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Implementation of Asset Management to Increasing Revenue at Harapan and Doa Hospital (RSHD) in Bengkulu City Jaya, Aryc Oktarian; Purwadhi, Purwadhi; Mulyani, Kahar
Research of Service Administration Health and Sains Healthys Vol 6, No 2 (2025): Research of Service Administration Health and Sains Healthys (Desember)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v6i2.9373

Abstract

Hope and Prayer hospital (RSHD) is a health service facility owned by the local government that is responsible for providing medical services while managing various resources, including assets such as buildings, medical equipment, operational vehicles, and other supporting facilities. In practice, asset management at RSHD Bengkulu still faces various obstacles even though it has a large total fixed asset value. The purpose of this study is to find out the management strategy in identifying the assets owned, asset management and the implementation of management in relation to increasing income at the Bengkulu City Hospital. The results of the research were obtained through proper interviews which were then analyzed so that a comprehensive assessment related to process planning, organizing, commanding, coordinating, and controlling was obtained. The strategy carried out by the management by systematically carrying out planning is supported by a structured organizing process even though with limitations, it can still collect data and plan carefully. RSHD also persistently implements SOPs that are evaluated and supervised through daily reporting to periodic meetings, this also illustrates the role of management in controlling. Behind that, all the Bengkulu City RSHD is still a new hospital, where most of the assets are grants from the city government, so the implementation of better asset management is needed in the future in facing global challenges.
The Effect of Drug Availability and Drug Prices on Patient Satisfaction at the K-24 Geliting Maumere Pharmacy Mediated by Waiting Time Lomi, Eldwin Laurenso; Purwadhi, H.; Mulyani, Kahar
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10298

Abstract

Patient satisfaction is an important indicator in evaluating the quality of pharmacy services, as it reflects the effectiveness of services in meeting patient drug needs and expectations. However, this satisfaction is not only determined by drug availability and price, but also influenced by aspects of the service process, such as waiting time. This study aims to analyze the effect of drug availability and drug price on patient satisfaction, and to assess the role of waiting time as a mediating variable at Apotek K-24 Geliting Maumere. The research method used was a quantitative approach with multiple regression analysis and a mediation test. Data were obtained through distributing questionnaires to patients using pharmacy services. The results showed that drug availability significantly influenced patient satisfaction at Apotek K-24 Geliting Maumere. Adequate drug availability—in terms of quantity, completeness, and ease of obtaining drugs—makes patients feel helped, receive fast service, and perceive the pharmacy as more professional. In addition, drug price has also been shown to significantly influence patient satisfaction. When prices are considered reasonable, affordable, and in accordance with service quality, patients' positive perceptions of the pharmacy increase. Furthermore, the mediation test showed that waiting time strengthens the influence of drug availability and drug price on patient satisfaction. Medication availability and pricing are more optimal when supported by fast and efficient waiting times. Therefore, the combination of good medication availability, affordable prices, and optimal waiting times significantly contributes to improving overall patient satisfaction at Apotek K-24 Geliting Maumere.
Outpatient Financial Management Strategies in Increasing the Income of Dr. Sobirin Musi Rawas Hospital Puspitasari, Jayanti; Yaniawati, Poppy; Mulyani, Kahar
Jurnal Indonesia Sosial Sains Vol. 7 No. 2 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i2.2212

Abstract

This study aims to analyze financial management strategies in the outpatient unit of Dr. Sobirin Musi Rawas Hospital in addressing the challenges of implementing the National Health Insurance (JKN) and increasing hospital revenue. The research employed a qualitative approach, with data collection techniques consisting of in-depth interviews, questionnaires, and analysis of financial documents. A SWOT analysis was applied to identify internal and external factors influencing financial performance and to determine the hospital’s strategic position. The results indicate that the hospital possesses several strengths, including competent human resources, relatively effective inter-unit coordination, utilization of the Hospital Management Information System (SIMRS), and a relatively high level of patient trust and outpatient visits. However, the study also identified several weaknesses, such as delays in BPJS claim disbursements, inefficient administrative processes, limited integration of digital systems, and the absence of regular financial evaluations. Opportunities available to the hospital arise from the sustainability of the JKN program, advances in digital technology, and potential collaboration with external parties. Meanwhile, threats include increasing competition from private healthcare facilities, rigid BPJS regulations, and cash flow instability caused by delayed claims. Based on the SWOT analysis, the hospital is positioned in Quadrant I, indicating that a growth strategy is the most appropriate approach to improve financial management and hospital revenue.
Penerapan Strategi Pemasaran Melalui Pengoptimalan Komponen Marketing mix (Studi Kasus Pada Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan) Mulyani, Kahar; Syaodih, Erliany; Santoso, Budi; Rachim, Silfia; Sahidin, Ahmad
Jurnal Sosial & Abdimas Vol. 8 No. 1 (2026): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v8i1.2233

