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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Cidea Journal Journal of Islamic Economics and Finance Intellektika: Jurnal Ilmiah Mahasiswa Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Global Leadership Organizational Research in Management
Resya Dwi Marselina
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Keunggulan Kompetitif Inovasi Produk dan Jaringan Bisnis Pada Kinerja Ekonomi Desa Bobojong Manggu : Penelitian Pada UMKM Sugar Souvenir Resya Dwi Marselina; Ahmad Hardiansyah; Ena Srilusyana; Rizky Syaifullah; Shapdani Anggara Priyadi; Tika Kartika Rahman
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.768

Abstract

The aim of this research is to determine the role of competitive advantage, product innovation, and the UMKM Sugar Souvenir business network on the economic performance of the Bobojong Manggu village. The data collection techniques used were direct observation and interviews. The research method used is descriptive qualitative, namely by collecting, processing, presenting and describing data obtained directly from observations of the research site and the results of interviews so as to obtain actual information and make it easier for readers to understand the contents of this research. The results of the research that has been carried out can be concluded that UMKM Sugar Souvenir have a quite large role in the economy of the Bobojong Manggu village. By seeing the potential of the local community who has the basics and abilities in the field of sewing, UMKM Sugar Souvenir recruited them with the aim of minimizing unemployment. This UMKM product innovation was also able to make the village cleaner because the existing plastic waste was used and recycled to make a product.
Peran Inovasi Produk Dan Jaringan Bisnis Pada Perkembangan Usaha: Studi Pada Pembuatan Acy Family Resya Dwi Marselina; Riyan Ismayadi; Bagas Syabani Sabrawera; Ajeng Reni Razmayanti; Yumita Sari Dianti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.781

Abstract

This research was conducted to find out how the role of product innovation and business networks in the development of the Acy Family business. Observation and interviews were the data collection techniques used in this study. The analysis method used is a descriptive qualitative analysis method, namely by collecting, processing and presenting data obtained when conducting research so that complete information is obtained about what is researched. Based on the results of the analysis that has been done, it can be concluded that product innovation and business networks play a very important role in the development of a business. Acy Family uses product innovation and business networks as tools to support its business development. With product innovation and an extensive business network, it will expand the market share of the business so that business income will increase which will have a good impact on the development of a business.
Analisis Jaringan Bisnis Terhadap Perusahaan Saiber.Id Sebagai E-Commerce Yang Bergerak di Bidang Fashion Qoulan Karima; Muhamad Ramdan; Resya Dwi Marselina; Rosa Amelia
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.792

Abstract

An extensive business network can have an impact on the operations of a business. Retail business in Indonesia in general is the activity of selling various goods or services. Saiber.id operates in the economic sector. There are many benefits that entrepreneurs can obtain through networking. For example, increasing sales, marketing strategies, increasing relationships and acquaintances, self-development, and much more. From the results of the research we have carried out, the results obtained regarding the analysis of the Saiber.id company can be concluded that: The Saiber.id company is an E-commerce company that has been operating in the fashion sector since 2017. The Saiber.id company produces its products starting from glondongan to products that are ready to be sold, according to Saiber.id there are differences from when it was first established until now, in the past The development of E-commerce has not been as rapid as it is now and this has affected sales, along with current technological advances making it easier for consumers to access using online platforms. For the business network carried out by saiber.id, following several seminars and introducing their products to colleagues or close friends, saiber.id also collaborates with two raw material providers in the Padalarang lanun, apart from that, saiber.id carries out endorsements for branding. to make their products more famous and familiar to the target market they are looking for.
Peran Sosial Media Instagram Dan Tiktok Pada Brand Image Dan Jaringan Bisnis Jewelry Beads Resya Dwi Marselina; Dellya Putri; Kania Kania; Nazillah Layla Nur K; Novia Wulan
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.794

Abstract

The purpose of this research is to find out about the role of social media Instagram and TikTok on the brand image and business network of Jewelry Beads. This research uses a descriptive qualitative research method. The object of this research is the Jewelry Beads business. The results of this research are the strategy carried out by Jewelry Beads in improving its brand image, namely by creating social media, the strategy carried out by Jewelry Beads in expanding its business network, namely by maintaining good communication with various institutions, the role of social media Instagram and TikTok in the Jewelry Beads business is to improve the brand image and business network, apart from that, so that it can be known by the wider community and also to maintain communication both with partners and customers.
Implementasi Undang Undang Ketenagakerjaan Dalam Penjanjian Kerja Antara Perusahaan Dengan Karyawan Di PT. Sentosa Hastareksa Alvina Yusi Rahman; Fahra Khoerunisa; M Abby Akbar; Resti Nur Alvianti; Sri Maesin Mu’awaroh; Resya Dwi Marselina
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.805

