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KEPERCAYAAN, CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN DI CV. PRISCA JAYA ABADI Anjarwati, Prisca Eris; Jatmiko, Udik; Harianto, Kukuh
Commodities, Journal of Economic and Business Vol. 4 No. 2 (2023): October 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v4i2.754

Abstract

The problem addressed in this research is the phenomenon of declining customer loyalty at CV Prisca Jaya Abadi, which specializes in selling reinforced steel products. The issue is indicated to be influenced by trust, customer relationship management, and satisfaction. The objective of this research is to identify and explain the partial and simultaneous effects of trust, customer relationship management, and satisfaction on customer loyalty. The research approach used is quantitative, with a population of 42 customers and the sampling method used is saturation sampling. The data analysis techniques used in this research are descriptive analysis and inferential statistics, including validity and reliability tests, classic assumption tests, multiple linear regression tests, t-tests, and F-tests. The research findings show that the regression equation Y = 3.289 + 0.245 X1 + 0.144 X2 + 0.769X3. Partially, the trust variable has a significant effect on customer loyalty, with a t-value of 4.629 > t-table of 2.108, and a significant value of 0.003 < 0.05. The customer relationship management variable has no significant effect on customer loyalty, with a t-value of 1.217 < t-table of 2.108, and a significant value of 0.231 > 0.05. The satisfaction variable has a significant effect on customer loyalty, with a t-value of 6.168 > t-table of 2.108, and a significant value of 0.000 < 0.05. Simultaneously, trust, customer relationship management, and satisfaction have a significant effect on customer loyalty at CV Prisca Jaya Abadi in Kediri, as proven by an F-value of 35.706 and a significant F-significance of 0.000 < 0.05.
Pengaruh Disiplin Kerja, Kompensasi, Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV Ar Royhan Tulungagung Nur Hidayah, Sinta; Agus Buniarto, Edwin; Harianto, Kukuh
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 7 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i7.12372

Abstract

This study aims to determine the effect of work discipline, compensation, and work environment on employee performance at CV Ar Royhan Tulungagung. The variables in this study are Work Discipline (X1), Compensation (X2), Work Environment (X3), and Employee Performance (Y). This study uses a quantitative method using data collection techniques in the form of interviews, observations, literature studies and questionnaires. While the analysis used is validity test, reliability test, classical assumption test, multiple linear regression test, t test and f test and coefficient of determination. Sampling in this study used purposive sampling by taking into account all employees of CV Ar Royhan totaling 80 people based on the results of the research conducted. The results of this study used the SPSS 25.0 program using a significance level of 5% or 0.05 with the results (1) partially work discipline has a significant effect on employee performance with a significance value of 0.000 <0.05 which means H1 is accepted and Ho1 is rejected. (2) Partially, compensation has a significant effect on employee performance with a significant value of 0.000 < 0.05, which means that H2 is accepted and Ho2 is rejected. (3) Simultaneously, work discipline, compensation, and work environment have a significant effect on employee performance with a significant value of 0.000 < 0.05, which means that Ha4 is accepted and Ho4 is rejected
ANALISIS PENGGUNAAN ECCONOMIC VALUE ADDED (EVA) SEBAGAI ALAT PENGUKURAN KINERJA KEUANGAN (STUDI KASUS PT ASTRA INTERNATIONAL TBK PERIODE 2019 - 2021) Dewi Ratna Swari; Ujang Syahrul; Kukuh Harianto
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 7 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i7.12460

Abstract

Penelitian ini bertujuan untuk menjelaskan dan menganalisis metode Ecconomic Value Added (EVA) yang terdiri dari NOPAT (Net Operating Profit After Tax), IC (Invested Capital), WACC (Weighted Average Cost Of Capital), CC (Capital Charges), dan EVA (Economic Value Added) terhadap kinerja keuangan pada PT Astra International Tbk pada tahun 2019-2021. Data yang dianalisis adalah laporan keuangan yang terdiri dari neraca dan laporan laba rugi tahun 2019-2021. Dengan mengetahui hubungan antara Economic Value Added (EVA) terhadap kinerja keuangan tersebut, PT Astra International Tbk dapat mengetahui nilai tambah ekonomis bagi perusahaanya. Metode analisis yang digunakan adalah metode analisis deskriptif kualitatif. Dari laporan keuangan perusahaan selanjutnya di analisis menggunakan metode Ecconomic Value Added (EVA). Hasil penelitian menunjukkan bahwa kinerja keuangan PT Astra International Tbk tahun 2019-2021 berdasarakan hasil perhitungan dengan menggunakan metode EVA, menjukkan kinerja keuangan PT Astra International Tbk selama periode 2019-2021 nilai EVA selalu mengalami nilai yang positif yaitu EVA > 0 disetiap tahun penelitian, serta dalam tiap tahun penelitian nilai EVA perusahaan selalu mengalami kenaikan. Dengan demikian perusahaan mampu menciptakan nilai tambah ekonomis.
The Meaning of Employer Branding for Gen Z: A Phenomenological Study of Expectations and Values in Choosing a Workplace Hardiningrum, Iing Sri; Harianto, Kukuh
RISK : Jurnal Riset Bisnis dan Ekonomi Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/risk.v5i2.6322

