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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Business and Behavioural Entrepreneurship JRMSI - Jurnal Riset Manajemen Sains Indonesia Management and Economics Journal (MEC-J) JURNAL PENDIDIKAN TAMBUSAI Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Global Advances in Business Studies JPNM : Jurnal Pustaka Nusantara Multidisiplin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Business Application Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab LANCAH Jurnal Inovasi dan Tren Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Krissanya, Nofriska
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Uncover The Role of Brand Elements of Customer’s Choice for Sustainable Products Krissanya, Nofriska; Berutu, Meta Bara; Febriatmoko, Bogy
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.29972

Abstract

This research aims to determine the factors that can influence consumers' intention to purchase sustainable beauty and body care products. This study is centered on investigating the influence of various brand elements, including green brand positioning (GBP), brand perception (BP), green brand knowledge (GBK), and attitude toward green brand (AGB), on consumers' purchase intentions regarding these products. It is posited that brand elements play a pivotal role in enhancing the competitive dimension of a brand, particularly in the context of sustainable products. A quantitative method was employed in this research with 223 respondents in Indonesia. The Structural Equation Modeling (SEM) technique was used to analyze the data using Smart PLS 3.0. The results of the study indicate that all examined brand elements have a direct impact on consumers' attitudes, which ultimately influence consumers' intention to purchase sustainable beauty and body care products. Based on the findings of this research, companies can focus their strategies on brand elements such as positioning, perception, and knowledge to get high intention on sustainable beauty and body care products. Therefore, companies need to consider promotional messages that contain green values or empower communities that work on sustainable lifestyles to get more intention on this product.
Analisis Green Marketing Mix Pada Brand N’pure sebagai Produk Skincare Lokal Dikalangan Generasi Z Azizah, Sofhia Nurul; Siregar, M. Edo Suryawan; Krissanya, Nofriska
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.27856

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas strategi green marketing mix yang diterapkan oleh brand N’Pure di kalangan Generasi Z. Pendekatan yang digunakan adalah pendekatan kuantitatif dengan metode purposive sampling, yang melibatkan 100 responden generasi Z berdomisili di wilayah DKI Jakarta. Teknik analisis data dalam penelitian ini menggunakan analisis deskriptif. Dimensi green marketing yang diteliti mencakup green product, green price, green place, dan green promotion. Hasil penelitian menunjukkan bahwa dimensi green promotion memperoleh kategori "sangat baik", sedangkan dimensi green product, green price, dan green place berada dalam kategori "baik". Temuan ini mengindikasikan bahwa strategi green marketing mix N’Pure telah diterima dengan baik oleh konsumen Generasi Z, terutama dalam aspek promosi yang dinilai paling efektif dalam menyampaikan pesan ramah lingkungan.
Optimalisasi Digital Marketing dengan Metode Sostac untuk Meningkatkan Penjualan Bawang Goreng Merek“Dapoer Yasmin Yani, Siti Juleha Fitri; Siregar, M. Edo Suryawan; Krissanya, Nofriska
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.29538

Abstract

Sektor makanan dan minuman memiliki peran penting dalam kontribusi terhadap Produk Domestik Bruto (PDB) nasional. Namun, banyak UMKM, seperti Dapoer Yasmin, masih mengandalkan pemasaran konvensional dan belum memanfaatkan potensi pemasaran digital secara optimal. Penelitian ini bertujuan merumuskan strategi pemasaran digital berbasis metode SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) untuk meningkatkan penjualan bawang goreng Dapoer Yasmin. Metode penelitian menggunakan pendekatan kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil analisis SWOT menunjukkan bahwa Dapoer Yasmin memiliki kekuatan berupa produk berkualitas dan pelanggan setia, tetapi kelemahannya adalah ketiadaan platform digital. Strategi yang dirancang mencakup pembuatan akun e-commerce (Shopee), konten media sosial, dan kampanye berbasis lokasi. Dengan pendekatan SMART, tujuan peningkatan penjualan sebesar 30-70% dalam 3-6 bulan diharapkan dapat tercapai. Penelitian ini memberikan rekomendasi praktis bagi UMKM sejenis dalam mengadopsi pemasaran digital secara terstruktur.
The Role of Brand Ambassador, Brand Image and Brand Awareness in Shaping Purchase Decision of Calvin Klein Brand in E-Commerce Through Brand Trust as a Mediating Variable Ferrari, Ferrari; Ahmad, Gatot Nazir; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.759

Abstract

This research examines the role of brand ambassadors, brand image, and brand awareness in shaping purchase decisions of Calvin Klein brand in e-commerce through brand trust as mediating variable. The research aims to explain the relationship between these variables in influencing brand trust and consumer purchase decisions. Given the rapid development of e-commerce as a primary shopping platform in Indonesia, this research is conducted to provide insights into effective marketing strategies for global fashion brands. The research employed a quantitative approach by collecting primary data through a questionnaire with 270 respondents. The analysis tool used is structural equation modelling (SEM) with SmartPLS software. The results show that brand ambassadors, brand image, and brand awareness significantly influence brand trust. Furthermore, brand trust has a direct and significant effect on purchase decisions.
The Influence of Social Media Marketing, Brand Equity, and Social Brand Engagement on Repurchase Intention Toward NPURE Skincare Brand Pratiwi, Laras Bunga; Rizan, Mohamad; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.819

