Article Per Year (5 Year)
p-Index From 2021 - 2026
4.946
P-Index
This Author published in this journals
All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Journal of Management and Creative Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Student Research Journal Pusat Publikasi Ilmu Manajemen Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Ebisnis Manajemen Cidea Journal Journal of Islamic Economics and Finance Intellektika: Jurnal Ilmiah Mahasiswa Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Manajemen Bisnis Digital Terkini Jurnal Ilmu Manajemen Dan Pendidikan Global Leadership Organizational Research in Management IPSSJ Jurnal Manajemen dan Bisnis (J-Mabis) Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Resya Dwi Marselina
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
Implementasi Penggunaan Jaringan Mitra Untuk Memperluas Distribusi Kacang Sangrai Ewooww Resya Dwi Marselina; Ikbal Saepul Ramdan; Naila Syafitri; Nani Sumarni; Surya Kurnia Alamsyah; Widi Aulia Lestari; Wilda Jamilah Suryaman; Wanda Fitriana
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.955

Abstract

Micro, small and medium enterprises can have an impact on economic growth and can also contribute greatly to increasing employment opportunities. It's just that there are many challenges that UMKM have to overcome, such as lack of capital; Difficulty in marketing; Tight business competition; Raw material difficulties; Lack of technical production and expertise; Lack of managerial skills; Lack of knowledge in management issues, including in finance and accounting. To help deal with existing challenges, one solution is to build a partnership network as is done by ewooww roasted peanuts. Partnership is cooperation between two or more people who have a business to achieve their goals. The method used in this research is descriptive analysis which collects data by observing and interviewing the owner and CEO of ewooww roasted peanuts. The partnerships undertaken by ewooww roasted peanuts include traditional markets, wholesalers, resellers, bazaars and events, gift shops. All partnerships have benefits, namely helping the ewooww roasted peanut business to expand the market.
Optimalisasi Media Sosial Instagram dalam Pengembangan Jaringan Bisnis Cafe Unos Giri Alief Maulana Yusup; M Ingdal Muslim; Devi Zan Nusyaibah; Livia Devani; Resya Dwi Marselina
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 2 No. 4 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis optimalisasi media sosial dalam pengembangan jaringan bisnis Café Unos Giri Dago Bandung. Pendekatan penelitian yang digunakan adalah kualitatif dengan metode deskriptif. Data diperoleh melalui observasi, wawancara mendalam, dan dokumentasi terhadap pengelola serta pihak mitra bisnis yang relevan. Hasil penelitian menunjukkan bahwa media sosial Instagram berperan strategis dalam meningkatkan visibilitas merek, memperluas jaringan bisnis, serta memperkuat daya saing Café Unos Giri. Efektivitas pemanfaatan media sosial dipengaruhi oleh konsistensi konten, kualitas visual, interaksi dengan pelanggan, serta kolaborasi dengan komunitas dan mitra usaha. Optimalisasi media sosial memberikan dampak positif terhadap citra merek, peningkatan kunjungan pelanggan, dan keberlanjutan usaha di tengah persaingan industri kuliner.
ANALISIS PERENCANAAN TENAGA KERJA DALAM MENGATASI HAMBATAN BEBAN KERJA KARYAWAN PADA PT. AKSARA RIKSA PERDANA BANDUNG Adam Arip Amanullah; Moch. Sofyan Asstauri; Andini Anggraeni; Fioni Nur Madyana; Resya Dwi Marselina
