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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) PROFICIO: Jurnal Pengabdian Masyarakat Vokatek : Jurnal Pengabdian Masyarakat International Journal of Business English and Communication (IJoBEC) GEMBIRA (Pengabdian Kepada Masyarakat) Axiology
Fatimah Hidayahni Amin
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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A PRAGMATIC ANALYSIS OF MAXIM VIOLATIONS IN SENSATIONALIZED DIGITAL NEWS ON ARTISTS Nur Fadillah; Fatimah Hidayahni Amin; Geminastiti Sakkir
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/xhr02f55

Abstract

The phenomenon of sensationalism in digital news about celebrities is increasing as online media compete to attract readers’ attention. To gain clicks and audience engagement, media often use ambiguous and hyperbolic language that has the potential to violate pragmatic principles. This study aims to identify forms of maxim violations in sensational digital news about celebrities, analyze how they are implemented by the media, and examine their impact on public perception. This study uses a qualitative method with a discourse analysis design. The research data consists of fifteen digital news stories with the theme of celebrity sensationalism taken from five popular online news portals in Indonesia. Data analysis was carried out using Levinson’s pragmatic heuristic theory, which includes the Q-Heuristic, I-Heuristic, and M-Heuristic, and analyzed through the interactive model of Miles, Huberman, and Saldaña (2014). The results of the study indicate that violations of the M-Heuristic were the most dominant, followed by the I-Heuristic and Q-Heuristic, which are used as discourse strategies to create drama and sensational effects. The impacts include reader misunderstanding, reinforcement of negative stereotypes about artists, and decreased media credibility.
Co-Authors Abd. Halim Abdul Wahid Abdul Wahid Abdullah Amirullah -, Amirullah Andi Anto Patak Ashabul Kahfi Susanto Azzahra Ellyasari Dwi Annisa Dwina Audhyllah Dwiyanti, Diza Aura Fahira Fauzan Hari Sudding Sally Fiqhi Yulianingsih Geminastiti Sakkir HARYANTO Himala Praptami Adys Ika Ridayanti Indrawaty Asfah Jumadi Mabe Parenreng Khusnul Khotimah Korompot, Chairil Anwar Lely Novia Mansyur Misnawaty Usman Muhammad agung Muhammad Fadhil Rusli Muhammad Fahri Jaya Sudding Musdalifah NUR FADILLAH Nur Masthurah Nur Salsabila Sulaeman Nurdin Noni Nurharsya Khaer Hanafie Nurul Ainul Nurul Mawaddah Nurul Rezky Amalia Putri Alfianti Arfah Raihan Riski Ananda Rezky Febrianti Riny Jefri Rismawati Wardani Seny Luhriyani Sunusi Shazkia Ananda Putri Surya Anantama Sembiring Syarifuddin Dollah Vinka Beby Salsabila Yunisha