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All Journal Jurnal MEBIS (Manajemen dan Bisnis) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Mariyudi
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THE INFLUENCE OF PRICE, PRODUCT QUALITY AND WORD OF MOUTH ON THE DECISION PURCHASE OF COFFEE PIE PRODUCTS AT TAKENGON CENTRAL ACEH Rahma Yanti Br Damanik; Mariyudi; Adnan; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.561

Abstract

With diverse consumer lifestyles, including consumers in each region have their own unique cultural and culinary heritage. So prioritizing customer satisfaction is the ultimate goal for entrepreneurs, facing this situation every entrepreneur must adapt and recognize environmental conditions that are in accordance with current developments. This study aims to determine the effect of price, product quality and word of mouth on purchasing decisions for Takengon coffee pie products. The data in this study are primary data collected using a questionnaire method with a sample size of 105. The data in this study were analyzed using multiple linear regression methods. Research instrument tests, classical assumption tests and hypothesis tests were carried out with the SPSS 25.0 application tool. The results of the study showed that the price variable partially had a significant effect on purchasing decisions for Takengon coffee pie products. Furthermore, the price variable partially had a significant effect on purchasing decisions for Takengon coffee pie products. While the word of mouth variable did not have a significant effect on purchasing decisions for Takengon coffee pie products. Furthermore, simultaneously the price, product quality and word of mouth variables had a significant effect on purchasing decisions for Takengon coffee pie products. Therefore, it is important for business owners to provide prices and product quality that are in accordance with consumer expectations. In this way, consumers will feel satisfied, so they can provide positive reviews to decide to buy a product.
ANALYSIS OF THE INFLUENCE OF SERVANT LEADERSHIP AND DIGITAL LEADERSHIPON EMPLOYEE PERFORMANCE WITH COMPETENCE AS AN INTERVENING VARIABLE IN THE SERVICE HEALTH IN LANGSA CITY Khairina; Faisal Matriadi; Ikramuddin; Marbawi; Mariyudi; Yulius Dharma; A Hadi Arifin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.562

Abstract

This study aims to Analyze The Effect Of Servant Leadership And Digital Leadership On Employee Performance With Competency As An Intervening Variable In The Health Office In Langsa City.The sampling method used in this study is the saturated sampling method. The saturated sampling method is a sampling technique when all members of the population are used as samples. The number of samples in this study was 148 respondents, because the total number of the population used as a sample was 148 respondents. The influence of Digital Leadership, Servant leadership on employee competence at the Langsa City Health Office. The influence of competence, Digital Leadership, Servant leadership on employee performance at the Langsa City Health Office. Competence is able to partially mediate the relationship between the Servant leadership variable and employee performance. Competence is able to partially mediate the relationship between the Digital leadership variable and employee performance.
THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students) Putri Aklima; Jullimursyida; Naufal Bachri; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.574

Abstract

This study aims to determine the effect of promotional strategies through social media, word of mouth, and brand ambassadors on purchase decisions for Emina products, with a case study focused on students at Malikussaleh University. This quantitative study uses multiple linear regression for model selection. The study uses primary and secondary data collected online via Google Forms distributed to Malikussaleh University student respondents. The sampling technique is non-probability sampling, where not all members have the same chance of being selected. The sample was selected based on particular criteria, aged 18 to 24 years and consumers of Emina products. A total of 100 respondents were sampled using the Slovin formula. Data analysis was performed using SPSS version 25. The results indicate that promotional strategies on social media have a positive and significant influence on purchasing decisions for Emina products among Malikussaleh University students. However, the word-of-mouth variable does not have a significant effect on purchase decisions. Brand ambassadors also have a positive and significant influence on purchase decisions for Emina products among Malikussaleh University students.
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY Monica Juliani Sagala; Ikramuddin; Adnan; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.586

Abstract

This study aims to determine the Influence of Online Customer Reviews, Online Customer Ratings, and Star Sellers on Consumer Trust in the Shopee Marketplace in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 133 respondents selected using non-probability and purposive sampling methods. The population in this study were consumers who had made purchases on the Shopee Marketplace. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of this study partially indicate that online customer reviews have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City, online customer ratings have a positive and significant impact on consumer trust in the Shopee Marketplace in Lhokseumawe City, and star sellers have a positive and significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City. Simultaneously, online customer reviews, online customer ratings, and star sellers have a significant effect on consumer trust in the Shopee Marketplace in Lhokseumawe City.
THE INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND WORK LIFE BALANCE ON NURSES COMMITMENT IN REGIONAL PUBLIC HOSPITAL Dr. ZUBIR MAHMUD ACEH TIMUR WITH JOB SATISFACTION AS AN INTERVENING VARIABLE Nurul Fajri; Aiyub Yahya; Ibrahim Qamarius; A Hadi Arifin; Mariyudi; Yanita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.587