Abstract

This study aims to explore the meaning of employer branding from the perspective of Generation Z in choosing a workplace. The phenomenon of increasing dominance of Gen Z in the Indonesian job market poses new challenges for companies in developing employer branding strategies that are not only visually appealing but also value-relevant. Using a qualitative approach of interpretive phenomenology, this study explores the subjective experiences of five Gen Z participants aged 21–27 who are in the job search or transition phase. Data collection techniques were carried out through in-depth semi-structured interviews, visual documentation, and observations of digital activities related to job search. Data analysis was carried out using a thematic approach through the stages of reduction, categorization, and interpretation.The results of the study revealed five main themes: (1) the importance of personal value fit with the organization, (2) employer branding as a reflection of social and professional identity, (3) sensitivity to authenticity versus image in branding, (4) employer branding as a determinant of career decisions, and (5) the need for an inclusive, authentic, and emotional branding narrative. These findings emphasize that effective employer branding must be value-based and represent the real experiences of employees, not just aesthetic visualizations. The theoretical implications strengthen the relevance of Person–Organization Fit, Social Identity Theory, and Career Construction Theory in understanding the job selection process by Gen Z. Meanwhile, in practice, this study recommends that organizations develop participatory, reflective, and contextual employer branding strategies to the preferences of the younger generation. This study also opens up space for further studies with a wider demographic and work sector coverage.
ANALISIS PENGARUH INFLASI, PENGANGGURAN DAN PERTUMBUHAN EKONOMI TERHADAP TINGKAT KEMISKINAN DI KOTA KEDIRI Harianto, Kukuh; Kusuma Wardhani, Rike
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kondisi perekonomian suatu wilayah merupakan gambaran keberhasilan pemerintah setempat dalam menyelesaikan berbagai permasalahan ekonomi. Selain itu, keberhasilan suatu wilayah dalam menyelesaikan permasalahan ekonomi makro, dapat dilihat dari tingkat pertumbuhan ekonominya. Keberhasilan dalam pemulihan ekonomi pasca pandemi covid-19, dapat dilihat dengan indikator laju pertumbuhan ekonomi tahun 2021 dan 2022 yang terus mengalami peningkatan. Selain itu, indikator jumlah pengangguran pada tahun 2022 juga mengalami penurunan. Namun pada tahun 2022 laju inflasi justru mengalami kenaikan yang sangat signifikan. Kenaikan laju inflasi yang terjadi secara terus menerus, akan menyebabkan kemampuan daya beli masyarakat yang menurun sehingga akan berpotensi untuk meningkatkan kembali prosentase penduduk miskin. Oleh karena itu, perlu diketahui seberapa besar keterkaitan antara variabel inflasi, pengangguran dan pertumbuhan ekonomi terhadap tingkat kemiskinan di Kota Kediri. Tujuan penelitian ini adalah untuk menganalisis dan mengetahui apakah ada pengaruh inflasi, pengangguran dan pertumbuhan ekonomi terhadap kemiskinan di Kota Kediri. Hasil penelitian menunjukkan bahwa inflasi dan pertumbuhan ekonomi secara parsial tidak berpengaruh signifikan terhadap tingkat kemiskinan di Kota Kediri, sedangkan tingkat pengangguran berpengaruh positif dan signifikan secara parsial terhadap tingkat kemiskinan di Kota Kediri. Hasil uji simultan menunjukkan bahwa inflasi, pengangguran dan pertumbuhan ekonomi secara bersama – sama berpengaruh positif & signifikan terhadap tingkat kemiskinan di Kota Kediri.
Pengaruh Brand Awareness, Kualitas Produk, dan E-Word Of Mouth terhadap Minat Beli Konsumen pada Pusat Oleh-Oleh X Nanik Widyaningsih; Brahma Wahyu Kurniawan; Kukuh Harianto
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.1013

