Article Per Year (5 Year)
p-Index From 2020 - 2025
4.735
P-Index
This Author published in this journals
All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Kultivasi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Ilmu Manajemen dan Akuntansi Terapan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdidas Jurnal Dinamika Sosial Ekonomi Jurnal Agro Dedikasi Masyarakat (JADM) Agrifo: Jurnal Agribisnis Universitas Malikussaleh Scientificum
Ernah, Ernah
Departemen Sosial Ekonomi Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pertanian Agros

 1 
PENGARUH GAYA HIDUP DAN PERAN LINGKUNGAN SOSIAL PADA PERILAKU KONSUMSI KOPI Rasmikayati, Elly; Ernah, Ernah; Hapsari, Hepi; Hanipradja, R.A. Sukma Ayu; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 1 (2024): Januari
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i1.3801

Abstract

Consuming coffee has become part of the lifestyle of Indonesian people, and for some people it has even become an important part of daily life. Students tend to like to spend their time drinking coffee in coffee shops, this is because students can enjoy the time and atmosphere of a coffee shop with their friends. Many students who don't like drinking coffee become interested in drinking coffee because they are carried away by the social environment, especially the influence of their friends. Therefore, this research aims to analyze the influence of lifestyle and the role of the social environment on students' coffee consumption behavior. The research method used was a survey method of 113 respondents. The data analysis tools used are crosstab analysis and chi square test. The results of the research show that the influence of the lifestyle of consuming coffee on students is significantly related to the type of product consumed, the average expenditure on coffee shop style coffee products, the amount of consumption of coffee shop style coffee products, and the frequency of consuming coffee shop style. The role of the social environment in students is significantly related to the average expenditure of sachet instant coffee products, the amount of consumption of sachet instant coffee products, the frequency of consuming sachet instant coffee products, the average expenditure of coffee shop style coffee products, the amount of consumption of coffee shop style coffee products, and frequency of consuming coffee shop style. Keywords: Coffee agribusiness, consumer behavior, correlation. INTISARIMengonsumsi kopi sudah menjadi bagian dari gaya hidup masyarakat Indonesia, bahkan bagi sebagian orang sudah menjadi bagian penting dalam keseharian. Mahasiswa cenderung gemar menghabiskan waktunya ngopi di coffee shop, hal tersebut dikarenakan mahasiswa dapat menikmati waktu dan suasana tempat ngopi bersama rekannya. Banyak mahasiswa yang tidak suka ngopi menjadi suka ngopi karena terbawa oleh lingkungan sosial terutama pengaruh dari lingkungan teman-temannya. Maka dari itu, penelitian ini bertujuan untuk menganalisis pengaruh gaya hidup dan peran lingkungan sosial pada perilaku konsumsi kopi mahasiswa. Metode penelitian yang digunakan adalah metode survei terhadap 113 orang responden. Alat analisis data yang digunakan adalah analisis crosstab dan chi square test. Hasil penelitian menunjukkan bahwa Pengaruh gaya hidup mengonsumsi kopi pada mahasiswa berhubungan signifikan dengan jenis produk yang dikonsumsi, pengeluaran rata-rata produk kopi ala coffee shop, jumlah konsumsi produk kopi ala coffee shop, dan frekuensi dalam mengonsumsi ala coffee shop. Peran lingkungan sosial pada mahasiswa berhubungan signifikan dengan pengeluaran rata-rata produk kopi instan sachet, jumlah konsumsi produk kopi instan sachet, frekuensi dalam mengonsumsi produk kopi instan sachet, pengeluaran rata-rata produk kopi ala coffee shop, jumlah konsumsi produk kopi ala coffee shop, dan frekuensi dalam mengonsumsi ala coffee shop.                                        Kata kunci: Agribisnis kopi, perilaku konsumen, korelasi.
Co-Authors Achmad, Mubarik Adhi Irianto Mastur, Adhi Irianto Adhitya Yoga Prasetya Afifah, Annisa Nashwa Agung Karuniawan Ahmad Choibar Tridakusumah Alawi, Muhammad Ridwan Alfarizi, Muhamad Fadhli Amanda, Audi Amrulloh, Sandy Fauzi Ananda, Vanya Dina Andanarini M S, Dhian Andhini, Mayva Salwa Putri Angeli, Biru Arief, Machaty Fellisarah Kobat Atmajaya, Lakeyssa Faith Azzahra, Najla Bagaskara, Fadil Barus, Amelta Br Bhakti, Anneke Lamarsha Bobby Rachmat Saefudin Cahyani, Elisa Happy Daniswara, Muhammad Nadhif Desy Indra Yani Dini Rochdiani Diyanti, Novelyvia Zaneta Djuarsa, Febby Firdian Dwi Purnomo Edy Subroto Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Endah Djuwendah Eti Suminartika Fadillah, Futri Fauza Fadillah, Khansa Lubna Faizah, Sarah Faruq, Nisa Hanan Al Fikri, Rasheeda Fitri, Nisa Nurul Gunawan, Syahrul Haerusman, Adithya Hanipradja, R.A. Sukma Ayu Hanum, Nayla Nur Alifia Hartono, Choirussahla Aqiilah Hasanah, Anggraeni Mafhul Hasbiansyah, O. Hepi Hapsari Heriyanto, Farizy Rafi Ibrahim, Daffa Muhammad Irfan Muhammad Irfianti, Nasywa Putri Isbandi, Muhammad Izdan Iwan Setiawan Junawinata, M. Gunardi Kamilah, Shofiah Kusnaedi, Putri Maudi Labida, Lulu Laili Rahayuwati Lucyana Trimo, Lucyana Makarim, Za’faran Mahmud Maulana, Muhammad Hasbi Maulana, Rifdi Nur Muhammad Arief Budiman Ningrum, Catharina Audrey Nulhakiem, Arsal Nafiz Nurdijanti, Rahmadevi Nurhakim, Raihan Rizky Nurkhairi, Adinda Nurlaily, Ashifa Pandi Pardian Permata, Anisa Putri Pratama, Intan Prayoga, Muhammad Lazuardi Putri, Andiani Aulia Rahma, Najwa Fauzia Rahmannisa, Farsya Yulia Ramadhani, Amalia Nurul Rayhan, Muhammad Dzaki Resa Ana Dina Rezandel, Faqih Wahdani Riyanto Yonda, Dwi Agus Riyanto, Dwi Agus Rossi Indiarto RY, Dwi Agus Ryandoko, Rifqi Fauzi Nursyaban Sadiyyah, Putri Aulia Safitri, Khalisya Rahma Sakti, Seno Sindhu Salsabila V.P.G.S, Ragilby Izza Salsabila, Nisa Samuel, Kelvin Adrian Firdaus Sarianingrat, Gandia Setiawan, Timotius Siahaan, Emil Morris Gumanti Sinaga, Artikha Ruth Ckhaeren Seoul Souw, Antonius Sri Fatimah Suganda, Fitri Nur Rohimah SUPYANDI, DIKA Tania, Fransisca Johana Tauladani, Jastitia Arifania Tiara Maharani, Tiara Trisna Insan Noor Tuti Karyani Wijanarko, Nayla Haura Balqis Wipangga, Tova Yanggi, Deren Anmerson Yonda, . Yusuf, Ghina Amelia Zahwa, Maulina Zumi Saidah