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran melalui pengoptimalan komponen marketing mix pada Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan dalam menghadapi persaingan industri susu yang semakin kompetitif. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui wawancara mendalam dengan pengurus dan anggota koperasi, observasi langsung terhadap aktivitas operasional dan pemasaran, serta studi dokumentasi yang berkaitan dengan kebijakan, laporan, dan strategi pemasaran KPBS Pangalengan. Data yang diperoleh kemudian dianalisis secara sistematis melalui proses reduksi data, penyajian data, dan penarikan kesimpulan untuk memperoleh gambaran yang komprehensif mengenai penerapan strategi pemasaran yang dilakukan koperasi. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran dengan mengoptimalkan tujuh komponen marketing mix (product, price, place, promotion, people, process, dan physical evidence) dapat meningkatkan citra merek dan loyalitas konsumen. Kesimpulan dari penelitian ini menegaskan bahwa penguatan strategi marketing mix secara terintegrasi menjadi faktor kunci dalam mendukung keberlanjutan dan pertumbuhan KPBS Pangalengan di tengah persaingan industri susu yang semakin ketat.
The Effect of Promotion Through Social Media and Non-Social Media on Patient Visits at Cassandra Skincare Clinic in Singkawang City Putri, Dhea Atiqah; Darmawan, Cecep; Mulyani, Kahar
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1302

Abstract

This research is against the background of the crucial role of promotion in influencing patient decisions in the health and beauty services sector. Cassandra Skincare Clinic in Singkawang City has used social media, especially Instagram and TikTok as the main means of promotion, with a large follower base. This thesis aims to empirically analyze the influence of promotion in general and the use of social media as a promotional tool specifically on patient visits. The method used was an analytical survey with a cross-sectional study approach of 80 respondents taken through accidental sampling techniques. The results of linear regression analysis showed that promotion (X1) had a very significant influence on patient visits (Y) (Sig. 0.000). Similarly, social media as a promotional tool (X2) also showed a significant influence on visits (Sig. 0.007). The multiple regression model formed was Y = 0.751 + 0.358X1 + 0.132X2, confirming that the two independent variables positively and significantly influenced the patient's interest in visiting. Thus, it is concluded that Cassandra Skincare Clinic needs to prioritize improving the quality of informative and visually appealing social media content and strengthening offline promotional channels to maximize visits.
The Use of FMEA to Analyze Electronic Medical Records to Reduce the Risk of Failure at Rizani Hospital Hani, Nur Rosyidah; Purwadhi, Purwadi; Mulyani, Kahar
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1345

Abstract

This study aims to identify the potential risk of failure (failure mode), causes, and impact of failure in the implementation of RME at Rizani Paiton Hospital, assess the level of risk priority using the Risk Priority Number (RPN), and formulate recommendations for preventive measures and improvement plans based on the Failure Mode and Effect Analysis (FMEA) method. This study uses a qualitative descriptive approach with a case study design, conducted at Rizani Paiton Hospital in July–November 2025 with purposively selected participants from management elements, SIMRS/IT teams, medical records, nurses, and doctors who are directly involved in the implementation of RME. Data was collected through semi-structured interviews, RME workflow observations, and FMEA form filling, then analyzed through failure mode identification, severity, occurrence, and detection score assessment, and RPN calculation to determine risk priority. The results of the study show that there are several groups of potential major failure risks, including system and network disruptions that hinder access and storage of data, input errors and incompleteness of RME filling by users, limitations of system features and integration, and the risk of data loss and unavailability when needed in clinical services. A number of failure modes have high RPN values so they are categorized as priority risks, especially those that have an impact on service delays, potential clinical errors, and disruptions in the continuity of patient information. The resulting recommendations include strengthening infrastructure and system backup, improving RME features and integration according to service flows, improving user training and assistance, strengthening control and monitoring of documentation completeness, as well as drafting more comprehensive SOPs and RME risk management governance.
Implementation Strategy for the Real-Time Financial Crisis Early Warning System for Profit Optimization at Permata Bunda Syariah Clinic Cirebon Ahmad, Zulkifli; Andriani, Rian; Mulyani, Kahar
Jurnal Ekuisci Vol 3 No 3 (2026): Vol 3 No 3 January 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i3.1052