Abstract

This study aims to examine the influence of organizational citizenship behavior and work life balance on nurses commitment with job satisfaction as an intervening variable at RSUD dr. Zubir Mahmud East Aceh. The number of respondents in this study are 115 nurses at RSUD dr. Zubir Mahmud East Aceh. The data analysis method used is Structural Equation Modeling (SEM) by using Amos Software. The results of this study find that organizational citizenship behavior and work life balance directly have positive and significant effect on job satisfaction, then organizational citizenship behavior, work life balance and job satisfaction have positive and significant effect on nurses commitment. The results of the mediation effect test prove that job satisfaction is able to mediate the influence of organizational citizenship behavior and work life balance on nurses commitment fully (full mediation).
THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE Teuku Zulkarnaen; Yayang Tiara; Mariyudi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.684

Abstract

The aim of this study is to understand consumer intentions to purchase, with the aim of predicting future consumer behavior in shopping online. The research results show that advertising has a positive and significant effect on purchase intentions in E-commerce in Lhokseumawe City. Advertising also has an important role in shaping consumer perceptions of the quality and reliability of products sold on Shopee. Creative sales promotion and Celebrity endorsement have a significant impact on purchasing intentions for e-commerce. It is also reflected in increased awareness, positive changes in attitudes towards the brand, increased consumer confidence, and ultimately, influence on purchasing decisions.
THE EFFECT OF WORK MOTIVATION ON WORK PERFORMANCE WITH ORGANIZATIONAL COMMITMENT AS MEDIATION AT THE PRIMARY TAX SERVICE OFFICE OF ACEH PROVINCE Safriani; Jullimursyida; Ibrahim Qamarius; Faisal Matriadi; Marbawi; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.897

Abstract

This study aims to analyze the influence of work motivation on employee performance with organizational commitment as an intervening variable at the Aceh Province Tax Service Office (KPP). The dependent variable of this study is work motivation. The independent variable is employee work performance. The intervening variable is organizational commitment. The population in this study were employees at the Aceh Province Tax Service Office (KPP) totaling 265. The sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were employees at the Aceh Province Tax Service Office (KPP), the research method used was a quantitative method, for the data analysis method using Structural Equation Modeling (SEM). The results of this study indicate that work motivation has a significant effect on organizational commitment, then work motivation and organizational commitment have a significant effect on the work performance of employees of the Aceh Province Tax Service Office (KPP). This study shows that organizational commitment is the most dominant variable influencing the work performance of employees of the Aceh Province Tax Service Office (KPP). In this study, work motivation has a significant influence on employee work performance through organizational commitment as an intervening variable. It can be concluded that organizational commitment functions as a partial mediation between exogenous and endogenous variables.
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform) Ulya Alfandi; Jullimursyida; Mariyudi; Adnan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1175

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI), Personalized Marketing, and Customer Experience on Consumer Loyalty on the Spotify digital music platform. The research was conducted at Universitas Malikussaleh, located in Bukit Indah, Muara Dua Sub-district, Lhokseumawe City, Aceh. The population in this study consists of active students of Universitas Malikussaleh who use Spotify, with a purposive sampling technique and a total sample of 120 respondents. Data collection was carried out through surveys using both offline and online questionnaires. The data analysis method used was Multiple Linear Regression, which included tests for validity, reliability, classical assumptions, t-tests, F-tests, and coefficient of determination (R²). The results show that simultaneously, the three independent variables have a significant effect on consumer loyalty. Partially, Artificial Intelligence has the greatest and most significant influence (β = 0.444; sig = 0.000). Customer Experience also has a significant effect (β = 0.251; sig = 0.001), while Personalized Marketing does not show a significant effect (β = 0.176; sig = 0.109). These findings indicate that Artificial Intelligence technology and good user experience play an important role in retaining Spotify users. This research is expected to serve as a reference for developing digital marketing strategies in the music streaming industry, particularly within the freemium business model like Spotify.
Co-Authors A Hadi Arifin A. Hadi Arifin Adnan Agustinawati Aiyub Aiyub Yahya Alfaridho Amna Farida Bahri, Halida Chalirafi Cut Intan Julia Cut Nabilla Mutiza Zahap Darmawati Muchtar Devi Andriyani Dian Pertiwi Dirra Vachira EM Yusuf Iis Endra Eka Putra Fachry Zaldi Farah Aidilla Hadi Arifin Hendra Raza Heriyana Herman Fithra Hijri Juliansyah Ibrahim Qamarius Ichsan Ikramuddin, Ikramuddin Jullimursyida Khairina Khairina AR M. Subhan Mahathir Febrian Marbawi, Marbawi Matriadi, Faisal Mohd. Heikal Monica Juliani Sagala MUCHSIN Muhammad Aris Muladi Muhammad Fadil Muhammad Furqan Naufal Bachri, Naufal Nur Faliza Nurainun Nurul Fajri Puja Ramadhani Putri Aklima PUTRI DINDA PERTIWI Rahma Yanti Br Damanik Rahmaniar Ratna Rico Nur Ilham Ristati Roro Shafira Rizka Amelia Safriani Saifuddin Samsul Bahri Sapna Biby Sarah Nurfadilla C Siswoyo Adi wijaya Siti Nur Balqis Qhomaini Syarifah Safira T. Edyansyah, T. Edyansyah T. Erna Setianingsih Teuku Zulkarnaen Ulya Alfandi Wahyu Indra Jaya Wahyuddin Albra Yana, Lisa Dwi Yanita Yayang Tiara Yenni Nova Febrian Yuli Asbar Yulius Dharma