Iyad Abdallah Al- Shreifeen
Taibah University, Saudi Arabia

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EMPLOYEE RETENTION STRATEGIES IN THE FACE OF ECONOMIC FLUCTUATIONS Yusnaini; Mauli Siagian; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Retaining your best employees when the economy is unstable is not easy. Companies need special strategies to make their employees feel at home and productive. The study in this research uses the literature method. The results show that employee retention strategies include adjusting salaries and benefits, providing opportunities for employees to grow, improving employee welfare and creating a comfortable working atmosphere. These strategies not only make employees more loyal, but also help companies survive economic problems. In the end, companies that care about their employees will be stronger in the face of fierce business competition. In essence, taking good care of your employees is an important investment in your company's future.
THE ROLE OF COOPERATIVES IN IMPROVING THE RURAL ECONOMY: A LITERATURE ANALYSIS Khusniyah; Eyad Saleh Bani-Domi; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Cooperatives are often regarded as the backbone of the rural economy, contributing significantly to the improvement of the socio-economic welfare of its people. The study method in this research uses the literature method. The results show that cooperatives have substantial potential to support rural economic development and diversification, but also require a strategic approach and appropriate policy support to fully realise their contribution. The conclusion of this study confirms the importance of cooperatives in accelerating rural development and calls for more effective and coordinated development efforts.
SOCIAL ECONOMIC LAW IN THE DIGITAL ERA: A REVIEW OF THE LITERATURE AND ITS FUTURE IMPLICATIONS Loso Judijanto; Iyad Abdallah Al- Shreifeen; Hadenan Towpek
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 4 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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In today's digital era, social economic law is undergoing a significant shift due to the technological revolution that affects all aspects of people's lives. This study aims to review relevant literature to identify how social economic law is adapting to the changes brought about by the digital era and its future implications. The research is conducted through a comprehensive literature review on the concept of social economic law, the impact of digitalisation, and the challenges and opportunities arising from the interaction between the two. The results of this study show that digital technologies, such as artificial intelligence and blockchain, offer opportunities to improve efficiency and transparency in the social economy, but also introduce risks related to data security, privacy, and access gaps. The study concludes that inclusive and responsive policy adaptations from stakeholders are needed to ensure that social economy law can support equitable and sustainable growth in an increasingly digitised environment. Future implications include the importance of digital education, inclusive technological infrastructure development, and reformulation of social economic law policies to suit the dynamics of the digital era.
IMPACTS OF CLIMATE CHANGE ON THE GLOBAL ECONOMY: AN IN-DEPTH ANALYSIS OF ECONOMIC LOSS PROJECTIONS AND MITIGATION STRATEGIES Gunawan Widjaja; Tono Mahmudin; Loso Judijanto; Zainal Arifin; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Climate change is a defining challenge of our time, with far-reaching consequences for the global economy. This study provides a comprehensive examination of the economic impacts of climate change, focusing on projections of economic losses and the effectiveness of mitigation strategies. Our research combines quantitative analysis, case studies, and policy evaluation to offer a holistic perspective on this critical issue. Key findings of this research include the projection of substantial economic losses, potentially amounting to 2% of the global GDP by mid-century, if decisive measures are not taken. We analyze the vulnerabilities of critical sectors, such as agriculture and energy, and underscore the regional disparities in climate impacts through case studies. Adaptation and mitigation strategies are explored, emphasizing the economic benefits of proactive measures. This study is a vital resource for policymakers, businesses, and researchers, offering actionable insights to navigate the complex interplay between climate change and the global economy. It reiterates the urgency of addressing climate change's economic impacts and presents a roadmap for building resilience and seizing economic opportunities in a changing climate.
HR TECHNOLOGY UTILISATION STRATEGIES IN HUMAN RESOURCE MANAGEMENT: A LITERATURE REVIEW Loso Judijanto; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study aims to review strategies for technology utilisation in human resource management (HRM) based on a literature review. HR technologies, such as personnel information management systems (HRIS) and analytics applications, have been proven to improve operational efficiency, data accuracy, and the quality of data-driven decision-making. In addition, these technologies also simplify the recruitment process, performance management, and employee development. However, the adoption of such technologies presents challenges, including high implementation costs, the need for strict data security, and resistance to change. Through the right strategy and top management support, companies can overcome these challenges and successfully integrate HR technologies to improve employee satisfaction and productivity, and maintain competitiveness in a dynamic business environment.
