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THE INFLUENCE OF SERVICE QUALITY, PRICE, AND PROMOTION ON SHOPEEFOOD CUSTOMER LOYALTY IN STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MAKASSAR PUBLIC UNIVERSITY Awad, Ribhi; Ramli, Anwar; Wardhana Haeruddin, Muhammad Ilham; Tawe, Amiruddin; Musa, Muhammad Ichwan
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 3 (2023): APRIL
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i3.622

Abstract

The emergence of online-based food delivery services has significantly transformed consumer behavior, especially in the context of the COVID-19 pandemic. With the implementation of restrictions on community activities and the need for social distancing, consumers have increasingly turned to online platforms for various services, including food delivery. In this regard, understanding the factors that influence customer loyalty in the context of online food delivery becomes crucial. The aim of this study was to examine the impact of service quality, price, and promotion on ShopeeFood customer loyalty among students from the Faculty of Economics and Business at Makassar State University, both individually and collectively. To achieve this aim, a sample of 100 students from the Faculty of Economics and Business was selected based on predetermined criteria. Data collection techniques, including questionnaires, interviews, and a literature review, were employed. The collected data were analyzed through validity and reliability tests, as well as the classical assumption test, comprising normality, multicollinearity, and heteroscedasticity tests. Multiple linear analysis, hypothesis testing, and the coefficient of determination were also conducted to examine the relationships between the variables and customer loyalty. The study revealed that service quality, price, and promotion all played significant roles in influencing customer loyalty. Service quality has a significant impact on customer loyalty. Price plays a significant role in customer loyalty. Promotions have a significant influence on customer loyalty. Overall, service quality, price, and promotion collectively affect customer loyalty.
THE INFLUENCE OF WORK DISCIPLINE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT THE PUPR VIII COMPETENCY DEVELOPMENT CENTER FOR THE MAKASSAR REGION Jufri, Batari Khamila; Tawe, Amiruddin; Haeruddin, Muh. Ilham Wardhana; Kurniawan, Agung Widhi; Natsir, Uhud Darmawan
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 3 No. 1 (2023): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v3i1.874

Abstract

In the dynamic landscape of current organizations, the performance of employees is a pivotal factor in achieving goals and maintaining competitiveness. A multitude of variables can significantly influence employee performance, with work discipline and work motivation being of particular importance. The Competency Development Center of PUPR VIII, located in the Makassar region, serves as the setting for this research, where the intricate interplay of these two variables on employee performance is investigated. This research seeks to ascertain the impact of work discipline and work motivation on employee performance within the ambit of the Competency Development Center of PUPR VIII, situated in the Makassar region. The research methodology employed is quantitative, utilizing a sample of 37 employees. Data analysis techniques encompass validity and reliability assessments, classical assumption tests, multiple linear regression analysis, T-tests, and F-tests. The findings of this study affirm a significant correlation between work discipline (X1) and work motivation (X2) and employee performance (Y), substantiated by T-test and F-test analyses. Furthermore, the results demonstrate that the F-value exceeds the tabulated F-value (0.000 < 0.005). The coefficient of determination, R-square, amounts to 0.494%, underlining the influence of these variables on employee performance.
EFFECTS OF WORKING CAPITAL TURNOVER, CASH TURNOVER, AND RECEIVABLE TURNOVER ON PROFITABILITY Amin, Andi Mustika; Riwayat Abadi, Rahmat; Tawe, Amiruddin; Rifadly Abadi, Ridfan; Paramaswary Aslam, Annisa
MOTIVASI Vol 9, No 1 (2024): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v9i1.7996

Abstract

Purpose– The level of competition between companies is increasing as the business develops, especially when there is intense competition between similar companies. The cigarette industry is growing and becoming increasingly competitive to improve its performance. The cigarette industry significantly reduces the return on assets every year, even though the cigarette industry is a source for the government because taxes and customs are state income and accommodate a large workforce. This study aims to determine the influence of working capital, cash, and receivable turnover on profitability. Design/methodology– The type of research used is an associated method with a quantitative approach. The population in this research is the annual reports of cigarette sub-sector manufacturing companies going public. Samples in this study were taken from 32 companies using a purposive sampling approach. The type of data used in this research is secondary data using financial report data from manufacturing companies in the cigarette industry subsectors in the 2015–2022 period. Multiple linear regression is the data analysis technique employed, while SPSS version 25 is the software used. Findings - The study results show that working capital turnover has no significant effect on profitability, cash turnover significantly affects profitability, and receivables turnover has no considerable impact on profitability.
PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN Swastika, Alya; Burhanuddin, Burhanuddin; Musa, Muhammad Ichwan; Tawe, Amiruddin; Hasdiansa, Ilma Wulansari
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4218