Abstract

This study aims to determine the effect of social media marketing, brand equity, and social brand engagement on repurchase intention on the NPURE skincare brand. The research method used in this research is quantitative method by distributing questionnaires. Sampling using purposive sampling technique by obtaining 302 respondents as samples. The population in this study consists of individuals who have used NPURE skincare products and follow the Instagram account @npureofficial. This research was processed using SPSS version 25.0 software and SEM (Structural Equation Model) through AMOS to analyze and generate data from this research. The result of this study indicate that First, social media marketing have a positive and significant influence on brand equity, social brand engagement, and repurchase intention. Second, brand equity and social brand engagement have a positive and significant influence on repurchase intention.
Analysis of Satisfaction and Loyalty Among Users of the Jakarta Mass Rapid Transit: What is the Role of Service Quality, Facilities, and Perceived Price Rahmanita, Patricia Putri; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.820

Abstract

This study aims to examine the effects of service quality, facilities, and perceived price on customer satisfaction and customer loyalty among users of the MRT Jakarta public transportation system. A quantitative approach was employed through an online survey using a 6-point Likert scale. Respondents were MRT Jakarta users aged 17–64, residing in DKI Jakarta, who had used the service at least three times within the past week. Data were analyzed using SPSS for preliminary analysis and Structural Equation Modeling (SEM) via AMOS for model testing. The results indicate that service quality, facilities, and perceived price each have a positive and significant effect on both customer satisfaction and customer loyalty. Additionally, customer satisfaction significantly influences customer loyalty. These results suggest that improvements in service quality, the provision of convenient and well-maintained facilities, and the perception valuable pricing contribute significantly to enhancing satisfaction and long-term loyalty among MRT Jakarta users.
PENGARUH SOCIAL MEDIA MARKETING, USER-GENERATED CONTENT, DESTINATION IMAGE TERHADAP VISIT INTENTION DI DESA WISATA WAE REBO Nadiastuti, Nur Syifa; Haro, Andrian; Krissanya, Nofriska
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 2 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.46535

Abstract

Transformasi digital telah merevolusi industri pariwisata dengan memperkuat peran media sosial sebagai sarana utama promosi destinasi dan pengambilan keputusan wisata. Penelitian ini bertujuan untuk menguji pengaruh Social Media Marketing (SMM) dan User-Generated Content (UGC) terhadap Visit Intention, dengan Destination Image sebagai variabel mediasi, dalam konteks Desa Wisata Wae Rebo. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei online kepada 390 responden yang merupakan pengikut akun Instagram @waerebo.official namun belum pernah mengunjungi destinasi tersebut secara langsung. Analisis data dilakukan dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4.1.Hasil penelitian menunjukkan bahwa SMM berpengaruh positif dan signifikan terhadap Destination Image dan Visit Intention, baik secara langsung maupun tidak langsung (parsial). Sementara itu, UGC hanya berpengaruh signifikan terhadap Visit Intention secara tidak langsung, melalui mediasi penuh oleh Destination Image. Temuan ini menegaskan pentingnya membangun citra destinasi yang kuat sebagai jembatan antara stimulus digital dengan niat kunjungan wisatawan, sesuai kerangka teori Stimulus–Organism–Response (S-O-R). Secara praktis, hasil penelitian ini merekomendasikan agar pengelola destinasi tidak hanya fokus pada promosi resmi, tetapi juga mendorong penciptaan UGC yang otentik dan emosional. Strategi komunikasi digital yang memadukan aspek informatif dan afektif terbukti lebih efektif dalam membentuk persepsi destinasi dan meningkatkan minat kunjungan.
an Analysis of the Influence of Brand Image, Sales Promotion, E-WoM, and Positive Emotion on Impulse Buying as a Strategy to Improve Sales Performance of Baso Aci MSMEs on TikTok Shop Putri, Dinda Triana; Suhud, Usep; Krissanya, Nofriska
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.838

Abstract

This study aims to analyze the influence of brand image, sales promotion, electronic word of mouth (E-WoM), and positive emotion on consumers’ impulse buying behavior in purchasing decisions related to Baso Aci on TikTok Shop. The selected object of this study is Baso Aci Sajodo. Although Baso Aci in general was the most popular product on TikTok Shop in October 2024, the sales performance of Baso Aci Sajodo remained relatively low compared to other products offered by Sajodo. This condition reflects a common issue faced by MSMEs, often caused by uneven and suboptimal marketing strategies. This research uses a quantitative approach through an online questionnaire distributed to 250 respondents who live in Jabodetabek, are at least 17 years old, and who have purchased Baso Aci Sajodo at least twice in the past month on TikTok Shop. Data were analyzed using Structural Equation Modeling (SEM) to examine the relationships between the studied variables and to test the proposed hypotheses. The findings indicate that brand image, sales promotion, electronic word of mouth, and positive emotion have a positive and significant influence on impulse buying. Therefore, this research provides valuable insights for strategic planning, particularly for MSME actors such as Baso Aci Sajodo, in optimizing brand image, offering attractive promotions, generating positive reviews, and building consumers’ positive emotions to enhance the likelihood of impulse buying decisions.
ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAAN PELANGGAN MOTOR LISTRIK DI DKI JAKARTA Arifianto, Abimanyu Pratama; Suhud, Usep; Krissanya, Nofriska
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1280