Abstract

This study aims to analyze the influence of Brand Awareness, Product Quality, and E-Word of Mouth on consumer purchase intention at Pusat Oleh-Oleh X. The selection of Pusat Oleh-Oleh X was based on considerations related to the characteristics and relevance of the souvenir center. This is a quantitative study with a population that is not definitively known in terms of the number of visitors to Pusat Oleh-Oleh X, located on Jl. Pamenang, Desa Toyoresmi, Kec. Ngasem, Kabupaten Kediri. The sample consists of 96 respondents, calculated using the Lemeshow formula. The analysis methods used in this study include descriptive statistics, validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis, with data processed using SPSS 25 (Statistical Product and Service Solution). This analysis aimed to test the effect of each independent variable on consumer purchase intention. The results of the study indicate that, partially, both Brand Awareness and E-Word of Mouth significantly influence consumer purchase intention at Pusat Oleh-Oleh X. This suggests that higher brand awareness and positive information spread through E-Word of Mouth increase consumer purchase intention. On the other hand, product quality does not have a significant effect on purchase intention at Pusat Oleh-Oleh X, although product quality remains a relevant factor in consumer purchasing decisions. Simultaneously, Brand Awareness, Product Quality, and E-Word of Mouth significantly affect consumer purchase intention at Pusat Oleh-Oleh X. These findings suggest that these factors interact with each other in influencing consumer purchasing decisions. Therefore, it is important for the management of Pusat Oleh-Oleh X to focus on increasing brand awareness and leveraging E-Word of Mouth to attract more consumers.
Pengaruh Servant Leadership, Motivasi Kerja dan Lingkungan Kerja terhadap Kepuasan Kerja pada Karyawan Latansya Ardiawan; Trisnia Widuri; Kukuh Harianto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2245

Abstract

This study aims to determine and analyze the influence of Servant Leadership, Work Motivation, and Work Environment on Employee Job Satisfaction at the Jimbun Medika Inpatient Primary Clinic. The background of this research is based on the phenomenon observed in the field, where employee job satisfaction levels show frequent fluctuations. These fluctuations have the potential to impact not only individual productivity but also the overall quality of healthcare services provided to patients. The research method used is a quantitative approach with a survey technique as the primary data collection method. The population in this study includes employees of the Jimbun Medika Inpatient Primary Clinic, with data collected using structured questionnaires. The data were analyzed using statistical tools, including multiple linear regression analysis, to determine the effect of the independent variables on the dependent variable. The research findings indicate that Servant Leadership (X1), when tested partially, does not have a significant effect on employee job satisfaction. In contrast, Work Motivation (X2) and Work Environment (X3) each show a positive and significant influence on employee job satisfaction. Furthermore, when analyzed simultaneously, all three independent variables—Servant Leadership, Work Motivation, and Work Environment—have a significant combined effect on job satisfaction levels among employees at the clinic. These findings suggest that to improve employee satisfaction and ultimately enhance service quality, the management of Jimbun Medika should prioritize improving motivation and providing a supportive work environment, while also re-evaluating leadership strategies to better align with employee needs and expectations.
Pengaruh Disiplin Kerja, Kepuasan Kerja, dan Motivasi Terhadap Kinerja Karyawan Billman Pada PT. PLN Electricity Services ULP Kediri Kota Niken Budi Windiantika; Trisnia Widuri; Kukuh Harianto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2248

Abstract

This study aims to analyze the influence of work discipline, job satisfaction, and motivation on the performance of billman employees at PT. PLN Electricity Services ULP Kediri City. Employee performance plays a strategic role in ensuring the company’s service quality and operational sustainability, particularly in the field of billing services which directly impacts customer satisfaction and company revenue. The research employs a quantitative approach with a multiple linear regression method to assess both partial and simultaneous effects of the independent variables. The population of this study consisted of all 33 billman employees of PT. PLN Electricity Services ULP Kediri City, and due to the small size, a saturated sampling technique was used so that the entire population served as respondents. Primary data were collected through questionnaires distributed to all employees and then analyzed statistically. The findings indicate that, partially, work discipline has a negative and insignificant effect on employee performance, suggesting that discipline alone does not guarantee productivity improvement. On the other hand, job satisfaction and motivation both have a positive and significant effect on employee performance, showing that intrinsic and psychological factors contribute more strongly to optimal work outcomes. Furthermore, when tested simultaneously, work discipline, job satisfaction, and motivation collectively exert a positive and significant influence on employee performance. The coefficient of determination (R²) of 0.786 indicates that 78.6% of variations in performance can be explained by the three variables, while the remaining 21.4% is influenced by other factors outside this research model. These findings emphasize the importance of fostering job satisfaction and motivation through supportive management policies to enhance employee contributions and organizational effectiveness.
Pengaruh Komunikasi, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan pada Bagian Produksi Pabrik Rokok Cengkir Gading Nganjuk Bayu Cakra Wijaya; Trisnia Widuri; Kukuh Harianto
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2252