Abstract

The increase in the value of electronic money transactions encourages competition for digital wallet products in Indonesia, one of the products that competes competitively is the GoPay digital wallet. The ups and downs of GoPay's position as the digital wallet product with the most usage require GoPay to build and maintain user loyalty. One important aspect of building and maintaining loyalty is by developing a targeted and integrated marketing communication strategy. In its efforts, GoPay implements experiential marketing and marketing public relations strategies that can be viewed from the user experience while using the application and forms of public relations through online and offline media. The type of research used is a descriptive quantitative approach, and makes GoPay digital wallet users in Makassar City as research subjects. The results of this study indicate that experiental marketing (X1) partially has a positive and significant effect on customer loyalty (Y). Marketing public relations (X2), partially, also has a positive and significant effect on customer loyalty (Y). Simultaneously, experiental marketing (X1) and marketing public relations (X2) have a positive and significant effect on customer loyalty (Y), so the collaboration of these two strategies will give better results in building and maintaining user loyalty. Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loyalitas penggunanya. Salah satu aspek penting dalam membangun dan mempertahankan loyalitas adalah dengan menyusun strategi komunikasi pemasaran yang tepat sasaran dan terintegrasi. Dalam upayanya, GoPay menerapkan strategi experiental marketing dan marketing public relation yang dapat ditinjau dari pengalaman pengguna selama menggunakan aplikasi dan bentuk-bentuk hubungan masyarakat melalui media online dan offline. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif deskriptif, serta menjadikan pengguna dompet digital GoPay di Kota Makassar sebagai subjek penelitian. Hasil penelitian ini menunjukkan bahwa experiental marketing (X1) secara parsial memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Marketing public relation (X2), secara parsial, juga memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Secara simultan, experiental marketing (X1) dan marketing public relation (X2) berpengaruh positif dan signifikan terbhadap loyalitas pelanggan (Y), sehingga kolaborasi dari kedua strategi ini akan memberi hasil yang lebih baik dalam membangun dan mempertahankan loyalitas pengguna.
The Effect of Implementing Project Based Learning on the Problem Solving Ability of Class X Students in Economics Learning at MAN Rismayanti; Tawe, Amiruddin; Sahabuddin, Romansyah; Supatminingsih, Tuti; Najamuddin; Haryoko, Sapto
Economics and Business Journal (ECBIS) Vol. 2 No. 5 (2024): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i5.151

Abstract

This study aims to, 1) analyze the differences in problem-solving skills between students who are given treatment in the form of applying the Project Based Learning model with students who are given a conventional model in Economic Learning at MAN Jeneponto, 2) to analyze the effect of applying Project Based Learning on the problem-solving skills of class X students in economic learning at MAN Jeneponto. The research method used is quasi-experiment with Nonequivalent (Pretest and Posttest) Control Group Design. Data collection methods are through tests (pretest and posttest), questionnaires, and documentation. The number of samples in this study were 76 students, where in the experimental class there were 38 students and in the control class 38 students. The data analysis used is the N-Gain of the experimental class and control class, as well as the experimental class Hypothesis test. The results of this study indicate that the N-Gain of the experimental class is in the high and effective category, while the control class is in the low and less effective category. This means that the application of Project Based Learning is effective on the problem solving skills of class solving ability of class X students in economic learning at MAN Jeneponto
The Effect of Compensation on Employee Performance in the Islamic Education Division of the Regional Office of the Ministry of Religious Affairs of South Sulawesi Province Mufida, Mufida; Tawe, Amiruddin; Burhanuddin, Burhanuddin
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 3 (2024): DECEMBER 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan (1) mengetahui dan menganalisis pengaruh pemberian kompensasi Finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (2) untuk mengetahui dan menganalisis pengaruh pemberian kompensasi non finansial terhadap kinerja pegawai bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan (3) mengetahui dan menganalisis pengaruh kompensasi finansial dan kompensasi non finansial secara bersama-sama terhadap kinerja pegawai bidang pendididkan agama islam seluruh pegawai di bidang pendidikan Islam kantor wilayah kementerian agama provinsi sulawesi selatan adalah subjek penelitian ini. Kuesioner disebarkan untuk mengumpulkan data. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda dengan menggunakan Statistical Product Service Solution (SPSS). Hasil penelitian menunjukkan bahwa 1). Terdapat pengaruh positif dan signifikan pada kompensasi finansial terhadap kinerja pegawai di bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan. 2). Terdapat pengaruh positif dan signifikan kompensasi non finasial terhadap kinerja pegawai pada bidang pendididkan agama islam kantor wilayah kementerian agama provinsi sulawesi selatan 3). Terdapat pengaruh positif dan signifikan pada kompensasi finansial dan kompensasi non finasial secara bersama-sama terhadap kinerja pegawai pada bidang pendididkan agama islam pada Kantor Wilayah Kementerian Agama Provinsi Sulawesi Selatan. This research aims to (1) determine and analyze the effect of providing financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province (2) to find out and analyze the effect of providing non-financial compensation on the performance of employees in the field of Islamic religious education at the regional office of the provincial Ministry of Religion South Sulawesi (3) to find out and analyze the influence of financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion of South Sulawesi Province. The population in this study were all employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province. The data collection technique was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression analysis using Statistical Product Service Solution (SPSS). The research results show that 1). There is a positive and significant influence on financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province. 2). There is a positive and significant influence of non-financial compensation on employee performance in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi Province 3). There is a positive and significant influence on financial compensation and non-financial compensation together on the performance of employees in the field of Islamic religious education at the regional office of the Ministry of Religion, South Sulawesi province.
Pengaruh Motivasi dan Komitmen Terhadap Produktivitas Karyawan Departemen Produkssi PT. Semen Tonasa (Persero) Tbk Unit Tonasa di Kabupaten Pangkep Akbar, Muh Irsyad Abror Putra Raja; Tawe, Amiruddin; Burhanuddin, Burhanuddin; Sahabuddin, Romansyah; Nasir, Uhud Dharmawan
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.15615

