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PELATIHAN DIGITAL MARKETING KARYAWAN SALON UNTUK MENINGKATKAN PENDAPATAN DI SALON JOIS TURANGGA Nani Suryani; Agus Hasbi Noor; Nunu Mahmud Firdaus
Comm-Edu (Community Education Journal) Vol. 9 No. 1 (2026): Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/comm-edu.v9i1.29721

Abstract

The beauty salon industry in Indonesia has grown rapidly, encouraging businesses to adapt to the digital era through modern marketing strategies. This study aims to analyze the effectiveness of digital marketing training in improving employees’ competencies and salon income. The research applied a Mixed Method with a Sequential Explanatory Design, combining quantitative pretest–posttest analysis with qualitative interviews and observations. Results show a significant improvement in employees’ abilities after the training. The average pretest score of 52 increased to 76 posttest, accompanied by a 30–50% increase in revenue and improved work efficiency. The SWOT analysis revealed that the main strength lies in enhanced digital skills, while challenges include limited technological infrastructure. Therefore, digital marketing training effectively improves human resource competencies and strengthens business competitiveness.
PENGARUH PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP PENINGKATAN KUNJUNGAN WISATA SANGHYANG HEULEUT DESA RAJAMANDALA KULON Dafista, Yumna; Noor, Agus Hasbi; Mulyono, Dinno
Comm-Edu (Community Education Journal) Vol. 9 No. 1 (2026): Januari 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/comm-edu.v9i1.30269

Abstract

Penelitian ini mengkaji revitalisasi Pusat Kegiatan Belajar Masyarakat (PKBM) melalui pemanfaatan teknologi informasi dalam mengoptimalkan mutu pembelajaran dan partisipasi masyarakat. PKBM berperan penting sebagai lembaga pendidikan non-formal yang menyediakan layanan pembelajaran fleksibel bagi masyarakat yang tidak terjangkau oleh pendidikan formal. Namun, masih terdapat tantangan seperti keterbatasan sumber daya, penggunaan metode konvensional, dan rendahnya tingkat partisipasi masyarakat. Penelitian kualitatif ini dilakukan di PKBM Mekarsari Padalarang dengan melibatkan pengelola, tutor, dan warga belajar sebagai responden melalui observasi, wawancara, serta penyebaran angket. Hasil penelitian menunjukkan bahwa integrasi platform digital seperti pembelajaran daring, aplikasi komunikasi, dan media interaktif meningkatkan efektivitas penyampaian materi, memperluas akses pendidikan, serta mendorong partisipasi masyarakat secara aktif. Revitalisasi PKBM melalui pemanfaatan teknologi informasi memperkuat peran lembaga sebagai pusat pemberdayaan masyarakat berbasis pengetahuan dan literasi digital. Rekomendasi penelitian ini meliputi pelatihan kompetensi digital bagi tutor dan pengelola, penyediaan infrastruktur teknologi yang memadai, serta dukungan kebijakan berkelanjutan dari pemerintah dan pemangku kepentingan.
Financial Management Training and Education Implementation in Elevating Low Income Family Empowerment Agus Hasbi Noor
Jurnal Simki Pedagogia Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jsp.v7i1.492

Abstract

This research aims to explores the implementation of financial management training in empowering low-income families in Kabupaten Cianjur. Using a qualitative approach and a case study method, data was collected through in-depth interviews, observations, and document study. The informants in this research consists of a training manager, a training resource person, and 10 trainees. The findings provided a holistic view of the training's implementation and outcomes. Data analysis involved coding, theme identification, and interpretation to extract meaningful insights. The findings highlight the importance of expert involvement, tackling financial misconceptions, and the use of effective pedagogical strategies for comprehensive understanding. The positive reception from participants and observed behavioral shifts emphasize the tangible benefits of the training. The study concludes by emphasizing the critical role of financial education in fostering genuine, sustained financial empowerment among low-income populations.