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All Journal International Journal of Business, Law, and Education Journal Of Human And Education (JAHE) INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Scientific Research, Education, and Technology Journal of Economics, Entrepreneurship, Management Business and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Journal of Innovative and Creativity Jurnal Cendekia Ilmiah CITAKARYA Jurnal Pengabdian Masyarakat Jurnal Sipakatau Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Sumiati Tahir
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Pengaruh Green Product dan Inovasi Produk terhadap Keputusan Pembelian Konsumen Produk Nusareco A. Ahmad Thufail Dhiyaul Auliyah Syukur; Agus Syam; Asmayanti Asmayanti; Nur Halim; Sumiati Tahir
Journal Of Human And Education (JAHE) Vol. 6 No. 5 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i5.2967

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Product dan Inovasi Produk terhadap Keputusan Pembelian konsumen produk Nusareco di Kota Makassar. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel penelitian berjumlah 45 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis melalui uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa (1) Green Product berpengaruh positif dan signifikan terhadap Keputusan Pembelian serta memiliki pengaruh paling dominan, (2) Inovasi Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dan (3) Green Product dan Inovasi Produk secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen produk Nusareco di Kota Makassar. Nilai Adjusted R Square sebesar 0,943 menunjukkan bahwa kedua variabel mampu menjelaskan 94,3% variasi Keputusan Pembelian, sedangkan 5,7% sisanya dipengaruhi oleh faktor lain di luar penelitian. Hasil tersebut menegaskan pentingnya penerapan konsep Green Product dan pengembangan inovasi dalam mendorong keputusan pembelian. Nusareco disarankan memperkuat informasi mengenai manfaat lingkungan produknya serta melanjutkan inovasi desain, variasi, dan kualitas produk sesuai kebutuhan konsumen.
Strategi Pengembangan dan Peningkatan Nilai Tambah Bawang Merah di Desa Dulang Kabupaten Enrekang Musawwir Musawwir; Agus Syam; Sumiati Tahir; Asmayanti Asmayanti; Mahmuddin Mahmuddin
Journal Of Human And Education (JAHE) Vol. 6 No. 5 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i5.3023

Abstract

Penelitian ini bertujuan untuk mengidentifikasi kondisi usaha tani dan sistem pemasaran bawang merah, menganalisis faktor-faktor penyebab rendahnya pendapatan petani, serta mengkaji potensi pengembangan agroindustri pengolahan bawang merah dalam meningkatkan nilai tambah usaha petani di Desa Dulang Kabupaten Enrekang. Penelitian menggunakan metode Research and Development (R&D) dengan model pengembangan ADDIE (Analysis, Design, Development, Implementation, Evaluation). Subjek penelitian terdiri atas petani bawang merah yang dipilih secara purposive, dengan data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa produktivitas bawang merah di Desa Dulang tergolong tinggi, namun sistem pemasarannya masih bersifat tradisional dan sepenuhnya bergantung pada tengkulak, sehingga posisi tawar petani rendah. Rendahnya pendapatan dan nilai tambah petani disebabkan oleh kombinasi kelemahan internal, seperti keterbatasan modal, minimnya fasilitas pascapanen, dan rendahnya keterampilan pengolahan, serta ancaman eksternal berupa fluktuasi harga, hama penyakit, dan cuaca yang tidak menentu. Disimpulkan bahwa pengolahan bawang merah menjadi bawang goreng berpotensi besar meningkatkan nilai tambah usaha tani, dengan syarat didukung penguatan kelembagaan, pelatihan, dan akses permodalan yang berkelanjutan.
Price Perception and Brand Image as Determinants of Skincare Purchase Decisions among University Students Sherli Agustiyani Bajus; Muhammad Rakib; Sumiati Tahir
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 5 No. 4 (2026): Vol. 5 No. 4 2026
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v5i4.1270

