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All Journal Procuratio : Jurnal Ilmiah Manajemen MOTIVASI Jurnal Manajemen dan Bisnis JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi MES Management Journal Economics and Business Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) (JUMPER) Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Intelek Dan Cendikiawan Nusantara Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi IJRE META - JOURNAL
Tawe, Amiruddin
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN Swastika, Alya; Burhanuddin, Burhanuddin; Musa, Muhammad Ichwan; Tawe, Amiruddin; Hasdiansa, Ilma Wulansari
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4218

Abstract

The increase in the value of electronic money transactions encourages competition for digital wallet products in Indonesia, one of the products that competes competitively is the GoPay digital wallet. The ups and downs of GoPay's position as the digital wallet product with the most usage require GoPay to build and maintain user loyalty. One important aspect of building and maintaining loyalty is by developing a targeted and integrated marketing communication strategy. In its efforts, GoPay implements experiential marketing and marketing public relations strategies that can be viewed from the user experience while using the application and forms of public relations through online and offline media. The type of research used is a descriptive quantitative approach, and makes GoPay digital wallet users in Makassar City as research subjects. The results of this study indicate that experiental marketing (X1) partially has a positive and significant effect on customer loyalty (Y). Marketing public relations (X2), partially, also has a positive and significant effect on customer loyalty (Y). Simultaneously, experiental marketing (X1) and marketing public relations (X2) have a positive and significant effect on customer loyalty (Y), so the collaboration of these two strategies will give better results in building and maintaining user loyalty. Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loyalitas penggunanya. Salah satu aspek penting dalam membangun dan mempertahankan loyalitas adalah dengan menyusun strategi komunikasi pemasaran yang tepat sasaran dan terintegrasi. Dalam upayanya, GoPay menerapkan strategi experiental marketing dan marketing public relation yang dapat ditinjau dari pengalaman pengguna selama menggunakan aplikasi dan bentuk-bentuk hubungan masyarakat melalui media online dan offline. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif deskriptif, serta menjadikan pengguna dompet digital GoPay di Kota Makassar sebagai subjek penelitian. Hasil penelitian ini menunjukkan bahwa experiental marketing (X1) secara parsial memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Marketing public relation (X2), secara parsial, juga memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Secara simultan, experiental marketing (X1) dan marketing public relation (X2) berpengaruh positif dan signifikan terbhadap loyalitas pelanggan (Y), sehingga kolaborasi dari kedua strategi ini akan memberi hasil yang lebih baik dalam membangun dan mempertahankan loyalitas pengguna.
The Effect of Implementing Project Based Learning on the Problem Solving Ability of Class X Students in Economics Learning at MAN Rismayanti; Tawe, Amiruddin; Sahabuddin, Romansyah; Supatminingsih, Tuti; Najamuddin; Haryoko, Sapto
Economics and Business Journal (ECBIS) Vol. 2 No. 5 (2024): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i5.151

Abstract

This study aims to, 1) analyze the differences in problem-solving skills between students who are given treatment in the form of applying the Project Based Learning model with students who are given a conventional model in Economic Learning at MAN Jeneponto, 2) to analyze the effect of applying Project Based Learning on the problem-solving skills of class X students in economic learning at MAN Jeneponto. The research method used is quasi-experiment with Nonequivalent (Pretest and Posttest) Control Group Design. Data collection methods are through tests (pretest and posttest), questionnaires, and documentation. The number of samples in this study were 76 students, where in the experimental class there were 38 students and in the control class 38 students. The data analysis used is the N-Gain of the experimental class and control class, as well as the experimental class Hypothesis test. The results of this study indicate that the N-Gain of the experimental class is in the high and effective category, while the control class is in the low and less effective category. This means that the application of Project Based Learning is effective on the problem solving skills of class solving ability of class X students in economic learning at MAN Jeneponto
The Effect of Compensation on Employee Performance in the Islamic Education Division of the Regional Office of the Ministry of Religious Affairs of South Sulawesi Province Mufida, Mufida; Tawe, Amiruddin; Burhanuddin, Burhanuddin
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan (1) mengetahui dan menganalisis pengaruh pemberian kompensasi Finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (2) untuk mengetahui dan menganalisis pengaruh pemberian kompensasi non finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (3) mengetahui dan menganalisis pengaruh kompensasi finansial dan kompensasi non finansial secara bersama-sama terhadap kinerja pegawai bidang pendididkan agama islam seluruh pegawai di bidang pendidikan Islam kantor wilayah kementerian agama provinsi sulawesi selatan adalah subjek penelitian ini. Kuesioner disebarkan untuk mengumpulkan data. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda dengan menggunakan Statistical Product Service Solution (SPSS). Hasil penelitian menunjukkan bahwa 1). Terdapat pengaruh positif dan signifikan pada kompensasi finansial terhadap kinerja pegawai di bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan. 2). Terdapat pengaruh positif dan signifikan kompensasi non finasial terhadap kinerja pegawai pada bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan 3). Terdapat pengaruh positif dan signifikan pada kompensasi finansial dan kompensasi non finasial secara bersama-sama terhadap kinerja pegawai pada bidang pendididkan agama islam pada Kantor Wilayah Kementerian Agama Provinsi Sulawesi Selatan. This research aims to (1) determine and analyze the effect of providing financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province (2) to find out and analyze the effect of providing non-financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the provincial Ministry of Religion South Sulawesi (3) to find out and analyze the influence of financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province. The population in this study were all employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province. The data collection technique was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression analysis using Statistical Product Service Solution (SPSS). The research results show that 1). There is a positive and significant influence on financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province. 2). There is a positive and significant influence of non-financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province 3). There is a positive and significant influence on financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province.
Pengaruh Motivasi dan Komitmen Terhadap Produktivitas Karyawan Departemen Produkssi PT. Semen Tonasa (Persero) Tbk Unit Tonasa di Kabupaten Pangkep Akbar, Muh Irsyad Abror Putra Raja; Tawe, Amiruddin; Burhanuddin, Burhanuddin; Sahabuddin, Romansyah; Nasir, Uhud Dharmawan
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.15615

