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All Journal Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ekonomi Journal of Management and Digital Business Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Socius: Social Sciences Research Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Multidisiplin Ulil Albab Primary Journal of Multidisciplinary Research
Dody Pratama Marumpe
Faculty Of Economics And Business, Universitas Tanjungpura
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The influence of E-WOM and brand image on purchase decision of the originote Adinda, Gadis Tri; Purmono, Bintoro Bagus; Afifah, Nur; Barkah, Barkah; Marumpe, Dody Pratama
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the increasing popularity of social media, particularly the TikTok platform, in influencing changes in online shopping behavior. The primary focus is to examine the impact of Electronic Word of Mouth (E-WOM) and brand image on purchase decisions, with consumer trust as a mediating variable. The research design adopts a quantitative approach with a descriptive method. Data is collected through surveys, targeting all TikTok app users who have made purchases of The Originote skincare products, totaling 223 respondents. Non-probability sampling, specifically purposive sampling, is employed. Data is analyzed using Structural Equation Modeling (SEM) and the statistical tool AMOS. This method strengthens hypotheses, tests and evaluates relationships between the independent factors of E-WOM and brand image, the dependent variable of purchase decisions, and the mediating role of consumer trust. The aim of this research is to provide insights into the influence of E-WOM and brand image on purchase decisions, with consumer trust serving as the mediator. The findings are expected to contribute to a better understanding of online shopping in the era of social media, particularly on the TikTok platform.
The Influence of Transformational Leadership and Perceived Organizational Support on Employee Performance through Organizational Citizenship Behavior and Job Satisfaction Bosrin, Adrian; Fitriana, Ana; Marumpe, Dody Pratama; Daud, Ilzar; Mufrihah, Mazayatul
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1943

Abstract

This study aims to examine the effects of transformational leadership and perceived organizational support on employee performance, with organizational citizenship behavior and job satisfaction as mediating variables. A quantitative approach was employed using a survey method involving 228 employees selected through accidental sampling. Data were collected using Likert-scale questionnaires and analyzed with Structural Equation Modeling–Partial Least Squares (SEM-PLS) through SmartPLS 4.0. The results reveal that transformational leadership has a significant negative direct effect on employee performance, while perceived organizational support does not have a significant direct effect. However, both transformational leadership and perceived organizational support have positive and significant effects on organizational citizenship behavior and job satisfaction. Furthermore, organizational citizenship behavior and job satisfaction positively and significantly influence employee performance and serve as mediating variables. These findings indicate that improving employee performance is more effectively achieved through fostering positive work attitudes and discretionary behaviors rather than relying solely on direct leadership influence. The study highlights the importance of strengthening supportive organizational climates and enhancing employee satisfaction to sustain performance outcomes.
The Impact of Work Family Conflict on Turnover Intention: A Study of Married Gen Z Banking Employees in Indonesia with Burnout and Job Satisfaction as Mediators Samuel, Yupentus Bio; Ramadania; Marumpe, Dody Pratama; Daud, Ilzar; Mufrihah, Mazayatul
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.2010

Abstract

This study aims to analyze the effect of work family conflict on turnover intention among married Generation Z employees in the banking sector, with burnout and job satisfaction serving as dual mediating variables. A quantitative approach was employed by distributing online questionnaires to 200 married Gen Z banking employees in Indonesia, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that work–family conflict has a positive and significant effect on turnover intention, although its direct contribution is relatively small. However, work–family conflict exerts a strong and significant influence on increasing burnout and decreasing job satisfaction. Among the variables examined, job satisfaction emerged as the most dominant predictor in reducing turnover intention, demonstrating the highest path coefficient. Furthermore, the mediation analysis confirms that burnout and job satisfaction function as significant emotional mechanisms that translate work–family conflict into turnover intention, with the mediating role of job satisfaction being substantially stronger than that of burnout. These findings imply that maintaining and enhancing job satisfaction is a critical talent retention strategy, particularly in mitigating the adverse effects of work–family conflict among married Gen Z employees in the banking industry.
Co-Authors Adelia, Steven Adinda, Gadis Tri Afrida dewinta Ahmad Fathoni Ahmad Shalahuddin, Ahmad Albert Lianto Aldy, Aldy Ana Fitriana Angelina, Deva Anwar Azazi Aprija, Een Arman Jaya Asari, Rika Asy Syifa, Alifiya Adhiya Augustine, Intanie Balqis, Nawal Barkah Barkah Barkah, Barkah Benidikto, Markus Iman Bintoro Bagus Purmono Bosrin, Adrian Damayanti, Nurlia Eka Daud, Ilzar Efa Irdhayanti Erna Listiana Erna Listiana Fachry Abda El Rahman Fajar, Alfan Fitonia, Blessita Putri Hasanudin Hasanudin Hasanudin Helma Malini, Helma Henbuluh, Genos Moretto Ikram Yakin Ilzar Daud Irdhayanti, Efa Istikarani, Miranda Ivana, Priska Riafinola Izza Haniyah Karsim, Karsim KURNIA KURNIA, KURNIA M. Irfani Hendri Manurung, Jesaya Herlangga Mazayatul Mufrihah B11212091 Melvina, Via Mualis, Rizky Septian Muhammad Afif Muhammad Rinaldi Nabila, Amaninda Jihan Nur Afifah Pangestu, Victor Kurniawan Purmono, Bintoro Bagus Putra, Mahesa Ekha Putra, Reinaldo Dede Rahmaniar, Desi Raihantama, Octa Ramadania Ramadhani, Hanif Fariz Rika, Septiani Samuel, Yupentus Bio Syari, Nadia Ukti Titik Rosnani Visto, Yohanes Welim Hansen Wisnu Prasetyo