Abstract

A work agreement is an agreement or agreement made between a trade union that has been registered with the Department of Manpower and an entrepreneur who is a legal entity, which solely contains work conditions that must be taken into account in the work agreement. The formulation of the problem is how the implementation of employment agreements in joint stock companies is taken into account by labor laws and regulations, and whether the employment agreements made with employees of the joint stock company PT. Sentosa Hatareksa fulfill the elements of employment work agreements. Work agreement according to Law Number 13 of 2003 concerning Employment. Research methods include: library research and field research. From the survey results, it was concluded that there are still several companies that continue to provide arguments supporting employment agreements between companies and workers that violate Employment Law no. 13 of 2003, namely if a company does not pay its employees' leave, does not retire or fails, the employee is entitled to compensation according to law.
Analisis Jaringan Produksi Dan Inovasi Varian Rasa Pada Kue Sus Choux Evi Ulviah; Resya Dwi Marselina
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.839

Abstract

Building a business network is a crucial business strategy during the startup process. Business networking refers to relationships formed through various interactions among business players, professionals, and potential financial specialists (Ferira, 2023). While some studies have explored business networks, such as the analysis of TikTok as a platform for millennial business networking, there hasn't been specific research on production networks, which is a derivative of business networks. To address this gap and the literature void regarding production networks, the author proposes a scholarly title, "Analysis of Production Networks and Innovative Flavor Variants in Choux Pastry Puffs," with the goal of understanding production networks. Supply Chain Management (SCM) involves planning, management, and product activation, utilizing cost-effective strategies for controlled efficiency and increased profits (Hastari, 2023). According to Lukman (2021, p. 7), "Choux Pastry Puffs" fall into the moist cake category and are favored by sweet enthusiasts. Choosing it as a brand aims for easy recall and customer attraction, serving as a promotional strategy. The procurement of Choux Pastry Puffs' raw materials is simple, without signed contracts with suppliers; materials are directly purchased from a convenience store. While "Choux Pastry Puffs" is not native to Indonesia, innovation is expected to cater to diverse tastes. Analyzing production networks and innovative flavor variants in Choux Pastry Puffsaims not only to fulfill coursework requirements but also to open new business opportunities and attract public attention.
Membangun Peran Serta Hubungan Industrial PT. Karya Cahya Anue Dengan Para Pegawai Untuk Mencapai Tujuan Yang Sama Resya Dwi Marselina; Didah Nurhidayah; Muhamad Alamsyah Nasution
Jurnal Bintang Manajemen Vol. 2 No. 1 (2024): Maret : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i1.2645

Abstract

A company is an aciion carried out by one or more people to achieve the same goal. In other words, a conipany 3 aform of business entity that places greater eniphasis on profit or profit front the goods or Services offered to someone by the conipany. According to DrsUncolin Arsyad, M.Sc, a conipany is a profit-oriented organization that buys input s and input Services and selis goods and Services. A conipany is anyform of business t hal carries out any type of bus iness that is permanent and continuous and/or which is established with f/ie aim of obtaining profit or proflts. Various jields in the conipany must be ahosen aarefullyand thoroughly, becanse there are manyfields in the conipany, induding companies that run their business in the advertising sector. The niethod used in writing this article is a gualitative niethod. Qualitative research is research that looks at the perspective ofsocial reality, naniely by seeing the world as it is, therefbre a qualitative researcher must be someone with an operi mind. Basically, qualitative research has two ohjectives, naniely: first, describing and revealing and second, describing and ezplaining. Based on the results of interviews conducted with HRD PT. Karya Cahaya Anue on November 29 2023. In the interview we asked several questions regarding industrial relations problems at PT. PT. Cahaya Anue’s work includes "How the Conipany’s participation ensures active involvenient between employees and the Conipany in making strategic decisions a t PT Cahya Anue's work’’
Peran Manajemen Pemasaran Pada Aplikasi Quipper Sebagai Media Pembelajaran Siswa: Studi Literatur Siti Zakiyya Nur Aulia Kurniawan; Resya Dwi Marselina; Rismayanti Dewi
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2063

Abstract

Industrial relations disputes in Indonesia are commonly experienced by industrial relations actors. Industrial relations mediators have duties and responsibilities as labor mediators. The purpose of the research is to understand the role of the mediator when resolving industrial relations disputes at PT Dymatic Chemicals Indonesia, identify factors that influence the effectiveness of the mediator, and provide suggestions to improve the dispute resolution process. The research method used is a qualitative method of data technique through simak catat interview. The result of the discussion of this research is that the role of mediators in the company in resolving labor disputes plays a very important role. Mediators of PT Dymatic Chemicals Indonesia in resolving workers' problems are usually done by mediation.  
The Peran Nilai Nilai Budaya Organisasi dalam Pelaksanaan Manajemen Perubahan pada PT. Multi Garmenjaya Salsabila, Annisa; Resya Dwi Marselina
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 2 (2025): Edisi Mei 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i2.1945

