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Mariyudi
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EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES Muhammad Furqan; Mariyudi; T.Edyansyah; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 4 (2023): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i4.150

Abstract

This study aims to determine the effect of product quality, promotion, Brand Image and Brand Trust on purchasing decisions for Toyota cars (a case study of the Toyota Avanza in Lhokseumawe City Communities). The research method in preparing this thesis uses quantitative research methods. The sampling method uses a non-probability sampling method, because the population studied is infinite (a population whose number and identity of population members is unknown). The results of the conclusion obtained that. The product quality variable concludes that Ho1 is rejected and Ha1 is accepted, so it is in accordance with the decision that the variable X1 has no effect on the Toyota Avanza Car Purchase Decision for the Community in Lhokseumawe City, while for the promotion variable, Brand Image and Brand Trust partially affect purchase decisions.
THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY Cut Intan Julia; T. Edyansyah; Mariyudi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.317

Abstract

Issues regarding the environment have become a problem for the wider community and have resulted in changes in consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. The aim of this research is to analyze and determine the influence of green products, green place, green price and green promotion on purchasing decisions for Tupperware products by the people of Lhokseumawe City. This type of research is quantitative research with a consumer population in Lhokseumawe City. There were 100 respondents, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption testing, instrument testing (validity and reliability), hypothesis testing and coefficient of determination and correlation testing and analyzed with the help of the SPSS version 26 application program. The results of this research show that simultaneously green product, green price, green place and green promotion have a positive and significant effect on consumer purchasing decisions for Tupperware products by the people of Lhokseumawe City. Meanwhile, partially the green product variable does not have a significant effect on purchasing decisions. However, the variables green price, green place and green promotion have a significant influence on consumer purchasing decisions for Tupperware products by the people of Lhokseumawe City. Green promotion is the most dominant variable that influences consumer purchasing decisions with a t value of 6.467.
THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT Yenni Nova Febrian; T. Edyansyah; Mariyudi; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.319

Abstract

This research aims to see the influence of Segmenting, Targeting and Positioning Strategies on Purchasing Decisions at Yazzbrand Stores in Bireuen Regency. The sampling technique in this research is Purposive Sampling. The sample in this research was 96 consumers who purchased at Yazzbrand stores. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the Segmenting and Positioning variables have a positive and significant influence on purchasing decisions at Yazzbrand stores in Bireuen Regency. Meanwhile, the Targeting variable has no effect on purchasing decisions at the Yazzbrand store in Bireuen Regency. Segmenting, Targeting and Positioning variables have a positive and significant effect on purchasing decisions at Yazzbrand stores in Bireuen Regency. Keywords : Segmenting, Targeting, Positioning and Purchase Decision
THE INFLUENCE OF HIGH-PERFORMANCE WORK SYSTEMS AND SERVANT LEADERSHIP ON ORGANIZATIONAL PERFORMANCE THROUGH THE MEDIATION ROLE OF EMPLOYEE WORK ENGAGEMENT AT BANK INDONESIA REPRESENTATIVE ACEH Wahyu Indra Jaya; Faisal Matriadi; Nur Faliza; Marbawi; Mariyudi; Ikramuddin; A. Hadi Arifin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.375

Abstract

The purpose of this research is to examine the influence of high-performance work systems and servant leadership on organizational performance through the mediating role of employee engagement at Bank Indonesia Lhokseumawe Representative Office. The data in this research were 133 employees who responded to the questionnaire distributed via Google Forms. The data analysis tool uses Structural Equation Modeling (SEM) which is operated with Amos. The research results found that High-Performance Work Systems (HPWS) and Servant Leadership have a significant effect on employee engagement and employee performance. Employee engagement also significantly improves employee performance. In testing the mediating effect of employee engagement, it became a partial mediating variable between High-Performance Work Systems (HPWS) and Servant Leadership on the performance of Bank Indonesia Aceh Representative employees. It is hoped that the results of this research will provide an important contribution to stakeholders in developing employee development strategies as an important resource for every organization.
THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION AT THE GANDA BAKERY IN PEMATANG SIANTAR Dian Pertiwi; Mariyudi; Adnan; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.376