Abstract

Background. Financial uncertainty and cash flow dynamics in healthcare facilities require an early warning system that can detect potential financial distress quickly and accurately. PBSC Clinic, as a healthcare institution, faces financial risks stemming from fluctuations in revenue, operating expenses, and short-term and long-term liabilities. Therefore, the development of the Real Time Clinic's Financial Crisis Early Warning System (RT, CFC, EWS) is important as a managerial decision-making tool based on actual financial data. Purpose. This study aims to analyze the financial condition of PBSC Clinic and to develop a CFC EWS RT based on profitability, liquidity, leverage, and distance-to-default indicators, presented in a real-time dashboard. Method. This type of research is an evaluative-descriptive study with a case study approach. The data used are the financial statements of the PBSC Clinic for the current period, which are analyzed using financial ratios and risk zone mapping (green, yellow, red) as early warning signals. Results. The results of the study show that the CFC EWS RT dashboard can represent the clinic's financial condition in an accurate and contextual manner. This system is effective at providing an early signal of declining profitability, liquidity pressures, and increased leverage risk, allowing management to take corrective action in a relatively short time. Conclusion. RT CFC EWS plays a strategic role in supporting the financial stability and sustainability of the PBSC Clinic. Implications. Practically, this research provides implementable guidance that can be directly used by the management of PBSC Clinics and similar health facilities. The CFC EWS RT Dashboard is capable of being a simple but effective daily monitoring tool.
EXAMINING THE IMPACT OF PEOPLE, PROCESS, AND PHYSICAL EVIDENCE ON OUTPATIENT REVISIT INTENTION IN A PRIVATE HOSPITAL RADIOLOGY DEPARTMENT: THE MEDIATING EFFECT OF WORD-OF-MOUTH MARKETING Sumantri, Sumantri; Wahyudi, Bayu; Mulyani, Kahar
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.945

Abstract

Patient visits to the Radiology Unit are one of the revenue streams for private hospitals. A decrease in visit volume can raise serious financial concerns, necessitating a clear understanding of the influencing factors so that hospital management can respond with efficient and well-directed strategies. This study aims to analyze how the 3P marketing mix antecendents including people, process, and physical evidence affect revisit intention, with word of mouth acting as a mediating variable, in the context of outpatient services in the Radiology Unit of a private hospital. People, process, and physical evidence are marketing mix factors that are unique to the healthcare service sector. This study is a quantitative study where the data collection method uses a questionnaire filled out by respondents in the study population. There are seven hypothesis lines analyzed using PLS-SEM with data collected from outpatients of the Radiology Unit in a class B private hospital in the city of Depok from November 2024 to February 2025 as many as 182 respondents. The results showed that the physical evidence factor had a positive effect on word of mouth and revisit intention, the process factor had a positive effect on word of mouth but not on revisit intention, and the people factor had no positive effect on either. This study is expected to contribute to the hospital in improving outpatient services in the Radiology Unit.
Strategi Koordinasi Antar Unit Kerja dalam Mencegah Keterlambatan Pengajuan Klaim BPJS di Rumah Sakit Jannah Kota Serang Wulandari, Mayang; Andriani, Rian; Mulyani, Kahar
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Delays in submitting BPJS claims are a crucial challenge in the hospital financing system, having a direct impact on cash flow and service quality. At Jannah Hospital in Serang City, this problem is chronic, with pending claims reaching hundreds of cases and receivables value of hundreds of millions of rupiah. This study aims to examine the coordination strategy between work units in preventing delays in submitting BPJS claims, using Henry Mintzberg's coordination theory approach which includes five mechanisms: mutual adjustment, direct supervision, work process standardization, output standardization, and skill standardization. The methodology used is a qualitative approach with a case study design. Data collection techniques include in-depth interviews, participatory observations, and document studies. The research informants totaled 21 people consisting of structural officials, medical staff, administration, casemix, and other related units. The data were analyzed using thematic analysis methods to identify coordination patterns and key barriers. The results of the study showed weak coordination systems across units as the main cause of delays. It was found that strengthening direct supervision and standardization of work processes is a key strategy. This study recommends the establishment of cross-unit SOPs, improved staff skills training, and integrated reporting systems as solutions to speed up and streamline the claims process.