Article Per Year (5 Year)
p-Index From 2021 - 2026
3.296
P-Index
This Author published in this journals
All Journal Sosiohumaniora Binus Business Review Jurnal Manajemen Pelayanan Publik International Journal of Supply Chain Management JSHP (Jurnal Sosial Humaniora dan Pendidikan) The International Journal of Business Review (The Jobs Review) Kumawula: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Halal Research Ideas: Jurnal Pendidikan, Sosial dan Budaya Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Coopetition : Jurnal Ilmiah Manajemen JURNAL APARATUR Daengku: Journal of Humanities and Social Sciences Innovation Atestasi : Jurnal Ilmiah Akuntansi Sawerigading
Miftahuddin, S.Si.,MAB., asep
Universitas Pendidikan Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Instagram Marketing for Brand Awareness in Certification and Training MSMEs: Insights from Social Media Analytics Dian Addinna; Gilang Garnadi Suryadi; Yosep Hernawan; Edi Suryadi; Asep Miftahuddin; Rizqiana Arifatul Husna
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 6 No. 2 (2026)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4896

Abstract

Early-stage micro, small, and medium enterprises (MSMEs) in the certification and training sector often struggle to build brand awareness on Instagram, where success depends heavily on trust, competence, and credibility. Most prior research has measured the effect of social media marketing through surveys rather than producing a directly applicable, data-driven model, and the certification services sector remains underexplored. This study addresses that gap by analysing Instagram discourse on professional certification and formulating an evidence-based Instagram marketing model. Using a social media analytics approach, 2,000 posts were collected through the SocialX application with the hashtag #sertifikasiprofesi and examined through five procedures: word cloud analysis, text network analysis, emotion analysis using an Indonesian RoBERTa model, sentiment network analysis, and BERTopic modelling. The findings show that the discourse is anchored in competency- and institution-oriented language (notably recognised schemes such as BNSP and LSP), framed around tangible career benefits, expressed through predominantly neutral-to-positive sentiment, and circulated within a sparse, broadcast-oriented network (288 nodes, 240 edges, density 0.6%) dominated by a few central institutional accounts. Based on these findings, this study proposes a marketing model that emphasises recognised credentials, concrete career outcomes, distinctive storytelling, cross-platform integration, and collaboration with influential accounts. The model is analytically derived; its implementation and evaluation are recommended for future research.
Co-Authors Achsanul Qosasi Addinna, Dian Aep Saepudin Agus Aribowo Ahmad Fajri Febrian Aldi Akbar Alia Randhiny, Zahra Amir Machmud Anny Nurbasari Arciana Damayanti Arianis Chan Asrifah, Cici Bambang Hermanto Budhi Pamungkas Gautama, Budhi Cici Asrifah Ciptagustia, Annisa Dadang Jam’an Soleh Deni Mulyana Dibias Lazuardi Maulid Dijah Retno Pratiwi, Arundina Edi Suryadi Erwin Permana Gilang Garnadi Suryadi Hari Mulyadi Hari Suharsa Heny Hendrayati Isbandi Isbandi Iskandar Iskandar Ismail, Shafinar Istikomah Istikomah Janah Sojanah, Janah Juliana Juliana Juliana Juliana Kushendar, Deden Hadi Lazuardi Imani Hakam Lubis, Asep Ridwan Maman Fathurohman, Cecep Margo Purnomo Muhammad Apriandito Arya Saputra Netti Siska Nurhayati Nurliawati, Nita Perdana, Yoga Pupu Saeful Rahmat, Pupu Saeful Qudratov, Inomjon R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rahmawati, Ati Rispiaga Rispiaga Rizqiana Arifatul Husna Rofi Rofaida Salsabila Sidiq, Aina Sam'un Jaja Raharja Sri Mulyati Suryana Suryana Suryana Suryana Teguh Sandjaya Teguh Sandjaya Tia Yuliawati Vanessa Gaffar Vida Oriana, Aurel Yosep Hernawan Yusuf Abdullah Zulkefly Abdul Karim