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis sistem perencanaan tenaga kerja di PT. Aksara Riksa Perdana Bandung, mengidentifikasi hambatan dalam pemenuhan tenaga ahli bersertifikat (SKP), serta mengevaluasi efektivitas strategi multi-role dan digitalisasi dalam mengatasi beban kerja karyawan. Metode penelitian yang digunakan adalah metode kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam dengan pihak manajemen perusahaan, sedangkan teknik pengolahan data menggunakan triangulasi data untuk memastikan keabsahan temuan. Hasil penelitian menunjukkan bahwa perusahaan menerapkan sistem Project-Based Planning yang dikombinasikan dengan Workload Analysis (WLA), namun masih bersifat reaktif dalam menghadapi lonjakan permintaan. Hambatan utama yang dihadapi adalah keterbatasan tenaga ahli bersertifikat dan lamanya proses birokrasi pengurusan SKP, yang berdampak pada penerapan sistem multi-role dan peningkatan beban kerja karyawan. Sebagai solusi jangka panjang, perusahaan merencanakan program internal up-skilling untuk membangun kapasitas tenaga ahli secara berkelanjutan.
ANALISIS PERENCANAAN DAN KESESUAIAN TENAGA KERJA PADA PT. DJAYA LANGIT UTAMA BANDUNG DALAM MENINGKATKAN KINERJA OPERASIONAL TRANSPORTASI BUS Elsa Khaerun Nisa; Fadhiil Aldiansyah; Laraswati; Linda Barokah; Aghnia Syahrunnisa; Resya Dwi Marselina
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan perencanaan tenaga kerja, kesesuaian tenaga kerja, serta perannya terhadap kinerja operasional PT. Djaya Langit Utama Bandung. Penelitian menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, sedangkan teknik pengolahan data dianalisis menggunakan teknik triangulasi untuk menguji keabsahan informasi yang diperoleh. Hasil penelitian menunjukkan bahwa perusahaan telah melakukan perencanaan tenaga kerja sesuai kebutuhan operasional dan menempatkan karyawan berdasarkan kemampuan serta pengalaman yang dimiliki. Penerapan sistem satu armada satu kru dan evaluasi berkala turut mendukung efektivitas kerja dan koordinasi operasional. Namun, perusahaan masih menghadapi kendala berupa kekurangan tenaga kerja, tingginya turnover pada posisi driver dan kernet, pelatihan yang belum merata, serta pemanfaatan sistem digital yang belum optimal. Oleh karena itu, diperlukan perbaikan berkelanjutan dalam pengelolaan sumber daya manusia guna meningkatkan efektivitas dan efisiensi kinerja operasional perusahaan.
ANALISIS PRAKTIK PERENCANAAN TENAGA KERJA DALAM MENINGKATKAN EFEKTIVITAS DAN EFISIENSI ORGANISASI PADA PT. MULTI TRIUTAMA DISTRIBUSI CABANG JAKARTA Iqbal Dzulfiqri Muhammad Toha; Elvina Aulianisa; Bunga Septia Anjani; Irmawati; Resya Dwi Marselina
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perencanaan tenaga kerja merupakan elemen krusial dalam manajemen sumber daya manusia yang menentukan efektivitas dan efisiensi operasional organisasi. Menghadapi permasalahan ketimpangan beban kerja yang sering mengalami overload secara signifikan. Penelitian ini bertujuan untuk menganalisis praktik perencanaan tenaga kerja yang diterapkan di PT. Multi Triutama Distribusi Cabang Jakarta. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam secara daring menggunakan platform Zoom Meeting. Informasi penelitian terdiri atas manajer operasional, kepala divisi gudang, supervisor tim sales, serta karyawan. Hasil penelitian menunjukkan bahwa praktik perencanaan tenaga kerja pada perusahaan belum dilaksanakan secara optimal, yang ditandai dengan tidak proporsionalnya rasio jumlah karyawan terhadap volume pekerjaan pada divisi gudang dan tim sales. Kondisi ini mengakibatkan tingginya tingkat kelelahan kerja, meningkatnya angka kesalahan operasional, serta rendahnya kepuasan kerja karyawan di kedua divisi tersebut. Penelitian ini menyimpulkan bahwa perusahaan perlu melakukan evaluasi dan restrukturisasi perencanaan tenaga kerja secara menyeluruh, mencakup penambahan jumlah personel, redistribusi beban kerja, serta penerapan sistem monitoring kinerja yang lebih terukur sebagai upaya konkret dalam meningkatkan efektivitas dan efisiensi organisasi secara berkelanjutan.
Penerapan Jaringan Bisnis Legenda Kopi Pada Marketplace Aplikasi Facebook Sebagai Platform Jaringan Bisnis Vega Permana; Resya Dwi Marselina
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 3 No. 1 (2024): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v3i1.2728

