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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Jurnal Mahasiswa Sistem Informasi (JMSI) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Economicus: Jurnal Ekonomi dan Manajemen Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Mahasiswa Ilmu Komputer OIKONOMIA: Journal of Economics and Management Science Jurnal Pendidikan Siber Nusantara MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Sistem Informasi Jurnal Ners dan Kebidanan (Journal of Ners and Midwifery) Multidisciplinary Indonesian Center Journal JURNAL SOSIAL TERAPAN (JSTR) ALMURTADO: Journal of Social Innovation and Community Service NALA : Jurnal Pendidikan, Penelitian, dan Pengabdian Masyarakat Indonesian Journal of Social Science and Education JUPIKMAS
Mujito
Unknown Affiliation
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Multidisciplinary Indonesian Center Journal

 1 
THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE Mujito; Tika Kartika Asri; Wawan Hari Subagyo; Eidelweijs Andririnjani Putri; Andri Catur Trissetianto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2044

Abstract

This study aims to analyze the influence of Customer Satisfaction, Customer Delight, and Customer Trust on customer loyalty in the Shopee marketplace. A quantitative approach was employed with data collected through questionnaires to active Shopee users. Multiple linear regression results show that the three independent variables simultaneously have a significant effect on customer loyalty, but only Customer Trust has a significant partial effect. The Adjusted R Square indicates that the independent variables explain approximately 41.4% of the variation in customer loyalty. These findings highlight the importance of building customer trust as a key strategy in maintaining loyalty on e-commerce platforms.
THE USE OF FINTECH AS A MEDIATING VARIABLE OF FINANCIAL LITERACY ON THE DIGITAL SHOPPING BEHAVIOR OF GENERATION Z UNIVERSITY STUDENTS IN INDONESIA Zeze Zakaria Hamzah; Mujito; Herman; Wahid Akbar Basudani; Vionita Qatrunnada
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2269

Abstract

This study examines the relationship between financial literacy, fintech usage, and digital shopping behavior among Generation Z university students in Indonesia, as well as the mediating role of fintech usage in this relationship. Data were collected from student respondents using purposive sampling and analyzed with path analysis. The results indicate that financial literacy significantly increases fintech usage, and fintech usage positively influences digital shopping behavior. The direct effect of financial literacy on digital shopping behavior becomes insignificant when fintech usage is included in the model, indicating that fintech usage fully mediates this relationship. These findings suggest that financial literacy encourages students to be more active in using fintech, and it is the intensity of fintech usage that drives their digital shopping behavior. This study highlights the importance of strengthening financial literacy and understanding financial technology to foster healthy financial behavior among students.
Co-Authors Adinda Nurul Ikhsani Afsi, Muhammad Fadly Agung Nugraha, Afrizal Agung Satryo Wibowo Amaliyah, Diwin Ananda Oktaviana anasro Andi Hayyun Abiddin, Andi Andri Catur Trissetianto Anisa Apriyanti Arif Rachman Putra Arrozi, Fachruddin Arthalia Wulandari, Ika As Dewi Aman Meker Asmanto, Budi Azizah Rahmadiyanti, Sri Diva Bagus Firmansyah, Bagus Benny Osta Nababan Budhi Hadi Syah Putra Cahyono, Dedy Tri Danang Prabowo Dani Anggoro Dedi Irawan Dewa Tri Panji Dharma Setiawan Negara Didit Darmawan Eidelweijs Andririnjani Putri Eli Masnawati Febryan Hardiansyah Ferdiansyah Hamzah, Zeze Zakaria Hera Fransika Herlina, Erna Herman Husein, Muhammad Nur I Gusti Ayu Darma Cintia Ika Arthalia Wulandari, Ika Arthalia Kemala Sari Siregar, Guna Yanti Kemala Sari, Gunayanti Kemalasari Siregar Pahu, Gunayanti Kezia Yuniar Event Napitupulu Kusuma, Deryzal Prio Dwi Lakonardi Nuraditya Luthfi Andhani, Evita M. Zairin mahendra akbar, gilang mahendra akbar Mahmud, Asrori Masfufah Miharja, Jaja Mohamad Farid Muchammad Hamdani Muhlis Mustika Mutiara Saripah Nelud Darajaatul Aliyah Ning Arti Wulandari, Ning Arti Novita Anggraeni Novita Anggraeni Nur Khapifah Nurkholis, Muhammad Iqbal Nuroniyah Othman, Nur Aisyah Prabowo, Danang Pratolo Saktiawan Pujianto Purnama, Denta Rachman Putra, Arif Rafadi Khan Khayru Rahayu Mardikaningsih Rani Destriana Rini Kusumawati Rommy Hardyansah Rusli Dwianto Saktiawan, Pratolo Samsul Arifin Sangkot, Hartaty Sarma Sanusi, Boby Arkan Saputra, Rio Silma Mausuli Sirojuddin Abror Sudarmaji Sukmasetya, Pristi Suwartiningsih, Suwartiningsih Suwito Syaiful Anwar Tika Kartika Tika Kartika Asri Trissetianto, Andri Catur Vionita Qatrunnada Wahid Akbar Basudani Wawan Hari Subagyo Wedar Putri Solehati Yesi Dewita Sari Zakki, Muhammad Zeze Zakaria Hamzah