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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Cidea Journal Journal of Islamic Economics and Finance Intellektika: Jurnal Ilmiah Mahasiswa Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Global Leadership Organizational Research in Management
Resya Dwi Marselina
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengembangan Strategi Pemasaran Pada Jaringan Bisnis Nasi Gigit Candu Resya Dwi Marselina; Nida Fadhillah Salsabila; Rindiawati Gustiara; Ira Nurhafifah; Maulani Lestari; Rima Dinwiati Hamidah
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 1 No. 4 (2023): Desember : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v1i4.234

Abstract

This research is motivated by business networks to expand professional networks, create opportunities and businesses or jobs. Achieving professional success relies heavily on having a network of quality contacts. Therefore, networking is key in work life. Breakfast in the morning has become a culture for Indonesian people. The breakfast culture has become an activity as evidenced by the diversity of sellers offering various types of food suitable for breakfast. Breakfast is an activity of eating and drinking between morning and 9 o'clock to meet nutritional needs. Based on the above, easy and practical rice innovation is needed. To respond to this, the author conducted marketing development strategy research on business networks carried out by the UMKM Nasi Gigit Candu. The aim of this research is to find out the marketing development strategy for the Nasi Gigit Candu business network. This research was conducted directly with the owner of Nasi Gigit Opium. This research looks for how the development of business network marketing is carried out by entrepreneurs of the Nasi Gigit Opium Business to decide on product marketing development starting from making breakfast products to products that are marketed into the hands of consumers. This research uses qualitative and quantitative methods, namely by direct interviews with Nasi Gigit Opdu MSME owners and financial management.
Strategi Komunikasi Dan Kolaborasi Jaringan Bisnis Dalam Mengembangkan Usaha Baru Mango Elixirs Resya Dwi Marselina; Hafiyanti Khanifihaya; Mira Nisaulhaq; Syahrul Rivaldi Irawan; Tito Widianto
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 1 (2024): Maret : Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i1.261

Abstract

Developing effective communication strategies and appropriate collaboration in business networks is essential for creating competitive advantages, attracting investors, and expanding business market share. This study will discuss the direct impact of these variables on new business growth and the extent to which their integration can be a determining factor in new business success. Therefore, the researcher chose the research title "Business Network Communication and Collaboration Strategy in Developing New Businesses". The object of this research is the design of the new Mango Elixirs business unit. This research was conducted with the following aims: 1) to find out what kind of communication strategy for building a business network is carried out by Mango Elixirs, 2) to find out how effective the collaboration efforts made by Mango Elixirs are to strengthen business networks, and 3) to find out the communication strategy and collaboration can develop a new mango elixirs business.
Analisis Strategi Jaringan Bisnis, Pemasaran dan Produksi Pada Produk Roll Cake “On a Roll” Resya Dwi Marselina; Amanda Cahya Nilamsari; Asep Nurjaman; Dede Nurhasanah; Farhan Nur Jamal; Ilham Sandi Ferdiana
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.252

Abstract

This research is motivated by an analysis of business networks, marketing and production in the business world which creates very tight competition. To respond to this, the author conducted business network analysis research, marketing and production carried out by the UMKM Roll Cake "On a Roll". The objectives that must be achieved in this research include: (1) to find out what products are produced by Roll Cake "On a Roll" (2) To find out which business networks are suitable for Roll Cake "On a Roll" products, (3 ) to find out the production process of Roll Cake "On a Roll", (4) to find out how the marketing process of Roll Cake "On a Roll", (5) to find out the financial reports of the Roll Cake "On a Roll" business. This research was conducted directly with the founder of Roll Cake "On a Roll". This research looks for business networks, marketing processes and production processes carried out by Roll Cake "On a Roll" entrepreneurs to make decisions regarding the development carried out from the product being marketed to the hands of consumers. This research uses qualitative methods, namely interviewing Roll Cake "On a Roll" entrepreneurs regarding business networks, marketing, production, sales and financial reports carried out to gain profits.
Analisis Pemberian Upah Dan Insentif Karyawan Pada Cv. Alfi Jaya Chemical Cabang Bandung Raura Sagita, Derina; Resya Dwi Marselina
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 4 (2024): Agustus 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i4.2707