Abstract

Social media platforms have now developed over time, now social media is not only used as a way of communicating and sharing information, now social media provides a place for business people to develop their business and promote their products easily at no cost. By utilizing the Facebook marketplace, a company will have a strong business network. This article discusses the application of the coffee legend business network on the Facebook application marketplace as a networking platform in the digital era. The method used in this article is a qualitative method which is done by collecting information through various literature in several journals related to the title of this article. The results of the analysis through literature are building broad business applications in the digital era using the Facebook marketplace platform.
Analysis of The Digital Printing Business Network of Business Entities Own Cicangkang Hilir Village Resya Dwi Marselina; Vierla Aulia; Febry Reyhan Frizi; Ai Annisa Januarista
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v3i2.2729

Abstract

BUMDes (Village-Owned Enterprises) is an economic institution that regulates rural resources. Each village has the potential for both natural resources and human resources that need to be developed by BUMDes. One of the village potentials that needs to be maximized is graphic design services. One form of graphic design service is the Digital Printing business. Maximizing village potential can be done by establishing an extensive business network, so that any work that comes from the village quickly spreads and looks attractive to the general public. Therefore, this research tries to explore the application of the Digital Printing business in Cicangkang Hilir Village, starting from the application of business networks, production processes, marketing strategies, to the influence on the income of BUMDes Cicangkang Hilir. This research uses several concepts such as business networks, production, marketing strategies, and distribution channels. This research uses a qualitative descriptive research approach. The BUMdes studied in this research is called SERUMPUN, which has several Digital Printing products. SERUMPUN Has a business network, namely the Cicangkang Hilir Village Government and raw material suppliers. The production flow carried out by SERUMPUN is design selection, print production and finishing. SERUMPUN divides marketing segmentation based on geographic, demographic and psychographic segmentation. The marketing targets of cognate are local businesses, creative businesses, creative individuals, community organizations, community-based entrepreneurs, individuals who care about the environment, event markets, and weddings. SERUMPUN positions itself as a printing service business that shows creativity, innovation and social responsibility. SERUMPUN uses distribution channels, namely physical locations/printing outlets, Whatsapp, and digital payments. The presence of an extensive business network in the local area means SERUMPUN is able to develop a distribution network efficiently to connect their work to various sales points or strategic locations that have many customers. The presence of SERUMPUN turned out to be quite influential in increasing the income of BUMDes Cicangkang Hilir. A solid partnership network allows SERUMPUN to receive business promotion support from the government, and the opportunity to implement joint projects that have a broad impact on society.
Strategi Membangun Jaringan Bisnis Dengan Pemasok Bahan Baku Produk Fruit Sandwich Dara Triandini; Elsa Ashaq Alfarizi; Ervina Citra Z; Resya Dwi Marselina
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v3i2.2770

Abstract

In the age of globalization and intensifying business competition, the endurance of a business heavily relies on its capacity to establish and sustain an efficient business. The purpose of business networking is to expand professional networks, obtain information and resources, and support overall business growth and development. This becomes crucial, especially for businesses engaged in the food industry, where the quality and availability of raw materials play an important role in determining the success of the final product. One product that is increasingly in demand is Fruit Sandwich, a culinary innovation that combines the flavors of fresh fruit with the concept of a practical and nutritious sandwich. Fruit Sanwich is a typical Japanese sandwich that is currently viral and has become a favorite of many people lately. To produce high-quality products, companies need to establish close cooperation with raw material suppliers. The research employs a descriptive qualitative method, aiming to present a descriptive overview of the strategy in establishing a business network with suppliers of raw materials for fruit sandwich produkcts. The research data collection technique includes observation which is a literature study that uses journals as the main object and produces fruit sandwich products. This study aims to determine the business network, production process, marketing, and finance of fruit sandwich products. The results showed that the business network carried out by this fruit sandwich is in the form of a cooperation network with several raw material suppliers such as quality fruits and bread. the production process carried out still uses simple tools, Fruit sandwich marketing is still carried out by relying on word of mouth only, and the monthly profit generated from this Fruit sandwich business is Rp. 13,663,000, with a profit percentage of 37%.
Analisis Peran Jaringan Bisnis terhadap Pengembangan Produk UMKM Kuliner: Studi Kualitatif pada Mie Jebew dan Dimsum Ares Al’sha Prames Prames Dita; Mega Nur Kartini; Sulastri Sulastri; Resya Dwi Marselina
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v4i2.1208

Abstract

This study aims to analyze the role of business networks in product development among culinary MSMEs, namely Mie Jebew and Dimsum Ares, in Pameungpeuk, Bandung Regency. The study is motivated by the limited empirical research on the utilization of informal business networks among culinary MSMEs in semi-rural areas. A descriptive qualitative research method was employed, with data collected through observation, in-depth interviews, and documentation. Data validity was ensured through triangulation, while data analysis was conducted using descriptive qualitative analysis supported by SWOT analysis. The findings indicate that informal business networks established through social relationships, customers, suppliers, as well as the use of digital platforms and online food delivery services, play a significant role in expanding market reach, increasing sales, and sustaining business continuity. Although these business networks are not yet formally managed, they contribute to enhancing the competitiveness of MSMEs. This study provides practical contributions for MSME actors in optimizing business networks as a strategy for business development.
Analisis Strategi Relationship Marketing dalam Membangun Jaringan Bisnis pada Groei Coffe di Sukapura Kabupaten Bandung Resya Dwi Marselina; M. Rizal Septiadi; Salman Noviar Natanagara; Vian Ginanzar; M. Zaqi Abdul Wahab
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 2 (2026): April: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i1.1221

