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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Business and Behavioural Entrepreneurship JRMSI - Jurnal Riset Manajemen Sains Indonesia Management and Economics Journal (MEC-J) JURNAL PENDIDIKAN TAMBUSAI Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Global Advances in Business Studies JPNM : Jurnal Pustaka Nusantara Multidisiplin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab LANCAH Jurnal Inovasi dan Tren Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Krissanya, Nofriska
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Journal of Business Application

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Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA Ofifah, Tasya Rizki Nur; Rivai P, Agung Kresnamurti; Krissanya, Nofriska
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p127-140

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.
Co-Authors Agung Wahyu Handaru Ahmad, Siti Noor Bayaah Ahsaina Zulfah, Islamia Amirah, Aisyah Andrian Haro Annisa Lutfia Arifianto, Abimanyu Pratama Azizah, Sofhia Nurul Berutu, Meta Bara Bogy Febriatmoko Cindy, Vera Deyana Dhafin Syah, Muhammad Dinanti, Altisya Putri Dwi Budi Santoso Ferrari, Ferrari Ferry Wibowo, Setyo Fuadiyah, Alda Gatot Nazir Ahmad Harahap, Fajri Ika Febrilia Jamil, Izaan Aryan Abdul Khairul Aini, Siti Kurniaty, Kurniaty Levi, Daud Mahfirah , Titis Fatarina Mahfirah, Titis Fatarina Mohamad Rizan Monoarfa, Terrylina Arvinta Nadiastuti, Nur Syifa Nuramalia Hasanah Ofifah, Tasya Rizki Nur Osly Usman Petrolis Nusa Perdana, Petrolis Nusa Phang, Ing Grace Pratiwi, Laras Bunga Purwana E.S., Dedi Puteri, Amanda Safira Putra, Andi Pranata Putri, Ajeng Hartanti Putri, Dinda Triana Putri, Intania Mareta Rahmanita, Patricia Putri Ratna Anggraini Rivai P, Agung Kresnamurti Robiudin, Fachreza Ahmad Sadat, Andi Muhammad Safina, Putri Della Santi Susanti, Santi Santosa, Muhamad Rafli Putra Sari, Dewi Agustin Pratama Selvianingrum, Meisar Siregar, M. Edo Suryawan Suci, Ismawati Umi Widyastuti Usep Suhud Usman, Zaiton Wardani, Novia Ayu Widyaningsih, Yulia Arisnani Yani, Siti Juleha Fitri Zakaria, Adam Zita, Alysa Aghna