Abstract

Absrtact : This research aims to analyze the influence of brand image, price perception, and perceived value on purchase decision and customer satisfaction for electric motorcycles in Jakarta. The background of this study is based on the increasing air pollution in urban areas, most of which is caused by emissions from fossil-fueled vehicles. Electric motorcycles have emerged as an environmentally friendly and efficient alternative mode of transportation. This study applies a quantitative approach by distributing questionnaires to users of Smoot electric motorcycles in Jakarta. The collected data were analyzed using Structural Equation Modeling (SEM) with the assistance of AMOS software to test the relationships among variables. The results indicate that brand image has a positive and significant effect on both purchase decision and customer satisfaction. Price perception is also proven to significantly influence purchase decision and customer satisfaction. Furthermore, perceived value plays an important role in enhancing purchase decisions and customer satisfaction levels. These findings are expected to provide practical insights for electric motorcycle manufacturers to design more effective marketing strategies and serve as a reference for policymakers to accelerate the adoption of environmentally friendly vehicles. This study also contributes to the academic literature on sustainable automotive marketing and consumer behavior. Keywords: brand image, price perception, perceived value, purchase decision, customer satisfaction, electric motorcycle.
Analisis Pengaruh Price Perception, Green Marketing dan Brand Awareness Terhadap Purchase Intention dan Purchase Decision Robiudin, Fachreza Ahmad; Suhud, Usep; Krissanya, Nofriska
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.10825

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh price perception, green marketing, dan brand awareness terhadap purchase intention dan purchase decision konsumen Point Coffee di Kota Bekasi. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui survei kepada konsumen remaja dan dewasa. Hasil analisis menunjukkan bahwa price perception, green marketing, dan brand awareness berpengaruh positif dan signifikan terhadap purchase intention konsumen. Selain itu, purchase intention juga terbukti memberikan pengaruh positif dan signifikan terhadap purchase decision. Secara langsung, price perception dan brand awareness juga berpengaruh positif dan signifikan terhadap purchase decision. Temuan ini memberikan kontribusi bagi pengembangan teori perilaku konsumen serta menawarkan rekomendasi strategis bagi pelaku usaha, khususnya Point Coffee, dalam merancang strategi pemasaran yang efektif dan membangun kepercayaan konsumen. Penelitian ini diharapkan dapat menjadi referensi bagi penelitian selanjutnya di industri kedai kopi di Indonesia.
Co-Authors Agung Wahyu Handaru Ahmad, Siti Noor Bayaah Ahsaina Zulfah, Islamia Amirah, Aisyah Andrian Haro Annisa Lutfia Arifianto, Abimanyu Pratama Azizah, Sofhia Nurul Berutu, Meta Bara Bogy Febriatmoko Cindy, Vera Deyana Dhafin Syah, Muhammad Dinanti, Altisya Putri Dwi Budi Santoso Ferrari, Ferrari Ferry Wibowo, Setyo Fuadiyah, Alda Gatot Nazir Ahmad Harahap, Fajri Ika Febrilia Jamil, Izaan Aryan Abdul Khairul Aini, Siti Kurniaty, Kurniaty Levi, Daud Mahfirah , Titis Fatarina Mahfirah, Titis Fatarina Mohamad Rizan Monoarfa, Terrylina Arvinta Nadiastuti, Nur Syifa Nuramalia Hasanah Ofifah, Tasya Rizki Nur Osly Usman Petrolis Nusa Perdana, Petrolis Nusa Phang, Ing Grace Pratiwi, Laras Bunga Purwana E.S., Dedi Puteri, Amanda Safira Putra, Andi Pranata Putri, Ajeng Hartanti Putri, Dinda Triana Putri, Intania Mareta Rahmanita, Patricia Putri Ratna Anggraini Rivai P, Agung Kresnamurti Robiudin, Fachreza Ahmad Sadat, Andi Muhammad Safina, Putri Della Santi Susanti, Santi Santosa, Muhamad Rafli Putra Sari, Dewi Agustin Pratama Selvianingrum, Meisar Siregar, M. Edo Suryawan Suci, Ismawati Umi Widyastuti Usep Suhud Usman, Zaiton Wardani, Novia Ayu Widyaningsih, Yulia Arisnani Yani, Siti Juleha Fitri Zakaria, Adam Zita, Alysa Aghna