Abstract

The increasing competition in the coffee shop industry in Bandung requires businesses to adopt marketing strategies that emphasize long-term relationships with customers. This study aims to analyze the implementation of relationship marketing strategies in building business networks at Groei Coffee, a community-based café located in Sukapura, Bandung Regency. A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation. The findings indicate that relationship marketing at Groei Coffee is implemented through consistent product quality, two-way communication with customers, personalized services, and collaboration with campus communities and strategic partners. These strategies have proven effective in enhancing customer loyalty, expanding business networks, and strengthening the café’s competitive position in the food and beverage industry. However, several challenges were identified, including limited resources, price sensitivity among student customers, and dynamic consumer preferences. Therefore, an adaptive and sustainable approach is required to ensure that relationship marketing strategies provide long-term benefits for small and medium-sized enterprises (SMEs).
Co-Authors Adam Arip Amanullah Adjie Saepul Adha Aghnia Syahrunnisa Ahmad Hardiansyah Ai Annisa Januarista Ajeng Reni Razmayanti Alan Sutisna Ali Rohman Alief Maulana Yusup Alvina Yusi Rahman Alya Meisya Ichwanda Alya Putri Agustina Al’sha Prames Prames Dita Amanda Cahya Nilamsari Andini Anggraeni Anisa Rahman Asep Nurjaman Aulia Rahma Agysta AYU WANDIRA Azfi Shafia Marwah Anandhita Bagas Syabani Sabrawera Broderix Nicender Bunga Septia Anjani Chyntia Ika Pertiwi Dara Triandini Dede Moch Fadil Amrullah Dede Nurhasanah Dede Restiani Dellya Putri Demila Eva Yulianti Depi Febriyan Devi Zan Nusyaibah Didah Nurhidayah Dikdik Jamalludin Elsa Ashaq Alfarizi Elsa Khaerun Nisa Elvina Aulianisa Ena Srilusyana Eros Rosdiana Ervina Citra Z Evi Ulviah Fadhiil Aldiansyah Fahra Khoerunisa Farhan Nur Jamal Febry Reyhan Frizi Fioni Nur Madyana Fitria Anjarsari Ganjar Nugraha Hafiyanti Khanifihaya Herdiana Nugraha Herni Apriani Ibda Nisaul Wahdah Iis Nurkamilah Ikbal Saepul Ramdan Ilham Muharman Ilham Sandi Ferdiana Indah Siti Aulya indri fitriani Intan Dinilah Iqbal Dzulfiqri Muhammad Toha Ira Nurhafifah Irmawati Juliana Juliana Kania Kania Khoirunnisa Idzi Laraswati Leniawati Leniawati Linda Barokah Livia Devani M Abby Akbar M Ingdal Muslim M. Rizal Septiadi M. Zaqi Abdul Wahab Mahadi Maulana Maulani Lestari Mega Nur Kartini Meira Purnama Rizki Miftahul Fadillah Mira Nisaulhaq Moch. Sofyan Asstauri Muhamad Alamsyah Nasution Muhamad Ramdan Naila Syafitri Nani Sumarni Nazillah Layla Nur K Nida Fadhillah Salsabila Nirmala Nurdiandani Noval Robani Hardiansyah Novia Wulan Nugraha Rhamdani Nunik Nur Asiah Jamil Nur Anggraeni Putri Lathifah Qoulan Karima Radiyallah Khairunnisa Rahman Sidik Rama Anugrah Rangga Agus Sopian Rasis Utomo Raura Sagita, Derina Resti Nur Alvianti Rima Dinwiati Hamidah Rindiawati Gustiara Ririn Trisafitri Risma Yanti Rismayanti Dewi Riyan Ismayadi Rizky Syaifullah Rosa Amelia Salimah Arif Nur Kamilah Salman Noviar Natanagara SALSABILA, ANNISA Salsabilla Puspa Rianty Sarah Khoirunnisa Sawitri Nurhayati Sehwuda Sehwuda septiani septiani Serlia Ramadhani Putri Shapdani Anggara Priyadi Siskia Nur Aini Putri Siti Anggia Denisa Siti Haniah Siti Maryam H Siti Nuraena Siti Nurkhadijah Siti Saripah Siti Zakiyya Nur Aulia Kurniawan Sri Maesin Mu’awaroh Sulastri Sulastri Surya Kurnia Alamsyah Syahrul Rivaldi Irawan Tasha Ratna Dewi Taufik Purnama Hidayat Tiara Mustika Saldan Tika Kartika Rahman Tisa Yulisti Suherliatisyah Tito Widianto Ulan H U Salamah Ulfiana Hanifah Vega Permana Vian Ginanzar Vierla Aulia Wahyudin Yusuf Wanda Fitriana Warda Anisa Maharani Widi Aulia Lestari Wilda Jamilah Suryaman Winda Aisyah Wiwin Fadila Yani Nuryani Yumita Sari Dianti