classically effectiveness and for the control class obtained 43.33% of students scored < 70 which stated that it was not classically effective. And in terms of Gain Score gets a value of 37.31% (medium). Thus it can be concluded that there is an influence of the tutorial-based learning model on Information and Communication Technology (ICT) learning on student learning outcomes.
Positive Influence of Entrepreneurship Mobile Media Implementation on Entrepreneurial Interest & Learning Outcomes Yunus, Yuliawati; Ganefri; Yulastri, Asmar
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3410

Abstract

Blended learning is very important today, and various platforms are used to achieve reasonable learning goals in education, ranging from low to high levels. Different learning platforms are implemented in e-learning systems, mobile applications, and other interactive media. The venue is only sometimes able to help students in learning thoroughly. So that there is a need for learning style adjustments to the learning process. This study uses an Android-based entrepreneurship learning media application to determine the results of entrepreneurial education and students' entrepreneurial interests. The type of research used was a quasi-experiment with a population of 406 students. Samples were taken using purposive sampling techniques. The instruments used in this study are objective tests and questionnaires of entrepreneurial interest. The analysis technique used was Anova with test F. The results revealed a positive influence between implementing entrepreneurial mobile media on increasing entrepreneurial interest and student learning outcomes
Efektivitas Modul Pembelajaran Interaktif Berbasis Android pada Pembelajaran Produk Kreatif dan Kewirausahaan Sefriani, Rini; Ganefri; Yulastri, Asmar
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3422

Abstract

Keberadaan modul pembelajaran interaktif berbasis android mampu memberikan dampak yang positif bagi siswa dalam pembelajaran Produk Kreatif da Kewirausahaan. Penelitian ini bertujuan untuk menghasilkan produk modul interaktif untuk siswa sekolah menengah kejuruan (SMK). Model pengembangan yang digunakan adalah 4D yaitu, Define, design, develop dan disseminate. Subjek penelitian ini adalah siswa kelas XI SMK Negeri 8 di kota Padang. Instrumen untuk uji efektivitas adalah dalam bentuk soal tes. Analsis data dilakukan dengan menggunakan program excel. Hasil penelitian diperoleh nilai efektivitas siswa setelah menggunakan modul interaktif in adalah sebesar 87.75 %. Dengan demikian dapat ditafsirkan bahwa produk ini sangat efektif digunakan dalam pemeblajaran Produk Kreatif dan Kewirausahaan.
A Comprehensive Exploration of Entrepreneurial Strategies in The Makeup and Beauty Industry: The Role of Social Media Marketing Yupelmi, Mimi; Yulastri, Asmar; Ganefri; Giatman; Effendi, Hansi; Muskhir, Mukhlidi
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3439

Abstract

The research background is the rapid development of makeup and beauty industry in the social media era that is highly competitive. The study aims to explore the industry's development and its characters, the specialized entrepreneurial strategies, and the influence of social media on this industry. The methodology employed in this research is a semi-systematic literature review. The analytical approach utilized incorporates a meta-narrative framework, encompassing stages such as identifying, analyzing, and identifying patterns and themes related to the topic. The results describe that the characters of makeup and beauty industry includes highly competitive, ever-changing trends, consumer-centric, seasonal and limited-edition products, diverse product range. Furthermore, the role of social media and specialized entrepreneurial strategies related to the influencer collaborations, community building, personalized beauty, virtual beauty consultations, user-generated content, social commerce, online beauty classes, virtual events and live streams. Finally, the challenges of social media on entrepreneurial strategies associated with the policy and algorithm changes, negative feedback and criticism, data privacy and security.
Literature Review: The Influence of Demographics, User Experience and E-Commerce Platforms In The Digital Business World Astuti, Murni; Ganefri; Yulastri, Asmar
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3444

Abstract

The presence of digital technology has fundamentally changed the business landscape, and one of the most striking transformations is the birth of e-commerce. Online business has become a global phenomenon that is spurring economic growth, increasing the accessibility of products and services, and changing the way companies interact with customers. In this context, three main factors emerge as key elements influencing the success of an e-commerce business: superior user experience, wise pricing strategy, and a sophisticated e-commerce platform. This research aims to find out how demographics, user experience and platforms influence the digital business world. The research method used in this research is Systematic Literature Review (SLR) with a qualitative approach in a systematic review which is used to summarize research results that are descriptive qualitative in nature. The results of this research are that there is a significant influence between demographics and user experience because these three variables greatly influence customer purchases because they can be a comparison of various aspects of purchasing through platforms in the digital business world.
Strategi Pemasaran Online terhadap Kepuasan Konsumen Penggemar Fresh Milk Widyastuti, Rini; Ganefri; Yulastri, Asmar; Suryani, Karmila; Fitri Rahmadani, Ade
The Indonesian Journal of Computer Science Vol. 12 No. 6 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i6.3497