Abstract

This study aims to investigate how work motivation and work commitment affect employee productivity at PT. Semen Tonasa. This study uses a quantitative approach, The analysis method in this study uses the Research Instrument test, Classical Assumption Test, and Multiple Linear Regression Analysis. The results of this study indicate that commitment and motivation have a significant effect (21.7%) on the productivity of company employees. Motivation does not have a significant effect (9%) on employee productivity, Commitment has a significant effect (42.8%) on employee productivity.
The Effect of Compensation on Employee Organizational Commitment at PT. Vale Tbk in Sorowako Musa, Chalid Imran; Tawe, Amiruddin
Economics and Business Journal (ECBIS) Vol. 1 No. 2 (2023): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i2.52

Abstract

The Effect of Compensation on Employee Organizational Commitment of PT. Vale Tbk in Sorowako. The purpose of this study was to determine the Effect of Compensation on Employees' Organizational Commitment at PT. Vale Tbk in Sorowako. This type of research is quantitative research. The number of samples in this study were 60 employees who were employees in the Maintenance Department of PT. Vale The results of the study after the data were processed showed that there was a positive influence between the financial compensation (X1) and non-financial compensation (X2) variables on the Organizational Commitment variable (Y) which can be shown through the results of the T test, namely variable X1 has variable X1 has t count 4.653 > 2.002 (t table) and sig. 0.000 < 0.05. Variable X2 has a t count of 3.392 > 2.002 (t table) and a sig. 0.000 < 0.05.
The Influence of Motivation on Employee Performance of Trade and Industrial Department of Gowa Regency Tawe, Amiruddin; Musa, Chalid Imran
Economics and Business Journal (ECBIS) Vol. 1 No. 2 (2023): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i2.53

Abstract

This study aims to determine the effect of motivation on employee performance at the Department of Trade and Industry of Gowa Regency. The population in this study were all employees at the Department of Trade and Industry of Gowa Regency, totaling 40 people. The number of samples used is the entire population because there are less than 100 people, namely the type of saturated cover, with this type of quantitative research. The data used are primary data and secondary data obtained using a questionnaire distribution technique. The results of the research after being processed with SPSS.21 Based on the results of the research it shows that motivation (X) has a coefficient value of 0.841 and t_count > t_table (3.385 > 2.026) and the value of Sig. of 0.002 <0.05, which means that motivation has a positive and significant effect on employee performance.
The Influence of Work Discipline and Work Motivation on Employee Work Productivity at Tompobulu District Office, Gowa District Mutia, Nurul; Musa, Muhammad Ichwan; Wardhana Haeruddin, Muhammad Ilham; Tawe, Amiruddin; Dipoatmodjo, Tenri S.P.
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.99

Abstract

The aim of this research is to determine the influence of work discipline and employee work motivation at the Tompobulu sub-district office, Gowa Regency. The sample in this study was the entire population at the Tompobulu Subdistrict Office, Gowa Regency, 31 employees with a quantitative research type.f. The data used is primary and secondary data which was obtained using questionnaire distribution techniques.The results of the research after the data were processed with SPSS.13 show that there is a positive influence between the variables Work Discipline (X1) and Work Motivation (X2) on work productivity (Y) which can be shown through the multiple linear regression equation, namely Y= 4.087 + 0.733 X1 + 0.133 X2 + eand has a significant effect withThe calculated t value for each variable is 14.786 > t table (x1) and 2.134 > t table (X2), with the tarefsignifiction 0.000 < 0.05 (x1) and 0.042 < 0.05 (x2). Then the R square value is 0.885, this figure shows that the work discipline and work motivation variables contribute 88.5% and 21.5% are influenced byfactorothers not discussed in this study.