Abstract

This research aims to find out how service quality influences consumer satisfaction at the Ganda Bakery in Pematangsiantar. The consumer satisfaction indicators used consist of fulfilling consumer expectations, attitude or desire to use the product, recommending to other parties, service quality, loyalty, good reputation, location. then the indicators of reliability used consist of compliance with promises, responsibility, good impression, punctuality, appropriate information. The indicators of responsiveness used consist of fast service, helping consumers, responsive handling of responses. Indicators of assurance consist of communication, credibility, security, competence. Indicators of empathy consist of access, communication, ability to understand customers. Furthermore, indicators of physical evidence consist of the latest or newest equipment, attractive physical facilities, neat appearance and appropriate physical facilities. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 130 consumers who buy at Ganda Bakery in Pematangsiantar. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 25. The results showed that reliability, responsiveness, assurance, emphaty and physical evidence partially had a positive and significant effect on the consumer satisfaction at the Ganda Bakery in Pematangsiantar.
THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH Puja Ramadhani; Sapna Biby; Mariyudi; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.421

Abstract

The purpose of this study was to analyze and determine the effect of green product, green place, green price and green promotion on buying interest in The Body Shop products. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 140 people who were taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and determination coefficient test and correlation test and analyzed with the help of SPSS application program. The results of this study indicate that simultaneously green product, green price, green place and green promotion have a positive and significant effect on buying interest in The Body Shop products. While partially the variables green product, green price, green place and green promotion have a significant influence on buying interest. Green promotion is the most dominant variable affecting buying interest with a t value of 3.485.
THE INFLUENCE OF DESTINATION BRANDS, TOURIST FACILITIES, AND BRAND ATTACHMENTS TOWARDS BRAND LOYALTY OF VISITORS TO THE ACEH TSUNAMI MUSEUM Siti Nur Balqis Qhomaini; Mariyudi; Agustinawati; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.423

Abstract

This research aims to analyze the influence of brand destinations, tourist facilities and brand attachments on the brand loyalty of visitors to the Aceh Tsunami Museum. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 100 visitors to the Aceh Tsunami Museum. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially the Destination Brand has a positive and significant effect on the Brand Loyalty of Visitors to the Aceh Tsunami Museum. Partially, tourist facilities have a positive and significant effect on brand loyalty for visitors to the Aceh Tsunami Museum. Partially, Brand Attachment has a positive but not significant effect on Brand Loyalty for Visitors to the Aceh Tsunami Museum. Simultaneously, it shows that the Destination Brand, Tourist Facilities, and Brand Attachments have a significant influence on the Brand Loyalty of Visitors to the Aceh Tsunami Museum.
THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency) Sarah Nurfadilla C; M. Subhan; Mariyudi; Teuku Zulkarnaen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.523

Abstract

This study aims to see the Influence of Marketing Communication, Customer Experience, and Relationship Marketing on Customer Satisfaction (Case Study on Havana Garden Cafe, Bireuen Regency). The sampling technique in this study is NonProbability Sampling. The sample in this study was 125 visitors to the Havana Garden Cafe, Bireuen Regency. Primary data in this study were taken by means of interviews and distributing questionnaires. The analysis tools used are multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing, and determination coefficients using the SPSS version 25 program. The results of this study show that the marketing communication variable (X1) has a significant positive effect on customer satisfaction (Y), the customer experience variable (X2) has a negative and insignificant effect on customer experience (Y), and relationship marketing (X3) has a negative and insignificant effect on customer experience (Y). The data was processed statistically using the SPSS 25 program tools.
THE INFLUENCE OF EASE, TRUST AND SATISFACTION ON OVO E-WALLET CUSTOMER LOYALTY Roro Shafira Rizka Amelia; Heriyana; Ikramuddin; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.548