Abstract

Penelitian bertujuan mengetahui dan menganalisis strategi pemasaran online, meliputi produk, harga, pelayanan konsumen dan keamanan terhadap kepuasan konsumen. Pengumpulan data dilakukan menyebarkan kuesioner dan wawancara terhadap konsumen yang membeli produk secara online sebagai sampel penelitian. Pengambilan sampel dengan metode purposive sampling yang telah membeli minuman secara online minimal 3 kali yaitu 20 orang pelanggan. Hasil penelitian menunjukkan kepuasan konsumen ditentukan dari strategi pemasaran online. Kesesuaian produk terkait dengan 95% kepuasan konsumen menyatakan sangat setuju dari produk yang sesuai dengan gambar, informasi produk, dan desain kemasan produk yang menarik serta unik. Respon harga mendapatkan tanggapan 90%, bahwa harga produk yang dijual sesuai dengan kualitasnya. Pelayanan konsumen hampir 95% responden menyatakan pelaku usaha cepat merespon chat dalam bertransaksi, keamanan terjaminnya produk yang diterima sesuai dengan desain dan kemasan yang masih bagus mendapatkan tanggapan sekitar 95%. Inilah yang menjadi motivasi pelaku usaha dalam memasarkan produknya secara online untuk mendapatkan kepuasan konsumen.
Startup Sebagai Upaya Meningkatkan Jiwa entrepreneurship Di Kalangan Generasi Muda Maiyana, Efmi; Yulastri, Asmar; Ganefri; Giatman; Effendi, Hansi; Muskhir, Mukhlidi
The Indonesian Journal of Computer Science Vol. 12 No. 6 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i6.3536

Abstract

Strategies used by startups to support young people in the business world, in the digital era and the ever-evolving global economy, business ethics have become more important than ever before. The high unemployment rate and the difficulty of finding a job are expected to be resolved by utilizing startup technology. Startups are the right place for the younger generation to develop and utilize the entrepreneurial spirit, with innovative, risky, and fast-moving characteristics. Various strategies can be used by startups to inspire and encourage young people to take calculated risks, be innovative and create their own business opportunities. Some successful startups that have inspired and prepared young people to become business owners. Through this analysis, the purpose of this article is to show how the younger generation can utilize the opportunities presented by startups to develop their own businesses, using qualitative descriptive methods creating a positive economic impact and bringing steady long-term change in the business world
Pengaruh Motivasi dan Pendidikan Kewirausahaan Terhadap Kesiapan Mahasiswa Sebagai Enterpreneurship di Era Globalisasi Pada Mata Kuliah Manajemen Usaha Boga Gusnita, Wiwik; Ganefri; Yulastri, Asmar; Giatman; Muskhir, Mukhlidi; Effendi, Hansi
The Indonesian Journal of Computer Science Vol. 12 No. 6 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i6.3555

Abstract

D3 Culinary Arts Study Program students are targeted to become graduates who are able to have an entrepreneurial spirit. Basically, building a business requires high motivation to be able to compete with other entrepreneurs. This research aims to see the influence of motivation and entrepreneurship education on students' readiness for entrepreneurship in the Catering Business Management course after completing their studies. The method used in this research is a quantitative descriptive method with correlation studies. The correlation analysis technique in this research uses the product-moment correlation statistical test using interval data with certain conditions. The coefficients table shows that the significance value of the motivation variable (X1) does not have a significant effect on variable Y (student readiness), namely 0.085 > 0.05. Meanwhile, variable X2 (entrepreneurship education) has a significant effect on variable Y (student readiness), namely 0.000 < 0.05. It can be concluded that with entrepreneurship education, students are ready to become entrepreneurs by having knowledge of business production management, knowing procedures, understanding how to produce businesses, and how to develop ideas.
Entrepreneurial Knowledge, Self-Efficacy, and The Impact of The Environment on The Entrepreneurial Interests in Electronic Engineering Department Students Elsa Sabrina; Ganefri; Asmar Yulastri; Ambiyar
The Indonesian Journal of Computer Science Vol. 12 No. 6 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i6.3565

Abstract

The purpose of this study was to demonstrate the potential impact of entrepreneurial knowledge, self-efficacy, and environmental factors on entrepreneurial interest. This study uses an explanatory research approach. The population is students of Universitas Negeri Padang, Department of Electronics Engineering, using a purposive sampling technique. A sample of 80 respondents was determined using accidental sampling technique. Data was collected using questionnaires and tests. Then the method used is purposive sampling and data collection using accidental sampling. The analytical tool used is multiple linear regression analysis. The results of the study show that entrepreneurship education, entrepreneurial self-efficacy and environmental factors influence interest in entrepreneurship
Co-Authors Ade Kurniawan Afif Rahman Riyanda Ahmad Arif Amar Yulastri Ambiyar, Ambiyar Andri, Suci Asmar Yulastri Asrul Hudai Dedy Irfan Efendi, Hansi Elsa Sabrina Fadhilah Febri Prasetya Firmansyah Putra Firmansyah Putra Fitri Rahmadani, Ade Giatman Gusnita, Wiwik Hanapi Hasan Hansi Effendi Hasan Maksum Helmiza Indra Kurniawan Rezki Jonni Mardizal Jusmardi Karmila Suryani Krismadinata Krismadinata, Krismadinata Kumala Dewi, Fitrika Lili Safitri Diati Lili Suryati Maiyana, Efmi Mardizal, Jonni Marta, Rizkayeni Mhd Safiq Adzkia Murni Astuti Muskhir, Mukhlidi Muslim Nizwardi Jalinus Novrita, Sri Zulfia Nuzul Hidayat, Nuzul Oriza, Wike Purwanto, Wawan Putri, Tansa Trisna Astono Refdinal Rini Widyastuti Sefriani, Rini Suhaedin, Enjang Vivi Oktavia WAGINO Wakhinuddin Waradzi Mustakim Yulastri , Asmar Yuliawati Yunus YUPELMI, MIMI Yuzia Eka Putri Yuzia Eka Putri