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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Journal of Supply Chain Management JOURNAL OF SCIENCE AND SOCIAL RESEARCH JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal La Sociale Economics, Business and Management Science Journal Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Asian Journal of Management Analytics JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal ABDIMAS MUTIARA Jurnal Manajemen Dayasaing KAFEBIS
Berampu, Lailan Tawila
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Transportation Other

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Journal : Economics, Business and Management Science Journal

 1 
The Effect Of Strategic Supply Partnership And Customer Relationship On Business Performance Through Competitive Advantage (Study on Tofu Industry in Kampar Regency) Paramitha, Anggia; Berampu, Lailan Tawila; Nurfiansyah, Ulfah
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1120

Abstract

This study aims to test and analyze the effect of strategic supplier partnership and customer relationship on business performance through competitive advantage as an intervening variable in the tofu industry in Kampar Regency. The population in this study were all tofu industries in Kampar Regency in 2023, namely 124 businesses. This study used a quantitative approach with the technique of probability sampling, namely by using cluster sampling in as many as 53 tofu industries. The analysis method used is SmartPLS. The results showed that strategic supplier partnership has a positive and significant effect on competitive advantage. Customer relationship has a positive and significant effect on competitive advantage. Strategic supplier partnership has a positive and significant effect on business performance. Customer relationship has a positive and significant effect on competitive advantage. Competitive advantage has a positive and significant effect on business performance. Competitive advantage can mediate the effect between strategic supplier partnerships on business performance. Competitive advantage can mediate the effect of customer relationships on business performance.
Comparison of Service Quality, Price, and Physical Evidence of RG Fried Chicken and Richeese Factory on Millennial Generation and Gen Z in Pekanbaru City Elviani, Rahma; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1121

Abstract

This study aims to compare the service quality, price, and physical evidence between local and national fast food restaurants in Pekanbaru City, specifically RG Fried Chicken and Richeese Factory, among Millennial and Gen Z consumers. A quantitative approach was used with data collection through questionnaires distributed to respondents who had made purchases at both restaurants. The data were analyzed using descriptive analysis and hypothesis testing with the Paired Sample t-Test method assisted by SPSS version 21 to test the differences between the two research objects. The results showed that there was no significant difference in service quality among Millennials, while there was a significant difference among Generation Z. In addition, there was a significant difference in physical evidence for both generations. However, no significant difference was found in the price variable among Millennials, while a significant difference was found among Generation Z. These findings indicate that generational characteristics influence consumer perceptions of service quality, price, and physical evidence at local and national fast food restaurants in Pekanbaru City and in similar urban markets in Indonesia.
Comparison of Product Quality, Promotion Strategy, Physical Evidence of Holland Bakery and Vanhollano Bakery in Millennial and Generation Z in The City Of Pekanbaru Laurencia, Cristine; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1122

Abstract

This study aims to find out the comparison of product quality, promotional strategies, and physical evidence  of Holland Bakery and Vanhollano Bakery in the Millennial Generation and Generation Z in the city of Pekanbaru. This study uses a qualitative approach with a survey method to collect data. The population needed is the Millennial Generation and Generation Z in the city of Pekanbaru who have bought and consumed products from Holland Bakery and Vanhollano Bakery. Data analysis was carried out by descriptive analysis and hypothesis testing using the paired sample t-test method and SPSS software version 22 to find out if there is a difference between the two objects studied. The results of this study show that there is a significant difference between Millennials and Generation Z regarding the promotional strategies of Holland Bakery and Vanhollano Bakery. However, in the variables of product quality and physical evidence, no difference was found between the two brands compared to the two generations. This shows that the rpomosi strategy is one of the distinguishing factors in assessing Holland Bakery and Vanhollano Bakery among the two generations
Comparison of Product Quality, Location, and Promotion of Kopi Kenangan and Leton Coffee Among Millennials and Generation Z in Pekanbaru City Putri Diolanda, Elora; Berampu, Lailan Tawila; Wildah, Sri Wahyuni; Noviasari, Henni
Economics, Business and Management Science Journal Vol 6, No 1 (2026): Economics, Business and Management Science Journal, February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v6i1.1123

Abstract

This study aims to compare consumer perceptions of product quality, location, and promotion between Kopi Kenangan as a domestic brand and Leton Coffee as a local brand in Pekanbaru city. This study uses a quantitative approach. The population in this study consists of Kopi Kenangan and Leton Coffee consumers from the Millennial and Generation Z generations in Pekanbaru City. The sampling technique was obtained by distributing questionnaires to 100 respondents, then analyzed using descriptive analysis, data quality testing, normality testing, and Paired Sample T-Test with the help of SPSS software. The results show that there is no significant difference between the product quality of Kopi Kenangan and Leton Coffee among Millennials, but there is a significant difference between the product quality of Kopi Kenangan and Leton Coffee among Generation Z. Furthermore, there is a significant difference between the locations of Kopi Kenangan and Leton Coffee among Millennials and Generation Z. However, there was no significant difference between the promotion of Kopi Kenangan and Leton Coffee among Millennials and Generation Z
Co-Authors Abd. Rasyid Syamsuri Agassi, Luthfiyah Alfifto Alvi Furwanti Alwie Alvionita, Agnes Anjani, Riri Liardini Putri Aulia, Viska Beby K.F Sembiring Biran Affandi Yusriono Bunga Chintia Utami Dewita Suryati Ningsih Ditya Jessica Elviani, Rahma Firmansyah, Sukri Fitri, Dilla Sari H, Putri Alisa Harahap, Indra Sakti Henni Noviasari Indra Sakti Harahap Islami, Fiqri Hadi Iwan Naulai Daulay, Iwan Naulai Iwan Nauli Daulay Laurencia, Cristine Lumbanraja, Maha Martabar Mangatas Machasin Machasin Mayla Khoiriyah Moniqa, Nadya Muhammad Latif Mulyono, Hardi Nurfiansyah, Ulfah Pangayung, Aden Zidane Paramitha, Anggia Pasaribu, Ependi Prakasa, Raja Rio Prity Arlia Putri Putri Diolanda, Elora Rahmat Junaidi Rendra Wasnury Riska Rahmawati Rokhmawati, Andewi Samsir Samsir Samsir, Samsir Sharnuke Asrilsyak Simanullang, Charly Siregar, Taufik Sirojuzilam Hasyim Sri Indarti Sri Wahyuni Wildah Suseno, Novri Irfan Nur Susi Hendriani Sutarman Sutarman Syanura, Bilqhis Luthfiyya Taufiqurrahman Taufiqurrahman Taufiqurrahman Wan Suryani Windy Dian Sari Yetti Yetti Yulia Efni