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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Bulletin of Electrical Engineering and Informatics JMM17: Jurnal Ilmu Ekonomi dan Manajemen Prosiding Semnastek Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Owner : Riset dan Jurnal Akuntansi Jurnal Surya Masyarakat Jurnal Teknologi Sistem Informasi dan Aplikasi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Warta Penelitian Perhubungan GEMA EKONOMI Asia Pacific Fraud Journal Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review jurnal syntax admiration Jurnal Surya Masyarakat Journal of Intelligent Computing and Health Informatics (JICHI) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Multicience juremi: jurnal riset ekonomi JURNAL ILMIAH GLOBAL EDUCATION Action Research Literate (ARL) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Management and Business Jurnal Cakrawala Ilmiah Economic Reviews Journal Jurnal Inspirasi Binsis dan Manajemen Jurnal Publikasi Ilmu Komputer dan Multimedia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Indonesia (Japendi) Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Prosiding Seminar Nasional Unimus Jurnal Muria Pengabdian Masyarakat J-CEKI Ulil Albab
Safuan Safuan
Fakultas Ekonomi Dan Bisnis, Universitas Esa Unggul
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Smart School Sebagai Solusi Transformasi Digital Pendidikan: Studi Kasus Implementasi Di Sekolah Swasta Indonesia Hidayanti, Linna; Safuan , Safuan
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8561

Abstract

Digital transformation has occurred across various fields, as evidenced by the significant market share held by technology companies such as Apple and Microsoft. This also marks the development of educational institutions that have transformed, from the pre-digital era to School 4.0, facilitated by the presence of IoT, data-driven approaches, and the implementation of smart devices. The purpose of this study is to determine the digital transformation implemented by the Bakti Mulya 400 school through Smart School technology. The method used in this study uses qualitative methods with a case study approach. The results of the study show that the implementation of Smart School carried out by Bakti Mulya school can integrate all aspects of the school, including learning, management of school facilities, and infrastructure, to facilitate teaching and learning activities. By combining various interconnected modules, this system not only responds to the needs of the digital era, but also creates an efficient, transparent, and adaptive educational ecosystem for the development of the times. Every aspect of school activities has been digitized through modules that are functionally designed and oriented towards centralized services.
Pengaruh Celebrity Endorsement, Brand Image Terhadap Purchase Intention pada Tiktok Shop Rilasanti, Estu Aulia; Safuan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.919

Abstract

This study aims to analyze the effect of celebrity endorsement on consumer purchase intention in the TikTok Shop platform, with brand image as a mediating variable. The background of this research is driven by the growing popularity of social commerce, which encourages businesses to utilize digital marketing strategies through celebrity endorsements to build consumer trust and strengthen brand perception. The research employed a quantitative approach using an online survey of 120 active TikTok Shop users who had purchased skincare products. The instrument measured three main variables, namely celebrity endorsement, brand image, and purchase intention, using a Likert scale. Data analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) to test validity, reliability, and the relationships among variables. The results indicate that celebrity endorsement has a positive and significant effect on both brand image and purchase intention. Furthermore, brand image positively influences purchase intention and mediates the relationship between celebrity endorsement and purchase intention. These findings highlight the importance of selecting credible and relevant endorsers and maintaining a strong brand image so that digital marketing strategies on TikTok Shop can be more effective in enhancing consumer purchase intention.
Peningkatan Kompetensi Guru di Sekolah Menengah Islam Ihsanul Fikri melalui Pelatihan Pengembangan Media Pembelajaran Berbasis Kecerdasan Buatan: Sebuah Studi Mixed-Methods Ramadhani, Rima Dias; Ilham, Ahmad; Sam’an, Muhammad; Fathurohman, Akhmad; Safuan, Safuan; Munsarif, Muhammad; Assaffat, Lukman; Kindarto, Asdani; Anggana, Muhammad Wahyu; Firmasyah, Teguh; Syaifani, M. Amin; Ahyana, Afan Arga; Nugroho, Adi; Kurnia, Janu Yogi
Jurnal Surya Masyarakat Vol 7, No 2 (2025): Mei 2025
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.7.2.2025.207-214