Abstract

This study aims to investigate how work motivation and work commitment affect employee productivity at PT. Semen Tonasa. This study uses a quantitative approach, The analysis method in this study uses the Research Instrument test, Classical Assumption Test, and Multiple Linear Regression Analysis. The results of this study indicate that commitment and motivation have a significant effect (21.7%) on the productivity of company employees. Motivation does not have a significant effect (9%) on employee productivity, Commitment has a significant effect (42.8%) on employee productivity.
The Effect of Compensation on Employee Organizational Commitment at PT. Vale Tbk in Sorowako Musa, Chalid Imran; Tawe, Amiruddin
Economics and Business Journal (ECBIS) Vol. 1 No. 2 (2023): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i2.52

Abstract

The Effect of Compensation on Employee Organizational Commitment of PT. Vale Tbk in Sorowako. The purpose of this study was to determine the Effect of Compensation on Employees' Organizational Commitment at PT. Vale Tbk in Sorowako. This type of research is quantitative research. The number of samples in this study were 60 employees who were employees in the Maintenance Department of PT. Vale The results of the study after the data were processed showed that there was a positive influence between the financial compensation (X1) and non-financial compensation (X2) variables on the Organizational Commitment variable (Y) which can be shown through the results of the T test, namely variable X1 has variable X1 has t count 4.653 > 2.002 (t table) and sig. 0.000 < 0.05. Variable X2 has a t count of 3.392 > 2.002 (t table) and a sig. 0.000 < 0.05.
The Influence of Motivation on Employee Performance of Trade and Industrial Department of Gowa Regency Tawe, Amiruddin; Musa, Chalid Imran
Economics and Business Journal (ECBIS) Vol. 1 No. 2 (2023): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i2.53

Abstract

This study aims to determine the effect of motivation on employee performance at the Department of Trade and Industry of Gowa Regency. The population in this study were all employees at the Department of Trade and Industry of Gowa Regency, totaling 40 people. The number of samples used is the entire population because there are less than 100 people, namely the type of saturated cover, with this type of quantitative research. The data used are primary data and secondary data obtained using a questionnaire distribution technique. The results of the research after being processed with SPSS.21 Based on the results of the research it shows that motivation (X) has a coefficient value of 0.841 and t_count > t_table (3.385 > 2.026) and the value of Sig. of 0.002 <0.05, which means that motivation has a positive and significant effect on employee performance.
The Influence of Work Discipline and Work Motivation on Employee Work Productivity at Tompobulu District Office, Gowa District Mutia, Nurul; Musa, Muhammad Ichwan; Wardhana Haeruddin, Muhammad Ilham; Tawe, Amiruddin; Dipoatmodjo, Tenri S.P.
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.99

Abstract

The aim of this research is to determine the influence of work discipline and employee work motivation at the Tompobulu sub-district office, Gowa Regency. The sample in this study was the entire population at the Tompobulu Subdistrict Office, Gowa Regency, 31 employees with a quantitative research type.f. The data used is primary and secondary data which was obtained using questionnaire distribution techniques.The results of the research after the data were processed with SPSS.13 show that there is a positive influence between the variables Work Discipline (X1) and Work Motivation (X2) on work productivity (Y) which can be shown through the multiple linear regression equation, namely Y= 4.087 + 0.733 X1 + 0.133 X2 + eand has a significant effect withThe calculated t value for each variable is 14.786 > t table (x1) and 2.134 > t table (X2), with the tarefsignifiction 0.000 < 0.05 (x1) and 0.042 < 0.05 (x2). Then the R square value is 0.885, this figure shows that the work discipline and work motivation variables contribute 88.5% and 21.5% are influenced byfactorothers not discussed in this study.
Effectiveness of Utilization of Home Yard Land in Supporting Food Availability in Rural Areas Rahman, Abdul; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Economics and Business Journal (ECBIS) Vol. 2 No. 6 (2024): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i6.190