Abstract

Penelitian ini dilakukan di perusahaan CV. Alfi Jaya Chemical cabang Bandung, Penelitian ini bertujuan untuk mengetahui dan menganalisis Pemberian Upah dan Insentif Karyawan. Rancangan penelitian ini adalah penelitaian kualitatif dan teknik pengumpulan data pada penelitian adalah observasi partisipatif. Pada penelitian ini data yang didapat berdasarkan hasil observasi dan wawancara secara langsung Hasil penelitian menunjukkan 1). Penentuan pemberian besaran gaji pada CV. Alfi Jaya Chemical cabang Bandung, berdasarkan jabatan karyawanan, tingkat pendidikan karyawan, lama bekerja, dan pengalaman kerja. 2). Pemberian insentif karyawan yang berbeda-beda setiap jabatannya. Setiap karyawan harus mampu mencapai target yang telah ditentukan dengan perhitungan yang berbeda beda.3). Peran gaji dan insentif mampu membuat semangat karyawan meningkat sehingga kinerjanya pun menjadi lebih bagus
Pengembangan Perencanaan Jaringan Bisnis Yang Efektif Makanan Cepat Saji Pada Produk Harumaki Beef Resya Dwi Marselina; Alya Meisya Ichwanda; Demila Eva Yulianti; Eros Rosdiana; Radiyallah Khairunnisa; Salimah Arif Nur Kamilah
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.254

Abstract

This research aims to develop and plan an effective business network for the lumpia beef business, especially in building a business network so that the lumpia beef business can continue to grow. This research uses qualitative research methods with a descriptive approach. The source of data used in this study is primary data. Data collection is done through observation and documentation. Observation in this study was carried out by observing consumer tastes and documentation was carried out by collecting data on effective business networks. The subject of this research is business development through business networks and the object is the Harumaki Beef business. Based on the results of research on the development of effective business networks for Harumaki Beef, it can be concluded that the development of Harumaki Beef can be done effectively if Harumaki Beef can be marketed online so that it can be more widely known by the public by strengthening its business network.
Efektivitas Pelaksanaan Kerja Hubungan Industrial di PT. Interline Indonesia Resya Dwi Marselina; Nurleni Nurleni; Devi Agrianti; Vinni Imania; Hilma Sadatil Alawiyah; Mohammad Zein Alfiansyah; Ilham Fadillah Pramana
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 2 No. 1 (2024): Januari : Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v2i1.175

Abstract

This article explores the effectiveness of industrial relations work implementation at PT. Interline Indonesia. The study aims to investigate and analyze the extent to which the implementation of industrial relations work in the company can contribute to efficiency, productivity, and welfare. Through literature review, research findings, and discussion, factors influencing industrial relations, the role of management in improving effectiveness, and recommendations for improving harmonious industrial relations in the company have been examined. The study found that effective industrial relations work implementation can lead to improved efficiency, productivity, and welfare in the company. The article concludes with recommendations for companies to improve their industrial relations work implementation to achieve better outcomes.
Analisis Strategi Pemasaran Terhadap Peningkatan Penjualan Melalui Jaringan Bisnis: Studi Kasus Friskia Ala Ala Wedding Organizer Resya Dwi Marselina; Sehwuda Sehwuda; Siti Maryam H; Tasha Ratna Dewi; Wiwin Fadila; Yani Nuryani
Journal of Islamic Economics and Finance Vol. 2 No. 1 (2024): Februari: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i1.706

Abstract

A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews.Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this research highlights the importance of business networks, marketing strategies, service production processes, and financial management in running a wedding organizer service business.
Peran Serikat Pekerja dalam Mengoptimalkan Kualitas Hubungan Industrial Pada PT Sansan Saudatex Jaya Resya Dwi Marselina; Siti Saripah; Siti Anggia Denisa; Putri Lathifah; Rangga Agus Sopian; Ganjar Nugraha
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.783

Abstract

Industrial relations problems are still high, even though they can be overcome by optimizing the role of trade unions in realizing quality industrial relations. The aim of the research is to describe and analyze the role of trade unions in optimizing the quality of industrial relations, the factors that encourage and hinder them, as well as efforts to overcome existing obstacles. HRD informants representing labor unions, management staff and government agencies, were obtained purposively. Data was obtained using interviews and documentation studies, then analyzed qualitatively. Research results: Labor Unions play an optimal role in realizing quality industrial relations; (2) The driving factor is involvement in company, strategic position, communication, and regulation. Inhibiting factors are the quality and quantity of human resources, low worker participation, no cadre formation program, internal conflict, company intimidation, and lack of supervision; and (3) Efforts to overcome inhibiting factors are cadre formation, socialization,solidarity, communication, and supervision
Strategi Pemasaran Melalui Jaringan Bisnis Untuk Meningkatkan Penjualan Buku Do’a Pada Percetakan CV. Aslan Grafika Resya Dwi Marselina; Alya Putri Agustina; Indah Siti Aulya; Juliana Juliana; Nirmala Nurdiandani; Ulfiana Hanifah
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1284