Abstract

The training program on Artificial Intelligence-based Learning Media Development (P3MP-AI) represents a strategic initiative to enhance the quality of education at the Ihsanul Fikri Integrated Islamic High School. In the rapidly evolving landscape of information technology, the integration of Artificial Intelligence (AI) technology into education has become an urgent necessity. This endeavor aims to address the personalized learning needs, overcome human resource and time constraints, and enhance the overall quality of education in achieving educational goals. Through the Active and Interactive Learning Method (MPB-AI) approach, educators engage in various practical and interactive activities, enabling them to comprehend and applykecerdasan buatanconcepts practically. Evaluation of this training program demonstrates significant achievements in enhancing participants' understanding and skills, as well as a high level of creativity and diversity in AI-based learning media development practices. Thus, this training program has successfully achieved its objectives in improving the quality of education at the Ihsanul Fikri Integrated Islamic High School. Recommendations for future activities include extending the duration of implementation for optimal goal attainment and developing similar activities periodically to continually enhance educators' abilities in delivering more effective and efficient learning experiences.
Co-Authors ., Budiandru Abdul Haeba Ramli, Abdul Haeba Adi Nugroho Adinullhaq, Juyus Muhammad Agung Kuncoro Budi Ahmad Nurpuad Ahyana, Afan Arga Akhmad Fathurohman Akhmad Fathurrohman ALFAHMI RISTIANTO Alkadhim Alhabshy, Musa Alkadhim Alhabsy, Musa Almira Rizqia Ananda Lilianti Andhika Ramanda Andhika Ramanda Andreas Anggana, Muhammad Wahyu Annisa Insyaroh Lu’luil Maknun Ardhani, Yevi Alviatul ARIEF RISTIA PENGESTU Ariyanto Kusuma Ariyanto Kusuma Ariyanto, Nova Arumsari, Maria Dewi Aryanda Aryanda Aryani Aryani Az Zahra, Ullayah Fathina Budhi Hascaryo Iskandar Budiandru . Budiandru Budiandru Budiandru Budiandru Budiandru, Budiandru Cahyandaru, Paulus Chicie Cornellius, Josephin Cut Ita Zahara, Cut Ita Darmawan Apriyadi, Darmawan David Christian Dea Maulidta Deni Rahman Dian Ayu Puspita Didiet Soediyoto Dini Cahyandari Dodi Mulyadi Ebeneser, Auriand Edi Hamdi Elmie Elmie Erwin Erwin Farah Salsabila Nazhifah Fatemma Azzahra Fathurahman, Akhmad Febrianto Febrianto, Febrianto Firmasyah, Teguh Gorlyana, Winna Dwi Habsari, Safa Putri Hadisaputra Hadisaputra Hafnati, Nurul Halizah, Insani Nur Hanalia Prameswary Hani Septiani Hani Septiani Hendra Utama Hidayanti, Linna Ika Amalia, Ika Ilham, Ahmad Indah Mardiana Indra Wulan Irma Oktaviani, Irma Irman Hermadi Ismartaya Ismartaya Ismartaya, Ismartaya Ismiati Nurul Habibah Janson Pangaribuan Jayawarsa, A.A. Ketut Juan William Juan William Kartini, Tini Kasmir Kasmir Kasmir Kasmir Khaqim Nurjawahir Kindarto, Asdani Kurnia, Janu Yogi Lita Noveria Lukman Assaffat Luqman Assaffat Luqman Assaffat M. Azmi Lesmana Mala Septiani Malviyola el barqa Meries Muhammad MEYDIA MEYDIA Mia Umniyyaatus Sa’adah Ibnu Nawawiyah Mohamad Arief Budiana Muallifah, Siti Muhammad Faisal Tuheteru Muhammad Munsarif Muhammad Sam'an Muhammad Sam’an Munsarif, Muhammad Musa Alkadhim Alhabshy Musa Alkadhim Alhabshy Musa Alkadhim Alhabshy Musa Alkadhim Alhabsy Musa Alkhadim Alhabsy Musa Alkhadimi Alhabsy Musa Musa Najikha, Anggi Uswatun Najla Mahirah Asmedi Nina Lestari Nina Lestari Nopinus Andereas Purba Nugroho, Reesky Adi Nur Afni Safarina Nur Afni Safarina, Nur Afni Nur, Aufa Rafika Nurmantoro, Irvan Paradiba Paradiba Pramuja Sigit Wahono Pulung Adi Nugroho Purwa Saputra, Datep Qonita, Sarah Ramadhani, Arfido Ramadhani, Rima Dias Rilasanti, Estu Aulia Rini Alawiyah Rini Rini Risma Indriyanti Riyanto Riyanto Roviuddin Roviuddin Rupiah, Sri Nikmatu Ryan Aldi Prasetiyo Sabana, Syofyan Hardi Safa Putri Habsari Safitri, Dina Sam’an, Muhammad Sarfudin, Slamet Siti Nurfalah Sobirin Sobirin Subagyo, Imam Suphita Yasoladdha Widjaja Syaifani, M. Amin Takrim, Muhammad Tanti Suteja Taufik Hidayat Tedi Kurnia Teku Dede Ariyanto Tihurua, Nurul Inayah Tina Mardiana Titin Hasanah Titin Hasanah Tondi Alkadri Usman Putranto Utomo, Cicilia San San Indah Nilla Utomo, Satrio Valenthreeas Hijriyana Victoria, Irene Widodo Widodo Willi Willi Winahyu supriyatno Yara Andita Anastasya Yoga Aditya Pambudi Yoga Aditya Pambudi Yudhatama, Thoriq Firza Yulian Alexander Yusnaini Yusnaini Zikri, Afdhalul