Abstract

Abstract This research aims to see the influence of Convenience, Trust, and the views on OVO E-wallet Customer Loyalty. This research uses primary data obtained by distributing questionnaires to 111 respondents selected using the purposive sampling method. The data analysis method used is using the multiple linear regression method used is using the multiple linear regression method with the help of SPSS. This research shows that convenience has a significant effect on customer loyalty. This identifies that customers who use the OVO E-wallet find it easy because they believe that the OVO E-wallet provides Furthermore, accessing and convenience wherever they are. using Trust has a significant effect on Customer Loyalty, this indicates that customers who use the OVO E-wallet feel confident that the OVO E-wallet can be used by anyone. Furthermore, Satisfcation also has a significant effect on Customer Loyalty, this indicated that customers who use the OVO E-wallet feel satisfied when using it
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER PERCEPTIONS, AND CUSTOMER INVOLVEMENT ON LOYALTY CUSTOMER WITH SATISFACTIONAN INTERVENING VARIABLE IN INDOMARET LHOKSEUMAWE CITY T. Erna Setianingsih; Mohd. Heikal; Mariyudi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.559

Abstract

This study aims to determine the influence of service quality, customer perception, and customer involvement on customer loyalty with customer satisfaction as an intervening variable at Indomaret, Lhokseumawe City. This research is categorized as quantitative. The population for this study consists of customer who have made more than one purchased at Indomaret, Lhokseumawe City. The sampling technique used is nonprobability sampling, specially convience sampling with a sample size of 125 respondents. The study involves three types of variables: the dependent variable (Y), the independent variable (X), and the intervening variable (Z). The dependent variable in this study is customer loyalty. The independent variables are service quality, customer perception, and customer involvement, while the intervening variable is customer satisfaction. The analysis methods employed include validity and reliability tests, classical assumption tests, simple and multiple linear regression analysis, path analysis, and sobel tests, with data performed using SPSS 29.0. The results show that service quality, customer perception, and customer involvement each have a positive and significant effect on customer loyalty. Additionally, customer satisfaction mediates the relationships between service quality and customer loyalty, customer perception and customer loyalty, and customer involvement and customer loyalty.
Co-Authors A Hadi Arifin A. Hadi Arifin Adnan Agustinawati Aiyub Aiyub Yahya Alfaridho Amna Farida Bahri, Halida Chalirafi Cut Intan Julia Cut Nabilla Mutiza Zahap Darmawati Muchtar Devi Andriyani Dian Pertiwi Dirra Vachira EM Yusuf Iis Endra Eka Putra Fachry Zaldi Farah Aidilla Hadi Arifin Hendra Raza Heriyana Herman Fithra Hijri Juliansyah Ibrahim Qamarius Ichsan Ikramuddin, Ikramuddin Jullimursyida Khairina Khairina AR M. Subhan Mahathir Febrian Marbawi, Marbawi Matriadi, Faisal Mohd. Heikal Monica Juliani Sagala MUCHSIN Muhammad Aris Muladi Muhammad Fadil Muhammad Furqan Naufal Bachri, Naufal Nur Faliza Nurainun Nurul Fajri Puja Ramadhani Putri Aklima PUTRI DINDA PERTIWI Rahma Yanti Br Damanik Rahmaniar Ratna Rico Nur Ilham Ristati Roro Shafira Rizka Amelia Safriani Saifuddin Samsul Bahri Sapna Biby Sarah Nurfadilla C Siswoyo Adi wijaya Siti Nur Balqis Qhomaini Syarifah Safira T. Edyansyah, T. Edyansyah T. Erna Setianingsih Teuku Zulkarnaen Ulya Alfandi Wahyu Indra Jaya Wahyuddin Albra Yana, Lisa Dwi Yanita Yayang Tiara Yenni Nova Febrian Yuli Asbar Yulius Dharma