Abstract

 Business has an important role in society. One of significant factor influencing the sustainability of a business is through business networks. With the establishment of business networks, information can be spread quickly (Wiharjo, 2012). Business networking is very important for business, including printing business. Printing is an attempt to mass produce writing and images using a printing press. (Nggaibo, 2021). Printing business is one of the fastest growing businesses. CV. Aslan Grafika is a printing business located in Banjaran, Bandung, West Java. The reason the author conducted Business Network research on CV. Aslan Grafika because author is interested in marketing strategies undertaken by CV. Aslan Grafika thus became the pioneer of printing in Banjaran area which provides many printing services. This research aims to determine the business network used in CV. Aslan Grafika and how the influence of this business network on the performance of printing, especially manufacture and sale of books du'a Hajj and umrah which is the main highlight of the author in this study. The type of research used is descriptive qualitative. The data source used consists of primary and secondary data. Data collection techniques are interview techniques. Data analysis techniques used are qualitative data analysis techniques.
Analisis Jaringan Bisnis Dalam Meningkatkan Penjualan di Toko Jeep Aquascape & Aquarium Resya Dwi Marselina; Siti Nuraena; Risma Yanti; Dede Moch Fadil Amrullah; Ulan H U Salamah; Herni Apriani; Evi Ulviah; Siti Nurkhadijah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.650

Abstract

This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability. The qualitative approach involves in-depth interviews with various stakeholders, including store owners, employees, and customers. Data analysis aims to uncover patterns of revenue instability, assess the success and shortcomings of current marketing strategies, and identify internal and external factors influencing revenue fluctuations. Findings reveal that, while the store generally sees profits, attention is required to address revenue instability. Strategic recommendations from qualitative analysis include the development of more proactive promotional strategies, notably leveraging social media to reach a broader target audience. A profound understanding of business resources contributing to revenue fluctuations is also disclosed, providing additional insights for sustainable improvements. Therefore, more proactive promotions, particularly through social media, are identified as a key element to enhance visibility and customer appeal, ultimately contributing to achieving better revenue stability.
Co-Authors Adjie Saepul Adha Ahmad Hardiansyah Ajeng Reni Razmayanti Alan Sutisna Ali Rohman Alvina Yusi Rahman Alya Meisya Ichwanda Alya Putri Agustina Amanda Cahya Nilamsari Anisa Rahman Asep Nurjaman Aulia Rahma Agysta AYU WANDIRA Azfi Shafia Marwah Anandhita Bagas Syabani Sabrawera Broderix Nicender Chyntia Ika Pertiwi Dede Moch Fadil Amrullah Dede Nurhasanah Dede Restiani Dellya Putri Demila Eva Yulianti Depi Febriyan Devi Agrianti Didah Nurhidayah Dikdik Jamalludin Ena Srilusyana Eros Rosdiana Evi Ulviah Fahra Khoerunisa Farhan Nur Jamal Fitria Anjarsari Ganjar Nugraha Hafiyanti Khanifihaya Herdiana Nugraha Herni Apriani Hilma Sadatil Alawiyah Ibda Nisaul Wahdah Iis Nurkamilah Ilham Fadillah Pramana Ilham Muharman Ilham Sandi Ferdiana Indah Siti Aulya indri fitriani Intan Dinilah Ira Nurhafifah Juliana Juliana Kania Kania Khoirunnisa Idzi Leniawati Leniawati M Abby Akbar Mahadi Maulana Maulani Lestari Meira Purnama Rizki Miftahul Fadillah Mira Nisaulhaq Mohammad Zein Alfiansyah Muhamad Alamsyah Nasution Muhamad Ramdan Nazillah Layla Nur K Nida Fadhillah Salsabila Nirmala Nurdiandani Noval Robani Hardiansyah Novia Wulan Nugraha Rhamdani Nunik Nur Asiah Jamil Nur Anggraeni Nurleni Nurleni Putri Lathifah Qoulan Karima Radiyallah Khairunnisa Rahman Sidik Rama Anugrah Rangga Agus Sopian Rasis Utomo Raura Sagita, Derina Resti Nur Alvianti Rima Dinwiati Hamidah Rindiawati Gustiara Ririn Trisafitri Risma Yanti Rismayanti Dewi Riyan Ismayadi Rizky Syaifullah Rosa Amelia Salimah Arif Nur Kamilah SALSABILA, ANNISA Salsabilla Puspa Rianty Sarah Khoirunnisa Sawitri Nurhayati Sehwuda Sehwuda septiani septiani Serlia Ramadhani Putri Shapdani Anggara Priyadi Siskia Nur Aini Putri Siti Anggia Denisa Siti Haniah Siti Maesaroh Siti Maryam H Siti Nuraena Siti Nurkhadijah Siti Saripah Siti Zakiyya Nur Aulia Kurniawan Sri Maesin Mu’awaroh Syahrul Rivaldi Irawan Tasha Ratna Dewi Taufik Purnama Hidayat Tiara Mustika Saldan Tika Kartika Rahman Tisa Yulisti Suherliatisyah Tito Widianto Ulan H U Salamah Ulfiana Hanifah Vinni Imania Wahyudin Yusuf Warda Anisa Maharani Winda Aisyah Wiwin Fadila Yani Nuryani Yumita Sari Dianti