BEHAVIORAL ECONOMICS AND ECONOMIC COMMUNICATION: ANALYZING THE IMPACT OF COGNITIVE BIASES ON DECISION-MAKING Kosasih Kosasih; Pandu Lesmana; Loso Judijanto; Myra Cahyati; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Behavioral economics, a dynamic field at the intersection of psychology and economics, recognizes that human decision-making is far from the rational, utility- maximizing model traditionally assumed in economic theory. This study delves into the profound implications of cognitive biases on decision-making and explores how effective economic communication can mitigate their effects. Key findings reveal the prevalence of cognitive biases, including confirmation bias, anchoring, and loss aversion, impacting a majority of decision-makers. These biases significantly affect personal finance, investment, and public policy choices. Effective communication strategies, message framing, and behavioral insights are pivotal in countering these biases and improving decision quality. Armed with an understanding of cognitive biases, economic experts and policymakers can tailor communication and policy design to promote rational choices. The study also identifies challenges and future directions, emphasizing the ongoing need for research and innovative strategies. In conclusion, this research sheds Light on the interplay between cognitive biases, economic communication, and decision-making, offering insights into strategies for enhancing economic well-being and promoting informed choices.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN- DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONSINFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision- making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data- driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
THE INTEGRATION OF AUGMENTED REALITY IN MARKETING:ENHANCING CUSTOMER EXPERIENCE AND BRAND ENGAGEMENT: LITERATURE REVIEW Kurnia Budhy Scorita; Nenden Hendayani; Muhammad Ari Kusuma; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Augmented Reality (AR) has emerged as a transformative technology with significant implications for marketing practices. This literature review explores the integration of AR in marketing strategies and its impact on enhancing customer experience and brand engagement. Drawing on a comprehensive review of scholarly articles, industry reports, and case studies, this paper synthesizes existing research to provide insights into the potential of AR to revolutionize marketing interactions. Key themes explored include the immersive nature of AR experiences, consumer attitudes toward AR marketing content, strategic considerations for AR implementation, and the role of AR in shaping brand- consumer relationships. The review highlights the importance of designing compelling and contextually relevant AR experiences that resonate with consumers and drive brand engagement. Moreover, it examines the challenges and opportunities associated with AR marketing, such as content saturation, technological constraints, and privacy concerns. By synthesizing empirical evidence and theoretical frameworks, this review offers valuable insights for marketers seeking to leverage AR technology effectively in their campaigns and initiatives. The findings underscore the transformative potential of AR in creating immersive brand experiences, fostering emotional connections with consumers, and driving brand equity in the digital era.
STRATEGIES TO ADDRESS EDUCATION GAPS IN REMOTE AREAS THROUGH A COMMUNITY LEARNING CENTERS APPROACH Yeheskial A Roen; Mahrawati; Masrani Noor; Iyad Abdallah Al- Shreifeen
INJOSEDU: International Journal of Social and Education Vol. 2 No. 1 (2025): JANUARY
Publisher : Adisam Publisher

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The use of Community Learning Centers (CLCs) as a means to address educational disparities has become an important topic in recent educational research. This study aims to analyze the effect of CLCs in improving education access and reducing education disparities in remote areas. The method used in this study involves a review of available literature from various sources, both journals and books. The results show that CLCs effectively expand access to education in remote areas and offer a valuable alternative in non-formal education. Moreover, CLCs make a significant contribution to inclusive learning and skills development, by targeting groups that are often neglected by the formal education system. These include women, ethnic minorities and adults who need new skills to adapt to changing economic conditions. However, this study also found that the sustainability of CLCs is affected by factors such as funding, staff training, and the level of local community involvement that can affect the long-term effectiveness of CLCs. The study concludes that although CLCs come with operational challenges, they remain an important tool in the global strategy to address educational disparities.
DIGITAL TRANSFORMATION OF MICRO, SMALL, AND MEDIUMENTERPRISES (MSMES) DURING THE PANDEMIC: CHALLENGES AND STRATEGIES Era Purike; Iyad Abdallah Al- Shreifeen; Mohammad Taqiuddin Mohamad
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Digital transformation of Micro, Small and Medium Enterprises (MSMEs) during the pandemic has become a vital step to ensure business survival and growth. The COVID- 19 pandemic has accelerated the need for digital technology adoption due to physical restrictions that reduce face-to-face interactions. While this offers various opportunities such as market expansion and improved operational efficiency, MSMEs also face various challenges, including financial limitations, low digital literacy, and uneven internet infrastructure and connectivity. To overcome these challenges, a comprehensive strategy is needed, including improved digital literacy, utilisation of digital platforms, and collaboration with external parties. Digital transformation is not only a short-term solution during the pandemic, but also a long-term strategy to improve the competitiveness and sustainability of MSMEs in facing the industrial era 4.0. With the right support from the government and other stakeholders, MSMEs can continue to grow and contribute significantly to the economy.