Abstract

This study aims to analyze the influence of price perception and brand image on the purchasing decisions for Glad2Glow skincare products among students of the Entrepreneurship Study Program at Universitas Negeri Makassar. The study employs a quantitative approach with a sample of 84 respondents selected using purposive sampling. Data collection was conducted via questionnaires, while data analysis utilized multiple linear regression with the aid of SPSS version 30. The results indicate that price perception and brand image each have a positive and significant partial effect on purchasing decisions. Simultaneously, both variables also exert a positive and significant influence on purchasing decisions for Glad2Glow skincare products. The coefficient of determination value of 90.8% indicates that purchasing decisions can be explained by price perception and brand image, while the remaining 9.2% is influenced by factors outside the scope of this study. These findings demonstrate that the more favorable the perception of price and brand image regarding Glad2Glow, the higher the likelihood of students purchasing the product.
Evaluating the Role of Business Policy in Sustaining Competitive Advantage: A Case Study in Manufacturing Industry Mahmuddin Mahmuddin; Sumiati Tahir; Rezki Nurfadillah T; Pahrul Pahrul
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1315

Abstract

This study evaluates the role of business policy in sustaining competitive advantage within the manufacturing industry by examining three key strategic dimensions: Policy Design, Policy Implementation, and Innovation & Sustainability. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), the study collected data from 120 manufacturing employees and assessed the measurement and structural models through reliability testing, validity assessments, and bootstrapping procedures. The results indicate that all constructs demonstrated strong reliability and validity, with indicator loadings exceeding recommended thresholds and HTMT values confirming discriminant validity. Structural model analysis reveals that Policy Design, Policy Implementation, and Innovation & Sustainability each have significant positive effects on Sustained Competitive Advantage, collectively explaining 67.3% of its variance. These findings highlight the importance of strategic alignment, effective execution, and continuous innovation in building long-term competitiveness. The study contributes to strategic management literature by providing empirical evidence on how business policy frameworks and innovation-driven practices jointly enhance competitiveness in the manufacturing sector. Practical implications suggest that firms should prioritize coherent policy development, strengthen implementation mechanisms, and integrate sustainability into innovation strategies to achieve durable competitive advantage.
Pemberdayaan Siswa SMK Negeri 1 Gowa Melalui Produksi Aksesori Handmade Dan Kewirausahaan Digital Hasisa Haruna; Sumiati Tahir; Sudarmi Sudarmi; Hasniaty Hasniaty; Andi Reski Nurhikmah
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): Volume 04 Nomor 02 (November 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/2g3xpk04

Abstract

This community service program aimed to empower students of SMK Negeri 1 Gowa by strengthening handmade accessory production skills and digital entrepreneurship. The partner's main problems included limited technical skills in assembling accessories, selecting materials and designs, calculating cost of production, and creating product photographs and social media marketing content. Thirty students participated in a sequence of activities consisting of socialization, beading and wire-art training using a Precision Jewelry Toolkit, design and product diversification mentoring, spreadsheet-based cost calculation exercises, product photography using a Portable Mini Studio Box, digital marketing practice, evaluation, and follow-up. Participant attendance reached 100%. Before the program, approximately 90% of participants had not mastered accessory production; after the training, all participants were able to produce more than three product models, with outputs expanding into five product types: bracelets, necklaces, brooches, key chains, and phone straps. Participants also improved their ability to calculate production costs rationally, produce catalog-quality photographs, and use a business social-media account as a digital storefront. Sustainability was initiated through the establishment of a school Creative Corner for continued production, learning, and marketing. The upstream-to-downstream approach was relevant for integrating vocational craft skills, cost literacy, and digital marketing into entrepreneurship learning for vocational students. 
Co-Authors A. Ahmad Thufail Dhiyaul Auliyah Syukur Agus Agus Agus Agus Syam Agus Syam Andi Reski Nurhikmah Anggi Kemalasari Asmayanti Asmayanti Asmayanti Asmayanti Asriyani Amrullah Hajar Dewantara Hardiyanti Ridwan Hasisa Haruna Hasisa Haruna Hasniaty Hasniaty Khaerun Nisa’ Mahmuddin Mahmuddin Muhammad Isra Muhammad Jufri Muhammad Rakib Musawwir Musawwir Nur Arisah Nur Halim Nur Rahmi Nurhayani Nurhayani Nurhayani Nurwahida Nurwahida Pahrul Pahrul, Pahrul Rezki Nurfadillah T Rezky Nurfadillah Sahade Sherli Agustiyani Bajus Sudarmi Sudarmi Sudarmi Sudarmi Utiana Usman Valentino Aris Yustia Narwastu