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Anfas, Anfas
Jurusan Manajemen, Fakultas Ekonomi, Universitas Terbuka
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Journal : Journal of Management Branding

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Pengaruh Gaya Kepemimpinan Terhadap Motivasi Kerja Pegawai Di Kelurahan Bugel Kecamatan Polokarto Suryani, Lilis; Anfas, Anfas
Journal of Management Branding Vol. 1 No. 2 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i2.35

Abstract

This research aims to find out how leadership style influences employee motivation at work. A The purpose of this study is to determine how leadership style affects workers' motivation at work. Research on the impact of leadership style on work motivation was conducted in Bugel Village, Polokarto District, using a quantitative methodology. Thirty employees made up the sample size after the Slovin formula and proportionate random sampling technique were applied. The Pegawai Bugel District is home to the population. For the purposes of this study, all Bugel Village employees served as samples. Coefficient of determination, t test, F test, and basic regression analysis are examples of data processing techniques. It is well recognized from the study method and data presentation that a leader's style influences employee performance motivation, which in turn may inspire employees to produce higher- quality work. This is evident from the fact that Bugel District's leadership style has a major impact on employees' motivation at work
Literature Review Efektivitas Electronic Word of Mouth terhadap Keputusan Pembelian Konsumen di Media Sosial Masrikha, Rahma Nur; Anfas, Anfas
Journal of Management Branding Vol. 1 No. 2 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i2.39

Abstract

The research was conducted to determine the effect of the effectiveness of electronic word of mouth on purchasing decisions on Social Media. The method used in the research is descriptive with the main technique used in this study being a literature review, which attempts to assess the scientific contributions made by various literature sources. The author used databases including Sciencedirect, Research Gate, Google Scholar. The results of the literature research generally present that (e-WOM), can influence consumer purchasing choices on social media. Many studies that present that (e-WOM) significantly influences consumer purchase choices on social media platforms support this conclusion. This impact is mainly related to the externally informed component of purchase decision-making, which is satisfied through (e-WOM).
Etos Kerja dalam Kinerja Karyawan Generasi Z di Daerah Khusus  Ibukota Jakarta Edinna, Melfin; Anfas, Anfas
Journal of Management Branding Vol. 1 No. 2 (2024): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v1i2.45

Abstract

The study aims to explore work ethic on employee performance in generation Z in the Special Capital Region of Jakarta. SPSS for Windows version 24 as software to analyse the sample data in this study. The data used in the study is a work ethic scale with a population and sample of 100 people with a birth period of 1995 to 2015. The method applied is simple linear regression through partial (t) test with the independent variable, namely work ethic and the dependent variable, namely employee performance. The study results show that work ethic cannot affect the improvement of the performance of generation Z employees in the Special Capital Region of Jakarta and work ethic on employee performance in generation Z in the Special Capital Region of Jakarta has a negative effect and is normally distributed
Co-Authors ., Milwan Abdul Latif Abdul Latif Abdul Latif Abdul Rahman rahim Abdul Rahman Rahim Agus Joko Purwanto Aku, Achmd Selamet Ananda, Siti Hadrayanti Andi Irdan Atjo Mea Ari Sujipto Buamonabot, Irfandi Bulkis Bulkis Bulkis Bulkis Dedu, La Ode Arfan Edinna, Melfin Eko Ady Prabowo Fajar Rakasiwi Syamsuddin Fajar Rakasiwi Syamsuddin Fatana, Nurul Fausiah, Andi Gultom, Rosdelita Hafel, Muhlis Hamida A. Jasin Harapin Hafid H. Harli A. Karim Helmi Hi. Yusuf Hendrian Hi. Adam, Muhammad Darsan Hi. Yusuf, Helmi Hidayanti, Ida Ibnu Sina Hi. Yusuf Ibnu Sina Hi. Yusuf Ida Hidayanti Jamil, Julfi Julfi Jamil Lilis Suryani Lisda Ariani Simabur Lisda Ariani Simabur Lisda Ariani Simabur Masrikha, Rahma Nur Meirani Harsasi Milwan, Milwan Minrohayati . Mohbir Umasug Muh. Arman Yamin Pagala Muhamad Dhanutirto F. Tuwow Muhammad Amrullah Pagala Muhammad Sajidin Nahda Nahda Nur Indah Sari Arbit Nurdyah Prabowo, Eko Ady Purwanto, Agus Joko Qaizar Qaizar Rina Astarika, Rina Riva'i, Dian Rahmayanti Saddam Husain Tamrin Safitri, Julia Said, Samsuardi Simabur, Lisda Ariani Sudarwo, Raden Sudarwo, Raden Sujipto*, Ari Sukmawan, Sandi Suparjo Razasli Carong Suriana AR Mahdi Suriana AR. Mahdi, Suriana AR. Syafiuddin Syafiuddin Syafiuddin Syahrinullah Syahrinullah Syamsuddin, Fajar Rakasiwi Thamrin, Saddam Husain Umasugi, Mohbir Umikalsum Arfa Wahyuddin Wulandari, Futri Ayu Yusuf Yusuf Yusuf Yusuf Yusuf, Ibnu Sina Hi. Yusuf, Yusuf Zainuddin Zainuddin Zainuddin, Zainuddin Zulkarnain Umar