Abstract

This study aims to explain the role of organizational cultural values in the implementation of change management at PT. Multi Garmenjaya, using a qualitative approach with descriptive analysis method this study identifies the role of cultural values in the implementation of change management and cultural values that can reduce resistance to change. The results showed that the role of organizational culture at PT. Multi garmenjaya as a driving factor in the implementation of change management, companies and employees can properly manage the changes that occur, and with a positive organizational culture can eliminate resistance to change. As a suggestion, this research recommends improving the quality of training and development as well as increasing communication and transparency in making changes
Pemanfaatan Media Sosial Sebagai Alat Untuk Membangun Jaringan Bisnis Dalam Bisnis Dropship: Studi Kasus Pada Mumu Hijab Resya Dwi Marselina; Intan Dinilah; Meira Purnama Rizki; Sarah Khoirunnisa; Siskia Nur Aini Putri
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2464

Abstract

This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread of resellers reaching 40 people. Not only that, in building a business network, Mumu Hijab is also active in utilizing WhatsApp, where WhatsApp is a good communication medium for building business networks with Mumu Hijab resellers and also with consumers.
Co-Authors Adjie Saepul Adha Ahmad Hardiansyah Ajeng Reni Razmayanti Alan Sutisna Ali Rohman Alvina Yusi Rahman Alya Meisya Ichwanda Alya Putri Agustina Amanda Cahya Nilamsari Anisa Rahman Asep Nurjaman Aulia Rahma Agysta AYU WANDIRA Azfi Shafia Marwah Anandhita Bagas Syabani Sabrawera Broderix Nicender Chyntia Ika Pertiwi Dede Moch Fadil Amrullah Dede Nurhasanah Dede Restiani Dellya Putri Demila Eva Yulianti Depi Febriyan Devi Agrianti Didah Nurhidayah Dikdik Jamalludin Ena Srilusyana Eros Rosdiana Evi Ulviah Fahra Khoerunisa Farhan Nur Jamal Fitria Anjarsari Ganjar Nugraha Hafiyanti Khanifihaya Herdiana Nugraha Herni Apriani Hilma Sadatil Alawiyah Ibda Nisaul Wahdah Iis Nurkamilah Ilham Fadillah Pramana Ilham Muharman Ilham Sandi Ferdiana Indah Siti Aulya indri fitriani Intan Dinilah Ira Nurhafifah Juliana Juliana Kania Kania Khoirunnisa Idzi Leniawati Leniawati M Abby Akbar Mahadi Maulana Maulani Lestari Meira Purnama Rizki Miftahul Fadillah Mira Nisaulhaq Mohammad Zein Alfiansyah Muhamad Alamsyah Nasution Muhamad Ramdan Nazillah Layla Nur K Nida Fadhillah Salsabila Nirmala Nurdiandani Noval Robani Hardiansyah Novia Wulan Nugraha Rhamdani Nunik Nur Asiah Jamil Nur Anggraeni Nurleni Nurleni Putri Lathifah Qoulan Karima Radiyallah Khairunnisa Rahman Sidik Rama Anugrah Rangga Agus Sopian Rasis Utomo Raura Sagita, Derina Resti Nur Alvianti Rima Dinwiati Hamidah Rindiawati Gustiara Ririn Trisafitri Risma Yanti Rismayanti Dewi Riyan Ismayadi Rizky Syaifullah Rosa Amelia Salimah Arif Nur Kamilah SALSABILA, ANNISA Salsabilla Puspa Rianty Sarah Khoirunnisa Sawitri Nurhayati Sehwuda Sehwuda septiani septiani Serlia Ramadhani Putri Shapdani Anggara Priyadi Siskia Nur Aini Putri Siti Anggia Denisa Siti Haniah Siti Maesaroh Siti Maryam H Siti Nuraena Siti Nurkhadijah Siti Saripah Siti Zakiyya Nur Aulia Kurniawan Sri Maesin Mu’awaroh Syahrul Rivaldi Irawan Tasha Ratna Dewi Taufik Purnama Hidayat Tiara Mustika Saldan Tika Kartika Rahman Tisa Yulisti Suherliatisyah Tito Widianto Ulan H U Salamah Ulfiana Hanifah Vinni Imania Wahyudin Yusuf Warda Anisa Maharani Winda Aisyah Wiwin Fadila Yani Nuryani Yumita Sari Dianti