Abstract

This study was conducted to evaluate and confirm hypotheses related to communication, work discipline, and work environment as determinants of employee performance at Pabrik Rokok Cengkir Gading Nganjuk. A quantitative approach with an associative method was adopted. The research utilized a non-probability sampling strategy, specifically the saturated sample method, by involving all 53 employees in the production section. Data were processed using SPSS version 26 and analyzed through validity, reliability, normality, linearity, multicollinearity, heteroscedasticity, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). Findings indicate that communication has a positive but insignificant effect on performance (Sig. 0.131 > 0.05). In contrast, work discipline significantly and positively influences performance (Sig. 0.016 < 0.05), while the work environment has a positive but insignificant effect (Sig. 0.052 > 0.05). On the other hand, communication, work discipline, and work environment together significantly affect employee performance (Sig. 0.000 < 0.05). The overall contribution of these three independent variables is 47.9%, with the remaining 52.1% explained by other unobserved variables.
Transformation of Reward Systems to Enhance Employee Engagement in the Digital Platform Work Environment: A Literature Review: Transformasi Sistem Insentif untuk Meningkatkan Keterlibatan Karyawan dalam Lingkungan Kerja Platform Digital: Tinjauan Literatur Nuro, Dallia Alvi; Harianto, Kukuh
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i2.2184

Abstract

The transformation of reward systems in the digital work era has become a strategic issue in human resource management. Reward systems are crucial not only as tools of appreciation but also as key mechanisms for building motivation, emotional attachment, and employee loyalty, which ultimately impact organizational performance improvement. This study aims to analyze the contribution of reward systems, both intrinsic and extrinsic to enhance employee engagement in digital platform-based work. Using a literature review method with a descriptive qualitative approach, data collection was conducted through systematic searches and in-depth analysis of relevant scientific literature from journals, books, and trusted articles published. This review examines the forms of rewards, their effectiveness, digital transformation, as well as mediating and moderating factors that influence employee engagement. The findings indicate that fair, personalized, and technology-based rewards significantly increase motivation, loyalty, and employees’ emotional attachment. Digitalization enables reward systems to become more adaptive and relevant to the needs of modern workers. The implications of this study emphasize the importance of a humanistic and contextual HR management strategy to address the challenges of a flexible and digitalized work environment.
Co-Authors Aditya Kristanto Ahmad Syaiful Anwar Alifta Putri, Rahmadini Amasya Permata Hana Purwa Anjarwati, Prisca Eris Aprilia Dian Evasari Arora, Aizha Malaika Bayu Cakra Wijaya Beny Mahyudi Saputra Brahma Wahyu K Brahma Wahyu Kurniawan Dadang Afrianto Dewi Ratna Swari Dewi, Alfiana Sucitra Dewi, Anita Sumelvia Dian Febryanto Dian Mawardi Edi Murdiyanto Edward Raju Krisna Maulana EDWIN AGUS BUNIARTO Eka Widya Ningrum Eko Widodo Eko Widodo Eny Mustika Wati Eva Maulia Mutvi Widodo Farika Amalia Gizela Teysha Raditya Haikhal Febria Widodo Hardiningrum, Iing Sri Hasanah, RA. Nurul Heru Sutapa Heru Sutapa Heru Sutapa Ida Hariyani Iin Ivanda Listari Ika Dwi Lestari Intan Sari Novia Anggraini Jatmiko, Udik Kurniawati, Endah Kusuma Wardhani Kusuma Wardhani, Rike Latansya Ardiawan Levina Cahyaning Eka Candra Manggali, Retno Mas Pinkan Mawar Ratih K Mawar Ratih Kusumawardani Mawar Ratih Kusumawardani Mirza Dwiarti Moh Aziz Fikri Muhammad Sirojul Ulum Nadiah Safa Karimah Nanik Widyaningsih Niken Budi Windiantika Nur Hidayah, Sinta Nuril Aini Nuro, Dallia Alvi Nurrahma, Ika Nur’aini Indah Kusumaningrum Pozak, Nisrina Daffa Talitha Puji Rahayu Putri, Rika Ananda Rike Kusuma Wardhani Ririn Wahyu Arida Saputro, Rahma Dani Aji Septinia Sari Sheila Lutfi Florensa Anam Suseno Hendratmoko Sutapa, Heru Taufik Akbar Tegar Lyantara Wideka Thoriq Abdul Aziz Trisna Widuri Trisnia Widuri Trisnia Widuri Trisnia Widuri Tsalatsa, Selvi Arum Putri Ujang Syahrul Ujang Syahrul Mubarok Wardhani, Rike Kusuma Winda Sukma Melati Ningrum Yayang Ade Budinata Yayang Ade Budinata Yuli Milenia Ba’da Maulidia Zulaiha, Habibah