Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Journal of English in Academic and Professional Communication

Understanding Simulation and Simulacra in Samsung Commercial as Powerful Public Relations Strategy Murti, Ghanesya Hari; Samsudin, Asep
Journal of English in Academic and Professional Communication Vol 6 No 1 (2019): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.924 KB)

Abstract

The aim of this study was to examine whether the students of Jember State Polytechnic could understand the embedded meaning in the Samsung mobile phone commercial as they were in taking the public relation class. This study uses purposive sampling of 30 students to determine whether they understand the work of simulation and simulacra in the commercial to provoke the customer into buying the product. The students were given the basic theory of semiotics in the initial meeting to understand the power of governing crowds using symbol in order to justify their reasoning into the image being displayed in the mobile phone commercial. This study concludes that most of students agree to buy the products without concerning the utilities but more into making a social statement when buying. The images of having high social status, being the part of global community are the significance being attached not only to the product but to customer possessing the Samsung mobile phone. Keywords: public relation, semiotics, Samsung, simulation and simulacra
Evaluating the effectiveness of Kahoot as a gamified tool for teaching English grammar to university students Samsudin, Asep; Ambawani, Suprih
Journal of English in Academic and Professional Communication Vol 11 No 2 (2025): July
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v11i2.6089

Abstract

This study aims to evaluate the effectiveness of using Kahoot as a learning medium for English grammar instruction. With the increasing integration of technology in education, gamified learning platforms like Kahoot have gained popularity for enhancing student engagement and motivation. However, its effectiveness in improving grammar comprehension remains to be thoroughly examined. This research employs a mixed-methods approach, combining quantitative data from pre-test and post-test results with qualitative feedback from student surveys and teacher observations. The participants consisted of secondary school students (or university students, depending on your research sample) who used Kahoot for grammar exercises over a specified period. The findings indicate whether Kahoot significantly improves grammar mastery, student participation, and learning motivation compared to traditional methods. The results also highlight challenges, such as technical issues and varying student proficiency levels, that may affect its implementation. This study provides valuable insights for educators considering Kahoot as a supplementary tool for grammar instruction and suggests recommendations for optimizing its use in the classroom.
The Technology integration into English teaching at a vocational school in Indonesia: Benefits and challenges to introducing the Global English Paradigm Utami, Rindya Santi; Samsudin, Asep
Journal of English in Academic and Professional Communication Vol 12 No 1 (2026): January (In Progress)
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v12i1.6152

Abstract

This qualitative study explores how Indonesian vocational school teachers integrate digital technology into English language teaching (ELT) and whether such practices align with the Global Englishes (GE) paradigm. Framed by Global Englishes theory, language ideology, and Technology-Enhanced Language Learning, the research addresses two core questions: (1) How is technology currently integrated into English teaching in vocational schools? and (2) What are the benefits and challenges faced by teachers in using technology to support the GE paradigm? .Data from interviews with four teachers in Jember, East Java, reveal that while tools like YouTube, WhatsApp, and Canva are widely used, their application tends to reinforce traditional norms rather than expose students to diverse English varieties. Challenges include exam-focused curricula, limited training, and native-speaker biases. The study proposes the Techno-Pedagogical Global Englishes (TPGE) framework to analyze how technology can both support and constrain GE-based pedagogy. Findings highlight the need for reflective teacher training and curricular reform to promote more inclusive, real-world English learning.