Abstract

The problem of national food security is something that needs to be addressed sustainably by society and the government, especially in rural areas. To support food availability for the community, land is needed that can be used for food development. One alternative is to use the yard of the house. Home gardens not only function as areas that provide beauty and coolness, but also as productive land that supports national food security by empowering local potential, both in rural and urban areas. Apart from that, the use of the yard also contributes to improving the family's economy. This research aims to examine the characteristics of residents regarding the use of homestead land in rural areas, analyze their utilization patterns, and assess the effectiveness of using homestead land in supporting food availability. The data in this research were analyzed using an experimental method, which involved initial measurements (pre-test), providing treatment in the form of guidance or direction regarding land use, and follow-up measurements (post-test). The research sample was selected using the snowball sampling method, namely a sampling technique based on individual networks. The research results show that the use of yard land is effective in supporting food availability. This is shown by the respondent's answer score on the program effectiveness variable, which is in the range of 50-100%, so it is included in the effective category
Pengaruh Budaya Organisasi Terhadap Turnover Intention Pada Protech Dry Cleaning & Laundry Makassar Musa, Chalid Imran; Tawe, Amiruddin
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 6 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i6.920

Abstract

The purpose of the study was to determine the effect of the influence of organisational culture on turnover intention at Protech Dry Cleaning & Laundry Makassar. The population in this study were all employees of Protech Dry Cleaning & Laundry Makassar. sampling in this study was carried out using the census technique so that 83 respondents were sampled. The type of research used is quantitative. The data used is primary data obtained by distributing questionnaires to employees. The data analysis method uses simple linear regression. The results of the study that organisational commitment partially has a significant effect on turnover intention. This is evidenced by organisational culture (X) showing a tcount value of 3.711. In addition, the significance value (Sig.) is 0.003. This result shows that the tcount value is greater than the ttable value (3.462> 1.98932) and the significance value is less than 0.05 (0.001 <0.05). The Adjusted R square result is 0.526, which indicates that 52.6% of the variability of turnover intention can be explained by the aggregate effect of the Organisational Culture variable. The remaining variability of 47.4% is due to other variables not observed within the scope of this study.
Analisis Kinerja Portofolio Saham Menggunakan Metode Sharpe, Treynor dan Jensen : Studi Kasus Indeks LQ45 Di Bursa Efek Indonesia Periode 2019-2022 Ruma, Zainal; Tawe, Amiruddin
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 6 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i6.966

Abstract

The purpose of this study was to determine the optimal stock portfolio performance on the LQ45 stock index on the Indonesia Stock Exchange for the period February 2019- December 2022. The data analysis method uses a single index model to form an optimal portfolio and uses the Sharpe, Treynor, and Jensen index methods to assess performance stock portfolio. Based on the results of the analysis of optimal portfolio formation, it shows that out of 30 samples of LQ45 index stocks, 8 stocks were obtained which included optimal portfolio stocks, namely ERB values > C*, namely ADRO, ANTM, BBCA, BRPT, INCO, INDY, ITMG, & MEDC stocks. the results of the stock portfolio performance appraisal analysis show that of the three portfolio performance appraisal index methods, the calculation of stock performance analysis, the average value of the Sharpe method is 0.1241, while the treynor method is 0.0112, and the Jensen method is 0.0334. The highest performance of the third method is the Sharpe method with an average performance value of 0.1241. So the Sharpe method is the best performance method compared to the Treynor and Jensen methods. The higher the Sharpe index value, the better the performance of the stock portfolio.
Co-Authors Abadi, Rahmat Riwayat Abdi Akbar Idris Abdul Rahman Agung Widhi Kurniawan Akbar, Muh Irsyad Abror Putra Raja Andi Mustika Amin Anwar Anwar Anwar Aslam, Annisa Paramaswary Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Darmayanti, Puput Amelia Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P. Dipoatmojo, Tenri S. P. Hasbiah, Sitti Humrah, Humrah Husnah, Asmaul Ilma Wulansari Hasdiansa Ismi, Nurul Juliani Khairul, Nila Lebang, Erlita Lilis Andriyani M. Ikhwan Maulana Haeruddin Mufida, Mufida Muhammad Rakib Multhazam, Riana Musa, Muh Ichwan Musa, Muhammad Ichwan Mutia, Nurul Nasir, Uhud Dharmawan Natsir, Uhud Darmawan Nurman Nurman Nurman Paramaswary Aslam, Annisa Pertiwi, Nabilah Putri, Mega Aulia Rahma Rusdi, Nur Rezky Amalia Hamka Ridfan Rifadly Abadi Rismayanti Romansyah Sahabuddin Ruma, Zainal Sapto Haryoko Sartika Sartika Sonda R, Steven Sriwahyudi, Nurul Sulolipu, Andi Annisa Supri Swastika, Alya Syahrul, Khaidir Tenri Sayu Puspitaningsih Dipoatmodjo Tuti Supatminingsih Widhi Kurniawan, Agung William, Laode Muh. Agus Yahya, Nurul Fajriah Yuanda, Astrid Zulkarnain, Muhammad Qadafi